It's school season again!
At the age of seven, Xiao Tao finally left kindergarten and entered primary school, becoming a glorious young pioneer.
The red scarf on the chest is particularly bright!
Because of the inconvenient exposure of their identities, Meng Lang and Tao MI did not personally send him to Pengda primary school to witness their son's first lesson.
But he's not alone.
Xiaotao's kindergarten belongs to PD group. Many of his parents are employees of PD group and big bird group.
It also leads to
The children who have been promoted to Pengda primary school are almost the same group. Xiao Tao sees familiar faces, and there is no problem that it is difficult to integrate into the new environment.
The only change is the system!
Primary school is no better than kindergarten, so Xiao Tao is not used to all kinds of restrictions.
But he has to get used to it!
His parents, who have always been gentle and tolerant, became strange in an instant after he was promoted to primary school. He is not only required to go to bed early and get up early, but also to check his study regularly.
Even grandparents, grandparents and others are very concerned about "achievement".
"I don't want to read..."
"Don't read, be illiterate?"
Meng Lang, who finally took the time to tutor his son's homework, was furious when he saw his attitude and said, "I tell you, you don't know all these Pinyin today. Don't want to go to bed!"
"I know..."
"How do you pronounce this?"
"Pop touches Buddha I forgot! "
"You are the memory of fish?"
Meng Lang was so angry that he reached for his belt and asked, "do you remember? I don't remember. Let me help you think about it? "
"I remember!"
Children are like this, full of mind is to play, do not give him some pressure, how to learn knowledge?
Meng Lang is more vulgar.
He doesn't know how to study happily or read quantum books. He only knows how to make a filial son under a stick or stir fry meat with bamboo shoots.
Not to mention, it works!
As the saying goes, a swollen buttock makes all the textbooks clear. In addition, primary school knowledge is simple, so tutoring is very easy.
Not in middle school!
After graduation for so many years, I have already returned the knowledge I have learned to my teachers. Let Meng Lang tutor primary school students, tutoring middle school students, it is too difficult for him.
Children's education is a top priority.
Only when there are no problems in this respect can Meng Lang have the time and energy to solve the problems in his work.
In fact, it's nothing
When "the masked Knight Decade: all Knights vs overhaul card" hit, in addition to keeping an eye on the box office trend, his only work is "firepower King: the top of the Forbidden City" and the big movie of Cyrus!
The top of the Forbidden City!
After all, this series, has made n works, accumulated rich experience, do not need to worry too much.
It's more troublesome to see the big movie of Cyrus!
This theatrical version, as a sequel to the legend of the super galaxy, is the story of Cyrus's defeat of belia. In order to bring out the mirror knight, red lotus flame and jembert, the story takes place in another universe.
So there is a problem!
The original version gathered the power of the whole kingdom of light to send a race rabbit across the parallel universe.
This also makes sense. After all, at this time, the ability to travel between different worlds has not become a standard skill.
But there's a rotten street in the back!
Meng Lang is faced with a choice, which is to maintain the force of "shuttling through different universes" and not let it run down the street, or to reduce its difficulty to facilitate cross universe interaction?
"Lower the difficulty!"
Without much consideration, Meng Lang decided to reduce the difficulty.
Race rabbit to other universes, no longer need to gather the power of the whole kingdom of light, just use the plasma spark Tower!
The main thing is to facilitate linkage!
If it's too difficult to travel through parallel universes, how can we do such works as "ten warriors" and "eight brothers"? For example, how can Altman from different universes, such as Degas and xiaonai, interact with the kingdom of light?
What? Can the settings be rewritten?
It's true!
If we are engaged in linkage, we can make up a new setting to bring together Altman from different worlds.
but the audience will make complaints about it.
Before, the power of the whole kingdom of light could only be gathered to send Cyrus to cross by himself. Now, what's the matter?
The settings conflict!
In order to avoid this situation, we should lay the groundwork now and reduce the difficulty of crossing different universes. Later, make complaints about the streets.
It's all small things!
Plot setting, even if it all adds up, is not a thorny problem.
Meng Lang headache, and feel the thorny problem, mainly the special effects this one.
