C1185

De Ge brought good news to Li Wenlong. After the research of Bailu company's senior management, it was decided to hold a signing meeting of Bailu's new album in mishang.

"Don't you fear that our present reputation of Michang will bring Bailu into trouble?" After receiving the reply from de Ge, Li Wenlong asked in reverse.

I'm not worried about Bailu, it's not about him.

Others can never see the star's surface scenery, but they will not know what they paid behind these scenes.

Li Wenlong did not think that the recent dispute between Michelle and Bai Lu would cause trouble. Although Liu Qing's unremitting efforts, now the overall public opinion is more inclined to MI Shang.

But before Mi Shang's incident is not small, after all, there are still many people doubt, some people firmly do not believe that rice is innocent.

In Bailu's body, there has been no criticism. Li Wenlong does not know whether it is good or bad to involve Bailu.

If this is said from other people's mouth, what does de Ge mean by saying that he can't even have a good taste, but it's Li Wenlong who knows that he has no malice. He explains with a smile: "nothing. In fact, we need a certain amount of controversy. Only when there is a dispute can we have a topic. If there is a topic, it can be called propaganda."

"What's more, you Michang's positive word-of-mouth is far greater than its negative, which will not have any impact on Bailu."

There is a word, de Ge did not tell Li Wenlong. The reason why Mi Shang was chosen is also the result of Bai Lu's insistence. Otherwise, the company's top management is not willing to take the risk.

"That would be better..." Li Wenlong said.

Mishan mall, Mina's office. After listening to Li Wenlong's return, Mina was overjoyed: "is this true? It's really great. "

Mina can not be unhappy, although the public opinion has been completely reversed, MI is no longer a despicable company that everyone despises.

However, the situation of Mishan has not improved much.

The fundamental reason is that none of this has been translated into actual benefits.

Many people know this news, at most, it is a light saying that MI Shang was framed. After that, they are still the same as before, which store is cheaper to consume.

Mina is in urgent need of an explosive point that can turn all the previous things into sales.

Although they have been prepared for this, the broadcast of the annual celebration party will certainly allow many customers to enter the gate of the Meishan shopping mall.

But Mina felt that was not enough.

Changkong is still aggressive, and numerous companies that have conflicts of interest with mishang are also rubbing their hands behind Changkong, waiting for mishang to show its flaws. Or the two companies will be hurt by the loss of each generation, and let them sit and reap the benefits of fishermen.

What Mina didn't expect was that Li Wenlong gave her a surprise at this time.

Bailu is an influential star all over the country.

In normal times, her new album signings are very influential. And now this critical moment has a great impact on the reputation of Michel. At least Bailu's fans will no longer question Michelle.

"Vice President Li, you'd better prepare a detailed plan at once, preferably before this afternoon." Mina ordered.

"Understand!" Li Wenlong nodded and agreed.

In fact, where does Li Wenlong plan? However, he is the vice president, some things do not need to do by himself, he directly assigned the task to Liu Qing.

As for the original department head, director Zheng Sorry, Li Wenlong has already completely forgotten him.

Liu Qing didn't let Li Wenlong down. He made the plan in less than half an hour.

Seeing Li Wenlong's face puzzled, Liu Qing explained: "we have already started this project for a long time, and now we just add Bai Lu's part."

Mina carefully read the project plan handed in by Li Wenlong and said: "no problem, you can do it. In terms of budget, I'll give the financial department a piece of air. I'll spend as much as I can. I must strive for the best. "

At the same time, Li Wenlong and Liu Qing promised: "yes, chairman of the board."

That afternoon, such a message appeared in Bailu post bar.

Bailu's heart album "the only one" has been officially released, and Bailu will hold a signing ceremony at the mishang shopping mall in Shangjing.

"What? How could Bai Lu hold a signing party in that place? I remember the reputation of the missan mall seems to be very bad. "

"It must be money. Aren't these companies always doing this? Spend a lot of money on celebrity endorsements and cheat fans. I always thought Bailu was a good man, but now it seems like that! I don't believe in stars anymore. "

"Despise, the two upstairs are definitely not Bailu's fans. We stand firm in the dew for the white road, and the black people roll thick. "

"Dew report, dingbailu + 1"

"cut, brain powder and other things have no brain? It's a blatant fraud. Bai Lu even went to that kind of black hearted company to do propaganda, and she was certainly not very clean. ""Mom"

but a few floors later, there was a scuffle in Bailu's post bar. Originally, it was just a post introducing Bailu's signing meeting, which became the battlefield between the top Bailu and the anti Bailu people.

And all this, Li Wenlong once again looked in the eye, he was sweating and asked Liu Qing: "this is another set, you can't play some other tricks?"

