Chapter 651： Charity live streaming

Chapter 651 Charity Live Bringing Goods

That night, it was past eleven o'clock, and Liu Qing called Qin Kun.

asked: "Have you seen the news of this heavy rain on the Internet?"

"I saw it." Qin Kun replied.

Then he asked: "Boss, do you want us Tianyuan Media to donate as well? How much?"

The Lion King overturned the car with the goods, the character was about to collapse, and the backhand was a donation. He quickly stabilized his character and continued to run wild on the road with the goods.

——Although there have been constant doubts about him on the Internet, those who questioned him were never his family members, and no matter how much they questioned him, it would not affect his basic plan.

His fundamentals are those of his family. As long as the donation makes his family believe that he is a kind person and a person with a sense of social responsibility, then it can be regarded as saving the character and protecting it. own leek garden.

Although Tianyuan Media has no negative news right now, it is still possible to improve its public image.

When watching those news, he was thinking, this is a very popular thing, how should he participate in it.

How to participate in the hot things and bring traffic to yourself is a question that every new media practitioner should consider.

can be said to be a professional habit.

If Tianyuan Media has not done it yet, he will go there as an anchor and participate in live broadcast to bring himself popularity.

Now that Tianyuan Media has been established, the annual profit is calculated in billions. The CEO of him has also become an excellent entrepreneur. Of course, he must consider the problem from the perspective of an entrepreneur.

The first thing that comes to mind is to donate money.

So as soon as Liu Qing called, he said so.

"There is no need to donate money. Our Tianyuan Charity Foundation has already stated that we will donate 100 million yuan," Liu Qing said. "I mean, we are doing live broadcasts to bring goods, and we can use live broadcasts to bring goods to charity."

Qin Kun instantly understood: "A charity sale?"

Liu Qing said: "That's what I mean, come to a live broadcast to bring goods, and we will donate as much as we sell."

added: "I can appear in the live broadcast room for this."

Qin Kun was stunned for a moment, then said with a wry smile:

"Boss, your idea is very good, but I don't recommend you appear in the live broadcast room to bring goods."

"Why?" Liu Qing was a little unconvinced.

Doing such a thing is also good for improving his personal image. He wants to participate in person and give himself another halo.

Being a person who is admired, let alone how happy you are.

Qin Kun wanted to deprive him of his happiness, which he could not bear.

"For a charity sale, it means that the more we sell, the more we lose. If we just let ordinary anchors carry the goods, the sales will not be too high, then we can afford it. But boss, your traffic is too large, If you go live to bring goods, it is very likely that the sales will reach hundreds of millions or even hundreds of millions, then we really can't afford it." Qin Kun said.

"Don't worry about this, we don't bring other people's goods, we bring Tianyuan Group's goods," Liu Qing said, "This is equivalent to making product announcements with Tianyuan Group's products. At best, we just don't charge commissions and lose a little labor. There won't be much to lose."

Qin Kun snorted, and then said: "But if the sales are too large, Tianyuan Group can't bear it, right?"

"Just make a limit, it's not difficult." Liu Qing said.

One of the things that people who do live broadcasts and bring goods often say is, "This time the discount is too big, I'm drooling, and I only get how many orders for my family. I count one, two, and three on the shelves. Everyone fights. Hurry up."

This is to increase the enthusiasm of family members to place orders, so that they believe that the discount is really great, and they have taken advantage of it, so they should hurry up and grab it.

In fact, as long as it is not the kind of welfare product that is one cent and one dollar, basically unlimited orders can be placed.

It’s rare to actually sell off the order.

However, this time Tianyuan Media obviously wants to have a real order limit.

- donate as much as you sell, then you will be compensated, and once everyone's love is stimulated, the sales will not decrease much.

If there is no order limit, there is a possibility of selling billions.

With such a statement, Qin Kun was relieved.

The upper limit of the sales of each product can only be discussed by Tianyuan Choice with the small and medium-sized enterprises of Tianyuan Group.

They can place as many orders as they can afford.

