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Although Lu Zhekai has always had the ambition to play anime in the past, he has suffered for a long time without suitable channels, and he has never been able to realize his dream.
Although Lu Zhekai also initially tried to contact large animation publishing groups with advanced experience in Japan in the past, because the size of the C station at the time was limited, let alone those big and famous companies, even those second- and third-rate companies did not consider C The station is qualified to talk to them for cooperation.
Moreover, at that time, the domestic animation market in Japan was quite mature, and the overall market size was second only to Europe and the United States. Many companies were making great fortunes, and related companies did not have a strong ambition to develop foreign markets. At the same time, there are still many restrictions in the Chinese animation market, which makes many Japanese animation groups not want to invest too much experience to develop overseas markets.
But over time, the world's cartoon landscape has gradually changed ...
The golden age of the Japanese animation industry is gradually passing. More advanced computer animation technology has replaced the old hand-drawn technology, which has caused the first technological revolution and impact on Japan, an animation kingdom. And the young Japanese who grew up in the golden age of Japanese anime, have also gone from star-chasing people who are crazy about secondary culture to greasy middle-aged uncles. The intense pressure of life has led to the collapse of the value system of the secondary industry. Profits have fallen further.
Japan's domestic economic situation has also begun to stagnate, the population continues to decline, GDP growth is slow, competition in the international market has intensified, external demand has increased, and domestic demand has weakened. At the same time, the more advanced European and American animation companies have begun to erode the domestic Japanese animation market.
Some of the young Japanese who grew up were taken away by more sophisticated European and American animation companies. The Japanese animation industry was marked with a nostalgic mark. The old man animation and the domestic animation industry were shrinking further and profits continued to decline.
The major animation industry groups in Japan have also turned from profit to loss, have closed down, and have started to shuffle.
Due to the further shrinking of the Japanese animation industry, Japan's large-scale animation industry groups have also gradually improved their relevant technological levels and set their sights on overseas markets. And China, the world's second largest economy, has become one of the most suitable targets for most Japanese animation groups.
As one of the largest animation groups in Japan, NOK is of course also in the middle of the transition. They are also focusing on the Chinese animation market, because from the European and American markets, China and Japan are both members of the Confucian cultural circle. Japanese culture Dependent on the emergence of Chinese culture, many cultural values of the two countries are relatively close and relatively easy to develop.
In addition, the domestic intellectual property protection of related animation has also been greatly improved, and many animation products of NOK have also turned a profit in China.
This also made NOK company have great confidence in further developing the Chinese market. Of course, due to the strict control of various animation publications and related derivative products in China, major Japanese animation groups can only develop the Chinese animation market in a cooperative manner.
At the same time, station C, which is now the largest two-dimensional website in China, has become the target of NOK.
In fact, at the time of the start of Station C, although Zhekai's main business relied on the secondary industry, Lu Zhekai did not give up the idea of building a Chinese animation industry group.
With the keen insight and love of the animation industry and the software technology strength of science and engineering, Lu Zhe has gradually built C Station into a new force in the secondary industry ... excellent original content, enhanced user experience, and innovative technical support , Full-scale business cooperation, and so on ... the first innovative thinking, which gradually increased the stickiness of the users of station C, and soon became the largest two-dimensional website in China.
This is why Lu Zhekai, who once came for cooperation, suddenly became the target of several Japanese animation industry groups ... Lu Zhekai certainly also saw this situation, because his original intention to establish the website has not been realized, it is impossible Be smug now.
Lu Zhekai knows that although the C station he created is now the boss of the domestic secondary industry, but this industry is just a derivative of the concept of the secondary industry. To be honest, it is very embarrassing.
Lu Zhekai did not have the ability to transform this already fragmented industrial model into a world-renowned animation product platform. Although the company has indeed made great progress in these years, this is not what Lu Zhekai wants.
Lu Zhekai wants to create an animation group that can rival the animation industry in the United States and Japan. Let China's animation industry also rise from the forest of world animation culture and become one of the three giants of the world's animation industry.
Although Lu Zhekai is ambitious, he also knows that ambition can only make himself have a goal, but it is very difficult to achieve this goal. One of the most troublesome is related industry experience. If no one takes you through these things and wants to explore it by yourself, the time and money costs required are not affordable on the scale of the C station now.
Cooperation is the best way for Lu Zhekai to realize his dream right now, because many Japanese animation groups have intentions with C station. After many investigations, Lu Zhekai chose Japan's largest animation industry group and the oldest NOK company as his partner.
NOK holds a large number of mature animation works, and at the same time, there are many animation creators under its banner, so C Station and its cooperation are the only choice. The launching ceremony of the "Limited Two-dimensional Animation Original Network" was a good start for the cooperation between the two parties, and also the first year of Lu Zhekai's animation dream.
Seeing that his dream is being realized step by step, Lu Zhekai's mood is also very good, which makes him smile to every guest present ... it makes people feel that this general manager Lu is surprisingly good.
Gu Jinghui, the head of Station C, as the company's No. 2 person, is also an important high-level receptionist, and is also busy walking in and out.
After greetings from an industry colleague, Gu Jinghui came to Lu Zhekai and said, "Mr. Lu! NOK's Vice President Oda is not here yet! Do I need to call to ask?"
Lu Zhekai said: "No! The time has not yet come! It seems rude to call the old one! And vice president Yun has been waiting for President Oda in the hotel! I believe it should not be late. By the way, major media reporters have arrived How much? "
Gu Jinghui nodded and said, "A lot has come! You are right, as long as we let the news that Master Hashimoto Takaji is coming out! Those reporters must be like fish smelling fish, all at once Come around. "