Chapter 507： The logic of the live broadcast circle

Chapter 507 The logic of the live broadcast circle

"Is he sick?"

Liu Qing couldn't help cursing after hearing such a reason:

"Did he get water in his head? Give him 10% of the shares, that's 10 to 20 million, is he qualified as a little anchor? Why should he give it to him? Be like him, and improve every moment. If we don’t agree, we will treat it negatively, so how can our company continue to operate? When we opened the company, were we doing charity?”

Su Qi shrugged: "I also think it's a bit bizarre, and now I'm a little hesitant, should I buy that company?"

looked at Qin Kun: "Mr. Qin, what do you think?"

When asked, Qin Kun answered seriously: "That company is operating very well now, in addition to the main anchor, there are also several potential second- and third-tier anchors, and their teams are also good, at the current price. It's actually quite profitable to buy it. If it wasn't for the boss's lack of money now, he would definitely not sell it at that price."

"So, we have to accept his blackmail?" Liu Qing said angrily.

"That definitely won't work," Qin Kun said. "As the boss said just now, you agreed to his unreasonable request. Then other anchors also made similar requests. What should I do? cannot agree to such a request."

Liu Qing nodded: "That's what I thought, we can't accept blackmail."

Su Qi asked: "He is the anchor of this company, the biggest traffic pool, and hiding him, will it cause losses to the company?"

"Hiding him alone will not have a big impact on the company. His apprentices' live broadcast performance is also good, and they are worthy of the purchase price."

Qin Kun finished speaking and added,

"But it's best not to hide him, lest it arouse the resistance of his apprentices. After the acquisition of this company, his influence on his apprentices will be slowly disintegrated. At that time, there is no need to be afraid."

In the live broadcast room, there are too many anchors who have a teacher-apprentice relationship.

Many times, the anchors go to teachers just to find someone who can give them traffic, but they don’t really learn anything.

Many big anchors have their own apprentices, and there are quite a few, but they are basically the anchors of a company.

Every big anchor has a lot of traffic, and the advantage of having an apprentice is that when he broadcasts, he can direct his traffic to his apprentice through connection and other methods.

The fans will go to the apprentices' live broadcast room to play. This will not only increase the popularity of their own anchors, but also lock the stream, so that these fans will not go to other anchors when they are not on the air. Other anchors are seduced away.

When you meet a powerful apprentice, the traffic will feed back.

In this way, mutual achievements will make the traffic pool bigger and bigger.

The title of mentor and apprentice, most of the time between the anchors, is actually a relationship between superiors and subordinates in the workplace.

It's just that the relationship between master and apprentice is closer, and it is more able to attract fans of big anchors to support themselves.

If you want to get that kind of result, you have to bear that kind of cause.

Therefore, the apprentice cannot easily betray the master, and the master who betrays will be reprimanded as a traitor, which will affect the personality.

If the anchor stands up to boycott this acquisition, even if his apprentices don’t have the same idea, they will be kidnapped morally and can only boycott.

Otherwise, he will become a traitor reviled by all.

Lying in someone else's traffic pool to eat is naturally bound by this traffic pool.

If you want to dispel such influence, you can only slowly dilute their master-apprentice relationship, get rid of the master’s influence, and highlight the individual styles of those apprentices.

After    explained this, Qin Kun’s words changed:

"Actually, this matter is not that serious. I also know that the anchor, he does not have the courage to fight against capital."

"You dare to ask for 10% of the shares, but you still have no guts?" Liu Qing disagreed with this statement.

"I think he actually just wants to play a PK game, use this as a topic to hype his popularity, and at the same time calm down the rhythm of fans." Qin Kun said with a smile.

"Eh?" Liu Qing was taken aback.

Su Qi also froze there: "Is it such a joke?"

"Since he proposes to play a PK to solve the problem, it means that he does not pay so much attention to the 10% of the shares. I think it should be like this," Qin Kun said, "Maybe most of his live broadcast room. The audience's IQ may not be very high, but he himself can't be that stupid, and he doesn't think that he can beat someone like President Liu in PK. Since it is impossible to win, he proposes to play PK to solve the problem, then there is only one possibility, hype ."

