But after all, Kang Ying is a man of two generations. She has a firm heart. In addition, she has seen through the love and hatred in the world in her last life. She can also force herself to collect the excitement in her heart. In addition, at present, Jiang Yuan has not found a partner, so she can still maintain her inner peace.

Listening to Kang Ying's words, Guan said, "I'll keep an eye on them and see what tricks they play."

"Pay attention is to pay attention. We'd better practice our internal skills and do our best to start our brand quickly before they start business." Kang Ying said.

"Our advertisements are broadcast on TV every day. The whole county should know the name of our shopping mall, and Mr. Kang is very smart. The name of Friendship Shopping Mall has not changed. The old brand of decades has taken root in the hearts of the masses. The popularity of our brand should be stable."

"Now the people in the county know it, but the people in the villages and towns may lack some knowledge. But don't underestimate the consumption power of the people in the villages and towns. Nowadays, marriage is a top priority. Living conditions are getting better and better. The people also have their own pursuit of big appliances.

They can't afford such consumables and luxuries as air conditioners and refrigerators, but they have to buy such entertainment appliances as televisions. No matter how poor the family is, they have to have a TV set. Otherwise, at night, would the whole family go to bed with the lights off as early as they did in the 1960s and 1970s?

What's more, the content of TV programs is becoming more and more abundant now. After a good play becomes popular, it becomes a household name immediately. It's well-known that the biography of Shooting Heroes and Huashan's argument on swords. If friends and classmates in the neighborhood are talking about a certain TV play, but they don't know it, it's too shameful. Just for face, just to watch a good TV play, People will pay for TV even if they bite their teeth. "

Hearing Kang Ying's eloquence, Guan Xiao couldn't help praising: "Mr. Kang, you really know a lot about the psychology of the common people."

Kang Ying said: "in the next stage, the people in the villages and towns are our potential customers. Because there are few electrical appliances stores in villages and towns, and some even don't. the towns with electrical appliances stores are small in scale, and the people don't trust them very much. If they really want to buy electrical appliances, they will come to the county town. After all, they are big items. Old stores and famous brand stores can give them a sense of security. Therefore, we need to fight for this part of the masses most. "

"However, Mr. Kang, the people living in villages and towns are so scattered that they don't have TV sets in every household. I don't know how to do good publicity?"

Kang Ying said: "first, print more text advertisements. There are 26 towns in LV county. One town prints 10000 copies for me. Let's find the busiest day to distribute them. In addition, all the village poles and concrete walls are pasted with our advertisements for me."

"Advertising alone is not attractive, is it? You get it, you look at it, you throw it away. " Guan Xiao thought about it and put forward some shortcomings.

"That's right. It's stated in the advertisement that as long as you shop in friendship mall with this advertisement and your registered permanent residence, you may enjoy a 10 yuan discount. You can get a 90% discount on the electrical appliances you buy. Of course, it should be stated that only the registered permanent residence book of the township is allowed."

"Ah? Mr. Kang, this is a brilliant move. When you do this, it seems that rural Hukou is more valuable than urban hukou. " On hearing this, Guan Xiao immediately showed a comfortable smile, but when she thought about the cost, her face drooped down and said, "but the printing cost of 260000 pieces of advertising paper is a lot of money, and 260000 times 10 yuan, don't you want to give 260000 yuan for nothing?"

Guan Xiao is a famous housekeeper who is stingy. He figures out that if an advertisement is wholesale, it will cost 2600 yuan, which is another expense.

Seeing that Guan Xiao was so serious with his fingers, Kang Ying couldn't help smiling and said:

"You stingy housekeeper, how much profit can we get with the money? If you look ahead, you'll have to spend what you have to spend. "

In fact, Kang Ying's choice of advertising in this way is not aimless. The classic cases that make Kang Ying's deepest impression are firmly imprinted in her mind.

Of course, such classic cases only belong to this era. In the future, with the great abundance of goods and the increase of consumers' right to choose, there is rarely a phenomenon that goods become popular through bombardment advertising.

After all, the x family banquet wine of CCTV's Biaowang is still driving motorcycles in the street to make small advertisements.

However, with this move, the founder of x family banquet cut off the first bucket of gold of his business, proving that this is a successful advertising experience adapted to this era.

As long as Kang Ying can learn from others and follow the law, she will be successful. There is no need to be afraid of failure. This is the advantage of mastering the opportunity.

Under her arrangement, Guan Xiao hurriedly went to make a report on this matter. The advertising printing was handed over to the design company that did the membership card last time. With one cooperation experience, it would be easier to communicate with each other again.

Three days later, the first batch of flyers were printed and sent to the company. Kang Ying saw them and felt that the effect was good. Although they were not very exquisite, they were worthy of the money.

Anyway, although the bombardment style advertising is simple and crude, it does work. This is the truth that has been verified by the times. Therefore, Kang Ying is not worried about the advertising expenses that will be spent.

For the first time, she took Guan Xiao to Wujia Town, the largest town near the county. Wujia Town is a big town with a population of 50000. It has seven villages under its jurisdiction. The population is mainly concentrated in the vicinity of the town. Every day of the month is the day to rush to the market. On this day, people from all over the country will come to the farmer's market to rush to the market. We sell a rabbit, some mountain herbs and eggs, and trade things for things. The self-sufficient small-scale peasant economy can still be seen here. Of course, there are prosperous department stores in the town, but generally the goods in the stores are not rich, and the quality is directly proportional to the price. Kang Ying never thought that on the day of the market, the farmers' market street was crowded with people, which made Kang Ying feel like celebrating the Spring Festival ahead of time. She grew up in the city, and she really didn't experience the feeling of catching up in the countryside. After Guan Xiao's introduction, she realized that catching up in the countryside is not just a matter of a town. There is a market day in a place, and people in need from every village will come to catch up. Of course, only large towns or towns with convenient transportation have market days, and the dates of every town with market days are staggered. For example, Wujia Town meets on the first day of every month, while cuxia town meets on the fifth day. Kang Ying can't help feeling and seeing. Seeing this, Guan Xiao said with a smile: "Mr. Kang, it seems that you seldom go to the countryside. You haven't even been to the market day." However, this kind of situation is not uncommon. In the past, the roads in villages and towns were not good, the traffic was inconvenient, and people did not have motorcycles or cars. Therefore, it is very common for some old people in county towns to have never been to the towns under their jurisdiction in their whole lives, and for some old people in mountainous areas to have never been to the county in their whole lives.