Chapter 472： 3D screen

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The scale of North American theaters has been continuously expanding, so "The Lord of the Rings: The Return of the King" easily got the opening scale of more than 4,000 movie theaters.

It can be said that what limits the box office of a blockbuster film in this era has long been not the scale of film releases, but the ticket price.

For example, the ticket price of 3D movies in the previous life is at least one-third to one-fourth higher than the ticket price of ordinary movies.

Not to mention, the higher-priced IMAX screens.

In fact, Hollywood already has 3D screens, but the number is not very large. There are less than 50 movie theaters in North America that have 3D screens.

Ryan agreed to invest in "The Polar Express", which has a lot to do with 3D screens, and wanted to take the opportunity to promote the number of 3D screens.

Some time ago, he met with James Cameron and talked about "The Polar Express", real-time motion capture technology, and 3D screens.

In addition to the normal version of "The Polar Express", there will also be a 3D version.

In this regard, the shooting technique of "The Polar Express" is very similar to the new project that James Cameron has been preparing.

However, Orion Films and James Cameron are still exploring technology.

In addition, there are restrictions on the number of 3D screens.

These will take time to resolve, and cannot be resolved by individuals and a film company.

When "Avatar" was released in the previous life, there were only more than 2,032 theaters in North America with 3D screens, accounting for only 22% of the number of ordinary screens.

Remember, this was late 2009.

It's only 2002 now.

It can be seen that the number of 3D screens is increasing very slowly.

Until the release of "Avatar", theater companies saw the ticket price advantage brought by 3D screens.

As a result, in just one year, the number of 3D screens in North America has soared, reaching 48% of the total number of screens in North American cinemas.

Therefore, Ryan plans to use the release of the 3D version of "The Polar Express" to cooperate with major first- and second-tier Hollywood film companies and negotiate with North American theater companies to speed up the promotion of 3D screens.

The 3D version of the original "The Polar Express" was released in less than 60 theaters and achieved good box office results.

However, the upcoming "Lord of the Rings: The Return of the King" has not been produced in 3D.

With the current number of 3D screens in North America, there is not much need to make a 3D version, unless it is a film like "The Polar Express".

How many 3D screens are there in North America now!

I am afraid that together with the 3D screens used for experiments and teaching purposes, the number is only more than one hundred, which can not play a big role.

More just as a means of propaganda.

In the future, "The Lord of the Rings: The Fellowship of the Ring", "The Lord of the Rings: The Rider of the Two Towers", and "The Lord of the Rings: The Return of the King" will be re-released in 3D.

What's more, even if there is no 3D version, the atmosphere at the premiere of "The Lord of the Rings: The Return of the King" is still very lively.

The number of people at the scene can almost be described as a sea of ​​people.

Including many live audiences leaving messages on the Internet.

"The Lord of the Rings: The Return of the King, this is a film full of dreams."

"Peter Jackson and Orion Films have created a miracle. There have never been such three classic films in Hollywood history."

"Unfortunately, the magic mileage in the film will eventually come to an end."

Through the data fed back from various aspects, Orion Films is full of joy.

According to the forecast of the theater company, the box office of "The Lord of the Rings: The Return of the King" is likely to surpass the previous film "The Lord of the Rings: The Two Towers".

In contrast, in the crew of "Wind Talker", which is going to be released in June, everyone's face is not very good-looking.

The test screening of "Wind Talker" only got a B+ grade commercial evaluation.

For a film with an investment of up to 150 million US dollars, a B+ grade commercial evaluation is itself a failure.

"Obviously we've run into quite a bit of trouble."

The two managers in charge of the production of "Wind Talker" walked into a Disney conference room with solemn expressions. Disney Chairman Robert Iger and Michael Eisner were waiting for them.

Saw Robert Iger sitting with Michael Eisner.

The faces of the two suddenly became a little unhappy. "Windtalker" is a project that Michael Eisner insisted on promoting despite internal opposition, and Robert Iger and Michael Eisner have always been at odds.

"Sit down first." Michael Eisner nodded expressionlessly,

"Although the test screening of "Wind Talker" is not very good."

Without waiting for anyone else to speak, Michael Eisner continued, "But we could totally re-edit it."

