Michael Reyes stood in the Reyes Corporation boardroom, surrounded by his senior team. The room was filled with a tense energy as they reviewed the plans laid out before them. Michael's focus was on one thing: dismantling Lance Gokongwei's grip on the market.
"Lance Gokongwei," Michael said, his tone calm but firm. "He's their key player. If we disrupt his operations, the rest of their coalition will start to crumble."
Juliet, standing beside him with her tablet, nodded. "We've identified multiple pressure points. Gokongwei's business empire is spread across several sectors—aviation, telecommunications, and food manufacturing. But his weakest link right now is Cebu Pacific."
"Explain," Michael said, leaning in.
"Cebu Pacific is facing rising costs due to fuel price hikes and increasing competition from other low-cost carriers," Juliet continued. "If we push forward with 'Project Soar,' our own low-cost airline initiative, we can undercut their market share quickly."
Michael nodded. "Let's move on this. What's the status of our new passenger jet project?"
Bridget chimed in, holding up a report. "We're ahead of schedule on 'Project Soar.' The first jet is set to roll out in six months. We've also lined up marketing campaigns to emphasize cost efficiency and fuel savings."
"Good," Michael said, turning to Juliet again. "What's the next sector we can hit?"
"Telecommunications," she replied. "Globe Telecom, one of Gokongwei's key assets, has been slow to roll out its 5G network. We're ready to launch our own network in major cities within the next two months. We can promote it as faster and more reliable, targeting the urban market."
Michael's eyes narrowed in thought. "If we push aggressively, we can capture a good portion of their customers before they have time to respond. Bridget, accelerate the 5G rollout plan. I want us in five more cities by the end of the quarter."
"Understood," Bridget replied. "I'll have the teams prioritize infrastructure and marketing."
Michael turned back to Juliet. "And their food manufacturing arm? Any opportunities there?"
Juliet updated Michael during their evening briefing. "We're seeing the first signs of panic from their side. Cebu Pacific is announcing last-minute discounts to retain customers, and Globe is trying to accelerate their 5G launch. But they're spread thin."
"Exactly as planned," Michael said. "Let's keep the pressure on. Bridget, how are the new supplier agreements holding up?"
"Solid," Bridget confirmed. "We've locked in long-term contracts with penalties for early termination. It'll be costly for anyone to break away now."
"Perfect," Michael said, leaning back. "They're trying to react, but they're playing catch-up. We're dictating the pace."
Two weeks later, the results of Michael's offensive were becoming clear. Cebu Pacific's market share was dropping as customers began to switch to Reyes Corporation's new airline. Globe Telecom was facing customer backlash over slow 5G deployment, while Reyes Corporation's network was gaining praise for its speed and reliability.
Reports began circulating in the media about JG Summit's struggles. Investors were growing concerned, and whispers of instability started to spread. Michael's moves had not only disrupted their operations but had also shaken investor confidence in Gokongwei's ability to lead.
In his office, Michael watched as the latest reports came in. Juliet and Bridget were there, both looking satisfied with the progress.
"They're losing ground fast," Juliet reported. "If we keep pushing, they won't recover anytime soon."
Michael nodded, a rare smile appearing. "Good. Let's move to the next phase. I want to see how much more pressure Gokongwei can take before he cracks."
Bridget added, "We have new marketing campaigns ready to roll out, emphasizing our commitment to innovation and consumer benefits. It'll further cement our position as the market leader."
"Do it," Michael ordered. "And prepare our next round of investments. We're not just winning this battle—we're setting the stage for complete dominance."
With the groundwork laid, Michael knew this was only the beginning. Gokongwei's empire was teetering, and Reyes Corporation was ready to deliver the final blow.