Vol 2 Chapter 897: Overseas promotion
a week later.
Brilliant Entertainment Company, President's Office.
Tan Yue took a drink from the cup, looked at the document in his hand, and smiled with satisfaction.
The program department and Penguin Video cooperated with Xinwang Zong to usher in the finale of the first season, and the ratings of the last episode reached a new high.
The popularity of the topic on the Internet has remained high.
Whether it's popularity or ratings, this web comprehensive has exceeded Tan Yue's expectations.
Nowadays, various variety shows are emerging in an endless stream, coupled with the lack of creativity, many programs have been changed without changing their medicines, and it is difficult to have the grand occasion of the past.
When he first left, Tan Yue only determined the general framework of this web series, and the program department spent a lot of thought on filling in the details in the later stage.
After the first season of the program was aired, the effect was very good. Brilliant Entertainment signed a contract with Penguin Video for the second season and has already started planning.
At this time, a reminder to accept an email message was received in the lower right corner of the computer, and when Tan Yue was about to open it to read it, the phone "buzzed" and received a new message.
Tan Yue glanced at the phone, and saw a message from Wu Gong: "Mr. Tan, the data on the effect of foreign propaganda in the past week has been sent to your mailbox."New novel chapters are published on
Exactly the email I received a second ago.
Tan Yue replied with "OK", put down the phone, opened the email, and read it carefully.
On the weekend of last week, Mr. Wu brought several key members of the public relations department and flew abroad to start the overseas publicity plan of "Forrest Gump".
As for the domestic propaganda, Tan Yue was watching, so he didn't have to worry about it at all, he just needed to do a good job of foreign propaganda.
At present, the overseas publicity plan is going well. After all, I have already experienced it once, and the operation can be regarded as handy.
Wu Gong introduced the recent publicity process in detail in the email, from the on-site publicity to the reaction on the Internet... and various data.
Tan Yue looked at the data item by item in the email. Overall, the progress was much faster than the last time, and the results were quite impressive.
After all, the audience of Huaguo movies in the foreign film market is still not high, and it is difficult to change foreigners' impression of Huaguo movies just because of one movie.
Tan Yue had already been mentally prepared for this situation.
He is not in a hurry, what he can do now is to step by step and enter the international film market steadily.
After accumulating enough fame abroad in the future, it will be the same as in China, and there will be no need to spend so much time running publicity around the world.
After seeing the results achieved in the last week, Tan Yue was very satisfied with Wu Gong's actions, picked up his mobile phone and sent a message to Wu Gong: "I have read the email, it is very good, keep working hard!"
Wu Gong, who was far away on the other side of the earth, saw the news with a smile on his face.
The happiest time for a person is that after hard work, he has reaped the results he deserves.
On my first day in the US, I went to work without even jet lag.
Wu Gong put down his phone, took out his computer and started planning the next itinerary.
The U.S. campaign is drawing to a close, and it's time to move on to the next destination.
The next period of time is to fly around the world to carry out the first wave of overseas publicity plans for "Forrest Gump".
It was already past ten o'clock in the evening. Although he was physically tired, Wu Gong was very excited. This time the promotional activity went much smoother than he had imagined.
United States, New York, a movie theater.
Standing at the entrance of the cinema was a young man from Huaguo, wearing a black peaked cap, who often looked down at his cell phone, and occasionally turned his head to look at the elevator entrance.
This person's name is Zhao Yan, and he is an international student studying in the United States. He has been in this place for more than two years. This movie theater is where he often comes to.
His biggest hobby is watching movies. Whenever there is a new movie with a good reputation, he will come and watch it.
Hear the sound of "Ding Dong"
, Zhao Yan turned his head to look at the elevator door.
Several white and black people came out of the cinema.
"Why haven't you come yet?" Zhao Yan was waiting for his friend.
A few minutes ago, a friend sent a message that he had already arrived downstairs. According to the speed of the elevator going up and down, he should have arrived.
Zhao Yan looked at the time on his mobile phone and there were still more than ten minutes before the movie would start. He couldn't help but feel a little anxious, and his friends didn't respond when he sent a message.
A few minutes later, the elevator door opened again, Zhao Yan shook his head helplessly, he finally saw his friend.
"I just got a stomachache when I got downstairs, so I went to the toilet."
