Chapter 481： June

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"The person in charge of the company's public relations department just called. I hope the public relations plan can be a little more concealed, so as not to cause dissatisfaction with the college." Ivanka-*** looked at the document and said.

Orion Pictures has prepared a large amount of public relations funds and giveaways for "The Lord of the Rings: The Return of the King".

In this way, it will also bring some minor troubles, such as warnings from the academy.

If the public relations scale is too large, it is likely to attract a warning from the academy.

"It doesn't matter."

Ryan said indifferently: "There is still more than half a year before the Oscars, we don't need to care about this."

"What's more, "The Lord of the Rings: The Return of the King" itself is a commercial film. As long as we don't go too far, the academy won't care."

"Why?" Ivanka-*** was a little confused.

"The academy also needs topicality and ratings." Ryan glanced at her, and then said meaningfully.

The Oscar awards ceremony also requires various publicity and topics, which requires a large amount of public relations funds for films that want to be nominated and awarded.

This is a win-win situation. Film companies and individuals can get awards and commercial value, while Oscar can get topic popularity and ratings.

Otherwise, Miramax and Harvey Weinstein wouldn't have had success over and over again.

The most important point is that all members of the academy are beneficiaries.

Every year at the beginning of the awards month, they will receive a bunch of gifts, ranging in value from tens of dollars to hundreds of dollars. The sum of all kinds is by no means a small amount, and many things are specially made to order, which will increase in value in the future space.

Plus there are numerous PR banquets that they can indulge in.

Many people here wish Orion Pictures would invest more in public relations, the better.

"Okay, let's continue shooting." Ryan looked at the time and asked the crew to continue shooting.

It was not until ten o'clock in the evening that the crew began to pack up their belongings and leave.

In the next few days of shooting, apart from Ryan's increasingly strict requirements, other aspects were relatively smooth.

Compared with the smooth filming of the "Spider-Man 3" crew, the North American summer vacation has entered the most intense moment.

On May 31, "Robot Adventure" released by Orion Films and produced by Blue Sky Studio kicked off its screening.

At the premiere, Blue Sky Studios and "Robot Adventure" caused quite a stir.

This is the second 3D animation feature film produced by Blue Sky Studio, so whether the release of "Robot Adventure" can meet expectations is related to the future development of Blue Sky Studio.

In other words, if the release of "Robot Adventure" is successful, Blue Sky Studios can completely stabilize the position of the three major animation studios in Hollywood.

At the same time, Orion Pictures, which owns the cooperation between Blue Sky Studios and DreamWorks Animation Studios, will become an indispensable presence in the Hollywood animation feature film market, even second only to Disney.

However, if the film hits the box office when it is released, the stock price of Blue Sky Studios will inevitably fluctuate greatly.

On the day of its release, "Robot Adventure" opened on a scale of 3,776 cinemas.

On the first day of Friday, it got a box office of 9.89 million US dollars, which is not a very ideal box office result.

Fortunately, the box office of the film rose by 56% on Saturday the next day, with a single-day box office of 15.46 million US dollars, barely meeting the expectations of Orion Pictures.

On Sunday, the single-day box office of the film almost fell by 10 million US dollars, with a box office of 10.68 million US dollars.

After three days in the first weekend, it earned a total of 36.04 million US dollars at the box office, grabbing the first weekly box office champion from "The Lord of the Rings: The Return of the King".

At first glance, the box office of $36.04 million in the first weekend is not too high.

It is far inferior to the first weekend box office results of "The Lord of the Rings: The Return of the King" and "Spider-Man".

But let's not forget that the film cost only $75 million to make, and at the box office where Robot Adventures is headed, it could be a success, if not a global blockbuster.

On the next first working day, the advantages of 3D animated feature films were fully demonstrated. For four consecutive days, the single-day box office of the film has been above 2 million US dollars, and after four working days, it has achieved 9 million US dollars.

In the three days of the next weekend, it once again earned 21.02 million US dollars at the box office.

As a result, the North American box office of the film reached 66.06 million U.S. dollars, and it was only a matter of time before the North American box office reached 100 million U.S. dollars.

It is no exaggeration to say that "Robot Adventure" is very successful commercially, and even the box office revenue alone can bring a lot of profits to Orion Pictures.

What's more, the main source of income for a 3D animation feature film is not the box office, but various peripheral copyrights and commodities.

