Chapter 98

After a trial production, Yin Xiu, Ji Xueqing and others packed all the Yangyan pills and scar removing liquid from the trial production, and temporarily sealed them in the warehouse prepared by the factory.

Zhao Yan and Wang Mei and other Xianzi employees were given two bottles of Yangyan pills and two bottles of scar removing liquid.

In addition, Ji Xueqing also asked the two of them to take some more. They handed over the company's two products one by one to the other employees who were not called today.

They are also two bottles for each person, so we can try them out.

After returning from the factory, Ji Xueqing discussed with Yin Xiu about the pricing of the products in the future.

"Since our products are so effective, we can't lower the price. Compared with the prices of those top beauty brands, even if we are just new brands and new products, I don't think we can be worse than them in price! "

Ji Xueqing Road.

Jiang Shanshan said, "well, Xueqing is right. Now those top brands of beauty products, which is not often hundreds of thousands of large? In terms of effect, it is far less than Yangyan pills. "

"What's more, those beauty products are basically just for a certain part of the beauty, such as whitening, moisturizing, and eye bag removing wait. To buy those brands of products, you need to buy many different types of products at the same time to achieve "all-round" beauty

"By contrast, our Yangyan pill can improve the human body's condition from the inside to the outside by eliminating toxins in the body, so as to achieve a" all-round "cosmetic effect..."

Jiang Shanshan has been taking a Yangyan pill every day like Ji Xueqing these days. In these days, she has deeply realized the powerful effect of Yangyan pill.

Her skin is much better than when she first came to Yinhai. The complexion is ruddy, the skin is delicate, glossy and full of elasticity. Even if it is not made up at all, it is also beautiful ~

it can not be seen that ordinary women's face is yellowish, their skin color is dim, and their pores are slightly rough when they don't make up.

During this time, Jiang Shanshan and Ji Xueqing almost no longer wear makeup when they go out.

In particular, Jiang Shanshan recently obviously feels that his sleep quality is much better than before, and the whole person's spirit is also better.

These are obviously the effects of Yangyan pills.

"How much do you think the price is appropriate?" Hearing the speech, Yin Xiu looked at Jiang Shanshan with a light smile and asked.

Jiang Shanshan blinked his eyes and said, "I think, Yangyan pill only has seven pills in a bottle, which is only a week's quantity, but how can we ask for a 888 price?"

"As for scar removing liquid I think it's OK to sell a bottle of 1888! "

"After all, our scar remover can remove all kinds of scars perfectly. For those who suffer from severe burns, cuts, falls, and so on, there is no panacea. I don't know how many people try their best, I don't know how much money they spent, and they can't get rid of some serious scars on their bodies

"So, a bottle of anti Scar Lotion in 1888 is not expensive at all..."

Jiang Shanshan talks.

Although scar removing liquid is only 30 ml bottle, but Jiang Shanshan said it is good, in terms of the effect of scar removing liquid, selling less than 2000 bottles is nothing.

It can even be regarded as "people friendly price".

Ji Xueqing can't help but look at Yin Xiu and smile one after another. Both of them are engaged in the beauty industry, and their understanding of this is naturally no worse than Jiang Shanshan, especially Ji Xueqing.

"After all, the cost of our two products is not high. The price you said is about the same, and it is not appropriate to sell them too expensive. In particular, we are just a brand-new brand product. It is difficult to open up the market at a high price at the beginning, but we can produce some "hardcover products" with better effect for high-end customers in the future... "

Speaking of this, Ji Xueqing couldn't help looking at Yin Xiu and said, "it doesn't need to be much better. As long as it's better than these, we'll make the packaging more exquisite and naturally we can sell it at a high price."

"Yin Xiu, can this be achieved in the formula?"

Hearing Ji Xueqing's inquiry, Yin Xiu nodded his head and said, "this is no problem. In fact, the operation is very simple. As long as the raw materials are carefully selected and all the raw materials are only of high quality, the quality of the Yangyan pills produced is naturally much better. The formula doesn't need to be changed at all... "

According to Yin Xiu's strict selection of materials, even the mass-produced Yangyan pills are almost as effective as those made by himself.

This is about two or three percent more effective than today's trial production.

"Well, that's fine." Ji Xueqing said: "if we do high-end 'hardcover' products in the future, naturally, we must let customers feel the difference between the effect of 'hardcover' products and ordinary products, so that they can feel that the high price is worth the cost."

"Well, that's the reason. It has to be worth it for a long time. " Yin Xiuzan is the same.At this time, Jiang Shanshan asked, "Xueqing, how much do you intend to price the product specifically?"

Just now she just said it casually. She didn't specifically ask Ji Xueqing this question in advance, so she was also a little curious.

Ji Xueqing looked at Yin Xiu and said, "if you think it's OK for Yin Xiu, I'm going to set the price of Yangyan pills at 998 bottles, and the scar removing lotion will be 1888 bottles according to Shanshan's words."

"When the product is just on the market and is in the opening stage, we can adopt a certain discount strategy, such as a 20% or 20% discount. After the market gradually accepts and recognizes our products, we will resume the marked price sales according to the situation... "

998, which is 110 higher than the 888 that Jiang Shanshan said!

Yangyan pills, after all, are consumables. A bottle of Yangyan pills is only seven pills, which is only enough for one week. The price is not low.

If you want to take it continuously for a month, you need at least four bottles. That's nearly four thousand dollars!

The consumption power of ordinary urban white-collar workers can hold up one or two bottles in a month.

However, the effect of Yangyan pills can be seen in three or four days. The amount of a bottle can basically improve the overall physical condition of the users.

If the consumption capacity is not enough to support the whole month of continuous use, even if only one or two bottles a month is enough to keep the body in a good state.

Moreover, with Yangyan pills, other aspects of beauty products can also save a lot.

In addition, some discounts can be given at an appropriate time, so the price is not expensive. At least in the first and second tier cities, the consumer market is still very large.

For the whole of China, Yinhai is not as good as the first tier cities, but it is also one of the most powerful second tier cities in terms of economic consumption capacity, which is almost no less inferior than several first tier cities.

For the time being, fairies can only focus on the silver market. But in the future, we can consider another low-cost sub brand to seize the low-end market.

If a brand is positioned in the middle and low-end market at the beginning, once consumers have such an inherent concept that the brand is low-end goods, it will be much more difficult to re-enter the high-end market. Consumers may not buy it.

Therefore, since the positioning is in the middle and high-end market, the price naturally has to match its own positioning in order to show the "force".

On the other hand, if we take the high-end line at the beginning, have enough energy and financial support in the future, and then create another sub brand to seize the low-end market, it will be much easier.

Of course, for a brand new brand, positioning the high-end and high-end route from the beginning is bound to be a very difficult road. If you want to succeed, it's much harder than a low-end brand.

However, with powerful enough products as the backing, Ji Xueqing's vision will no longer be limited to the low-end market.

For an enterprise, ambition is essential.

Ambition means enough enterprising, which is one of the fundamental factors for an enterprise to survive and grow.

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