Chapter 282

China Shipping PD home opened!

As the second batch of PD home in China, Meng Lang attaches great importance to it. Although I couldn't be there, I made corresponding arrangements.

It includes but is not limited to supporting leather bag exhibition and performance, arranging star artists to be present for congratulation, launching some "limited commemorative edition" inventory, etc.

No. 002, after all!

Each PD home has its own number. The higher the number is, the higher the internal status and the greater the authority. The number does not represent the opening sequence, only represents the internal status.

At present, Pengda has opened 5!

They are Jiangchuan 1, Zhonghai 2, New York 4, London 9 and Kyoto 3.

Among them, No.1 opened first, followed by Kyoto No.3 and London No.9, New York No.4 and Zhonghai No.2 opened on the same day.

There are not many PD houses!

More stores may be added in the future, but only about 100 at most. It is still set up globally, with about a dozen in China.

A little bit less?

In fact, it is enough. The main goal of PD home is to "serve PD members". Open so many stores, do you have so many members need service?

In some third tier cities, the number of PD members may be several thousand or even not a thousand. This membership base is not worth opening a new store.

Besides, how convenient the network is now!

What business needs to be done? Do you still need to run offline stores? Log in to PD member zone directly, and all business can be completed.

It's similar to the telecom business hall.

In the past, the network was inconvenient, so the operator stores all over the country. Now it's all network management, and operators have begun to gradually abolish stores.

If you don't abolish it, it will become a "mobile phone store"!

With the further popularity of the network, we buy mobile phones through the network, these shops still need to be abolished.

Maybe a few years later, there will be only one operator store in a city with millions of people, and the rest will be "flagship stores" of major mobile phone manufacturers.

The rise of online shopping, convenient for the masses of the people, but also let Meng Lang eat a lot of losses.

Because Pengda started too late!

In the past, it was "king of the line". As long as we have a good relationship with dealers and make some profits, toys will not worry about no market.

Now, all by themselves!

Moreover, the online shopping channel is transparent, which is convenient for consumers to "compare goods with three companies". Any small action of manufacturers will be caught instantly.

If early set foot in the e-commerce market, it will not be so passive. The problem is that Pengda started several years later than its peers.

The official flagship stores of major online shopping platforms have only been opened for less than three years. The core "PD mall" was officially launched when Saiwen Altman was first broadcast.

In the past, there were publicity pictures on the official website. If consumers are interested, they can jump to the "official flagship store" to place an order.

Later, some mobile phone users reported that the shopping experience on the official website was very poor. They asked Pengda if there was a special "mall app"?

At that time, Meng Lang sprouted the idea of "PD mall".

He did, whether it's a website or an app. Through continuous publicity, the number of early users is not small, but it soon collapsed.

"Other users have said, ah, mobile phone memory is so big, why so many shopping software? There is no discount for purchasing in PD mall, and payment is also fortune treasure. Why don't I use Taobao

Meng Lang called a meeting of the "PD mall" department, clapped the table and angrily scolded: "this is right! Even I don't want to use this broken mall. Why should I keep users? "

"I don't care what you do. Before the end of the year, I want users of PD mall to exceed 100 million! This year's total turnover is no less than 10 billion! "

Having said the goal, Meng Lang formulated the standard of rewards and punishments. We will have a big red envelope at the end of the year. If you don't reach the goal, you'll lose all the bonus and get out of the office.

Meng Zai is really angry this time!

PD mall project consumes a large amount of funds of the group every year. Even if there is no return, even users can't stay. This is not disgusting!

Are you all playing Meng Zai?

Tens of millions of investment a year, is it not fragrant to use it to subsidize sensible female college students? If it doesn't improve, Meng Lang will have to lay off this department.

Under the threat of "unemployment", instrumentalists burst out with unprecedented enthusiasm. The person in charge of the department took the lead to stay up late and started "program optimization".

App icon changed too!

The previous "card box" pattern was replaced by red PD Panda Man. Main page classification label optimization, convenient for users to find favorite products.

The "guess you like" page has been greatly changed. Through users' shopping habits, intelligent recommendation of goods is no longer the rigid "keyword" recommendation before.

On the product details page, the function of "buyer's bullet screen" is added. Users can see the "bullet screen" issued by the buyer in the purchase process. If you don't like this function, you can also turn it off in the settings.

App is almost brand new!But this is not enough. It is far from the goal set by general manager Meng!

Next is burning money!

Advertising, whether online or offline, buy the "built-in software bits" of mobile phone manufacturers to sponsor variety shows.

Increase the discount!

As long as the toys or subsidiary derivatives of PD are purchased in PD mall, the price is certainly cheaper than that of the third party, and the delivery is faster!

Secondly, the logistics after-sales link. The model of PD mall belongs to B2C, which is similar to the self operated mode of goudong. In this mode, after-sales and logistics support is very important.

PD mall provides "seven days unconditional" return, 15 days replacement, one year warranty service. Logistics investment is too large, we can only find reliable third-party cooperation.

Finally, payment!

The original PD mall has only two channels, namely, fortune treasure and UnionPay. Now we have opened three channels of wechat QQ and PD wallet, and the payment methods are more diversified.

PD wallet is absolutely the point!

Meng Pengda made a lot of money for the third party!

In fact, it can be monopolized!

That is to say, when shopping in PD mall, you can only pay with "PD wallet".

But Meng Lang thought for a second that it was totally disgusting. PD wallet has no one to use, can give preferential treatment, but the exclusive meaning is not big.

How about preferential treatment

For example, Taomi wants to buy a pair of "miracle girl" slippers with a price of 100 yuan, and uses other methods of payment, without any discount. If she uses the PD wallet to pay, she can save 5 yuan!

With red envelopes, it's cheaper!

Of course, this example is not very appropriate. Because if Tao Mi wants to buy something, Meng Lang is happy to give her a coupon of "100 minus 99".

A series of changes, coupled with the overwhelming publicity, the brand-new PD mall has once again come into people's sight.

"Mr. Meng, look at it

"We made it!"

The person in charge saw the jump growth of the trading volume in the backstage. He was so excited that he almost ran five and cried like a child.

Meng Lang also cried.

It's time to cry! Half dead for such a long time, we have spent hundreds of millions before and after, and the turnover in one day has finally exceeded one million.

Conversion income, a single day net income of 400000!

Big money! Rich! Mr. Meng is indeed a business ghost!

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