Super showdown! Belia Galactic Empire inherits the advantages of super galactic legend. As always, there are many big scenes and a lot of money.Just after the financial crisis!
Even if PD has survived the crisis, it can't afford much money in its pocket. At this time, it's self-evident pressure to make such a theater version of "gorgeous special effects".
It's not that Meng Zai can't afford it!
He has the money!
The problem is that just after the financial crisis, the market has not yet fully recovered. If there is a loss on this huge investment, it will be bad.
No one can guarantee that "belia Galactic Empire" will make money!
That's why he's embarrassed.
But it's difficult. This theater version is related to the following TV series of Cyrus. It's impossible not to shoot it.
Meng Lang gritted his teeth and approved the project.
Fortunately!
The newly established TCA rating agency has earned him a lot of fees. Even if the film really loses money, it won't hurt his muscles and bones.
In addition to TCA, there is also "trendy play"!
This is a brand new product launched by PD toys in combination with Lebao toys and LEGO toys to resist risks during the financial crisis.
Trendy play is the abbreviation of "trendy toys"!
There is no clear standard for specific definition. But in terms of market division, it can be defined as "art toy" or "designer toy".
This is a very "fresh" word!
Because the circle is small, and the popularity is not high, many people may not have been exposed to "trendy play" in their life. But this does not affect the market value of Chaozhou.
There is a big difference between fashion toys and ordinary hand puppets.
It is not an IP derivative, but an artist derivative. The value of IP in the field of fashion games may not be as famous as designers.
For example!
For ordinary hand-made dolls, consumers are more inclined to buy their favorite "IP". For example, if I like Hequan shawu, I'll buy shawu hand-made dolls, and I don't care who the prototype engineer is.
The tide is different
Consumers don't care about IP, they prefer to buy their favorite designer works and the stories behind them.
These are two different concepts!
Hands on is the IP prototype division!
It doesn't even matter what IP is
The history of fashion play is not long!
It can be traced back to the 1990s. It started by imitating LEGO cubs and made into a bear. It was sold in the form of a blind box. Many artists with great achievements in the art field were invited to create the bear.
Then slowly form the brand effect!
Actually
Meng Lang doesn't understand the meaning of "Chaozhou play", let alone why its value is so high, but that doesn't prevent him from making money with it.
Maybe the previous fashion play really has a certain value and significance.
But since entering a new era and starting to play the hype and blind box, Meng Lang feels that this product has gone bad, more and more like IQ tax.
The material and workmanship are almost the same!
If you don't have the IP overflow value of the hand-held office, just make up a story and blow about the art, trend, personality and other topics, the price will rise, but it is more expensive than the hand-held office.
Maybe
This is art!
Not to mention, Chaozhou is very profitable!
The premium is too high. The profit from selling one piece is worth several handmade pieces of the same workmanship and material.
The key is to sell well
The sales volume of the first batch of trendy games almost exceeded 100000 copies. The reason why it didn't exceed 100000 copies is that the production capacity can't keep up.
A good market!
Many people are willing to pay for the stories about art and fashion, and they are not short of money.
It's just like a bag made of the same material. The donkey brand sells five figures, but the demand exceeds the supply. The price of an ordinary brand is four figures, and it's called IQ tax, so it can't be sold.
It's the same with Chaozhou!
Of course!
Even if he doubts the value of this thing, Meng Lang will not say it himself. On the contrary, he must support the so-called "artistic value" and "trendy culture" and encourage more people to buy it.
After all, he has to support his family!
The launch of Chaowan not only makes PD toys, LEGO toys and Lebao toys a big profit, but also makes many "scalpers" who are deeply in the unemployment crisis smell business opportunities.
It seems that
This thing can be fried?
Shoes can be fried. Why can't toys be fried? If you have to say it's a children's toy, I'll tell you, it's an art toy!
Art! trend!
Do you understand?
PD didn't expect cattle to enter.
It's not their fault. After all, no one thought that someone would make a profit by hyping toys and earning millions a month.
Being reasonable is the envy of Meng Zai!
But envy comes from envy. If you ask him to punish scalpers and increase the price to sell the party, he really can't control it.No way!
There are many second-hand toy trading platforms and wide channels. How can you tell who is a scalper and who is an ordinary seller?
