Chapter 52

Fu Jie looked around the team and said with a smile: today, we should first use warm applause to welcome vice director Huang and general manager Xiao Fu back to work. Maybe everyone has heard that the debt of the agents in Liaocheng has always been a problem, and the amount is very large, which has always been a worry of Xinyuan company. But this time, Huang Xing not only successfully recovered the debt, but also made me understand a profound truth. Indeed, the relationship and positioning between us and the agents have not been accurate, which has led to some agents relying on their lofty ideals to turn the company around. Therefore, on behalf of the company, I would like to express my gratitude and affirmation to Huang Xing. At the same time, we will further improve the company's internal and external policies, and strive to make the company have a better future

Huang Xing thinks that Fu Jie's words are a bit general. Although she only praises herself implicitly, these words are not suitable for all the staff.

But in fact, Huang Xing also knows that Fu Jie is sparing no effort to build prestige for himself. This morning, the reason why the employees changed their normal way and were polite to themselves must be that Fu Jie had made herself a hero and a hero in front of the employees.

In the morning, Fu Jie convened several managers of the mobile phone department, as well as Fu Zhenxin, Shan Dongyang, Huang Xing, Cao aidang and others, to discuss the publicity and marketing strategy of the new machine.

The mobile phone brand is "Xinyuan". The first new model follows the high imitation route and imitates the appearance of the popular Motorola v3. Fashion flip, function and configuration are more comprehensive. But the price is only about a quarter of that of v3. Therefore, in terms of positioning, Xinyuan mobile phone is aimed at low-end customers.

To be sure, this mobile phone is quite successful, with the same appearance and function as v3. This is the first step of Xinyuan company's brand line.

The propaganda of new aircraft must have a loud and short slogan. In this regard, all managers express their opinions, and only Huang Xing's suggestion has been recognized by Fu Jie. In fact, Huang Xing hasn't been idle these days. He is always planning a grand blueprint for the launch of the new aircraft. Huang Xing learned from the successful marketing cases of Gome in China, and felt that the slogan should not only be catchy, but also reflect the gimmick of the product itself. How many people know and trust Gome with the slogan of "buy home appliances to Gome, don't regret spending money"?

According to the successful experience of imitating Gome, Huang Xing has made a slogan for Xinyuan company, which is in line with the company's reality and positioning: buy a mobile phone, go to Xinyuan, Xinyuan will save you more money.

At the same time, Huang Xing will also write a good marketing promotion plan in advance and deliver it to Fu Jie. Fu Jie looked roughly and nodded. And read in front of you managers, let you do reference, put forward opinions.

In the morning, the policies related to the new aircraft have basically taken shape.

At noon, Fu Jie takes the initiative to call Huang Xing, and has a deep discussion at Jindeli.

When they sit down, they find that both Fu Zhenxin and Shan Dongyang have entered Jindeli. They don't seem to see Fu Jie. They just sit in a corner and finish their meal.

Fu Jie frowned slightly, speeding up the meal.

Fu Jie had a small appetite. After a while, she put down her chopsticks, wiped the corners of her mouth and said: Director Huang, now the company has encountered some problems in management. For example, the problem of uniform tooling. I asked director Shan to unify the staff's tooling very early, but the effect was not obvious. Now at least half of the employees don't dress as required, even if they would rather be fined.

Huang Xing said with a smile: Mr. Fu didn't think about it. What's the key to this problem?

Fu Jieyi frowns: the key?

Huang Xing said: Yes. I've heard about it. There are only a few reasons why tooling cannot be unified. For things at one's own expense, employees naturally have a rebellious mentality. A set of work clothes costs at least 100 yuan. Employees would rather use the 100 yuan to buy cosmetics than black work clothes. Another reason is that the managers and management did not set an example. Unless the company pays a tooling fee as welfare.

Fu Jie shook his head and said: that won't work. First, it costs a lot. Three hundred employees, one hundred, that's 30000. In addition, the popularity of our company's personnel is relatively large, just to be equipped with tooling to leave the company, how much loss?

