Bao Shijie's sudden speech made the whole office quiet!
This imitation Buddha is a very disharmonious note, which cuts through the sky. Seemingly insipid, in fact shocked everyone's heart!
Obviously, it's an improvisational counterpoint! This duel is bound to raise the hatred between Huang Xing and Bao Shijie to a new height. Right and wrong, from the beginning of accumulation bit by bit, today, it seems to become more difficult to reconcile.
Bao Shijie took two steps forward, staring at Huang Xing with a pair of eyes almost covetous, as if the whole facial expression was telling his dissatisfaction with the man in front of him.
Huang Xing calmed down his mood. To be exact, he didn't expect that Bao Shijie would dismantle his platform in public. He wanted to slap him in the face and tell him to be polite to his superiors. But reason reminded him not to. In this way, I can only go further with my subordinates. Huang Xing took a cigarette in his mouth and continued to calm down his ups and downs. He pretended to be indifferent and asked: Oh? Tell me what you think.
Bao Shijie said indignantly: I think this idea is a gamble on the life of the whole commercial building! Now the commercial buildings are doing well and are thriving. you bet! But we have to keep a clear mind, we have to develop, we can. But if you take too big a step, it's easy to twist. It will take at least several hundred million yuan to set up the land opposite. Then with the decoration, publicity, personnel, commodities and other early investment, we need to prepare at least one billion! And how long will it take to recover the cost if this billion yuan is invested? Even, once the money is wasted, our commercial buildings will be greatly affected. We can't afford it. Although there is a dream group as the backing, but who can guarantee that once Hedong fire, investment failure, dream group is to come to the fire, or simply give up! Yes, I admit that our Xinmeng commercial building is one of the best enterprises in Jinan and even Shandong. But in terms of dream group, we are just a piece of chess. Everyone knows the truth of losing one's life to protect one's car. If our plan fails, at best, it will be like a piece of meat rotten from the dream group. Will they spend a lot of money to cure us, or will they just gouge out the rotten meat with a knife? I don't think any of us dare to come to a conclusion. So, I think our main task at this stage is not to think about how to expand, but to calm down and start from the inside to improve our market share
He talked a lot and spit when he was excited.
Several managers couldn't help nodding and seemed to agree with Bao Shijie's point of view.
There is no doubt that Huang Xing also thinks that his words really have some truth, which coincides with his own view. But since Fu Jie has decided something, he, the general manager, doesn't want to dismantle Fu Jie's desk any more. Especially these seemingly reasonable words, from Bao Shijie's mouth, also become a kind of disgusting taste. Therefore, Huang Xing has no choice but to refute Bao Shijie's point of view: do you want to learn from the closed door policy of the Qing Dynasty? The emperor of the Qing Dynasty thought that his country was rich in land and resources, strong in troops, and other countries were vulnerable. He was afraid of the influence of foreign backward culture, so he closed his country and people up. What happened? As a result, the following eight allied forces entered China, and the following Maguan treaty, xinchou treaty, and all kinds of unequal treaties. Then, Japanese devils enter China! Where is the so-called country with vast territory, abundant resources and strong army? In self intoxication and self satisfaction, behind! Our Xinmeng commercial building is the same. Our current performance is good. It is the largest luxury high-end brand base in the province. But it's just now! Civilian, the most basic, is the most developed! What is the proportion of the rich and the rich in the whole province? One in ten thousand? One in a thousand? Really? However, there are a lot of ordinary people with salary. As the saying goes, those who win the hearts of the people will win the world. Only when they can serve the people, can they achieve better development! Therefore, we must do in the low-end market!
Huang Xing moved out the great truth Fu Jie told him.
Of course, his theory has won the acquiescence and affirmation of many people.
Bao Shijie, of course, is unconvinced. It seems that from the day he entered Xinmeng commercial building, he was destined to become the enemy of Huang Xing. However, Huang Xing almost opposes everything that Huang Xing advocates and advocates. Bao Shijie continued: These are two different things! Our orientation of Xinmeng commercial building is high-end line! Once we start to do the... Low-end thing, it will be a great challenge to our brand effect. We are eating delicacies. Why should we turn around and eat steamed bread? We can sell a high-end garment for tens of thousands of yuan or even hundreds of thousands of yuan. Profits are self-evident. But a low-end garment can only be sold for dozens of yuan and hundreds of yuan. How much profit can it bring us? The profit of a high-end garment is about equal to the total profit of hundreds of low-key garments, even more. You say, why do we have to put the delicacies away and eat some hard steamed bread? And
Huang Xing interrupted: but have you considered that the proportion of rich people who can spend in Xinmeng commercial building can only account for one thousandth! In addition, 999 percent of them are civilians. A common people may buy more than ten or even dozens of middle and low-end clothes a year, but in the luxury market, no matter how rich people are, they rarely reach this average. Steamed bread and cabbage are cheap, but they are common people's home cooked meals. Sea cucumber and abalone are rare, but they are exclusive to the rich! And it can't be a daily necessity. If we want to have a more long-term development, we must take the line of popularization! From another point of view, the customers we want to serve can only be targeted at the rich. We also need to serve the public, provide people with some good and cheap goods, and a good shopping environment.
