Chapter 197

The premiere was a success!

It is inevitable that there will be a flood of good reviews.

The so-called premiere, in the case of limited seats, who can come in?

The star guests who have a cooperative relationship with Pengda, the media and film critics who have bad money with Pengda, and the leading fans who have won the tickets for the premiere ceremony

This group of people, who will give bad comments?

Real audience feedback didn't show up until about two o'clock in the morning.

Why this time?

Of course, it's because the national public screening starts at 12:00 a.m., and it's two o'clock after watching the movie. The film reviews that appear after two o'clock are the most valuable real audience feedback.

"The new Olympic design is good!"

"Monster capsule is a little interesting!"

"After watching the movie, I feel OK! Just want to make complaints about it, can Meng always make a new leather cover? Is it not painful to whip the corpse of King Reid? "

"Seconded! Want to see a new monster

Stick in front of the computer, looking at the screen refresh out of the film review, Meng Lang finally relieved.

The response is OK!

In particular, the first appearance of Saiwen, leather bag modeling has been unanimously recognized by the audience, which is the most happy thing for him.

Accustomed to the "baldness" of the early generation and zoffie, he suddenly drilled out a completely different head shape of Saiwen. He was worried that the audience would not accept it.

So far, it's been a great success.

Anyone who has seen the theater version is looking forward to the upcoming Saiwen TV play.

That's enough.

Meng Lang is very self-conscious. He also knows that he is not shooting a masterpiece. The main purpose of this film is to pave the way for Saiwen TV series.

And promoting toy derivatives.

When it comes to toy derivatives, there are many kinds of toys extended from the theater version, but the favorite toy of the audience is "monster capsule"!

It's a small transparent bottle the size of a thumb. It contains a very small monster doll. It is such a thing that it has won the unanimous love of men, women, old and young, and the shipment volume is higher than the upgraded beta magic wand.

It's amazing.

Surprised, the audience is willing to pay for derivatives, can Meng Zai not sell it?

In addition to the monster capsule, considering that the release date of the big movie is the Mid Autumn Festival, Meng Lang has also come up with a unique moon cake gift box for the three autes.

There are three moon cakes in the gift box.

The three mooncakes contain different fillings and have different images of Altman on the surface, representing the early generation, zoffy and Saiwen respectively.

This gift box is very popular.

It's Mid Autumn Festival. Every family has to buy moon cakes. Who buy moon cakes are the same, why not buy moon cakes from Meng Zai?

Eat aut moon cakes and watch aut movies.

This mid autumn festival, Meng Zi accompany you!

……

The autes have a good schedule.

Although it is the Mid Autumn Festival holiday, there are not many new films released. In addition to the small-cost comedy and love films, only one ancient costume war film "Zhan Xiong" with an investment of 80 million yuan was released.

Zhan Xiong was born out of time.

Although it is well-made, the story is too depressing and sad. It is not very popular in the market when the whole family is happy on the Mid Autumn Festival.

On the contrary, they are the three brothers of Aote. The children like to watch, and the adults think it's good. All the children can enjoy it.

The first day box office came out.

Zhan Xiong was under the pressure of "investment first in the same period", but he only got 31 million box office. The three brothers, who invested less than Zhan Xiong, grossed 84.5 million box office, easily topping the one-day box office.

There is no doubt that this is due to the schedule.

There are also reasons for film arrangement and publicity.

The story of the three brothers is not tortuous and wonderful. The leading actor is not a flow star, and the director is not an international famous director. Except for the excellent special effects, everything else is very ordinary.

To have this box office is to occupy the time, place and people.

The so-called Tianshi is that after the first generation came out, there was a wave of great hero craze in China, and the theater version was followed by the TV play.

The so-called geographical location refers to the PY transaction between Pengda and the cinema, and the film layout is higher than that of other films. In addition, Meng Zi is willing to spend money, and has spent a lot of money on publicity channels.

The so-called "Renhe" can be understood as the plot of a happy family. It is more suitable for the mid autumn festival than other films.

The quality is qualified. It's normal to have this score.

Besides, the first day box office has a lot to do with the amount of film layout.

No one has seen the new film, and there is no word-of-mouth reference. It is entirely based on the film publicity to decide which movie to watch.

After the first day, when you decide which movie to watch, you will certainly consider the reputation of the film.

As for word-of-mouth.

The audience who have not seen the first generation of TV plays have different opinions, while those who have seen TV plays are mostly highly praised.

Qualified fans to movies!

This is the pertinent evaluation given by many audiences after watching the three autes, and it is also the most consistent with Meng Lang's psychological expectation.Fans are right!

If you show it to passers-by, it's over.

Those who are interested in Altman must have seen the TV play. For the audience who are not interested in Altman, even if your film is wonderful, it is still boring for him.

Special big films, successful works usually have two labels - "feelings", "fans to"!

And those big movies that want to tear off these two labels, without exception, are all on the street.

You want to be a superhero?

Before you have this idea, it is suggested to investigate the average age of Marvel fans and compare the average age of your fans.

Positioning is totally different!

Meng Lang's film three-step strategy, although the ultimate goal is to jump out of the strange circle of emotional fans, but also did not say that the two labels were completely removed.

Everything has to be done step by step.

First of all, we should create an "Earth - the land of light" autistic universe, and then make a pile of "parallel" Otto universes.

The main universe consolidates the fans' basic disk, and the parallel universe jumps out of the frame to try new things.

The success of the attempt lies in the parallel universe. If the attempt fails, it will retract the main universe and continue to cherish the fans' bad money.

This theater version tells the story of auter's universe.

It's also qualified for fans to film.

After the movie was released, the discussion posts about the plot can be seen on the Internet forums.

Some even said they were crying.

"Altman is indeed dead, but Meng Nan can become Altman, and what he said before he turned into Altman, do you really understand?"

"Meng Nan has inherited everything from Altman. After this transformation, he is Altman and Altman is him. That's why zoffie said he couldn't come back. "

"I love Meng Nan so much! After becoming Altman, he not only lost his human identity, but also gradually watched Akiko and his relatives and friends grow old Finally, he went to the land of light alone and lived as an alternative to Altman. "

The plot discussion like this is relatively reliable, and the unreliable audience has completed the analysis report of "the social structure and status of the universe of the state of light"!

Let's not say whether these analyses are bullshit or not. It has been proved that some people are keen on studying the plot.

It was a success.

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