With the release of the box office results of "Robot Adventure", the stock price of Blue Sky Studios ushered in a sharp rise.

Ryan took the opportunity to ask Swift to sell some stocks, and then buy them back when the stock price of Blue Sky Studio stabilized, earning a difference in the middle price.

By mid-June, several big-budget films were released in North America. The single-day box office of "The Lord of the Rings: The Return of the King" has fallen out of the top five, and "Robot Adventure" has also lost its weekly box office champion.

However, "The Lord of the Rings: The Return of the King", which has been released for more than a month, has a North American box office of 320 million U.S. dollars, an overseas box office of more than 600 million U.S. dollars, and a global box office of 940 million U.S. dollars.

Many evaluation agencies predict that the global box office of this film is likely to exceed 1.1 billion US dollars.

The overseas box office performance of "Robot Adventure" is also very good.

"The sales data of peripheral products of "Robot Adventure"?"

In the studio, Natalie Portman walked over with a cup of coffee. When she came to Ryan, she glanced at the documents on the table and said, "I went to the cinema with Ivanka to watch it yesterday. , it doesn’t feel as amazing as “Ice Age”.”

"Robot Adventure" was released overseas in early June, including New Zealand.

It's just that the feeling this 3D animated feature film brings is obviously not as good as "Ice Age".

Ryan took the coffee in Natalie Portman's hand, lowered his head and took a sip, and said, "This 3D animated feature film is still good, but it's not as good as "Ice Age"."

Even in the future, none of the 3D animation feature films produced by Blue Sky Studio can compare with "Ice Age".

On Natalie Portman's exquisite face, she carefully put on light makeup, looking extraordinarily charming, "Is "Ice Age 2" released next year?"

"It should be released in the summer next year." Ryan looked at Natalie-Portman and shrugged his shoulders and said, "If you are interested, you can participate in the internal screening of this film."

Hearing this, Natalie Portman showed a charming smile and said, "I can go with you."

In next year's summer schedule, Orion Films will only release two films, "X-Men 2" and "Tomb Raider 3".

In addition, there is "Ice Age 2" as a 3D animated feature film.

Among them, "X-Men 2" and "Ice Age 2" are the key projects of Orion Pictures, while "Tomb Raider 3" has many uncertainties.

Ryan can't guarantee whether "Tomb Raider 3" will hit the box office.

However, with the release of "Ice Age 2" next summer, Blue Sky Studios will usher in a glorious moment.

And then there's the even more brilliant Pixar Animation Studios.

The box office of the original "Finding Nemo" is simply against the sky, with a global box office of nearly 900 million U.S. dollars, while the production cost of the film was only 94 million U.S. dollars.

Such a box office result almost beats Blue Sky Studios and DreamWorks Animation Studios.

At this moment, Joseph Aspmonti, the assistant director of the film crew, came over, "Natalie, you need to accept a temporary promotional interview, and it's best to go right away."

"No problem." Natalie Portman stood up, nodded to Ryan, and walked out of the studio.

"Tell James to go with him." Ryan glanced at Joseph-Aspmonty and said Okay. "Joseph Aspmonti agreed, turned around and walked towards James Franco who was not far away.

As one of the three main actors of the film, James Franco must participate in the crew's promotional interview together.

Not long after Joseph Aspmonty left, with the sound of high heels landing, Ivanka *** walked over, "I just called from Los Angeles, there is a young man named David Ellison Investors want to meet you."

"He appears to have a collaborative project."

David Ellison!

Ryan touched his chin subconsciously, and said, "Let someone get in touch first, and see what project he wants to talk about."

"Also, I might mention The Polar Express."

David Ellison is very young, but his father Larry Ellison is the founder and CEO of Oracle Corporation, a world-renowned super rich man.

Ryan remembers that David Ellison invested in many Hollywood projects in his previous life. The Sky Dance studio he founded raised up to US$350 million at one time to invest in the production of multiple films.

It just so happens that the financing of "The Polar Express" has not been smooth, and it may be possible to get financing from David Ellison.

As for the cooperation project that David Ellison said, just listen to it.

The reason why David Ellison set foot in Hollywood in his previous life was mainly to make a film about air combat, which is the famous "Air Combat Heroes".

The original version of this film made a lot of money for the North American distribution company, but he almost didn't even get back his investment.

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