Bao Shijie: I don't agree with you! We are businessmen. Businessmen exist for the sake of interests! Don't make businessmen so noble. Business doesn't need this cover up. Shopping malls are like battlefields. We need to earn money, earn more money, support our employees, support our company and, of course, support ourselves more. What kind of mass line are you talking about? I think it's just... Playing the fiddle! Audi, BMW and Mercedes Benz are always on high-end routes, right? Their sales volume may not be comparable to those domestic self-made cars, which are in the range of 50 to 60 thousand. But their profit and brand value are beyond the reach of those domestic cars that sell tens of thousands of cars every month! It's like a well-known first-line star. The money he makes, the benefits he brings, the value he creates for the society, and so on, are beyond the reach of millions or even tens of thousands of ordinary people! If these big stars don't make movies and TV, don't sing, and go to the street to sell cabbage... Would that be ridiculous? Our Xinmeng commercial building is the same, high-end do very well, has been advancing by leaps and bounds. But suddenly we have to invest billions to sell Chinese cabbage... Isn't that ironic? Have you considered that this is a provocation to our high-end route, and it may lead us into a dilemma or even a crisis. We have to be heavily in debt, we have to be worried, because we are not sure whether those cabbages can be sold or not? Huang Xing sees Bao Shijie getting more and more excited. He thinks it's meaningless to argue like this any more. However, he suddenly had an idea. He thought that since Bao Shijie was so repulsive to Fu Jie's idea, it would be better for him to make a fool of him in front of Fu Jie, and then shake his position and influence in Fu Jie's mind. After making up his mind, Huang Xing deliberately used a very blunt tone and said: it's no use arguing with me here! I've made up my mind. If you have any opinions, you can go to Mr. Fu to reflect them! I don't have time to listen to your free talk here! Bao Shijie snorted coldly: I'll go now! I think Mr. Fu will definitely... Feel ridiculous about your idea! After that, he walked out of the office. Huang Xing was very happy in his heart. He thought to himself, how could this guy be fooled so easily? He went to hit the muzzle of the gun! Poor, this self righteous guy, where can think of, Huang Xing's idea, is actually Fu Jie's original intention! Huang Xing just takes it out and finds out in advance! Seeing that Bao Shijie left, Huang Xing looked at the remaining leaders and asked: who else has any objection? Now he can speak out boldly. We're talking about it now. Everyone, look at me and I'll look at you. It seems that everyone is quietly watching the changes, and the psychology of following the trend is the best way for everyone to be wise when they encounter similar problems. Only Ouyang Mengjiao suddenly stood up and said to Huang Xing: I don't think... I'm not... I don't approve of this kind of practice. It's too risky, and... And the time is not ripe. Huang Xing a frown, to Ouyang Mengjiao's demolition, some angry. However, everyone has their own ideas and the right to speak. Huang Xing can only pretend to be patient and say: everything has risks. We can do a good job in market research and risk assessment to minimize the risks. Of course, the risk is directly proportional to the income. When Mr. Yu spent a lot of money to build Xinmeng commercial building, the risk was even greater. But we made it. Just now, manager Bao mentioned Mercedes Benz, BMW and Audi. He took this as an example to demonstrate his point of view. Indeed, these three manufacturers are taking the high-end route, and the sales volume is not poor. But there is a common big owner behind them, that is Volkswagen Group! As we all know, BMW, Mercedes Benz and Audi are all subsidiaries of Volkswagen. Volkswagen is the world's most famous automobile manufacturer, a large group. What route does it take? There are high, medium and low-end cars. Besides, they were all successful. Therefore, the target we want to become is neither Audi nor BMW. We want to be a Volkswagen Group! Can you see what I mean? This ingenious metaphor once again inspired everyone.