Liu Qing thought about it, playing PK is to compare financial resources, it is really impossible for the host of the other party to compare financial resources with himself, if you really do, you can crush him in minutes.

But he was even stranger: "What's the hype about this? Does he need a failure that much?"

Many fans who like to watch pk are the kind of lively fans and honor fans. They like to watch the pictures with constant special effects in the live broadcast room, and they like to watch the anchors they support invincible.

Those big anchors can win a lot of fans by winning a PK.

If you lose a PK, you will also lose some honor fans, and it is nothing to be said.

Therefore, when the big anchors make appointments with PK, they will set the script and play two games, one win and one loss.

Or there will be three games, two wins and one loss. If you win today, play again tomorrow, and let me win.

Under normal circumstances, there is no big anchor who will take the initiative to play a PK that must be lost.

Small anchors will, because they play PK with popular big anchors, even if they lose, they can still get a certain amount of traffic.

If it's for hype, then Liu Qing can't understand the other party's motives even more.

"I think that when it comes to PK, he may have more than one PK. He can lose this PK about shares, and maybe he will propose another PK and win that PK back. That would be a draw." Qin Kun analyzed.

"What's in it for him?" Liu Qing asked again.

Qin Kun said with a smile: "Don't you think it's a burning thing for an anchor to bravely challenge big capitalists?"

Liu Qing thought for a while, not knowing where the ignition was, and said, "I think it's quite naive."

Qin Kun was stunned for a moment, and suddenly remembered that the guy in front of him was not the anchor, but a big capitalist. It would be difficult for him to resonate with the anchor's position.

After thinking about it for a while, he said, "Then think about it this way, a security guard beat up the owner who was bossing him, using Tai Chi with his left hand and a sword with his right. thing?"

Liu Qing closed his eyes, not knowing what kind of scene he was thinking of. After a while, a smile appeared on his face and nodded:

"I understand when you say that, it's really burning."

Su Qi opened her eyes wide and felt very magical.

The logic of this live broadcast circle is very different from the logic of shopping malls she knows. She feels that she has a lot to learn.

Relatively speaking, it was Liu Qing who was easier to accept.

Qin Kun turned his head and explained to Su Qi:

"Generally, when big anchors transfer, fans will have some rhythm, fearing that the interests of the anchors they support will be damaged if they enter the new company. He proposed to solve the problem through such a PK with you, which not only created a situation where he would not yield to capital. Character design, you can also calm down the rhythm - it's not that I want to surrender to the capitalists, but I didn't win against others, and now I'm willing to bet and lose, and honestly be an anchor under his banner."

"That's a river and lake," Liu Qing explained to Su Qi after understanding, "In the live broadcast circle, whether it is the anchor or the audience, most of the literacy levels are not very high, the rivers and lakes are very angry, we can't use the standard of the elite to judge. ask them."

Su Qi snorted and thought: "So you can understand so quickly, is it because your own cultural level is not very high?"

She is not Ye Wanrong, so if she has such a thought, she can only complain in her heart, and is not too embarrassed to say it.

looked at Qin Kun: "So, do you think you should take this PK?"

Qin Kun nodded: "A sure-win PK, of course you can take it. The challenge of migrant workers to capitalists has always been a topical topic. In addition, Mr. Liu, you are also a very influential person on the poxin platform. Internet celebrity. If it works well, it can bring huge traffic, and it can also create a character that he is not afraid of power, which is good for him, and he is also the anchor of the company, which is also of great benefit to the company. "

Su Qi suddenly realized: "No wonder they said that this is the logic of the live broadcast circle when they made the request, and said that you would definitely agree to such a request."

"The request for a win-win situation, we must agree to it." Qin Kun said with a smile.

"But..." Liu Qing hesitated, "I am a dignified group president with over 100 billion in assets, if I go to PK with an internet celebrity, will I lose my identity?"

