Chapter 1495

"After palm's acquisition, it has carried out a drastic reform of IBM's original PC department. The super layoff plan will wipe out the beimi manufacturing business of IBM's original PC department in a short time. Under the guidance of palm CEO Jeffrey Hawkins, who has always attached importance to design rather than manufacturing, except for a few management and R & D employees transferred to other new companies, At least one-third of the nearly 10000 former IBM employees will be unemployed within the year... Most of them are front-line blue collar workers. "

"All the manufacturing business of the new palm group will be outsourced to the East Asian OEM company... Under the management of the supply chain department of Ryutaro Yamamoto, a senior Japanese palm employee and former IBM and Sega employees."

"Employees of the former software department, who have been criticized for IBM's personal computers, will also be integrated into palm's PDA, personal computers, mobile operating systems, software, online music stores and websites. Donna Dubinski, a former Apple employee and current president of beats, will also be the manager of the software department and the executive director of the group company. "

"The management of the bloated former IBM personal computer department has also been greatly streamlined. Stephen ward, the former senior vice president and general manager of IBM personal computer department, will take over as the general manager and chief operating officer of palm group and a director of the group company, responsible for integrating and managing the businesses of the two companies and channel departments such as offline retail stores. At the same time, ward will continue to manage the most important desktop and ThinkPad notebook computer departments. The Motorola a + notebook computer brand, personnel and patents jointly invested by Motorola and palm chairman aplus will also be absorbed by this department. "

"On the contrary, the hardware R & D departments of IBM's former PC departments such as Daiwa laboratory have been almost completely retained, and most of the management positions are occupied by IBM personnel. Dr. Su Zi, the former head of IBM's R & D department, will airborne to palm group as chief technology officer..."

On January 1, 2005, the merger and acquisition case that shocked the global IT industry was settled under the personal management of Songya. Palm completed snake swallowing elephant, and the number of employees, sales scale, popularity and influence have increased more than one level.

Through the introduction of the IBM system, the actual power of Jeffrey Hawkins, Jean Louis Garc é and Sean fanning, who occupy the pit and don't shit, has also been greatly reduced, and their positions and status are still there, but at least they can find someone to help with their own business.

Such a ferocious layoff plan has naturally been wildly attacked by laid-off employees, trade unions, politicians and the media. However, benefiting from Songya's strong political, business and media relations, Jeffrey Hawkins, CEO of brain computer start-ups, should be able to carry it.

The so-called "save palm movement" advocated by people with intentions has also become insignificant because of this super merger.

Due to the long-term losses of IBM's original PC department, palm just turned around its losses in fiscal year 2004 by relying on treo650 mobile phone, second-generation beats Walkman and music store. In addition, palm took over an additional $600 million of IBM's debt, and the burden became heavier and heavier. At the beginning, the capital market was not optimistic that palm's Pony could successfully drive IBM's big car. After the M & A was completed, IBM's share price soared and palm plummeted.

Until the outside world recognized that the layoff plan could be implemented smoothly, the market response was suddenly enthusiastic.

"It seems that everyone knows the real crux. Palm should be sought after by investors after its resumption..."

Highland Park, the new leadership group of Songya and new palm, CEO Jeffrey Hawkins, COO Stephen ward, CTO Su Zi, Donna Dubinsky, Yamamoto Ryutaro and others held a meeting. On the eve of the recovery of stock prices, the meeting atmosphere was very good.

"Dr. Su Zi, I heard that you are related to Huang Xun, the founder of NV company?"

Song Ya asked Dr. Su Zi, a former Chinese American female executive of IBM, who had just spent a lot of money to dig a big cow in technology and management. She was only five years older than herself.

"Yes, my grandfather is his mother's brother," Dr. Suzi replied.

"Brother? Wow, aren't you a generation shorter than him? Call him..."

"High!"

Song Ya was gossiping, but the door was pushed open by the stock. A big blonde with messy makeup rushed in and cried uncontrollably, "I... I jumped again! Aplus... High!"

Why is this scene so familiar!?

