Chapter 531： burn one's boats

Chapter 531: Breaking the boat

Su Mulan frowned and said, "What matters now is how to deal with the current situation."

Under the current situation, the spicy cabbage produced in the workshop will be unsaleable.

"Yes." Bai Jinbei nodded, "Except for not adding apples and pears, the spicy cabbage made here tastes exactly the same as the one in the workshop. I also doubted whether someone in the workshop leaked the recipe, but carefully Think about it, the chili sauce is made extra, and the ingredients are added separately after being shipped. No one knows all the ingredients, so it must not be a thief."

“I guess the spicy cabbage made by this restaurant was probably made by myself after I bought the spicy cabbage here and tried to make it bit by bit. The taste is very similar.”

“It’s just that, if this happens, things will become more troublesome.”

It is indeed more troublesome.

If the ingredient list and secret recipe are stolen, you can still complain about it, or even file a lawsuit with the county government, and the other party will have to stop production and compensate for the losses in the workshop.

But if it is a counterfeit, the other party will have a reason to quibble.

As long as you say that this is a secret recipe passed down from your ancestors, others can no longer question it.

After all, there may be more than one secret recipe of this kind, or there may be similar ones.

In short, in such an era without patent protection, it is really difficult to protect one's legitimate rights and interests.

However, since the other party wants to do something bad in their marketing methods, they can also make a fuss in this regard.

Su Mulan thought for a while and said, "I guess I need to ask Brother Jin Bei to investigate which shops sell other people's spicy cabbage. As long as there are some that sell it, no matter how much they sell, and how much business they have had with our workshop before, they will all If the cooperation is terminated, it doesn’t matter if only Wu Ji and Qili Xiang are left. It’s better to have less than to waste.”

“Since the raw materials for making spicy cabbage are gradually decreasing, we will also reduce the production of spicy cabbage and only ensure the basic sales of Wuji and Qilixiang.”

"The spicy cabbage made by the other party is still lacking in taste. Even if it is sold cheaply, people who eat it will still notice that the taste is different after a long time. Since the other party's price is low, our price can remain unchanged. , even slightly higher.”

"Every penny is worth a penny. Many people understand this truth and think that expensive things must have their own advantages. Maybe they will also be curious about why the price of spicy cabbage in our workshop is higher. Wait until those people can distinguish the different prices of spicy cabbage. If the cabbage tastes different, you will know how to choose.”

If you want to eat cheap food, buy cheap food. If you want to eat delicious food, buy expensive food.

Although if you do this, part of the market share will be taken away by the other party, but it can ensure that you still have a place, and eliminate those shoddy shops, ensure the reputation of the workshop, and retain the strength to seize the market again in the future.

 And the price war to seize market share is a bit desperate. If you are lucky, you can succeed, but if you are not lucky, you will completely ruin your own livelihood, and end up with nothing more than chicken feathers.

The reason why people talk about this kind of thing of putting oneself to death and living later, and it has been passed down by word of mouth for thousands of years, and is often cited as an example, is also because of the extremely rare relationship.

So, Su Mulan felt that the opponent's chance of winning was still limited.

(End of this chapter)