Chapter 353： Cake tempting

Chapter 353 The cake is tempting

Everyone was a little confused as they listened to her answer a series of questions. For previous programs, An Zhixia gave the skeleton of genres, formats, templates, etc. and asked them to plan the program based on these. But now even the skeleton is gone. They are like headless flies, feeling a little panicked and without direction.

“Actually, this is not difficult. Just start from your own reality and think about how the overseas channels are aimed at international friends, and how to spread the charm and richness of Xiahua from the inside out in a way that everyone can accept.

While the form, content, and concept must be unique, there must also be a main line that allows the recording of the program to continue.

You have a great advantage now. International TV programs are not rich, and the content is relatively simple, with only a few formats. It can be said that we are not only the leader of Xia Huaguo TV at this moment, but also the leader internationally.

In other words, any program you think of, as long as international friends understand and are interested in it, and it stays true to the theme of promoting Chinese culture, it will most likely be successful. "

An Zhixia said with a smile, giving everyone a reassurance. She changed her voice and said, "Our overseas channel programs have become famous now, and it's time to further expand. Therefore, you still have a task, which is how to insert our Xiahua's more classic products into the program naturally and eye-catchingly." .White Rabbit Milk Candy is our first product.

In addition, you also need to design several advertisements for White Rabbit toffee. Because our channel is also shown on TV stations that have an advertising-free viewing model, and we also have the right to independently select advertisers. "

“Teacher Xiaoan, are you saying that our products should also be exported in large quantities?”

We have been on the overseas channel for a month and a half. In addition to work, we specialize in studying overseas culture. We only know their language, body expressions, humor, etc. We have also watched a lot of overseas programs, and are no strangers to advertising.

They also hope that Xiahua's products can be sold abroad and recognized by the international people. This is one of the most intuitive manifestations of a country's prosperity.

"Yes, White Rabbit Milk Candy is just the beginning. In the future, more of our high-quality Xiahua products will be exported. Therefore, you must study advertising design carefully and strive to maximize the benefits of our country's products in one advertisement. "

The guys suddenly felt that they were shouldering the responsibility of the country’s exports, and their faces were full of solemnity and determination.

The morning meeting ended, and An Zhixia summoned Shao Tongfeng and his entourage. She became the deputy director, so she recommended Shao Tongfeng as the director of the overseas channel, and promoted two deputy directors and several program leaders from below.

They went to the small conference room and reported to An Zhixia the work of the channel in the past few days, and came up with several plans for rectification of the program.

An Zhixia looked down and saw that the two TV programs had been restructured and only needed to be officially recorded and filmed later. Other channels generally design programs based on her plan for the channel theme. Because the people involved in the planning are all young people, and they are inspired by the finished product, their minds will collide and they will naturally produce wonderful programs.

She smiled and nodded: "Yes, the ancients often said that there are various aspects of life. As a TV station, we record these various aspects of life in the video recorder and then enlarge them on the screen. I hope you can always keep close to life, entertainment and education coexist, and serve together Only the public can avoid being shackled by programs and always have wonderful program designs.”

They nodded and wrote everything down in their notebooks, taking them out to look at them from time to time to ensure that they did not deviate from the direction.

After commenting on the plan, An Zhixia said to Shao Tongfeng: "If nothing happens in the next two days, we will sign a contract with a famous chocolate company in Italy.

The signing of this contract means that our Xiahua import and export system will undergo welcome changes.

At the same time, we will broadcast advertisements for chocolate and White Rabbit toffee in multiple ways on all channels at home and abroad, so you should think about how to design the advertisements. "

A few people were slightly excited, nodding and writing seriously in their notebooks.

Because this was the first time their channel received a commercial advertisement, An Zhixia specially explained the advertisement to them in detail, explaining it in terms of definition, classification, expression, etc.