"There's a meeting, charlice."

Songya asked her, "what? Is Alexander the great bad at the box office?"

In order to merge the IBM PC department with palm, he was so busy that he had little time to sleep. He didn't have a good Christmas and didn't have the energy to pay attention to the movie box office.

"Alexander the great was cut to pieces by shit Warner! The global box office may... May not be equal to the production cost of 150 million!"

She complained loudly: "even Oliver Stone, the great director, can't stop him. He's angry at the release version!"

All right! Like Haley, it fell into Warner's hands.

The men at the meeting reacted in unison. They took the opportunity to look up and down at the crying South African diamond and make up for some of the other party's performance pictures in the film 50 degrees gray. Su Zi and Donna also blinked curiously to observe the Hollywood star who was close to the billionaire boss and could directly break into each other's house.

"Warner is like this. Go out first and wait until I finish the meeting."

Songya got up and half coaxed and half pushed her out: "go out, good... Where were we just talking about? By the way, the new advertisement..."

"Aplus is crazy at IBM."

At the same time, Eisner also gave up his New Year vacation plan. There were only three months left before the next shareholders' meeting. He had to keep an eye on it to prevent himself from falling off the wire rope. "I want this picture to appear on all Disney media."

"On the 20th, the re-election and inauguration ceremony of the George Dynasty..."

Robert egger looked at the picture of his finger.

In a parking lot of IBM company, the white elites who have been laid off are walking towards their cars with cartons. Many middle-aged faces. Behind every dismissed position is the stable life of the whole middle-class family. One depressed and confused face looks even more sad against the background of the glorious and long-standing American pride: the blue giant logo.

"It doesn't matter. Do it."

Eisner knows that Robert egger, who belongs to the jobs camp, must be happy to see, "that boy is cruel and cruel. At least he can let some people in the company see his true face well. Don't think that supporting him can get any return. It is likely that, like these people at IBM, he has become a stepping stone for him to pursue beautiful financial statements and has been ruthlessly abandoned..."

"OK."

Robert egger readily accepted, "Mr. chairman." before he left, he nodded to George Mitchell, the chairman who had just arrived.

"Congratulations, Michael. I heard that Pixar Animation's auto story will be painted as scheduled this summer. It's really good and it's great news for our stock price."

George Mitchell's voice has become louder and louder since he became chairman for more than half a year. He can't do much except blowing his beard, staring, quarreling and swearing on the board of directors. "At this year's shareholders' meeting, I'm going to remove Linton's position as director and vice chairman and introduce a seat in Goldman Sachs. What do you say?"

But after all, he is the chairman of the board, and he can still do things within his authority.

"No problem, I will cooperate."

It was Linton and another director who supported him that came under the pressure of re-election at this year's shareholders' meeting. Eisner's plan for George Mitchell was to say what the other party said, and he promised first. In fact, he said one thing and did another.

"OK, the new war will begin again. Are you afraid, Michael?"

George Mitchell asked with open hands.

"I don't know what fear is!"

"Palm acquired IBM PC department and Motorola a + notebook computer. The consulting business was given to Morningstar and Bear Stearns, and the financing business was given to Northern Trust, the first bank of New Jersey and investment bank. The legal work was the PGE law firm of Gates's father, and the audit work was in the charge of PWC of Samuel. We couldn't get involved at all."

In Manhattan, people from Goldman Sachs are also reporting to Chairman Paulson, "after palm gave IBM a $600 million stake, it immediately expanded by acquiring Motorola a + notebook computer company and introduced his shares with Motorola, which makes him still maintain the dominant position in palm for at least a short time."

"I see. Is his acquisition of Warner records the same lineup?" Paulson didn't plan to make trouble there. Aplus was able to quickly persuade lanov, making the external forces less prepared.

"Almost."

Compared with rigorous IBM, AOL Time Warner leaks like a sieve, and nothing can be concealed from Goldman Sachs. His staff replied: "Warner is raising the price with the merger with EMI, but aplus should still be able to get it done soon. AOL Time Warner Group has his friends in AOL department, and the current yahooceo Terry Semel will also give full play to his influence as the former joint CEO of Warner film. The final transaction price is likely to be no more than $3 billion..."

