Chapter 868

Meng Lang's judgment is very accurate.

Of the four major films released at the same time, only Mermaid warrior had serious problems, which led to the subsequent box office slump.

Even the unpopular youth abortion film "sandglass solo" has better feedback and box office trend than Mermaid warrior.

Of course, none of them is the protagonist.

Only Star Warrior and happy planet 36 are the most outstanding works in this summer program.

The former is needless to say.

For so many years, with the popularity and fans accumulated by Ultraman series, how can starlight fighters not earn box office?

The latter is unexpected!

After the TV series "Happy Planet" had a good response, Haitian spent a lot of money to shoot the big movie, which has achieved double harvest of word-of-mouth and box office.

As of July 4, according to the latest domestic box office ranking, "Happy Planet 36" ranked second with 311 million box office, second only to Star Warrior, 387 million.

Meng Lang is not surprised by this result.

In fact, the original version of happy planet 36 is very good. Not to mention that Haitian invested a lot of money to improve many details, which is very normal.

Speaking of, whether it is the original version or the sea sky version, Meng Lang has never seen it.

But he knows one thing.

The original version of "No.36", shot around 2013, is considered to be a "cinematic" children's science fiction IP.

However, it was not until the second half of 2018 that the film was opened to the audience. It started from "spot show" and slowly went to the public. Then it was sprayed with "a piece of stinky dog excrement of consumer feelings".

What happened in these five years?

The answer is, there is no distribution channel!

The director went to numerous companies in three years, and no one was willing to release it for him. Procrastination, has not been released on the screen has been eliminated by the times

To be fair!

The original 36, of course, has some shortcomings. But the production budget is so small, the producer is also very helpless.

It took five years to show!

Five years ago, maybe fans were still "happy little fairy", living a carefree life in school. But five years later, one by one went to university, the mentality has already changed, failure is inevitable.

Fortunately, there are people in Haitian!

The "36" series proved that it had enough money to support itself.

But

"What a mess?"

Meng Lang wandered around the official flagship store of Haitian and shook his head in disappointment.

There's nothing he wants!

Although the "Happy Planet" series is not suitable for toy development, how many peripheral derivatives can be produced? What pendant mobile phone shell refrigerator paste, there are always idiots to buy it?

But Haitian didn't give anything.

The only product in the flagship store that has something to do with "Happy Planet" is just a poster around the movie.

This is it? This is it?

No wonder you are trampled on by the black pig. You can't catch the chance to make money on this brain melon seed!

……

"Star Warrior" continues to be popular.

In the movie, the little boy held it tightly in his hand, encouraged the birds for the first time, and summoned Dega for the second time. The "faded paint version of the dicka moving Doll" sold well.

Bundling is popular recently.

Therefore, Meng Lang designed the "Star Warrior" Thanksgiving big blessing bag, only 99 yuan, you can get random three pieces of peripheral from the blessing bag.

Including Dijia Diana pillow, mobile phone case, T-shirt, slippers, dolls and doll pendants and other precious gifts, uncle Meng with the personality guarantee, sure value for money!

Not to mention

Consumers like this "lucky bag" product.

Although sometimes the goods opened by fortune bags are not what they want most. But as soon as the blessing bag is opened, they always have the illusion that "I have made money, uncle Meng is in blood loss".

Unfortunately, illusions are illusions.

Uncle Meng didn't lose money. Instead, he made tens of millions of cash through "Xingguang soldier's lucky bag", and cleared up the "unsalable overstock" inventory in the warehouse.

It's the same way!

Meng Lang has been making fortune bags for so long that he has long had experience. The children thought that they were not losing money, but they were all "unsalable" goods. Uncle Meng's mouth cracked with laughter.

In business, it's not shameful to be mean.

"Star Warrior" is selling well around, and the best-selling product is the Dijia Diana Doll duo.

Ping Cheng San Jie is really making money!

Although I haven't seen the financial report of group B business, most of the fans know that Pingcheng Sanjie's toy profits have greatly surpassed those of Zhaohe brothers and nobles.

No kidding to say

If it was not for the success of Pingcheng's three heroes, Wan Dai would have noticed Yuangu. Maybe it won't happen. The Yuangu family is expelled and consortium B takes over Yuangu.In the original world where piracy is rampant, Pingcheng Sanjie's toy income is already very high. In this world, Sanjie toys will only earn more!

Meng Lang has not made any statistics, but according to his estimation, the two altmans of "Dijia + Dina" may create more profits for PD in the next ten years than the "Showa Aote brothers".

Sanjie has been very fierce!

But the more fierce is still behind

"Masked Knight empty me", "masked knight dragon riding" and "masked Knight agit Ω" three works, one is more exaggerated than the other.

Especially dragon riding!

Card and belt sales alone, the total sales have exceeded all the Zhaohe masquerade knights.

Is IP more powerful than knight?

Of course!

Masquerade knight and Ultraman, no matter how much they earn, are "yen" or "RMB", while "high speed team Turbine Company" makes us dollars, pounds and Euro!

Altman and Cavaliers together, barely able to tie the "super team" series. This shows how strong this series is.

However, the good days of the team are over.

The "super team", which firmly occupies the first place in Pengda's IP revenue ranking list, will soon fall into the altar and be surpassed by a new IP.

"Iron armour treasure is so fierce?"

Hearing Mr. Meng's words, Wang Kui shook his head and said, "impossible, you are too optimistic! I admit that the toy of armored treasure has great potential, which can surpass the team series It's still too mysterious! "

More than a billion dollars a year!

Converted into RMB, that's ten billion sales a year. How many toys do you have to sell to be higher than super team?

"Don't worry."

Meng Lang said calmly: "I didn't say that iron armour treasure can play a series of works. I mean, iron armour treasure must be higher than high-speed team income! "

It's a matter of course.

Metal hero series, iron armour treasure is not only the most famous works, but also the most profitable works in the series.

Forget about toys

Do you know the schoolbag of Chinese primary school students?

Schoolbags carried by Chinese primary school students can best represent the popularity of an IP, such as Ultraman, armored warrior, pleasant goat and bear

Just right!

Meng Lang has also seen many schoolchildren carrying "cabuda" schoolbags. How hot is the iron armour treasure? Is it possible to make money?

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