Chapter 414： whose brand

Chapter 414 Whose Brand

“Deputy Director Dai, I have to trouble you to bring a few writers and directors together to design better content based on the ‘Tomorrow Star’ game show, and strive to overtake them in this week’s ratings survey!”

Dai Changle nodded solemnly.

He has been studying An Zhixia for five years. He thinks that he has studied her thoroughly and has figured out what others think of her as a surprise.

Although he is currently unable to surpass An Zhixia in innovation, Kyoto TV has many advantages, and the audience will not delve into the issue of who copied whom, as long as they can react quickly to make changes and follow up, showing wonderful and diverse works , that is success.

It can be said that he stood on An Zhixia's shoulders and was the first to recruit so many outstanding and outstanding-looking reserve artists from across the country. As long as he pays more attention, he will definitely be able to win the weekend ratings survey!

After returning home, he immediately summoned several key people who had followed An Zhixia to discuss the program of "Tomorrow Star" last week and design the content of "Xia Hua's Morning".

“I think the games played by ‘Stars of Tomorrow’ every morning are just for fun, but fortunately they just fit the audience’s appetite.

We can use one or two types of games as brand items, and then add a few more flexible ones to make the game more sophisticated, durable, and eye-catching.

Although it is a live broadcast, it is also performed on the screen, so we have to show professionalism and attitude! "Wei Zhengyue had a confident smile on her beautiful little face, and her eyes, like everyone present, had a sure-win light.

The game show "Tomorrow's Star" is really too casual. Except for being broadcast live on the screen by the camera, the students have no sense of formality in recording the program. Because of this, Kyoto TV did not take it seriously.

They actually took advantage of it and got high ratings in the first week!

"Yes," Bai Pan, another **** in the small conference room, said with a chuckle: "'Tomorrow's Stars' are too careless. They seem to have given up on themselves, or they don't take us seriously at all. Blind confidence!

Since the game attracts people’s attention, shouldn’t it be played in the afternoon or evening?

Morning is the most prime time for players to train, and it is also when the audience is tired or busy. It is almost the time with the fewest viewers throughout the day, which is a complete waste of screen resources.

Teacher Xiaoan is really disappointing us more and more.

I suggest that we don’t compete with the ‘stars of tomorrow’ for the morning time slot, and move the game to the afternoon when the students are tired, or in the evening when the audience is more concentrated. "

"Isn't that right? Teacher Xiaoan has given birth and taken care of children at home for several years, and her ability and courage have greatly declined. She has lost all her previous spirituality. If the ratings weren't inflated, who would listen to her as an aunt?" Wei Zhengyue pursed her lips. Lip shrugged and chuckled.

A few **** men just chatted at the corners of their lips, but the aunt was not like An Zhixia, who was pretty and wanted to kill all the young and old. Everyone is a predator, so there is really no way to attack her based on her age and appearance.

As the leader of several people, Dai Changle, who was once in the first class with Shao Tongfeng and Deng Cong, pushed up the gold-framed glasses on the bridge of his nose, "Since the game part has been made into a signature project of 'Xia Hua Zhi Chen', then we Just try to develop the value of this item as much as possible.

We put in the outstanding players who will be highlighted and may win the championship in the end, and give them more shots, um." He paused slightly, remembering that when An Zhixia once commented on an overseas nine o'clock program, he arranged special arrangements for each protagonist. Distinctive character.

She also once asked the hosts to move closer to certain characters, which would help them form a deep impression in the minds of the audience. Now this point can be replicated.

After all, Dai Changle also saw the diverse personalities of the students from the "Tomorrow Star" game project, but it was a pity that An Zhixia usually liked to put treasure on everyone, but it seemed messy. Five hundred players go through it once, how many can the audience remember?

The smile on his lips deepened, and the pen in his hand tapped on the table regularly, "Give these players a good personality. They will take care of their companions, dance well, sing well, be a top student, run fast, have a flexible mind, and have good skills." Active atmosphere and so on.

Well, in order to let them play the game more times without being noticed by the audience, we operated in secret. Then the format for students to participate in the program cannot be too casual and only use the lottery method. A few spots can be reserved as rewards for players who excel in their usual training, and the remaining spots are divided equally. Whoever has the ability to impress the audience will become the next player to debut! "

“In addition, our advertising insertions should be more novel and we cannot disappoint our sponsors.”

Several people nodded excitedly, “Brother Dai is great, every idea has weight, our program will definitely crush the ‘stars of tomorrow’!