"The black Pharaoh's mobility is really strong. He has money and can unite considerable Alliance forces. After another ten years of operation, the Chicago consortium will have successors."

Paulson nodded in recognition of Songya's ability. "I remember that the Bronfman family still owns a small number of Warner records shares, right?"

"Yes, but they put all their holdings in the family trust company. I'm afraid they don't want to return to the entertainment industry," the man replied.

"Did old broffman come to play golf with me?"

"He declined because of poor health, but you are welcome to Canada."

"Alas! Forget it..."

Paulson didn't want to go to Canada at this critical juncture, because he had an appointment with the Georgians and was preparing for a meeting of great personal importance.

On January 20, 2004, commander George Jr. was sworn in for re-election. Many important members of the cabinet changed their faces and moved closer to the political correctness of ethnic balance. For example, Condoleezza, the first black female secretary of state in history, took over Colin, and Alberto Gonzalez, the first Latino attorney general in history, took over Ashcroft.

In the previous few days, Apple launched a series of new Walkman: the second generation iPod mini and the first generation iPod shuffle with flash memory as the storage medium.

"We do online music store, beats follows, we use high-capacity micro hard disk, beats follows, we turn to smaller capacity but lighter volume and weight hard disk, beats continues to follow, and now we turn to flash memory. Beats doesn't know whether there is face to follow up, ha ha..."

The frequency of Apple's new Walkman products is getting faster and faster, and there is a time difference with beats. John Rubinstein, head of the iPod project, smiled optimistically and teased his competitors at the meeting. "Users will see the essence of their followers. I remember aplus once wrote a song called copycat to milajovovich?"

Jobs was not in such a good mood. He always kept a straight face. His condition repeated after the operation. Pixar Animation, a big man, was trapped in the mire of Disneyland. Even apple, which was founded by himself, lost up to seven to eight points of shares to the Mafia elders, which far exceeded his personal shareholding in apple.

Isn't my CEO working for him?

Angry at the thought, he asked John Rubinstein sharply, "But I noticed that beats Walkman and music store have formed a stable user group. Starting from the second generation beats, the selling price and profit margin of their single products can be maintained at a high level. Flash memory? They have always had a good relationship with Samsung, the main player in that field. After purchasing IBM personal computer department, they have also made up for their lack of control over the supply chain and channels ... so what are you happy about? "

"Er..."

John Rubinstein was a little embarrassed: "I mean, if they follow the trend of flash Walkman, the style of the product can no longer be maintained, and users will no longer recognize their high price."

That's right. Jobs sipped his mouth and didn't hurt anyone again.

"Palm group has just released the first long corporate advertisement after the merger. Do you want to see it?" a subordinate came in and asked.

"Look."

Advertisements can often see what strategy the company wants to promote, what ideas it wants to express, which people it wants to please, and what products it wants to promote, especially the first advertisement of such great significance to promote the new company. Jobs nodded and allowed his men to broadcast it.

From the realistic street view layout, this advertisement obviously costs a lot of money. The male owner is a thin white man of about 60 years old who has a capable, elegant and aggressive temperament. Wearing a fitted dark suit cut in British style, carrying an old-fashioned traditional leather man's bag and combing his meticulous big back, he walked calmly into a building.

"Who is the actor? He looks familiar."

"British actor Charles dans."

"With such an old-fashioned business elite image? Beats Walkman is determined not to be the mainstream market of young people?"

"Don't worry, there may be a reversal in the subsequent plot."

Apple executives discussed it.

"Ha ha..." then the people smiled knowingly.

Charles dans walks into a company whose name does not exist, but the company has a strong sense of vision for people living and working in Silicon Valley, because it obviously has the management and office environment style most advocated by Silicon Valley Internet upstarts, that is, simple and lively office space decoration, rich snacks that can be accessed at will, and a wide range of tea rooms, because it emphasizes one Sex does not limit employees' clothes, so people walking around are colorful and wear everything, and they are all young faces. Some employees shuttle around Charles dans in roller skates, and several employees sit on the ground beside the wall, pointing at laptops and discussing codes.