Qin Kun said: "Boss, you have done live broadcasts before, but you just didn't play PK. Occasionally play PK and become the anchor of the company without losing your identity. In the future, live broadcasts will become more and more important, and it may be another year or two. , When the industry talks about this matter, the boss will become an entrepreneur who dares to take the lead."

Liu Qing smiled: "We Frans just dare to be the first."

After laughing, he said to Su Qi:

"Tell the other party, I took this PK!"

The anchor itself is the kind of first-line anchor who can exceed 100,000 online users. If there is such a topic that challenges Liu Qing, a well-known capitalist, to stir up the heat and play another century pk, maybe the popularity can break through at that time. million plus.

Liu Qing also watched the live broadcast of acne scars for a while before he was reborn, and knew that there were several big PK single-stage sound waves that exceeded 100 million, and the number of online users also exceeded one million.

They have such a topic to hype, and it is not impossible to swipe more on the sound waves to reach a million popularity.

Thinking about spending hundreds of millions in the live broadcast room followed by millions of people, Liu Qing has a feeling of blood boiling.

Anyway, they all have guilds. The guilds already have requirements for consumption of sound waves. It doesn’t matter if you give yourself a little more brush.

Create a topic, which can bring traffic for a long time.

And based on the principle of traffic sharing, this traffic is not only for a certain anchor or two anchors, but the anchors of both companies can eat such traffic.

This game was pk.

Of course, you have to win.

If you lose, you will lose a lot.

The acquisition of that new media company has come to an end, and now it’s just such a small episode.

There is no problem with Liu Qing, then there is no problem.

Next, Qin Kun and Liu Qing also talked about the formation of this PK match, agreed on a date, a few rounds of hype, and then brought which anchors from the company to the live broadcast room.

——The traffic of this PK is predictable. Of course, it is necessary to bring a few more anchors to the live broadcast room to show their faces and rub the heat.

For those anchors, it is a golden advertisement space.

Qin Kun is of course the first Ye Mo.

This will not only bring popularity to Ye Mo, Ye Mo himself has popularity, but also can bring a group of brainless fans to the live broadcast room, and give more gifts, so that the company can reduce some backflows.

——Returning also requires money, and the cost is still relatively high. If you can play less, of course, it is better to play less.

Those brain powders are fat and tender leeks. If they are not harvested by their own company, they will also be harvested by other companies. It is better to harvest them at home.

When these two people said this, Su Qi could only be completely reduced to an audience.

That is completely another kind of logic, more like a game for elementary school students, she really can't understand it.

However, the last obstacle to the acquisition of the company was removed, and she was very happy. She sent a WeChat message to the person in charge of the acquisition project, telling him about it, and asking him to accept it and get the acquisition agreement settled.

After chatting for more than half an hour, everything that should be talked about was almost finished, so Qin Kun got up and left.

Su Qi and Liu Qing got up together to send him out. When they came back, Su Qi sighed to Liu Qing:

"You are also very lucky to have found such a person who knows a lot about live broadcasting to help you."

"There are actually quite a few such talents," Liu Qing said with a smile. "It's just that many people lack opportunities like him, and this circle cannot accommodate too many opportunities."

"It's the same in any circle, luck can only belong to a few people," Su Qi said, "Many people say that I am a strong woman in the business world, how powerful, but there are too many women in this world who are more capable than me, and they are not as good as mine, just It's just one less dad who is the chairman."

This point, Liu Qing also has a deep emotion.

They are able to sit where they are, not because they are talented, but because they are lucky.

It's already half past eleven, and it's time to get off work in a while.

When Su Qi was a contemporary president, she would often delay get off work time, but Liu Qing would not.

He called Ye Mo and asked him to drive to Tianyuan Building to pick them up and go home.

Then he asked Su Qi with some doubts: "When I went to work with you, I saw that you were very busy, why did no one come to me for half a day at work?"

Su Qi smiled: "You asked me to review the application for the grant yesterday. They may think it was a statement from you, so they will continue to come to me today."

Liu Qing suddenly realized: "It turned out that you blocked things for me."

(end of this chapter)