Huang Xing said with a smile: with less than 30000 yuan, the company can customize or purchase in large quantities, and the cost of each set can be controlled between 40 and 50. The company can pay 50% to each employee at the price of 100 yuan. In this way, the company doesn't have to pay any cost at all, and it can also make people feel that the company is more humane.

Fu Jie thought it over and said with a smile: Well, you sly director Huang, you really know how to calculate. It's like a unscrupulous businessman,

Huang Xing will her army: I rape, not for you, for Xinyuan company.

Fu Jie immediately said: good! Just do what you say! It's up to you to do it. If it can be done, I'll give you a credit! By the way

Fu Jie pauses for a moment and reaches for Huang Xing's ear to summon her. Perhaps because she is worried about being heard by Fu Zhenxin and Shan Dongyang, who are dining on one side, she deliberately lowers her voice and then says: since I mentioned you, I think Shan Dongyang, the director of the company, is becoming more and more useless. Now the company is under his control. I'm going to straighten you up during this time.

Huang Xing suddenly a Leng, flattered to say: Thank you for total trust.

Fu Jie glances at Fu Zhenxin and Shan Dongyang, who are sitting in the south. Holding the table, she stands up and smiles.

A day later.

Huang Xing's plan has been proved by practice.

On behalf of the company, Huang Xing solicited the opinions of several managers and supervisors, and communicated with the staff of the marketing department in a timely manner. It was generally said that this way of "two one plus five" was acceptable.

In fact, due to the large-scale purchase, the company basically did not spend a cent.

To this Fu Jie is overjoyed, to Huang Xing placed greater expectation.

During the 11th Five Year Plan period, with the strong support of Fu Jie, Huang Xing made a major adjustment and deployment to the marketing strategy of the whole Xinyuan company. On the third and fourth floors near the outer wall of the highway, there is a huge red banner, which reads: buy a mobile phone, go to Xinyuan, Xinyuan will save you more money. At the same time, the Ministry of e-commerce was ordered to rectify the company's pages, print and distribute the publicity color pages, and hired a number of part-time bill issuers to do publicity and promotion near the major communication cities and mobile phone stores.

Secondly, Huang Xing also called on the company's managers and employees to actively open exclusive stores in Taobao and other large-scale stations, and make a certain profit margin.

Moreover, Fu Jie also took advantage of the relationship between China Mobile, China Unicom and other operators to get a number of low-cost recharge cards, playing a regular card: buy a mobile phone for free.

A kind of unprecedented marketing atmosphere and advertising atmosphere has been rendered incisively and vividly.

Huang Xing's great efforts during the 11th National Day period are enough to make Shan Dongyang, who has always been dismissive of Huang Xing, feel a little at risk.

In the increasingly competitive communication industry, Xinyuan company has made great achievements in sales promotion. Despite the global financial crisis, the company's sales have increased significantly compared with last year.

During and after the 11th National Congress of the Communist Party of China, a large number of merchants came to the company to discuss the purchase of mobile phone consignment business.

October 10th. After the gratifying results of the 11th National Day sales promotion, Fu Jie is ready to continue to play two cards: first, hold a brand launch of the new machine; 2、 CCTV program x will come to Jinan at the end of this month to organize a recording activity called "the power of role models". At that time, many businesses and enterprises will surely take every opportunity to publicize themselves. Xinyuan company will spend about 100000 yuan on this project. After all, the audience rating of this program is relatively high. As long as there is a chance to show off in the program, it will certainly play a great role in publicity and promotion.

The preparation of the brand conference, Fu Jie can be called under the blood.

Actively mobilize all kinds of resources, the media, businesses, operators, official relations are all used out. In order to make the brand conference more effective, Fu Jie also contacted Wu Qianqian, the hostess of an entertainment program of provincial TV station, through her friend relationship, and invited her to host the conference.