It is useless to talk to Liu Qing about this.

The two of them communicated about what to say in the next copy, and then hung up the phone.

In the evening, Liu Qing fell asleep, and Qin Kun was still editing the video. He edited the short video taken by the anchor of his company when the heavy rain hit into a film, and then added subtitles. The promotion will start at 12 noon on July 21. A charity delivery.

The video was made, and it was already two or three in the morning.

The production is still relatively rough.

However, the time Liu Qing gave him was too short, and he couldn't do it too delicately.

At 6:30 in the morning, he had only slept for two or three hours and was woken up by the alarm clock he had set. Then he called the Tianyuan Optimal Team and asked them to connect with the small and medium-sized enterprises of Tianyuan Group. See how many orders they can give.

After    explained these things, it was after seven o'clock in the morning that the edited video was released.

Then in the company's anchor group, let those anchors forward this video.

Liu Qing slept until eight in the morning.

Qin Kun also sent him the edited video copy, which he also posted with his account of tens of millions of fans.

also released a video clip of Tianyuan Charity Foundation donating 100 million yuan.

After eating, I recorded a short video, and mentioned the heavy rain with a solemn expression, and once again mentioned the donation of 100 million by the Tianyuan Charity Foundation and the live broadcast of charity delivery at noon.

Then, go to work in Tianyuan Building.

But this time, Xiaowen was also brought along, and she was asked to be an assistant broadcaster in this charity delivery.

Xiaowen's current data is also getting better step by step, and has the potential to impact the first-line delivery anchors. Liu Qing hopes to push her and make her the first-line delivery anchor of the acne platform.

Xiaowen went to Tianyuan Building and went straight to Tianyuan Media's office, while Liu Qing went to work in his president's office.

Tianyuan Media was so busy because of a live broadcast that was temporarily arranged to bring goods.

Fortunately, both Tianyuan Media and Tianyuan Group are owned by the same boss, so it is very convenient to communicate.

Otherwise, there is absolutely no way to get such a large-scale live broadcast with a temporary decision in such a short period of time.

After   Su Qi went to work, she also communicated with the small and medium-sized enterprises under the group, and told them that this time it was to enhance the public image of their company, not to force them to donate money.

How many orders to take out to participate in such activities, they can decide according to their own performance.

This morning, for Tianyuan Group and Tianyuan Media, the theme was the heavy rain.

In the morning, various accounts of Tianyuan Media successively released videos about this heavy rainstorm, as well as the live video of the charity delivery at noon.

In the past, when they released promotional videos for such large-scale goods delivery activities, they would invest in Doujialai to buy traffic and attract more people's attention.

But this time no input.

It’s not that I’m reluctant to pay for this amount of money to buy traffic, but I’m afraid that after the traffic increases, too many people will place orders, which will bring them more economic pressure.

However, in such a context, it is impossible to keep a low profile.

The    news broke the circle shortly after it was released and spread to more social platforms.

Liu Qing and Tianyuan Group have once again become the hot search content, mixed in the news of the heavy rain.

This heavy rain was too tragic, and it encountered an era of vigorous development of self-media, and received unprecedented attention.

Never has a heavy rainstorm received such attention.

The footage of various disasters was uploaded to the Internet, which brought a huge psychological impact to people and made more people continue to pay attention to the news of this heavy rainstorm.

The traffic this brings is also quite amazing.

Tianyuan Media and Hurricane Media have several live broadcasters in that city. The number of online users in each live broadcast room has reached more than 10,000 people, and some even exceeded 100,000 people.

In the live broadcast, they will also mention the live broadcast of Tianyuan Best’s charity delivery, and call on people to place orders. Of course, they also call on them to place orders rationally and not to buy things they don’t need for the sake of showing love.

Liu Qing sat in his CEO's office until eleven o'clock before going to Tianyuan Media.

He is not fishing here, but reading news about heavy rain on the Internet.

There are so many videos, and it makes him feel very worried.

Especially about the video about the flooded subway, I felt very uncomfortable after watching it, and felt that it was blocked.

