Chapter 304： Have you considered

Chapter 304 Have you considered it?

An Zhixia looked at Jiao Yunlan and confirmed again with a smile but not a smile: "I am a person who has something to say, and what I say may make people feel uncomfortable."

Jiao Yunlan's hand holding the pen was slightly firm, the indifference on her face was a bit broken, and she felt vaguely regretful in her heart. What she hated the most was An Zhixia's attitude of having everything under control, and what she was most afraid of. It's as if I have become transparent in front of others, and all my plans have been in vain!

She should really avoid An Zhixia and finalize the cooperation between the newspaper and the radio and television stations, so that the finalized matter will not change with a few words.

Everyone said one after another: "True advice is always hard to hear. Comrade Xiao An, no matter what you say, we are very open-minded. As long as you are right, we will make a new plan. Today is a tea party with discussion, no distinction between superior and inferior. grade."

“I would like to ask some presidents,” An Zhixia said with a chuckle: “Excluding the form of information presentation, what do you think is the biggest difference between radio, television and newspapers?”

As soon as these words came out, several newspaper leaders were stunned for a moment, and they all fell into deep thought and looked over it carefully.

"The TV station has its own fixed creative team and information collection sources. In addition to reporters going around to interview and collect topics, most of our newspapers need to select content from manuscripts. It can be said that we complete a quarter of the work ourselves, and a quarter The content of it is that we commissioned manuscripts from literary giants, and the remaining one-half is a collection of the wisdom of literati across the country.”

Another newspaper president added: "Our newspaper is sold outside for 5 cents per copy, and the unit is subscribed once a year, which is cheaper. Similarly, we also have to pay corresponding remuneration to contributors," At this point, everyone has already written clearly what An Zhixia wants to mention. "Radio and TV stations have no funding discrepancies."

Jiao Yunlan said with a chuckle: "Radio and TV stations are public welfare undertakings funded by the state. I believe that many authors would rather not receive royalties, but also want more people to read their articles and convey their feelings and spirit in their articles to everyone." One looks at the hearts of everyone.

 We can write to the authors to inquire before the article is converted.

Furthermore, we use excellent manuscripts from previous issues and convert them into audio format, which will not delay the release of new newspapers and periodicals. "

Everyone puts themselves in the role and thinks it is very feasible. Who doesn’t want to gain a good reputation? People are so proud when they become famous. It makes me feel beautiful to think about the admiration and envy of others looking at me. And this is something that benefits the country and the people, and is one of the important ways to realize self-worth.

An Zhixia sneered and said: "I don't believe that Comrade Jiao didn't submit the manuscript for the royalties. Authors are also human beings. They love this career, and the premise is that they can feed, clothe and provide their families with worry-free material security. This is what they should Okay, why do you need to kidnap them morally?”

Jiao Yunlan took a breath and said, "Comrade Xiao An, they have received the royalties, and they have handed over the article to us. We are also using it for public welfare, and there is no profit, so why can't we make the best use of it?"

"Oh, Comrade Jiao, you get paid for filming movies. I also get paid a lot of money for writing scripts for the performing troupe. You use the fruits of other people's labor as capital for public welfare undertakings. Do you think it's appropriate? The state protects the works of literati. Fa is not as domineering as you."

Everyone's brains turned around and they nodded in agreement. Radio and television stations can cooperate in depth because they only have different forms of information expression, but their operations are the same. Furthermore, if the cooperation is 10%, there will be additional performance awards. Minimum investment to achieve maximum benefits for the people.

Actually, if they want a good reputation, isn’t their starting point also to get better material distribution?

The newspaper presidents are a little frustrated. There are thousands of words on each page of the newspaper, but it only takes a few minutes to convert them into speech or performance. If additional remuneration subsidies are given to authors, how much should a program give? Moreover, radio and television stations have programs every day. Their newspaper has two issues a month, which is only one issue a week!

Jiao Yunlan wanted to bite her silver teeth into pieces, but she could barely maintain the smile on her face, "According to Comrade Xiao An, the newspaper's operation can only maintain the current model and cannot develop further? And those excellent works have been published once, so Put away in the data room and sealed away?"

An Zhixia Meimei said with a smile: "The diversified management of newspapers needs to be explored slowly and cannot be achieved overnight. Beautiful articles can be bound into a volume for second sale, and the author will be paid a second contribution fee depending on the sales.

As long as the article is good, readers who like it will naturally buy and borrow it. "

"Oh, what good idea can I, Comrade Xiao An, come up with? Isn't it just to turn excellent works from past issues into magazines and sell them again? Magazines are sold at a high price, and their sales are much less than newspapers. The risks that newspapers have to bear are huge, and The content is repetitive with newspapers and magazines, and readers may not like it. These are all problems, haven't you thought about it?" Jiao Yunlan said with a somewhat urgent voice. From the corner of her eye, she saw everyone nodding in agreement, and she felt a little depressed just now.

"Comrade Jiao, I didn't say this is a magazine. Magazines also pay attention to timeliness and novelty like newspapers. Well, this can be called a special publication of the newspaper. It can be stated on the cover. Whether to buy it or not is up to the reader. The newspaper only needs Paying the author a manuscript fee based on the income will begin to bear the cost of the publication.

But doesn’t every attempt involve risks? And this is just a relatively conventional suggestion," An Zhixia said calmly with a smile, "Actually, newspapers and periodicals can cooperate with radio and television stations. "

The guys quickly cheered up and looked at her eagerly.

"Just like the last time I used the radio to explain and preview the movie, newspapers and periodicals can also use this form to briefly review the content of previous issues and push beautiful articles to everyone. I believe many literature lovers will buy and borrow our publications. Because it is excerpted from articles in previous issues, the price is cheaper than that of a normal magazine. The sales should be considerable, and it can also bring additional income to the author.

In addition, the purpose of the commentary is also to spread the reputation of the newspaper and instill in everyone the benefits of subscribing to newspapers and periodicals to care about national affairs, improve political awareness and literary accomplishment, cultivate sentiments, establish a correct world outlook, outlook on life and values, and keep up with the pace of the organization.

Performing weekly tastings to build momentum for new books and publications in newspapers will definitely bring in more revenue than before. Radio and TV stations also have an additional cultural feast, making a considerable contribution to improving the national literary quality! "An Zhixia chuckled and said, this is a particularly classic form of soft advertising, "Of course, the newspaper's profits cannot forget the hard work of the employees of our brother units. "

(End of this chapter)