Chapter 639： Half way through

Chapter 639: Cutting off halfway

“Yes, they are jealous of our Xiahua International Mall for making money, and they have no position to block us. They can only hint to the public in various ways.

But, such a trivial matter as which mall to buy things in does not really need to be elevated to the national level.

Most of the people are in a state of subsistence and clothing. Even if their family conditions are better, they will never resist our promotional activities. "

The guys were discussing with each other, and the more they talked, the more they felt that this method was feasible.

As long as the emperor does not explicitly ask the people to boycott stores from other countries, Xiahua International Mall will be able to open prosperously.

How to say that sentence, I have what others don’t have, I have advantages when others have them, and I can turn around when others have advantages!

An Zhixia frowned slightly and said with a chuckle: "We can also let dozens of artists ride mountain bikes with small promotional flags behind them to advertise.

I believe that after knowing about it, passers-by nearby couldn’t help but come over to stock up on some goods. "

They looked at each other and smiled.

Teacher Xiaoan just told the artists to go to the entrance of Hongri Mall to pick people up.

With An Zhixia's words, everyone's ideas opened up and they discussed a lot of ideas. Then they couldn't sit still anymore. They all told An Zhixia and went out to prepare.

The next day, City D rarely woke up early on a public holiday, and noises came from all corners of the city.

Many people washed up and had breakfast, then went to the Hongri Shopping Mall in the development zone in various ways.

People who can live in D city, especially in country R, ​​where the electrical appliance industry is developing rapidly, most people have a TV, and even if they don’t, there are neighbors who are well connected and can watch the TV.

Naturally, they knew that the Xiahua International Shopping Mall in the development zone was also having a huge promotion, so they packed their wallets and planned to go shopping at the Xiahua International Shopping Mall after shopping in the Hongri Shopping Mall. Some people have exactly the opposite plan. After all, Xiahua International Mall is closer to City D than Hongri Mall and is on the main road.

Country R is a country with very strict rules, which are as small as stipulating the time period and decibels for the speakers to be sold in stores. However, on public holidays, businesses are allowed to use loudspeakers after nine o'clock, and the decibels are also relaxed.

At this time, the first batch of customers had just arrived. The speakers of Xiahua International Shopping Mall were in operation, playing some magical classic songs that the people of Country R loved, and there were also costumed cartoon characters soliciting customers on the roadside.

Furthermore, every customer who enters the mall will receive a wheeled shopping bag, a small fan, a sun hat, and a capsule ballpoint pen, but these small items are all engraved with the name and address of Xiahua International Mall.

They are all practical, simple, and generous things. People as picky as R country can't resist the temptation, and they all turn around the corner and enter the Xiahua International Shopping Mall.

The important thing is that everyone has a share, no matter the elderly or children, no matter how many people there are in the family!

At this time, there is no word marketing, and there is no awareness of using physical objects for advertising.

This method is particularly novel in the world. Xia Hua International Shopping Mall has been labeled by everyone as a fool with too much money, and everyone is just waiting for it to lose money.

After entering the door, customers naturally want to go around and take a look. Who wouldn’t be tempted by such a huge discount? Not only the citizens of Country R, ​​but also everyone likes to bring something lucky, such as lottery draws, scratch-off tickets, or Xia Hua's popular ring.

These things are also a gimmick used by Xiahua artists to attract customers.

Furthermore, with the influx of more customers from Country R, ​​the road has become a one-way street. People have to go around Xia Hua International Mall before they can go out. When they go out, they find that their hands are full and their wallets are empty, and they have no energy left. , physical and financial resources to visit Hongri Shopping Mall?

So Manager Tojo of the Hongri Shopping Mall enthusiastically held a morning meeting with his subordinates and supervised them to hold a meeting with employees before officially opening the business.

Promotional banners, balloons, and arches are all set up, and there is also a circle of stalls attached to the wall outside the Red Sun Mall. Promotional posters are posted in major infrastructure and residential areas nearby.

However, it was already nine or ten o'clock, and there were not many customers in the mall, even fewer than usual.

 Manager Tojo tugged on his tie impatiently and ordered his assistant to inquire about the enemy's situation.

When he heard that all the customers had been cut off by Xia Hua International Shopping Mall, he was so angry that he walked around the room dozens of times with his hands behind his back, "It's so despicable. As artists, they don't even care about any face in front of the camera. Dare to go out on the streets and steal the customers that belong to us!”

He was so angry that he even thought about tying the knot, but he still had no way to compete with it.

At this time, the phone in the office happened to ring. Manager Tojo took a deep breath, picked it up with a smile, and honestly reported the situation to the emperor.

The emperor was also so angry that he quickly summoned his own think tank to come up with ideas.

In fact, everyone talks about just a few types, such as price war, publicity intensity, brand effect, etc.

They are, after all, the smartest group of people in country R. They smelled a lot of fresh ideas from the promotional activities of Xia Hua International Mall, and slightly changed the packaging and applied them to Hongri Mall.

However, any major action taken by Hongri Mall will be broadcast on television. Before it is implemented, Xiahua International Mall has already prepared countermeasures.

There is no passenger flow, and no matter how many methods Hongri Shopping Mall tried, they all failed.

In the end, Xia Hua International Mall was established. After one month, every artist made a lot of money.

At this time, Xiahua International Shopping Mall began to attract foreign investment. With such a hot scene, businessmen who had been eyeing the place with jealousy naturally started to bid. Each business space is rented out at a four-digit monthly price.

Compared with shops in other development zones, R country organizations provide generous preferential policies in order to encourage merchants to settle in. For example, rent is free for the first two years, half price for three years, and full rent starting from the fifth year.

Xia Hua International Shopping Mall has been a hit since its opening, and there is no such concern at all.

Xiahua International Shopping Mall and the "Star Dream" column achieve mutual success!

Although artists make a lot of money, there are also big differences between them.

The mentality of artists has changed a lot. When they first joined the column group, they all had their own arrogance and thought that they would create a bright star road in "Star Dream".

Gradually, they discovered that if they put aside the obsessions in front of them, there is still a lot of beauty in the world. Without the support of these experiences, even if they successfully debut and produce good-looking works, sooner or later they will be emotionally exhausted, their gestures and expressions will be solidified, and they will lack the aura of life.

Now they no longer care about winning or losing, but hope to train themselves in a down-to-earth manner. Like sharpening a dull knife, they want to make themselves shine and be unstoppable!

So they all looked eagerly at the stage.

This is the third month of the competition, and starting next month they will enter the fierce knockout rounds.

(End of this chapter)