Watching these videos can also be regarded as an emotional training, and it can be more suitable for this theme when bringing goods.

Just looking at it, my emotions were brought in.

In such a disaster, the impact of video is far greater than the impact of text.

Arrived at Tianyuan Media, entered the large live broadcast room, and saw that there were already many products in the live broadcast room, all of which were produced by small and medium-sized enterprises under Tianyuan Group.

There are food, drink, and all kinds of small electronic products.

Qin Kun told him that he also received a call from more than a dozen partners in the morning, wanting to participate in this charity delivery, giving a certain amount, which can be regarded as a heart for the people in the disaster area.

In fact, it was probably to show off in this much-watched charity delivery, to show that they are also caring companies.

For this kind of free-riding behavior, Qin Kundu politely refused, saying that the time was too short, and the live broadcast was going to be live at 12 noon.

——This platform was finally set up to promote the products of Tianyuan Group and enhance the brand image of Tianyuan Group. In this case, it is not suitable to insert other brands.

Although Qin Kun is not a member of Tianyuan Group, his boss is the boss of Tianyuan Group, so he has to think about it for Tianyuan Group.

For his refusal, Liu Qing still expressed his appreciation.

If you want to bring goods for charity, you don’t need to hitch a ride with him, just open a live account and bring goods yourself.

Or find a few brands to save a game together, and let a well-known anchor bring the goods, the same can also be done.

There is no need to participate in this special event of Tianyuan Group.

Qin Kun also mentioned one point that he also communicated with the poxin platform for this live broadcast to bring goods, hoping that the poxin platform can waive their single fee.

Bringing goods on this platform, the platform will charge a portion of the money for each sale.

Although the amount of each order is not large, the amount will be larger if the amount is larger.

This is also the reason why the pox print platform strongly encourages e-commerce to settle in.

This will bring traffic to them.

If the platform cannot avoid this order, Yuan Media will have to pay for it on that day.

After    communication, the Pooyin platform also agreed to his request, but also hoped that they would mention the platform’s support for this event.

Poxyin platform has a lot of traffic and many users, but its reputation has been bad, and they also hope to have a good public image.

Liu Qing and Qin Kun are the anchors of this live broadcast. They will take turns to play. There are also several assistant broadcasters, including Xiaowen.

This one will be broadcast live until about 1:00 in the morning. It is 13 hours of live broadcast. They have to arrange the time.

Sensational when it is time to be sensational, and introduce products when it is time to introduce products.

In the next half hour or so, Qin Kun and Liu Qing were introducing the process of bringing the goods.

The price this time is the same as usual, neither more expensive nor cheaper.

The price-performance ratio is their core competitiveness in the live broadcast, and the price-performance ratio cannot be taken down just because this time it is a charity.

11:59, Tianyuan preferred this account, and it started broadcasting one minute earlier.

One minute after the broadcast, the number of online users exceeded 200,000.

This time, Tianyuan Media did not buy traffic. Many people who poured into the live broadcast room learned about this through their video promotions, and some of them were pushed by the platform.

However, the push flow of the platform is not particularly strong.

After all, the platform has promised that they will not take a cut of this live broadcast transaction, and there is no such big benefit for them to push more traffic.

Many of the people who entered the live broadcast room were still new accounts. They knew about it on other platforms and specially downloaded this software to watch.

Ten minutes into the opening, Qin Kun and Liu Qing were both there.

The two men talked about the heavy rain with solemn expressions, how they felt, how they felt and how much they wanted to help them.

also talked about the corporate culture of Tianyuan Group and Tianyuan Media, which is to be a conscientious company and a person with a sense of responsibility.

In the live broadcast room, they also emphasized that this time the live broadcast brings goods, no matter how much is sold, it will be donated to the local disaster-stricken people.

Here they thanked those companies that participated in this event, and also thanked the Poxyin platform for their strong support for this charity event.

After talking for more than ten minutes, the number of people online in the live broadcast room exceeded 500,000, and the delivery of goods officially started.

(end of this chapter)