On Wednesday, Fu Jie arranged a dinner and led Fu Zhenxin to meet Wu Qianqian.

After the dinner, Fu Jie went back to the company dejectedly and sat in the office sighing.

Obviously, this time, Fu Jie did not achieve the ideal result. Fu Zhenxin calls Shan Dongyang and Huang Xing to the general manager's office to comfort Fu Jie and discuss countermeasures.

Fu Jie came out of her loss and said that she would not give up her heart if she could not reach the Yellow River. She would talk to Wu Qianqian at the weekend.

Fu Zhenxin suggested that there are many TV hosts in the province. Why do you have to hang yourself from a tree?

That's what Fu Jie said. But which host can have the appeal of Wu Qianqian? It doesn't make much sense to find a host like Sun Gang and Li Xiaochen. To do is to do the best.

Fu Zhenxin said with a wry smile, but when Wu Qianqian opened her mouth, she paid half a million yuan for her appearance!

Fu Jie said, what do you know? This is not a lion's big mouth, but a euphemistic refusal to us. There must be something we haven't thought about.

Shan Dongyang said that I would meet Wu Qianqian in person some other day.

Fu Zhenxin said with a wry smile, you? My sister can't win, can you?

Shan Dongyang said, try it.

Fu Jie doesn't have the heart to attack Shan Dongyang's enthusiasm, so she just works as a live horse doctor. On Friday, she takes Shan Dongyang to the TV station to find Wu Qianqian.

But in fact, the ending is still bleak. No way. Shan Dongyang uses both soft and hard. Wu Qianqian scolds him as a psychopath. Fu Jie is embarrassed at that time.

Two consecutive failures, Fu Jie has no hope for Wu Qianqian.

As a last resort, Fu Jie decided to step back and find another host of the entertainment channel, Li Xiaochen.

After making an appointment with Li Xiaochen, Fu Jie changes his entourage and takes Huang Xing to book a box in a hotel called quanlvyan. Because there was a rumor that Li Xiaochen had always been fond of donkey meat. He thought that eating donkey meat could keep his face healthy and keep his youth forever.

At five o'clock in the afternoon, Fu Jie and Huang Xing were waiting at the gate of the whole donkey banquet. Half an hour later, they still didn't see Li Xiaochen.

Fu Jie kept lifting her wrist and looking at her watch, looking anxious. Huang Xing tentatively suggested that we should drive to the TV station to meet her? Fu Jie shook her head and said, "wait and see.". Huang Xing said, or make a phone call to urge. Fu Jie said, don't fight. Learn to wait. Huang Xing didn't speak any more. But it is not difficult to see that in fact, Fu Jie has been waiting for some impatience. People in shopping malls can't help themselves. In order to survive, Fu Jie has to accept the suffering of such people. But Fu Jie's frown is really pretty. The high-end high-heeled shoes gently trample on the ground, making a delicate but crisp sound. Another quarter of an hour later, Fu Jie took a deep breath and couldn't help complaining: it's almost six o'clock when it's five thirty! Time is life, it is eating our life! Huang Xing comforted Fu Jie and said: maybe she is in a traffic jam. Fu Jie said with a bitter smile: I hope. By the way, director Huang, Fu Zhenxin has already told me what happened to you in Liaocheng. However, this matter concerns Fu Zhenxin's reputation and the company's commercial interests, so I hope... I hope you don't go out and make a public announcement. Huang Xing felt that it was a bit abrupt for Fu Jie to mention it suddenly, but he had to agree and nod his head: don't worry, Mr. Fu. Fu Jie asked: do you know what I'm talking about? Huang Xing said: Deng... Deng Guanghui... Fu Jie gently raised her hand and said: I gave him a step. Of course, it also gives the company an opportunity. However, it seems that you are worthy of your visit this time. Fu Zhenxin thinks highly of you. Huang Xing suddenly Leng for a while, he even doubted whether he had heard wrong? Fu Zhenxin thinks highly of herself?