"There is still plenty of time right now, and there are no large-scale commercial films released in the June schedule."

"The Lord of the Rings: The Return of the King" was released on May 3, and "Star Wars Episode II: Attack of the Clones" chose to be released in early July.

"Windtalker," released in June, doesn't have to face the impact of "Lord of the Rings: The Return of the King" and "Star Wars Episode 2: Attack of the Clones."

Michael Eisner's words didn't have any effect, and the meeting room was peaceful. Based on the reputation of "Wind Talker" in the test screening, even if it was re-edited, it would be difficult to change anything.

Besides, the negative news about the word-of-mouth trial screening of "Wind Talker" may have already spread.

This is not the 1950s and 1960s when film companies could easily block negative news about films.

The film has not yet been released, and Disney has already cast a shadow.

"No big commercials!"

Robert Iger took a sip of coffee, and said lightly: "On May 31, "The Adventures of Robot" produced by Blue Sky Studios will be released, and on June 14, "Scooby-Doo" released by Warner Bros. will be released. On the 21st, "Minority Report" jointly produced by 20th Century Fox and DreamWorks will be released."

"Windtalker won't be the only film released in June."

"Robot Adventure" is released on May 31, and it is another 3D animated feature film that has not had much impact on Disney.

But "Scooby-doo" and "Minority Report" two films, Disney will face fierce competition.

The former "Scooby-doo" and "Windtalker" were released on the same day.

The investment in this film is as high as 84 million US dollars.

"Minority Report" was released on the same day as another Disney film "Lilo and Stitch".

"Lilo and Stitch" is an animated feature film with an investment of up to 80 million US dollars.

"Minority Report" is adapted from the short story of the same name, directed by Steven Spielberg, starring Tom Cruise, and the investment of the film is as high as 100 million US dollars.

It's a summer hit.

Michael Eisner took a deep look at Robert Iger, ignored his sarcasm, but said: "Do a good job of the second editing of "Wind Talker", and contact the theaters to increase the film's screening rate as much as possible. "

The next moment, Michael Eisner stood up and said loudly: "The reputation of a film's test screenings doesn't mean anything. We only need to do a good job of publicity and guide the public opinion of the media."

His eyes swept over the faces of everyone in the meeting room, but he ignored Robert Iger, "I believe "Windtalker" will be successful."

"In addition, our current focus is not "Windtalker", but the Disneyland project."

Michael Eisner directly changed the subject, "Orion Films and Ryan Gosling intend to build Marvel Studios to replace the Disneyland project. This is absolutely unacceptable to us."

The importance of the Disneyland project obviously far exceeds that of "Windtalker".

"That's right!"

"Time to warn Ryan Gosling and Orion Films."

For a while, there was a response in the meeting room.

If we say who is the Hollywood studio that Disney hates the most, then Orion Pictures and DreamWorks must be at the forefront, and there is even Pixar Animation Studios, which Disney loves and hates.

Pixar Animation Studios, DreamWorks Animation Studios, and Blue Sky Studios have squeezed the market share that originally belonged to Disney in recent years.

Robert Iger looked on coldly and sneered inwardly. One day Michael Eisner would regret his arrogance.

Disney’s focus now is not Windtalker or the Disneyland project, but how to deal with the rise of Pixar Animation Studios, Blue Sky Studios, DreamWorks Animation Studios and 3D animated feature films.

To be more straightforward, how should Disney resolve the contract with Pixar Animation Studios.

Once Pixar Animation Studios chooses not to renew the contract, then Disney will face a real crisis.

Thinking of this, Robert Iger looked very solemn.

In addition, Ryan Gosling and Orion Pictures are ambitious, not only owning Blue Sky Studios and animation production departments.

Even, there is a close cooperation with DreamWorks Animation Studio.

Orion Pictures, Blue Sky Studios, DreamWorks Animation Studios and Pixar Animation Studios, Disney.

The above two camps are the pattern in the Hollywood feature film market.

Fortunately, Orion Films is only responsible for the overseas distribution of DreamWorks Animation Studios. Blue Sky Studios is limited in scale. The animation feature film production department of Orion Films has not produced any 3D animation feature films so far.