After returning home, Meng Lang received the final edited version of "battle King ex" submitted by Wang Kui!
After inspection, it was sent to the special effects group.
"More light!"
The special effects group was autistic.
Fortunately, the Spring Festival archives are still early, and they have enough time to repair them.
Meng Lang chose to outsource music.
It's not that he's burning up too much money, but
There are so many people in Pengda group, none of them has music. When the company goes to KTV to sing, they can sing the level of 25% discount for free drinks in private rooms
Fortunately, this is not a hard injury.
After entering the post production, "battle King ex" has started the warm-up publicity of online and offline linkage.
It's not the same thing as "Bolton boy"!
The blockbuster boy pursues ratings, so it's a model in which the content precedes the issuance of derivatives. Simply put, it is to improve the audience rating of the premiere through children's expectation of toys, and then sell toys to occupy the market.
This set is not suitable for "battle King ex". Gyro is naturally attractive. No matter how the ratings are, the fire will still be on fire!
Therefore, Meng Lang changed his strategy.
Derivatives go first and pave the way for content.
First, occupy the market through various derivatives, and then convert it into the audience rating of the content.
About gyroscopes
Meng Lang has developed a new set of tactics.
For example, there are three upgraded versions of Xu Feng's top cloud dragon moon blade, which are Qinglong Shengdao, Youlong shadowless Dao and Jinlong chopping wind blade!
How about the four versions?
Together? That won't work!
There is an advanced version of the Golden Dragon chopping wind blade that you can buy. Will children still buy the basic version of the cloud dragon moon blade?
One by one?
Also can't, the money in the bag of children may incarnate "wait for the party", wait for a period of time directly to buy the most advanced version, despise the basic version.
Adjust by pricing?
This is a good way. The advanced version is more expensive, and the basic version is cheaper. To refine the market, yo yo uses this method.
But Meng Lang thought about it, but he still couldn't.
The design idea of the advanced version of Yo Yo is completely different from that of the low-level version. For example, the ordinary version of thermal silver power is a plastic ball, while the thermal silver electric V and thermal silver electric s are metal balls.
This design allows children to consider buying a basic version of the fire silver electric power even if they have the firepower silver electric v.
The top doesn't work!
The design idea is basically the same, whether it is the advanced version or the basic version, the appearance is the same, the material is exactly the same.
How can we make children buy high-level version and low-level version to realize multiple happiness of a child?
Marten made a suggestion.
"Gyroscopes only sell basic version, advanced version split into modified parts for sale."
This idea
Meng Lang thought a little, picked up the Yunlong moon knife on the table and said: "buy a basic version, if you want to upgrade, buy modified parts? On the basis of the cloud dragon moon blade, it is converted into a golden dragon chopping wind blade
"Yes! That's what it means
Ma Teng said: "this is in line with the gyro upgrade settings, and it will not appear that we are too poor money, after all, we only sell the basic version!"
That's true!
There are so many styles of Yo Yo before, but there is only one basic version when it comes to the top. From the standpoint of parents, I must feel that Pengda has changed her conscience!
But actually
It's all routine!
A magnetic suction tip sells for 50 yuan!
Upgrade version of counterweight sold for 80 yuan!
Upgrade version attack ring sell 100 yuan!
Defense ring is also 100 pieces!
Too expensive?
It's too expensive. Don't upgrade!
Back with the basic version was hammered by students to see whether you spend money to upgrade!
If you don't upgrade, you'll be beaten!
"Yes! We have to make a refitting tool! Without this refitting tool, even if there are upgrade parts, he can't remove them! "
"It's hard to do, isn't it?" marten wondered
Door locks can be pried open with wire, and this kind of special refitting tool can be easily cracked.
Work hard to make a miracle!
If you can't do it, you can use a screw driver. If you can't, you can use a hammer. What kind of gyroscope can't be removed?
Meng Lang laughs straight.
"Of course I know I can crack refitting tools, but..."
This top is not cheap!
For children, what if the top is damaged by Illegal Refitting tools?
What a pain!
It's not expensive to use official refitting tools. Even if you buy such expensive upgrade parts, do you still care about the cost of the refitting tools?
Ma Teng turned the corner of his mouth.He felt that the first thing he wanted to do at home was to instill in his son the concept of "top = poison". Otherwise, his salary will not be returned to Mr. Meng?
Haven't you seen the money?
Is it necessary to catch the children?
Ma Teng Feifei, but since the general manager Meng said so, the refitting tool must be done.
Out of prudence, he still routinely inquired, "Mr. Meng, do you have any other instructions?"
"Don't worry, let me think about it again..."
Meng Lang's right thumb slightly curved, tapping on the table, suddenly a word popped out of his head.
Ah!
How could he forget this!
"Color change!"
Ma Teng:
Meng Lang said with both eyes shining: "contact the manufacturer there, the main color matching of the top should be made several more styles, red, orange, yellow, green, blue and purple should be done. Do you understand?"
"I see..." Ma Teng numb road.
"It's not just the color matching of the main body of the gyroscope, but also several more colors for the parts! Attack ring and defense ring, make a gold-plated silver plated copper plate, to meet the personalized matching needs of consumers! "
Ma Teng nodded and wrote down Meng Lang's instructions in his notebook, ready to convey them to the manufacturer later.
With the top, Ma Teng also mentioned the upcoming "Pengda Carnival".
Near Christmas, Pengda Carnival seems to be the most important event for the whole Pengda group.
Is the time set?
How to choose the venue?
Do you want a star?
Mr. Meng opened his mouth and broke his leg.
Ma Teng was too busy to touch his feet. He had just finished the Yo Yo contest and had to take over the preparatory work for the Pengda Carnival when he returned home. He was almost bald.
"Mr. Meng, this is the carnival plan we have worked out. Would you like to see what needs to be modified?"
Meng Lang takes over the document.
The first thing to see is the venue.
Jiangchuan International Exhibition Center!
The time is from December 25 to December 27 for three days!
Then the theme day setting!
On the 25th, the theme is "looking back on the past"!
On the first day, I will tell stories, sell feelings, make a summary of past achievements, and by the way, I will continue to heat up the little devil fairy and the little popsicle.
On the 26th, the theme is "based on the present"!
The next day is gyro home, the warm-up publicity of battle King ex and gyro derivatives promotion!
On the 27th, the theme is "looking forward to the future"!
On the third day, he painted pancakes, blowing and blowing. He was still preparing for PPT's "big movie of young Wang", "sequel of Ba Lala little devil immortal" and "great hero"!
"Good..."
As expected, he is a close friend and works well.
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