C51

Of course, no one in this world knew the story of Journey to the West.

Zhuo Lei asked somewhat uninterested: "Journey to the West? This name is a bit weird, can such a story be attractive? "

Fei Yan smiled mysteriously yet confidently!

"Fourth Brother! This matter is my responsibility! The story was sure to attract people, and it would become an eternal legend! "How about this, I will be in charge of the storyline. Fourth Brother, you will be in charge of opening the shop, marketing and selling!"

Song Min asked anxiously: "What about me?"

Fei Yan laughed: "Of course, big sister is in charge of illustrations! Those novel and interesting characters, whether or not they could be drawn so vividly and vividly, all depended on elder sister! At that time, if there were any who wanted to print it or make it, they could just ask Song Qing and the other boys to do it. "Everyone, work hard and earn money."

Fei Yan said: "Don't worry! He didn't have to look good! As long as it's fun! "

Song Min asked doubtfully: "Fun?"

Fei Yan said: "The most important thing is to play, image! Moreover, the protagonists of this story only had four people. They were talking about the Master and disciple that went to the Western Paradise to kill demons! The eldest disciple was a monkey who had turned into a human, the second disciple was lazy and greedy, the third disciple was a pig who knew how to talk, the third disciple was a monk who had a full beard that looked ferocious but was actually honest. He was just an ordinary monk. However, in order to enhance his entertainment, he could draw this monk, his master, as handsome and handsome … Only by doing so can we confuse those demons! "

Song Min said: "Handsome and handsome? "How do I draw this?" She sneaked a glance at Zhuo Lei.

Fei Yan laughed: "Fourth Brother is not considered handsome! Furthermore, a majority of the people in the capital know about the Fourth Brother, so even if they painted it, they wouldn't feel mysterious! "

Zhuo Lei grumbled with sadness: "Give me some face, little sister!"

Fei Yan laughed: "I have a suitable candidate in my heart!"

Song Min asked: Who?

"A cold and dark fellow!"

Fei Yan naturally thought of that in her heart … Tyrant!

The Tyrant became the Tang Monk?

Haha!

Just thinking about it made her think that it was fun!

Lily Inn.

After Zhuo Lao San regained consciousness from the alcohol, his head hurt greatly!

He slapped his head hard, making it hurt even more!

"How much did you drink last night?"

"Why am I so drunk?"

"Where's Fei Yan?"

"Her alcohol tolerance is actually better than my Zhuo Lao San?"

"This girl is too amazing!"

"Ouch!"

"This is such a headache!"

"Why am I lying on my bed?"

"What happened last night?"

"He seems to have mentioned some kind of divine box?"

divine box —

A bolt of lightning flashed through Zhuo Gongrong's mind at lightning speed!

He suddenly remembered that after getting drunk last night, he had talked to Fei Yan about the divine box …

The divine box was in the secret room of Zhuo Wang Mansion.

"If I don't steal now, I won't have another chance in the future!"

A bold thought flashed across Zhuo Gongrong's mind, he quickly jumped up from the bed and rushed straight to the Duke Zhuo Palace …

Zhuo Lei invested almost all of his capital into the business and purchased a large amount of advanced printing and binding machines. Fei Yan also modified and strengthened these primitive and old inefficient machines to ensure that they could operate safely and efficiently.

Song Min's calligraphy and paintings were truly elegant and beautiful. According to the story that Fei Yan had provided, the first version of Journey to the West, "Stone Monkey Birth to Immortal Teacher", was extremely interesting, and every character was lifelike. Especially the Tang Monk, who had been slightly modified by Fei Yan to be handsome and long-winded.

The first five hundred illustrations of the storybook "Journey to the West" finally came out, and they were directly placed in Zhuo Lei's shop to sell.

Pricing, on the other hand, is a headache.

The conservative Song Min insisted on asking for one tael of silver each.

Zhuo Lei continuously objected as he shook his head and said, "No! Absolutely not! The best little book on the market is only sold for five silvers each. Moreover, the little books that are sold for five silvers each will usually be delayed in their sales. Only those cheap versions that cost two silvers will be bought by a lot of people. "

Song Min said: "Big Brother Zhuo, then how much do you think we should sell our Little Book for?"

Zhuo Lei thought for a while, then said: "We can also sell them for 5 taels of silver."

Song Min said in shock: "Then aren't we going to sell it at a loss? "Our workshop is rather small, and the paper we bought is also very expensive. The overall cost is higher than others. If we only sell it for 5 silver coins, we would lose money."

Zhuo Lei thought for a moment, then said: "The cost of each of our books is about seven or eight silver. If we can sell them all, we won't lose much.

Song Min said: "Big Brother Zhuo, I do not know how to do business, but if we sell this book for 2 taels of silver, wouldn't the more we sell, the more we lose?"

Zhuo Lei laughed: "Silly girl! If you can't sell it, won't you lose even more? "

Song Min asked curiously: "Why are there more losses?"

Zhuo Lei laughed: "This debt is easy to settle!"

"First!"

"The cost of a novel is 7 taels of silver!"

