C1128

Seeing that Li Wenlong had a way out, Mina quickly asked, "what good method does vice president Li always have? Tell me quickly

The reason why Mina is so excited is that Li Wenlong has never let him down.

Maybe Li Wenlong's education is not high, and he doesn't know any advanced economic theory. But this man can surprise her every time.

Li Wenlong pondered for a moment and organized his words: "I agree with the opinion of the Minister of finance. At present, what we are short of is probably the propaganda with enough impact

The market department minister hears speech, disdain of cold hum a: "hum!" But in the face of Li Wenlong, he didn't dare to sarcasm.

I'm kidding. Mr. Zhou can't resist this man's three moves and two moves. They are only senior wage earners. They don't want to offend such a terrible enemy.

If the head of the marketing department had not just been angry, he would not have shown such obvious disdain.

You don't know why, Li Wenna

Li Wenlong's mouth cocked up slightly and said with a smile: "the problem we are struggling with is that we want to publicize, but we can't invest enough money, do we?"

The head of the marketing department muttered, "nonsense! What do you say? Everyone knows

Li Wenlong glared at the marketing department and ignored the guy again. He said, "I have a way now. If it works well, it may not cost us a lot of money to achieve a good publicity effect."

"What do you say?" Mina's eyes were bright, but she couldn't figure out what Li Wenlong had to do.

No money can be used to publicize, and this kind of pie in the sky?

The head of the marketing department secretly scolded: "hum! I think it's daydreaming, and it's almost like that! "

Li Wenlong said slowly, "did you forget about it? Before that, when we were celebrating rice Festival. The party was originally scheduled to be broadcast on TV. But later, the TV station did not broadcast our party

After hearing this, Mina was somewhat disappointed and said, "Vice President Li, do you mean to take our recorded annual party back to the TV station?"

"I'm afraid this method is not realistic. If it's live broadcasting, it may be OK. But if it is recorded and broadcast, the TV station will never agree. Unless we spend a lot of money on them. But in that case, the PR budget is definitely not small. "

"I'm not willing to give up the money, but vice president Li, you should know. It is not suitable for us to carry out any large-scale capital flow at present. "

"Ha ha!" Li Wenlong was very confident: "rice, you can rest assured, I know the difficulties of our rice still."

"I think you, Mr. MI, or all of you here have ignored a problem."

"What's the problem?" Mina blurted out.

"Those satellite channels and regional satellite TV channels have no lack of programs. They can't arrange their own programs. Of course, they won't be willing to broadcast the annual party of one of our shopping malls," Li explained

Minna's pretty face was full of confusion. She didn't know what kind of mystery Li Wenlong was playing. She said in doubt, "what do you mean?"

Li Wenlong continued to explain: "but don't forget, except those star channels and regional satellite TV. In fact, we have a better choice, that is, the local TV station! Such as shangjingtai. "

Li Wenlong is talking about municipal TV stations. The signals of these TV stations can only cover a local city and the surrounding villages and towns.

The narrow audience is terrifying.

The director of the marketing department seized the opportunity and retorted with integrity: "Vice President Li, this method is really fantastic."

"Even the local TV stations are not willing to broadcast our new year's celebration party of Michang."

"And even if they want to. With the ratings of local TV stations, what can they do? Local TV stations have been able to broadcast only locally, with few people watching. This is simply a work for nothing, and it has no publicity effect at all. " Marketing manager said, but also a look of regret.

However, he was happy to bloom: "hum! As expected, he is just a little white face who has no ability. I don't understand why Mr. Zhou fell into your hands. "

Mina also felt that the analysis made by the director of the marketing department was right. She asked Li Wenlong, "Vice President Li! Do you have anything else to explain? "

Li Wenlong said with a smile: "the two problems he said are not problems at all."