Zhao Yan whispered in Chinese: "The lazy donkey is grinding."
"What did you say?"
Zhao Yan didn't bother to pay attention to this matter, he shook his head and said, "It's nothing, let's go quickly."
"You must be talking bad about me. I must learn Chinese in the future."
The two chatted.
"If I remember correctly, he should be a Chinese, not a Japanese. I didn't watch the movie "The Truman Show" when I knew about it. Later, I saw more and more people recommending it on Twitter. , and then went to the cinema.
[In view of the general environment,
"I was dragged by you to watch."
"But after watching the movie, your reaction was more excited than mine. Do you still remember the scene where Truman hit the wall with his boat?"
"Stop talking."
The two of them laughed while talking. When watching the movie, the two of them almost cheered directly in the movie theater.
"How about this movie?"
"It should be the beginning of the promotion, and the content in the video is relatively small. Let's watch it after a while."
"You're right. There aren't many good movies in Huaguo. It's not easy to produce a movie like "The Truman Show". It's not easy to continue to make a movie of the same quality. "
"The current situation is unclear. This actor is good, but I don't know if he is using his fame in "The Truman Show" to gain popularity, or the movie is really good."
Foreigners don't know much about Ma Guoliang, and many people still stay in "The Truman Show". At that time, his acting skills really surprised many people.
But just one movie doesn't make everyone who sees his new movie go straight to the cinema.
"We've arrived, let's go."
"Remember the name of this movie, pay more attention to it during this time, and watch it if it looks good."
Italy.
The promotion method of "Forrest Gump" in Italy is similar to that in France, and advertisements are also placed on monitors.
The launch site was chosen in a crowded commercial plaza.
The largest large-scale shopping supermarket in Italy has a huge screen outside, playing various promotional advertisements.
The ability to place ads on such screens is charged per second.
Although the cost is relatively high, it is still the first choice of many big brands.
"Forrest Gump" has adopted this kind of propaganda method in many countries.
On a bench in front of the flower bed, I could just see the big screen. A familiar figure looked at the big screen and then looked down at the time on the watch.
This person is Mr. Wu, and he still likes this place, so after finishing the propaganda in the United States, he flew directly to Italy by plane and made the promotion arrangements in person.
"It's almost time."
Wu Gong's voice fell, and the promotional video of "Forrest Gump" began to play on the big screen.
The price of each time period is also different.
The time for the "Forrest Gump" promotional video is the most expensive time period, and of course it is also the time when there are the most people.
Wu Gong stood up and watched the reactions of passers-by on the street.
Some stopped and began to read the advertisements, while others turned their heads and left after just one glance.
Wu Gong was not surprised by this.
No matter what ad on the big screen cannot satisfy everyone's taste.
As long as it can attract some people's attention.
Just like the early publicity of "The Truman Show", not many people know about it, and after the movie is broadcast, the discussion on the Internet will bring heat to the movie.
He believes that "Forrest Gump" must be the same as "The Truman Show", gradually attracting more people.
While Wu Gong was watching the reactions of other people, the conversation of several young people next to him caught his attention.
"Forrest Gump, a Chinese movie, probably won't look good."
"I can't say that. Not long ago, there was a Huaguo movie that was very popular on the Internet!"
"That's right. You guys haven't seen that movie after seeing it. The lead actor of this movie is the same person as the lead actor of the one that became popular on the Internet."
"It's true! I said that this actor is a bit familiar, I feel like I have seen it somewhere."
"You didn't go to that movie last time, will you come with me this time?"
"At that time, I hadn't seen a Huaguo movie. I thought it wasn't very good. There were so many discussions on the Internet that I thought it was fake. It wasn't until I saw the box office results that I realized that I might have missed a good movie. I must watch it this time. "
"That's right, I'm also going to watch this movie this time, to see if the Huaguo movie is as exciting as it says on the Internet."
"You can rest assured. If I remember correctly, the director of "Forrest Gump" and "The Truman Show" are the same director, and the starring is still the same person. This movie should not be bad."
"You look it up on the Internet to see if it's called Tan Yue? When I finished watching "The Truman Show", I specifically looked up the director's name."
Wu Gong on the side couldn't help but smile, this is the purpose of promoting the movie.