Chapter 893

What is LEGO movie?

Children's science fiction blockbuster, in fact, is a "plot extended version" LEGO magic building block with goods advertising film.

That sounds like a lot of money

But the actual effect is not bad!

The highest level of advertising is not to arouse consumers' desire for shopping, but to let them have the idea of "do not buy blood loss" and "do not buy sorry XX".

Obviously, this movie did it!

After watching this film, many parents have a sense of guilt that "do not buy Lego building blocks" and "do not support children to play with high building blocks" is to stifle children's creativity and nature.

Driven by this sense of guilt, "LEGO movie" has been on the best seller list of PD mall in just two days!

This is only online, but also offline!

As a big offline channel, Lego magic building blocks are in short supply. The new products are sold out in 5 hours on average, and the stores around the country are out of stock.

LEGO pain and happy!

The pain is that the supply of goods is insufficient. The production capacity of LEGO magic building blocks can't keep up with it. This is the most painful thing.

Happiness is naturally because of making money!

"LEGO movie" was released in just three days, but the box office has not returned to its original value, but derivatives have made a lot of money. It's not clear how much money has been made, but it's estimated that it will not be less than 500 million yuan

As the investor of the film, Lego is quite satisfied with the result. As a director, Yan Tao is not in a good mood.

The box office is terrible!

Although derivatives sell well, Yan Tao is not an investor. As a director, he pays more attention to the box office trend of films.

At present, the prospect of LEGO movies is not optimistic

11 million on the first day!

The next day the box office was 18 million!

The total box office for three days is 42 million!

This box office result, for a small budget film, must be a big surprise. But the problem is that Lego movie, with a total investment of over 100 million yuan, is not a small budget film.

This is a big production

If the investment exceeds 100 million yuan, including the investment in publicity and promotion, the box office will have to break through 300 million yuan to get back to the original.

Judging from the current trend of box office, the problem of box office breaking 100 million is not big, but 300 million is really hanging. I don't expect it at home. I can only hope at overseas box office.

"It's OK!"

Seeing Yan Tao with a sad face, Meng Lang said with a smile: "the story of LEGO movies is in the style of European and American fairy tales. Domestic unpopular, very supportive, there are European and American markets! "

"I hope so."

Yan Tao's confidence is not very enough, after all, China is the home court, even the home box office is so poor, overseas box office can be adverse?

Fortunately, derivatives have come back to their original value.

If derivatives are not good, Yan Tao really doesn't know how to face Mr. Meng.

……

Towards the end of the year, everyone is very busy.

Yan Tao is busy running propaganda, seven days a week, half of the time spent on the plane.

Not only to fly to all parts of the country, but also to take time to sort out the business plan and prepare for the upcoming Saiwen ov Memorial trilogy.

Ma Teng is busy selecting actors for Godzilla and communicating details with director Li Wanbo. At the same time, he has to hold a planning seminar for alienated Girl 2

In short, it is very busy!

Chen Huan also can't idle down, at the end of the year, there are a lot of group affairs. As the president, he not only gives the year-end bonus standard of each department and subsidiary company, but also undertakes the preparatory work of "PD Carnival".

Meng Lang is a little more relaxed.

He doesn't have to worry about group affairs. He just needs to take a good picture of navar.

But it's not easy!

The core weirdo of navar, okser, belongs to the "virus infection" set. At different stages, the eyes change color.

Green eyes at first!

If the emotion is too excited, or the host changes, the eyes will turn red. According to cold-blooded bick, okser seems to be able to extract virus samples from his spine only when he is "red eyed.".

Of course, this setting is not reliable.

Big factories like to eat settings, and aofei is no exception. The change of eye color can only represent the strength is stronger.

This setting inspired Meng Lang.

There are so many actresses in the play, why not make good use of the "eye color" setting to divide their strength levels?

As the saying goes, when the boss opens his mouth, the employee breaks his leg

In order to achieve the desired effect of the boss, the props group carried out a large-scale transformation and upgrading action on the eyes of the oxer holster.

What transformation and upgrading?

Stupid! The light bulb, of course!

Before the oxer leather cover, the eyes can be luminous, but does not support RGB lighting effect. After this upgrade, the leather case is replaced with cool colorful LED eyes.As we all know, RGB accessories can improve 30% performance!

In the field of holster, although RGB eyes did not bring a significant improvement in performance, it brought a visual shock.

Meng Lang's idea is simple.

Except for the cadres and soldiers, there is no obvious "grade difference" between the "power beast" of the light and Shadow Armor and the "ghost" of the torture armor.

Even if it's a cadre, there's no big difference between a leather bag and a small soldier!

In other words

Standing side by side with two strange soldiers and two strange cadres, the audience can't tell who is strong and who is weak, and who is higher and who is lower.

It's not good.

Take the well-known villain organization [card repair] in the field of "equal body special photography", for example, can the audience distinguish the strength and status of card repair fighters and cadres at a glance?

So he's going to create differentiation.

It's not easy to modify the design of oxer's holster. Let's start with the eyes.

Design different colors for them!

Green, red, purple and black!

Green eye is the "initial" okser, no mutation evolution, can be regarded as a small miscellaneous fish soldier.

Red is "advanced" okser!

In the red eye state, oxer can break out far beyond the "green eye" combat effectiveness. According to their strength, they are "small cadres".

Purple eyes are "advanced" OAKER!

This level of okser may not be as powerful as some "red eye" okser, but its status is far higher than that of ordinary okser. For example, Ma Lingling, Ma Qingshan, Ke Sheng and others are very suitable for purple eyes.

Finally, black eye okser!

This color represents the king of okser. Not only the status is lofty, but also the strength is worthy of the first place.

This transformation is very friendly to the audience.

If there are more than one oxer on the screen at the same time, their strength and status can be seen at a glance, and they will no longer have to speculate.

Speaking of

There is also a special setting for okser. That is, after being defeated by the armored warrior, it will not disappear, but recover.

Therefore, even if Ma Qingshan and Ke Sheng become oxer, they will not become armor summoners!

So is Ma Lingling.

However, she was miserable. Ma Qingshan and Ke Sheng were summoners of armor. Duanmuyan didn't dare to gossip. Only she was hated.

For this reason, it also left a legacy classic of "one day is okser, you've been okser all your life", which makes people feel sorry.

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