"The first is whether local TV stations are willing to broadcast. Don't forget, we have several big stars at our new year's party. Bai Lu, Liu Tianwang, etc Is the lineup quite luxurious? The party held by local TV station can't invite so many stars. We give it to them for free. Why don't they

Second, Li Wenlong's two fingers of influence

"Our main purpose this time is to publicize and advertise, not the big plan of expanding brand influence. The reason why they chose satellite TV before was that they could cover the whole country. ""Now that it's just propaganda, we just need to select the city where our Michang branch is located to broadcast it? Although they can only cover one city, 30 or 40 TV stations can play together, and the coverage rate is high enough. In the city without our branch store of mishang, even if it is put in vain, it is better to give up simply? "

"Of course, the necessary public relations still need to be done. This, I believe, should not be difficult for the heads of our branches all over the country? "

Mina thought for a moment and said, "Yeah! You've got a good plan, and it doesn't cost much. "

The director of the marketing department heard that his opinions were refuted one by one, and his eyes turned and he said: "Vice President Li is right, but it is still that problem. What's the use of more local TV stations? No one's watching at all. Even if 30 or 40 TV stations are broadcast together, how many people can see it? "

Hearing this, Li Wenlong's face suddenly sank. "I want to ask, if I remember correctly. In the marketing department, there should be someone in charge of publicity and promotion, right? "

The head of the marketing department said angrily, "yes, I don't know what advice vice president Li has?"

Li Wenlong snorted coldly, lit his temple and said, "since you are in charge of publicity and promotion, don't you have a brain at all?"? If so, I don't think it's necessary for the propaganda department to exist. "

The head of the marketing department changed his face when he heard the speech. "Vice President Li, what do you mean?"

He can't be in a hurry. The marketing department is divided into three parts.

Customer service and after-sales support.

Marketing.

Market research.

Now Li Wenlong has to erase one third of his words. No one can stand it!

Although he is also aware that what Li Wenlong said is not necessarily true.

Think about the relationship between Li Wenlong and Mina, chairman and president. No one can tell whether Mina will set up a separate Propaganda Department on a whim.

Li Wenlong said coldly: "I have never known what is propaganda and promotion. All of us know that there is something called online marketing, which uses social tools to achieve the purpose of promotion."

"Even if you don't understand, you can't have seen the thing called QR code in the station and other places?"

"We mishang is a chain store. We don't know how many people flow every day. As long as these things are combined with TV programs, set up some award-winning Q & A, or limited time promotions. With the influence of those stars, it will naturally achieve the effect of publicity. "

"TV programs and online marketing complement each other. Since we have publicized TV programs, we have also publicized mican. And those who have watched TV programs will be more impressed with us

Speaking of this, Li Wenlong seemed to think of something and suddenly said: "by the way, since the program is free for local TV stations, I don't think they would mind if we put an advertisement in the middle of the program? Plus the fans effect of the stars

Finally, Li Wenlong looked pitifully at the head of the marketing department and disdained to say, "I don't know how you became the head of the marketing department."

The head of the marketing department turned pale and pointed to Li Wenlong: "you You You I I I I can't say a word for half a day.

As the head of the marketing department, of course, he can't fail to understand these things. It's just because I was just thinking about how to get angry with Li Wenlong and didn't think about it at all.

Mina clapped in admiration: "very good! Vice President Li, you really brought me a surprise. How can we not think of such a simple way? "

Other company executives, no matter what they think in their hearts, clapped with applause.

Yao Yao's eyes twinkle with little stars, and their hands are red with adoration.

Li Wenlong didn't think he was so great. He said with a smile: "in fact, it's no big deal. Mr. MI and you all bear the fate of the whole Mishan. Naturally, we should take a long-term view. You can't think of such a trivial and stingy way. "

Hearing what he said, the smile on the faces of the executives of Mishan became more sincere.

"Good!" The gloom on Mina's face was swept away. The laughter was like a silver bell: "very good! I'll leave it to Vice President Li. "

Li Wenlong rubbed his nose and declined: "it's better to forget about Mr. MI. It's not that I'm self belittling. I'm just able to put forward an opinion. For the network promotion of what, I really do not understand. I think you should find a more professional person to do it. "

Hearing Li Wenlong's words, everyone opened their eyes and looked at him in disbelief. The importance of this task is self-evident. As long as you can do it well, Mina will never treat him badly.

But what's going on now? Did he, the proposer, refuse?

The executives of Michelson even have a little doubt whether there is something wrong with their ears?

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