Teacher Xiaoan is so hypocritical. He obviously wants to make money, but he still has to do it in the name of serving the country, the collective, and the people. Tsk tsk, he really wants both money and fame. As a result, the stall is so big that it can't run. It's better for us to spread the same size. , but interfered secretly. "

After discussion, they decided to make the two projects of microphone and treasure hunt the main content of the game, and then temporarily add other interesting projects every day. In this way, it can not only ensure the quality of the program and attract a fixed audience, but also have the flexibility to absorb the new ideas of the "stars of tomorrow" at any time. It is highly flexible and can almost advance, attack, retreat or defend. It is perfect.

A few people looked at the complete plan with satisfaction. After it was quickly approved and praised by the station director and leaders, advertisements were placed on all channels that afternoon and evening. The next afternoon, "Xia Hua Zhi Chen" released a high imitation version of the game.

During the closed training, the "Tomorrow Star" trainees were required to move to the 89th and 93rd floors, and during this period they were unable to make phone calls or send or receive letters, and were completely blocked from information.

The players finished their morning run and followed their coaches to do basic stretching and throat lifting. Then they went to eat and take various theoretical classes to make up for the various shortcomings of multi-talented artists, and then went to crazy practical exercises.

After lunch, they took a one-hour nap. After getting up, they participated in various exercises boringly. After dinner, they went to the largest studio on the tenth floor to watch movies. An Zhixia gave them lessons in person to hone their acting skills.

It was now ten o'clock, and most of the hard-working players would return to the practice room to continue working hard, which led to more players. Therefore, within a few days, they formed the habit of doing evening classes, squeezing out all their physical strength. After doing it, they went to take a shower together and then went to bed.

Every player is a spinning top. They cherish their current comfortable conditions and drink the chicken soup fed by An Zhixia. They will definitely regard this month as the door to realize their dreams in their lives. Whether they can open it depends on their ability. There is no determination and effort to fight against the odds.

This atmosphere makes all staff more responsible, and even walking slowly feels like a sin.

Although the atmosphere of "Tomorrow's Star" is excellent, it gave the audience a sense of joy and youthfulness during the live broadcast. Dozens of cameras were all deployed, and in the editing room, there were more than a dozen key people watching, switching pictures all the time.

There are four hundred and eighty-three contestants, and something eye-catching will happen all the time, and these are captured by the backstage editor and presented to the audience, so that the live broadcast does not appear lengthy and boring.

In addition, they have to edit, compress and splice the content captured by dozens of cameras every day to make documentaries one after another, especially about daily games, and then form fixed programs to be put on the screen in the later stage.

This ensures that viewers who missed it or have no time to watch it will see a program that is complete, highly entertaining, positive, and highly contagious.

"Teacher Xiao An," Ban Lei ran to several places and finally blocked An Zhixia. After taking a breath, he said, "Have you watched TV these two days? 'Xia Hua Zhi Chen' copied our game again. They started from Monday. We started advertising all over the place and moved directly to the live broadcast on Tuesday afternoon.

I just watched the whole process. They have five games in total, including Megaphone, Guessing, Treasure Hunt, Fun Relay, and Cry Wolf! Among them, megaphone and treasure hunting have become their regular main projects.

These programs, we all appeared in last week! "

There is no surprise on An Zhixia’s face. “Xiahua Morning” has been heavily advertised on Kyoto TV and other TV stations in the top ten cities, as well as on radio and newspapers. Of course she knew.

All employees of Tomorrow Culture Company were filled with hatred when they mentioned it. They knew without guessing that the other party had shamelessly and blatantly copied it.

Kyoto TV and Xia Hua Culture Co., Ltd. just take advantage of the fact that literary and artistic programs have no patents to apply for and are not protected by the state, so they put them on their own channels without any shame.

What can be done? After all these years, everyone is still not used to it, and they are always so angry that their heart and lungs ache. His hard work was easily taken away by others to gain fame and money. Who can bear it?

But An Zhixia, who should have been furious, never took it to heart. He just smiled and comforted everyone, saying that the program had no technological content and could easily be copied. It doesn't matter how innovative and hard they work, they will always be ahead of others. Over time, the audience will know who is the boss and who is the second best.

They will not give the audience more opportunities to praise the second child.

Ban Lei gritted his teeth and said: "They are completely emboldened now. They know that we can't do anything to them. They shamelessly take our things as the main products of their own, and they also confidently create a brand. It seems like we are plagiarizing." Like!

 Teacher Xiaoan, although we strive to always be in the lead, we can't just watch them be so rogue, right? How can I teach them a lesson? "

An Zhixia said with a smile: "They seem to be chasing closely now, but they are chasing blindly and have no defense."

(End of this chapter)