Chapter 596： National brand

Chapter 596 National Brand

The first product announcement was made, and the link was hung up. In just a few minutes, 10,000 mobile phones were sold out.

That is tens of millions of sales.

No matter which platform it is on, if a delivery can bring out tens of millions, it belongs to a proper head anchor.

But this time, it was just a product, and it was the first one in this live broadcast room to make a product announcement, and it did just that.

In a few minutes, this live broadcast room was pushed to the first place in the list of products brought by the pox print platform.

That data made Liu Qing's heart tremble a little when he saw it.

Although the commission given by this brand is very low, but the total amount is high, the commission will not be less.

He really never thought that he would be so powerful, able to sell tens of millions in a few minutes.

"The realization of traffic, is this the ultimate meaning of the network economy?" He had such an idea in his heart.

The lines this time have been scrutinized with the brand side many times, and there is no false propaganda.

Although no one cares about false propaganda in various live broadcast rooms, Liu Qing still has to maintain the image of a positive entrepreneur, and there can be no such taint.

The profit margin is not as exaggerated as other live broadcast rooms say, but it is indeed the biggest profit.

They can only guarantee the lowest price on the entire network, and they also give away a pair of headphones when the price is the lowest on the entire network.

Not all shoppers in the live broadcast room are fools. By comparison, you can see that the mobile phone in this live broadcast room is indeed the cheapest. It is cheaper than buying it anywhere, so it is worth placing an order.

The exaggerated performance attracts those who are not very knowledgeable and like to take advantage of big profits, simple publicity, and attracts those rational shopping fans who can shop around.

The number of people online in the live broadcast room has exceeded 700,000. As long as it can attract a small part of it to shop, it will make a huge transaction volume.

What's more, the price of this mobile phone is so high, a single order is several thousand dollars, and the sales will naturally become very bright.

The first linked mobile phone had a total of 10,000 orders, which were sold out in a few minutes.

Then another phone with a cheaper price, and another 10,000 orders were released.

is also the lowest price on the entire network. It also gave away the original earphones, hung up the little yellow car, and sold out in a few minutes.

Behind the scenes, Qin Kun talked with an executive of this mobile phone brand, and asked if the sales data was so good, could he buy more goods, and do it again in the evening when the popularity was higher.

The price they are talking about is the price of Double 11, which is cheaper than before and cheaper than in the future.

If you want to get more goods at this price, of course, you need to make a new application to the brand side.

At first, I didn’t think that such an expensive thing could be sold in this live broadcast room, so when it comes to the supply, Tianyuan Media did not open much mouth, and it doubled the data they estimated.

The opening is too large, and the result is a low sales performance, which will bring a bad impression to the partners, and it will be difficult to discuss future cooperation.

The mobile phone brand did not expect that this live broadcast room could have such a large sales capacity, and felt that the supply of 10,000 orders was more than enough, so they did not put forward more requirements.

If we want to add orders now, we have to talk about it again.

Of course, the brand side hopes to have more sales on Double 11, so that it will look better on the Double 11 battle report and better show the strength of their brand.

As long as the price has not changed, they will not refuse under normal circumstances.

—Although this time the cooperative brand side gave a relatively large margin, but they still earned so much profit.

Being able to sell more goods through such a live broadcast, of course they are willing.

Qin Kun didn't mention it, the executives of the team here will take the initiative to mention it.

Tianyuan Media wants to apply for additional orders, mainly because they see that this brand of mobile phones are selling very well, and there are still some people on the public screen complaining that they have not grabbed them, so they need to add more orders to impact sales.

In terms of commissions alone, they can’t make much money for 10,000 orders.

A watch that costs two or three hundred yuan, sells one or two thousand yuan, and earns more commissions than this.

But in terms of sales, the gap is huge.

Today they want to win the sales champion of the whole network, as the cost of negotiating with their partners in the future, even if they lose a little money.

Can’t just talk about the profit of bringing goods.

Both sides have the idea of ​​adding orders, so it is too easy to communicate.