What's more, what's the purpose of cracking down on scalpers? They help to hype the price, doesn't it just give PD room to raise the price? By the way, also bear the curse!
Win win!
Tide play may not last long. After all, it's a product of hype. If you really want to have a long history, you have to do IP operation.
And IP operation
After the end of superstar and mirage, Pd film and television, including major overseas branches, has not had a new IP for a long time.
All sequels of old IP!
This makes Chen Huan, the current president of PD, in a very embarrassing situation. Without the birth of new IP, he is always making sequels and eating his old money. It can't go on like this.
No matter how rich your family is, you can't sit back and eat nothing!
When these old IPS pass away one by one, the children don't like them, and they can't replace them with new ones. Isn't that the end?
That's why!
In the new year, he made a very high-risk plan, focusing all resources, Soha "superhero" series.
The bet is ten billion dollars!
This money is not paid in one time, but is allocated in five times, with an annual allocation of US $2 billion, which is collectively known as the "superhero five year development" plan.
2030-2035!
Long cycle, grand plan, unclear goal, and unreliable profitability.
To be honest, it's risky!
The superhero series originated from the "Meiman" series created by Meng Lang, and later incorporated into the hero system of Chinese classical mythology, including iron man, spider man, Superman, Monkey King and so on.
All in all, it's a hodgepodge!
originally he did this to support PD movie business, so that she wouldn't be tucking away by people tucking away, PD TV series make complaints about Niu Kuai and real life movies.
As a result, iron man and Spiderman movies are booming, which makes Chen Huan smell business opportunities.
His intuition is right!
This series can really make money, but the risk is relatively high. After all, there is no so-called "superhero" cartoon in this time and space.
So Meng Lang put forward suggestions.
It's OK to increase investment, and it's OK to tilt resources, but Soha doesn't have to. Moreover, before the implementation of the plan, we can make "superhero" comics or novels to cultivate the fan base.
Chen Huan accepted the suggestion.
As a result, under his direction, PD comics obtained a large amount of funds and successively set up several "superhero" comics.
Let's finish this matter first.
Before comic novels have formed enough influence and cultivated enough fans, we should not consider the superhero series for the time being.
As for the new IP?
Inception Ah, Pooh! Isn't the top of the Forbidden City?
"What kind of new IP is this?"
Ma Teng dismissively said: "the title of the play has firepower, young king. You can see that it's the sequel of firepower, young king!"
"At first, I thought the same as you do!"
Meng Lang said with a smile: "but now, I have changed my view! I have a sample here. Would you like to see it? "
"What's good to see..."
Ma Teng said he didn't want to see it. He was busy introducing "the masked Knight Decade: all Knight vs overhaul card" to China. How can he have time to watch this?
A broken Yo Yo, what's good to see? How embarrassing was the original firepower boy Wang? Another "top of the Forbidden City" remaking, isn't it embarrassing?
But Meng always forced him to watch.
In desperation, Ma Teng had to put down his documents and accompany Mr. Meng to the screening room.
The sample is very short, only seven minutes!
Not even the title, the opening is the "jiangyo competition in Jiangchuan city".
The protagonist, Jiang Xiaoran, stepped on the stage.
Seeing this, Marten's expression didn't change much. Because it was all in his expectation, he also guessed what would happen next.
It's just Jiang Xiaoran's superb ball skills that have conquered all the judges and Mr. Meng in front of the screen.
Make a fuss!
Ma Teng would like to ask Mr. Meng, you have seen so many sessions of Yo Yo competition, will be shocked by this skill?
No!
If you haven't seen the Yo Yo game in reality, you should be shocked by this magic ball skill. Since you have seen it, why do you make a fuss?
Without waiting for him to understand, Jiang Xiaoran began to perform!
When his right hand was raised, the Yo Yo broke through the air
Nima!
It's really breaking through the air!
An ice dragon, whose scales are shining with cold light and hair must be clearly visible, along the track of Yo Yo, spits out cold air in the roar, freezing the whole field.
The judges retreated with cold."Ah, this This... "
Stammer, Leng is not to understand, this is to play Yo Yo, or release ice forbidden spell magic?
Why are you so bluffing?
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