"The price is 5 taels of silver."

"I only lost 2 taels of silver when I sold them."

"But if you can't sell it, you will lose all 7 taels of silver!"

After Song Min heard this, he was still baffled. "Big Brother Zhuo. If we don't sell the book and we still have it, how can we lose it? "

Zhuo Lei laughed: "If you cannot sell the books, you are a waste! 1 silver coin wasn't even worth it, it was just trash! The most important thing is to let the book be sold! "

Song Min found it hard to understand Zhuo Lei's method of "profit-making" marketing. She was a woman who had never seen much of the world, and this method of doing business in a way that even cost his effort simply impossible to understand.

"Sister. Why are you so quiet? " Song Min hoped that Fei Yan would give him some ideas.

"Little sister, tell me your opinion. Do you support the Fourth Brother or Miss Song? " Zhuo Lei also wanted to hear Fei Yan's thoughts.

Fei Yan smiled the entire time without uttering a word.

Zhuo Lei said somewhat anxiously: "Little sister, speak up! No matter who I support, say a few words! "

"Fourth Brother. I'm afraid that if I say it out loud, it will scare you and Sister Song. " Fei Yan pretended to be mysterious.

Zhuo Lei said: "Not afraid! Just say it! "

Song Min also looked at her curiously.

Fei Yan said: "The words of Fourth Brother and Sister Song are reasonable! Losses in sales promotion and insurance are not wrong in principle! However, the price that you have proposed is not suitable! "

Zhuo Lei said: "Then, how much is the price suitable for you?"

Fei Yan replied: "Ten taels of silver!"

Zhuo Lei was shocked, and shook his head: "No, no! If even one tael of silver is unable to be sold, no one would covet ten taels of silver and they would be scolded! "

Song Min saying ten taels of silver seemed to be a little too expensive.

Fei Yan said: "And this is only the wholesale price! The retail price is twenty silvers! "

"Twenty taels!"

"Oh my god!"

"Little sister, are you crazy!?"

"20 taels of silver can buy me a carriage!"

"20 taels of silver is equivalent to the living expenses of an ordinary family for two months!"

Zhuo Lei and Song Min both felt that Fei Yan's idea was just too crazy!

Fei Yan laughed: "There is a saying that goes' The rarer the goods, the more expensive they are! '

Zhuo Lei said: "There should be a limit to the price! "This is too expensive, it's too outrageous!"

Song Min said: "I am worried about the price, many people will not be able to afford it, and even those who can afford it will not be willing to buy it!"

Fei Yan thought about it and decided to explain her thoughts clearly.

"First."

"This is a little book. It's just a reading for fun."

"The nature of the purchase determines the crowd."

"Scholars and ordinary people who want to read and read will not buy it!"

"The only people who really know how to buy books like this must be those who are rich and bored!"

"A person like him, if you sell him for one tael, he will buy it. Even if it's ten taels, he will still buy it!"

"Since that's the case …"

"Why didn't you sell it for ten taels?" In any case, the majority of these people are corrupt officials and evil merchants. Even if I were to earn a little more money from them, it would be for the common people's benefit to get rid of all the harm! "

"Fourth Brother, I know what you want to say!"

"You want to say that other people can refuse to buy it at such a high price, right?"

"This is absolutely impossible!"

"For Journey to the West to have such a fun and interesting story, there must be a lot of people buying it!"

"And the price is so expensive. Those who buy this kind of book will not only be able to see the wonderful story, but they will also be able to show off their face!"

"Let me give you an example."

"In my former hometown …"

"There's a kind of car, um, a kind of special kind of car... The carriage! There is a company that specializes in the production of carriages, called Volkswagen! "

"The Volkswagen Corporation has produced two identical carriages!"

"The public and Audi!"

"The Volkswagen and the Audi are, in addition to the insignia and shape, well, packaged. "There's just a little difference …"

"The workmanship, materials, and technique are all almost exactly the same!"

"But, the price of a Volkswagen's carriage is only 100,000 yuan … 10 taels! And Audi's carriage is selling for fifty silver! "

"Fourth Brother, which carriage do you think is more popular?"

After Zhuo Lei heard this, he said without hesitation, "This is definitely because the carriages of the masses are more welcoming! "Since the quality of the carriages is exactly the same and they are produced by the same company, it's only natural that the cheaper ones would be welcomed!"

Fei Yan laughed: "Wrong! "The masses are regarded as cheap, while Audi represents luxury, luxury, face, status …"

After Zhuo Lei heard this, he fell into deep thought.

He had been a steward in the Residence of Zhuo for many years and was good at communicating with others. He had a wide network of connections and was much more knowledgeable than most people.

This example that Fei Yan gave to Audi and the masses seemed to contain a type of business philosophy that he had never thought of, nor dared to think of!

Fei Yan said: "We can sell them separately! , Luo Xiaohu and the others could bring a few books to the restaurant, but a teahouse would sell them for twenty silver per book. Furthermore, spread the news that the shops of the Fourth Brother have a small amount of stock that you can purchase on a wholesale basis.