There are all kinds of small objects on the station where Charles dans passes, such as the Black Knight Helmet in Star Wars, superhero posters, notebook animation character dolls and so on

A traditional, older white business elite is completely out of tune with this scene.

But Charles dans did not show any dissatisfaction, disdain or maladjustment. He only showed a restrained faint knowing smile in front of the camera.

It seems that he came to talk about business and was led into the conference room by several other high-level executives who were also dressed casually. There were all kinds of colorful shells on the table in the conference room, but there were also non-existent brand laptops.

"Thank you."

Charles dans's old-fashioned style once again shows the conflict with the other company's culture. He took out his business cards and distributed them one by one politely. After sitting down, he looked at the sarcastic eyes of others, and calmly took out the paper notebook, pen, ThinkPad's classic T43 laptop and palmtero650 smartphone from the old leather man's bag 。

The character seems to have obsessive-compulsive disorder. All the items are matte black and placed in order by him.

Jobs looked at it silently with an expressionless face. The black ThinkPad and palm looked really different and dazzling.

It seems to be intentional. On the contrary to its own Apple products, Apple's computers and Walkman products have all kinds of bright colors, but the first ones are generally displayed in white.

The ad clip was very neat. Charles dans pressed the T43 wake-up button and began to connect to the large screen to explain his PPT to the participants.

"Advertising fraud! IBM laptops are not that fast!"

According to the reaction speed of the computer before Lee Charles Dance, T43 performance seems to be too good. Apple people start to tuck up and make complaints about it.

But everyone knows that, at least in the field of laptops and smartphones, the style advantages of Apple products can not be supported in front of these two brands.

A person who uses an apple computer cannot have any sense of superiority in front of a person who uses an IBM ThinkPad from beginning to end in history.

"Focus on productivity tools? They want to please the business elite?"

Through the omitted meeting process, Charles dans showed the superior performance and exclusive functions of ThinkPad laptop and palm smartphone respectively, and once again crushed the unknown color shell phones of other participants.

John Rubinstein frowned: "make complaints about how unprofessional the office style of Silicon Valley is."

"The role played by Charles dans represents the life and work attitude of men in the old era. He takes his career wholeheartedly and wholeheartedly with an extremely serious attitude, always maintains a gentleman's demeanor, and always appears in work and social occasions in his best state, but this style is too decadent, too old, and even less American... More British."

"They're not going to push the Walkman?"

Everyone is also aware of this. The music Walkman is not a productivity tool. This advertising style may please the users of ThinkPad and palm, but it will not help beats brand products, and even make potential customers think it is too outdated.

"After buying ThinkPad, palm's transformation is normal," someone judged.

Jobs' intuition can't be so simple.

At the end of the meeting, Charles dans came out of the building. He sat down on a bench across the street. There was a bustling stream. Some street men and women in hip-hop costumes were playing skateboards next to him, and a black man was carrying a big cassette recorder playing strong electronic music.

Charles dans looked at the scene with a smile. He reached into the inner bag of his suit and took out the black beats Walkman and headphones.

The camera focuses on the silk scarf with sultry dark patterns around his neck. He demonstrates the function of fast song selection, and then puts on headphones.

Whatitis，whatitdoes，whatitis，whatitisn’t，Lookingforabetterwaytogetupoutofbed……

The commercial soundtrack immediately switched to the can't hold us sung by aplus, the unstoppable fast-paced rap part.

Charles dans showed another face after he finished his work. His body relaxed, his hands and head swayed intoxicatedly with the beat of the music, and the camera pulled away. He seemed to gradually integrate with the young hip-hop men and women of all ethnic groups in the street.

The picture is getting dark, and the words of palm thinkpadbaats are displayed in the center side by side.

The black empire of aplus

The advertisement stopped suddenly and the meeting room fell into silence.

IPod can never suppress beats in style

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