Liu Qing grinned and let out a sly laugh. He was quite different from usual: "haha! Mr. Li, you don't know, do you? The means are not old and new, and we don't have to play too many tricks. The most important thing about marketing on the Internet is to stir up a topic. As long as the topic comes up, the purpose of publicity will be achieved. "

Li Wenlong was not angry: "you are not afraid to bring any negative influence to Bailu?"

Liu Qing said: "Mr. Li, you can rest assured that this will not affect Bailu, but will benefit her."

Sure enough, after a while, Bailu's post on the top appeared.

"The dew will gather together to seek justice for Bailu."

The content of the post is too long, and Li Wenlong has no patience to read it. After browsing for a while, it's just because Bailu's reputation has been insulted. Fans are encouraged to attend the signing party, and those who don't like Bailu completely shut up.

Bai Lu's microblog also timely sent a message. Let the fans be restrained and not be provoked by those who have the heart.

As soon as this message came out, Bailu's fans were even more moved.

"Look, how much does Bailu care about our fans? Those who think Bailu is bribed, what is your attitude? "

At that time, Li Wenlong wondered why Bai Lu's microblog reflected so quickly.

He learned afterwards that microblogging, as a bridge between stars and fans, almost represents the image of the stars. So although the microblog is nominally owned by Bai Lu, there is actually a special team in charge of it.

To put it bluntly, what is said on Weibo has little to do with Bailu herself.

But it doesn't matter.

What's more, Liu Qing's follow-up plan has also been launched. What online payment lottery, scan code to get star Autographed album, etc.

Anyway, Li Wenlong can see it. Liu Qing's plan is to say that as long as you buy something in our mishang, you can get a star album.

These albums include not only Bailu's, but also Autographed albums of other stars who came to attend the festival.

It's not a waste of money for Michang's appearance fee. Although they can't be asked to participate in another publicity campaign and get dozens of Autographed albums, it's not too difficult.

This time, can thoroughly stimulate the enthusiasm of fans.

In particular, Liu Tianwang's album has become a hot commodity. Although Liu Tianwang's personality is approachable, his identity is there after all. After decades of fame, both the quality and quantity of fans are beyond the reach of Bailu.

Because of Liu Tianwang's huge number of fans, his autograph has become a hot item. There are many fans of Liu Tianwang. In order to get Liu Tianwang's album, they even go shopping several times a day.

Bailu's signing has not started yet, and the sales of mishang have begun to increase substantially.

On the day of the signing ceremony, Li Wenlong saw what is called a big star.

The fans who came to the Bailu signing party crowded the square at the main gate of the mishang shopping mall, almost unable to get off their feet.

After signing her name for several hours, Bai Lu's arm could hardly be lifted. It was the head of Bailu's fan group who saw her strange and suggested that the fans should be dissolved. She didn't want her to be too tired.

Bailu seems to be very busy and leaves in a hurry after the signing. Li Wenlong didn't even have a good word with Bai Lu.

On this day, it can be said that the firepower of mishang was fully opened. During the day, it was Bailu's signing meeting, and in the evening, it was the new year's Party of mishang.

Although Li Wenlong has high hopes for this evening party, he also knows that it is only the annual celebration party of Michang mall. Although it is broadcast according to his plan, it is not sure how much influence it can have.

Early the next morning, Li Wenlong received feedback from other shopping malls across the country.

After all, many of the stars who appeared on that day were powerful and covered a wide range of ages. The ratings of many TV stations have been greatly improved. Of course, this has something to do with Liu Qing's previous propaganda.

Because of the success of the new year's party, a group of older people went into the Mishan shopping mall.

Next, Mina didn't do nothing.

In cooperation with domestic charity organizations, we launched an activity where you buy things and I donate money. In a moment, most of the people who are still critical of Michang shut up.

The rest of the diehards can be completely ignored.

The promotion plan of Changkong shopping mall, in front of a series of means of mishang, has been unable to play any effect. Therefore, the sales promotion strategy of hurting the enemy by 1000 and losing 800 by itself was cancelled in silence.

Mina and Li Wenlong clapped hands to celebrate. The project was successfully completed and met the requirements of Mina Try to save the budget.During the celebration, Minna's assistant knocked on the door and came in and said, "Chairman, that That... "

Minna frowned and said, "what's the point? Why are you so hesitant?"

Assistant expression is grim way: "Chairman, Wang Dong came back, say to see you?"

Mina and Li Wenlong look at each other.

Li Wenlong doubted, "what is he doing when he comes back?"

"How do I know?" Minna frowned and said, "let him in!"

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