"If advertising is done well, we can get twice the result with half the effort. At the beginning, we slowly explored it. Later, when people know what advertising is and have a certain understanding, we can solicit submissions nationwide." In order to prevent everyone from thinking in a fixed way, she did not The template is given, but the specific requirements are stated.

After the small meeting, An Zhixia had a private conversation with Shao Tongfeng, asking him to prepare to sign a contract with the supply and marketing cooperative and the Italian Chocolate Company, and explained the key points of cooperation.

Half the morning passed like this. As soon as she returned to the office, she was called over by the director of the station.

"The leaders have passed the agreement you mentioned. Do you have any questions?" The station director pushed the sealed agreement over. "If there are no problems, just sign and seal it."

An Zhixia took it over, looked at it, signed it directly, took out the red seal from his pocket and stamped it.

"Deputy Station Xiao An, the leaders just held a small meeting about the cable TV network laying matter you mentioned, and decided to entrust you with full responsibility for the matter. As long as the matter is completed according to the conditions you wrote, then the organization will fully support it." Said with a long smile.

Although An Zhixia made it clear on paper yesterday about the cable TV network laying, everyone agreed that only she can reach this agreement.

“If cable TV networks can be laid in big cities, it will be a milestone in the development of our country’s spiritual construction! And your name, Xiao’an Vice Channel, will definitely be remembered by the people.”

An Zhixia smiled and nodded in agreement. She doesn't care about this, she just likes the passion and great sense of accomplishment in her career. It is a great thing for people to realize their self-worth. She has no interest in the vain fame and fortune, otherwise she would have been an official herself.

Back in the office, she looked at her watch and calculated the time in her mind. Ten o'clock in the morning in Kyoto was seven o'clock in the evening in Canada, so she put it aside in advance.

Taking out the family questionnaire, An Zhixia looked at each one one by one, her brain spinning rapidly. I can provide targeted training to my family members, but after training, even if they are highly competitive in the industry, they will still face a shortage of jobs, or their working place is too far away from the TV station and they will not be able to work and Taking care of family problems actually affects the working status and efficiency of TV station employees.

She wrote down the TV station and family members on the paper. How to equate the two? If a TV station is run well, it is a chicken that lays golden eggs, a cornucopia of treasures. She couldn't let the fat flow to outsiders.

If family members can open workshops and sell products abroad...

An Zhixia suddenly opened her eyes and remembered the thrilling series of stories on the special train from Kyoto to Country E in the 1980s.

She immediately inquired about this issue from the supermarket. Country E is a heavily industrialized country, and its light industry is seriously backward. Its congenital environment makes it difficult to grow many crops, such as cotton for clothing.

Various historical factors in country E have also resulted in the slow development of domestic products and loss of market competitiveness. In addition, the wages of their own workers are high and the cost of products is high. This will also make Xia Hua choose this road of gambling without hesitation.

The current problem is that Xia Hua's economy has not yet opened up, and the relationship between Xia Hua and E is still tense. Although it has eased, it has not reached the level of complete interoperability.

This profit cake is really attractive, especially when she saw the later description of the matter as "a cart of watermelons for a tank". Who wouldn't feel blood boiling?

An Zhixia wrote a big "E Country" on the paper and kept drawing circles. When she heard the sound of staff getting off work in the corridor, she came to her senses, quickly packed her things, closed the doors and windows, and rode home.

When she got home, she found that Fang Lixi had set up the stove, cooked rice porridge, and brought back steamed buns from the canteen. She smiled and praised the children, changed into home clothes, washed her hands and started cooking.

Fang Yuan did not have any driving duties today. He came back after lunch with a faint smell of gasoline, and there were still stains on his neck that had not been wiped clean. He took a shower in five minutes, wiped his hair, then squeezed into the kitchen and stood next to the door.

There is something going on at home today, so the update is late, and I can’t guarantee that I will be up to date. . . Try to make up for it~ There should be one or two more updates before twelve o'clock

(End of this chapter)