Chapter 439

"Oh? Interesting... "

After filming, Meng Lang also got a report from Ma Teng. The conclusion of the investigation surprised him.

So many people like cars?

The mouth can lie, but not the cold data. In the choice of gun cart ball, the children who choose "car" are the most.

Maybe, this is nature!

From the carriage to the car, and then to all kinds of old driver's car, men's love for "car" seems never wavered.

Since the audience is so wide, it is logical to develop a new pillar product with the theme of "car".

In essence, PD is still a toy manufacturer and has nothing to do with the traditional automobile industry system. As for the old driver's car, it is even more unlikely to be related.

So it's not about making cars.

Product positioning must be toy car!

Like the real car SUV, MPV, pickup truck heavy truck division, toy car subdivision, there are many categories.

Where to start?

Car model? The market is too small and unable to move. Moreover, this model still needs the authorization of automobile manufacturers, so there is nothing to do.

Block car?

Lego is definitely a good player and has a good market prospect. Unfortunately, it can't meet the "blockbuster" effect Meng Lang wants.

After thinking about it, the most in line with menglang's needs are remote control vehicles and 4WD vehicles. After all, when he was a child, he was bombarded by an advertisement all day long.

"Audi double diamond, my partner!"

This is not only a childhood memory, but also represents the terrible black history of aofei.

Aofei animation was established later than Audi double diamond, and the establishment of Audi double diamond is closely related to "4WD".

This is a "Shanzhai" past.

From brand logo to product design and even product specifications, Audi double diamond imitates the neon Tiangong company at that time in pixel level

No matter whether it is the official Audi double diamond or the media reports, there is no mention of the word "genuine authorization" for this "four-wheel drive vehicle" in the past.

In neon Nico encyclopedia, they introduced Audi Double Diamond: "one red, one basket, two diamond logo, everyone knows which company's fake product."

Black history doesn't have to be washed.

Meng Lang doesn't want to comment on aofei's history. From that era to today's enterprises, whether traditional manufacturing or Internet enterprises, have more or less a history of Shanzhai.

It is not their logo or product design that is worth referring to, but their marketing methods for 4WD vehicles.

It can push the four-wheel drive vehicle to the market and achieve great success, turning over the small-sized "Fuwan" company opened by the consortium B in the national service. Audi double diamond marketing means, very reference significance.

Of course, Wandai is not to blame.

At that time, piracy was rampant in China, and the legitimate market was not big. In addition, due to the special investment environment, Wandai does not attach importance to this small size.

It's reasonable to lose.

Four wheel drive vehicles have a good market in China. Unfortunately, the earliest four-wheel drive vehicle was too expensive to become the "son of the rich" toy, and did not popularize to the public.

It was not until the Shanzhai products of double diamond, with its low price and close to the people, that it occupied the commanding height of the market.

Aofei also rises as a result!

The marketing process can be roughly divided into three steps.

After these three steps, the four-wheel drive vehicle has entered thousands of households, covering tens of millions or even hundreds of millions of primary and secondary school students, becoming the childhood memories of countless people

Referring to aofei's marketing methods, menglang has also formulated a three-step plan for its "toy car" strategy.

The product is also a four wheel drive vehicle!

First do the product, and then carry out the first stage of marketing, launch "four drive boy", "four drive brothers" and other works to enhance the popularity.

And then we'll have a contest!

PD has money and experience, and it must be a global system to engage in competitions. Since we want to make a name for ourselves, we must pay a lot of money.

Then, with "competition" as the main selling point, the peripheral parts system was launched. At the same time, we should improve the competition system and strive to make this project longer.

This neon is great!

China's four wheel drive vehicle industry has a rapid outbreak and a rapid decline. Manufacturers are too short-sighted to make this industry an evergreen tree.

In contrast, the four-wheel drive vehicle, which has been developing for decades, has a sense of existence even though the heat is slightly reduced. From time to time, there is a "Renaissance boom" and the industrial chain is booming.

PD cannot be short-sighted.

Meng Zai pays attention to the scientific concept of leek in his business. Will not make, picked up sesame, lost watermelon stupid thing.

He asked Wang Kui to start preparing.

PD animation company, after completing the second season of the leader's certificate and hurricane battle spirit 4, we can start to make "four drive brothers".

Why not a four-wheel drive boy?

That's bullshit!You've really seen it? In today's era, it's really too backward to use a hockey stick to guide the four-wheel drive vehicle forward.

It's better to be a four-wheel drive brother. Even today, the voice control and high-tech magic transformation plan will not be behind the times.

Speaking of it, voice control can be realized! Only need to add additional chips, improve the "command response" speed, to achieve the same animation effect.

Voice control, remote control naturally!

That's right! J, the original God of war of riaj, the four drive brothers B, according to the setting, is a "remote control" four-wheel drive vehicle.

It's J Cough!

The addition of voice control and remote control greatly improves the playability of 4WD. At the same time, it also makes the "four wheel drive vehicle racing" competition less boring.

To be honest, this is a good thing.

Moreover, the increase of these unique accessory systems. It also creates a new mode for the 4WD racing.

Add remote control accessories? The body is getting heavier, and your car doesn't run as fast as the "no remote" version with the same motors.

On the contrary, without these accessories, the car body becomes lighter, runs faster and has less flexibility.

The track becomes crucial!

If there are a lot of straight lines and the steering performance is not too tested, the players will cut down the accessories and strive to run faster.

If the track has more curves and does not test the ability of linear acceleration, the players will definitely add accessories for the sake of flexibility.

This kind of competition is more beautiful! As long as PD is the organizer of the event and formulates the corresponding "modification regulations", the event will become very exciting.

The event is wonderful, and the audience naturally love to watch it. And the audience love to watch the game, naturally will be interested in the product. Once you get interested, then

Purse, it's my black pig!

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