Mr. Hu and Liu Qing made a product announcement together for more than 20 minutes, and promoted a total of five different models of mobile phones, different models, different configurations, and different prices.

The unit price of each mobile phone is more than 1,000, and the order for each one is also 10,000.

Three of them were sold out, and all 10,000 orders were sold out.

There are also two more, both of which have sold 8,000 or 9,000 orders.

—The two models are not sold out. You can continue to place orders on the little yellow car, but in the words of the assistant broadcaster, they are almost sold out, but some people have not had time to pay.

This is to create an illusion that this product is very popular, and tempt those who are still hesitating to grab it quickly.

Most of the live rooms are like this.

One brand of five mobile phones sold more than 40,000 orders in 20 minutes, and the sales reached an astonishing 110 million.

The sales of a mobile phone brand exceeded 100 million, which is exciting news and a good start.

When President Hu was about to step down, Qin Kun appeared under the camera, held President Hu's hand with a smile, and said:

"This time, the mobile phone brought by Mr. Hu was welcomed by everyone and sold out. It seems that the quality of XX mobile phone is still recognized by everyone."

Mr. Hu also smiled happily and said:

"It can only be said that everyone knows the goods and knows that our mobile phone is the best mobile phone."

Qin Kun added: "But I also noticed that some family members on the public screen complained that they didn't get them. Ten thousand orders are still too few, Mr. Hu, look at the enthusiasm of the family members, can you make another ten thousand orders? "

Mr. Hu was stunned for a moment, glanced at the people in his team out of the corner of his eyes, and saw that someone in the team made an OK gesture, and he understood what was going on.

But he didn't agree immediately, instead he was very cooperative and hesitantly said:

"Mr. Qin, the profit margin we made this time is too large. We lost money when we sold it at this price. This time, we put out 10,000 orders for each model. We have seen our best efforts, and we have to take so much. I can't be the master if I make more orders."

Qin Kun said with a smile: "Mr. Hu, you see everyone's enthusiasm is so high, and they agree with XX mobile phones so much, why don't you give back?"

"I really can't do this," said Mr. Hu. "If I don't send headphones, and add 2,000 orders to each model, I can do this. If I don't send headphones, I need to add 10,000 orders. I really do that. No Lord, I have to ask the headquarters for instructions."

"Then please tell President Hu to the headquarters." Qin Kun said.

sent Mr. Hu down and said to the camera:

"Family, if you really want this phone, put a '1' on the public screen. As long as there are many people who want it, even if the brand is not willing to give so many discounts, we will pay for it ourselves. I want to get this benefit for you."

Liu Qing spoke:

"Family, we have prepared a lot of benefits for this Double 11 event to give back to fans, not just XX mobile phones."

"Now I'm going to introduce you to a product, a juice produced by our company under Tianyuan Group..."

Several national brands are made by him personally, but he can't finish the promotion of those brands at the beginning, and he has to mix the products produced by his own company.

This is also the same height that Tianyuan Group's own brand is mentioned as those of several national brands.

The juice he introduced next is a passion fruit juice. This sweet and sour fruit has suddenly become popular in recent years, but there is no very famous passion fruit drink yet.

An enterprise invested by Tianyuan Group also established such a production line this year, and it was made under the suggestion of Liu Qing.

Because there are a lot of passion fruit in that place, and Liu Qing drank passion fruit drink before rebirth, and he likes it.

is now a new product, so of course we need to promote it.

The new product is a new product, or its own product, and it is reasonable to give any price.

However, Liu Qing didn’t do that. He gave a real offline retail price, and then added a 30% discount on this basis, which is today’s sales price.

A box of 24 cans, the original price is 140, the current price is 98.

Without exaggerating the propaganda, I just showed the quality inspection report of the product, and showed a few photos of the production workshop. Then, Liu Qing also opened a can and took a few sips, followed by a few assistants behind him. It is a look of intoxication, indicating that it is delicious.

Then go to the link.

Ordinary people can't bring goods out in the live broadcast room, but Liu Qing is not an ordinary person.

