Xu Chen once met an old man who was over the age of Huajia, but his face was still in his forties. He asked for a long time and then told him that it was the result of using Chinese herbal medicine and all kinds of things in the world. He wanted to invite the old man, but he never found it.
So, in terms of recruitment, Xu Chen interviewed himself until he saw a girl.
The woman's skin was excellent, as white as a shelled egg. She took out her previous photos and handed them to the interviewer. Then she sat there with a smile on her face.
Xu Chen stretched out his head, only to meet the woman's face before the spot, there are many red and swollen acne, for a time, even can't associate photos with people.
He handed the photo to his secretary and said, "go, let's see if there are any marks."
In this gap, Xu Chen asked the woman, "what do you think of skin care?"
The woman said: "the most important thing for a woman is skin care. When she goes out, she will make people think that her daughter and her son are sisters and brothers and sisters. This is a realm. Many people will choose many means to achieve their goals, and I just hope that they will not take a detour. "
"Many years ago, many people thought that putting cucumber on their face could make them look beautiful. Later, research showed that cucumber would only make their face dry and tense, making people mistakenly think that it would have anti wrinkle effect." The woman continued: "I have studied many chemicals. Some ingredients can make people's skin smooth and make the skin moisture reach 80% or 90% in a short time. However, it has been proved that moisture is not the only choice for skin care. That ingredient can also damage the skin barrier and make the skin worse and worse."
"What are the ingredients?" Asked one of the interviewers.
"No comment unless you hire me." The woman blinked cunningly.
"Okay, one last question." Xu Chen was overjoyed: "how long have you studied this?"
"From my adolescence." The woman laughed.
"Very good." Xu Chen excitedly told other interviewers: "direct employment, no probation period."
As soon as Xu Chen went out, the secretary came with the photo. She handed it to Xu Chen: "there is no trace."
The woman's name is Zhou Zhou. She also brought several people, all of whom are the leaders in the beauty industry. In order to recruit everyone more professionally, Xu Chen directly asked them to interview. At the beginning, the interviewer could only ask questions such as salary on one side.
There is no doubt that Zhou Zhou is a very responsible interviewer. She failed to recruit satisfactory people for three days in a row.
The Ministry of personnel came to reflect that Xu Chen was not surprised. Everyone who wanted to grow up would not want to have half a trash around him.
"Release new recruitment information to satisfy Zhou Zhou as much as possible." Xu Chen ordered.
As a result, the Ministry of personnel re released the recruitment information, especially in a city.
For a moment, the door of king group was full of people. In such an atmosphere, Zhou Zhou finally found someone who could form a team with her.
Soon, the skin care R & D group of king group was formed. Zhou Zhou, the head of the group, has proposed a plan to make skin care formula with Chinese herbal medicine, and make skin care suits with toner, essence milk and cleansing cream.
Xu Chen took the e-commerce authorization and originally intended to only sell online. Zhou Zhou doesn't agree with this. She thinks that the development trend of King Group today is that snack shops should also have skincare samples, because mothers who buy snacks for their children or boys who buy snacks for their girlfriends should have a strong sense of skincare.
If this road works, then they can officially open their shop.
Xu Chen only felt that Zhou Zhou should not only stay in the skin care R & D group, she should go to the sales department to do a part-time job.
"Also, I want to add a few more skincare products." Zhou Zhou seriously said that at the same time, she also handed over her plan.
These are several new series. Zhou Zhou divided people of all ages. Student party, white-collar workers, Baoma and aunts in their 40s all have their own skin care products. At the same time, prices fluctuate.
In addition, Zhou Zhou plans to use all kinds of elements to make bottle noodles. Whether it's a child giving her mother, or a husband giving her lover, there will be all kinds of patterns to meet the needs of customers.
After reading the schedule, Xu Chen looks at Zhou Zhou with satisfaction.
Zhou Zhou told Xu Chen that her parents are very affectionate, and her father often gives gifts to her mother, especially cosmetics. It's just that my father didn't do much research on skin care products, and the things he sent often make people laugh and cry.
So she wanted to develop a gift that would make her husband stop frowning.
The team developed the product quickly, but it didn't cause any repercussions after it was put into the market.
Zhou Zhou showed great confusion, and Xu Chen was also confused. Xu Chen hung his vest on a blog for a long time and found out the problem.
At the beginning, people had high expectations for skin care products because of their great momentum. After they got the products, they wanted to have an immediate effect. In the end, the advertisement became a kind of encouragement.
Xu Chen found that his advertising effect has become a problem. He found Zhu Jie and Zhou Zhou and discussed with them for a long time.Until the end, the three did not come up with a solution.
In the middle of the night, Zhou Zhou and Zhu Jie received a message from Xu Chen: "since there is something wrong with advertising, let advertising solve the problem."
This time, Xu Chen put forward his own opinions to Zhou Zhou in combination with his story.
Beauty is not only the patent of women, but also of many men. Everyone's impression of men is always sloppy and messy. Therefore, Xu Chen wants Zhou Zhou Zhou to develop a skin care product suitable for men.
"Men's skin pores are thick, easy to oil, easy to acne, the ingredients used must also be refreshing, in this case, the time should not be too long." Zhou Zhou and Xu Chen hit it off.
It took the team several days to develop new skin care products.
After a few days, King Group's advertising came out again.
This series is a brand new Chinese style.
In the hands of a group of beautiful girls in Hanfu, they all have skin care products from King Group, which is a limited edition of Guofeng.
The slogan is: "give it to your favorite one."
There are many choices for men to give women gifts, such as lipstick, toys, snacks But there are few choices for women to give men gifts. This time, men's skin care products will be popular.
Add Xu Chen's "hunger marketing."
Someone once tried such a method. In the case of unsalable goods, there was an illusion that the goods were in short supply. Everyone thought that the goods really sold well and began to rush to buy them.
Later, the goods were snapped up and the man made a lot of money.
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