His character is a billionaire and a private entrepreneur with a sense of social responsibility. In the minds of those who accept this character, there is no possibility of being deceived.

Liu always said that it was delicious, so it must be delicious.

The juice produced by Mr. Liu's own company must have quality assurance.

Also, what an honor to be able to drink the same drink as Mr. Liu, who is worth hundreds of billions of dollars?

On the link, many people started to snap up.

At this time, the number of people online in the live broadcast room has risen to more than 800,000.

The sales of more than 100 million yuan in the first 20 minutes stimulated the platform, which made them believe that this live broadcast planned by Tianyuan Media really has the potential to hit the top of the whole network in sales and create a new record.

Therefore, in terms of push flow, the strength is already great, and now it is further increased.

This juice was hung up, and it only took five seconds to sell more than 10,000 orders.

When the next product is linked, the number of orders has reached more than 50,000.

The total turnover of this product exceeded 5 million.

Another explosion came out.

Now, the live broadcast studios with goods compete with each other and learn from each other. As long as any live broadcast studio brings out a hit, other live broadcast studios will follow suit.

The recommended products in the live broadcast room are called Pin Xuan, and some have to pay a slot fee. That’s the reason.

With today’s success, this Tianyuan Passion Fruit Juice will not have to worry about sales in the future.

In the next time, Liu Qing brought several more products from Tianyuan Group's own company.

Tianyuan Group produces a lot of products, and Liu Qing recommends the ones that sell very well.

—He needs data to support his business value, so the goods brought by him must be of good quality and sold well.

The products recommended by    have sold very well on the basis of 800,000 to 900,000 online users.

The worst-performing product, Tianyuan snail powder, also sold 30,000 to 40,000 cases.

Don't say that Liu Qing has his own authority, even an ordinary anchor with such high traffic, those products with reliable quality, can sell good results.

is only sold by Liu Qing, the data will be better.

After bringing a few of his own products, he brought another one that gave a pit fee of 500,000 yuan.

This time, the representative of the partner came to explain, and Liu Qing did not say much.

The quality of the other party's products, they have verified it, and it's ok.

But the after-sales service is not clear, so I didn't say too much to avoid overturning.

The sales performance of this product is also quite good. A product has sold tens of thousands of orders, and the sales volume has reached more than three million.

After bringing down so many items, Liu Qing stayed in the live broadcast room for an hour.

The sales in this hour reached 1.5 billion.

One hundred and one hundred million of them belong to that mobile phone brand.

If it weren't for the fact that the other party gave too few orders, the sales data of that mobile phone brand would have been more exaggerated and accounted for a higher proportion.

Then, another national brand came, with the same several products, each with a price of more than 1,000 yuan.

When    brought goods to this brand, the number of people online in the live broadcast room once exceeded one million.

Several styles, with half an hour, sales are higher than that of the mobile phone brand, reaching 1.6 billion.

The main reason is that the team that came from this national brand saw the story of the mobile phone brand affecting sales because the number of odd numbers was not enough. They quickly contacted the headquarters and lifted the odd number limit. As long as you want to buy it, you can buy it.

In addition, as the number of online users increases, sales will naturally increase.

After finishing the publicity of this national brand, it was two o'clock in the afternoon. Brother Feng took the stage, replaced Liu Qing, and started his welfare delivery time.

Liu Qing spent about an hour and a half in the live broadcast room, and in this one and a half hours, he achieved 310 million sales.

The peak number of online users once exceeded one million.

However, after he left the live broadcast room, the number of online users began to decline rapidly.

This is partly because of him, some people also left the live broadcast room after he left.

A bigger part of the reason is that some office workers in the live broadcast room started to go to work at two o'clock in the afternoon.

This day is not a holiday, those who should go to work still have to go to work, and those who should be in class must also attend classes.

Even if Liu Qing continues to stay in the live broadcast room, the popularity of the live broadcast room will drop significantly.

Leaving in time is to avoid such embarrassment.

And Brother Feng, is obviously the best taker.

(end of this chapter)