Chapter 53： Flattering, there are benefits

Yang Huan couldn't help but think of an experience he had in his previous life.

Earlier when the Apple mobile phone was on fire, almost everyone around me had to buy one, even if it was selling iron, to show off. Some people even said that in a crowded place, it would be embarrassing to make a call without an Apple phone.

At that time, Yang Huan was pure silk and couldn't afford Apple, so he bought a Korean version of Samsung Android on Taobao.

As soon as someone praised Apple, he would just go back, ah, who is still playing Apple these days, it is closed and not easy to use, there is no way to ROOT the phone, or Android is good, you can play whatever you want, how do you like Just brush it.

Later, Samsung rose, and more and more people used Samsung. Apple and Samsung started to rot, and Xiaomi became popular.

Why? Exclusively for enthusiasts, great running points, amazing configuration!

Actually, in the final analysis, whether you use Apple, Samsung, or Xiaomi, it is all for one thing.

Prove that he is awesome.

The same is true in the world of football.

Fans support the team, just as women like luxury brands.

Why is Real Madrid in Florentino like this?

Why did the Real Madrid brand plummet during the three years when Calderon was chairman?

Is it just because Calderon’s prodigal is so simple?

Wrong, because Real Madrid has implemented the superstar policy since Florentino came to power. The biggest value for this team to attract fans and sponsors is the introduction of superstars every year.

Every one of their fans has a sense of superiority in their hearts.

We have so many superstars, do you have?

We picked out any player, worth tens of millions, can you do it?

So even in the past few years with amazing results in Barcelona, ​​Real Madrid fans still support the team.

Because they have a belief in their hearts, wait for you, let's smash a few more superstars!

Superstar is the qualification for Real Madrid fans and sponsors to be narcissistic. Without a superstar, there is no qualification for narcissism.

The same goes for other giants. What maintains their status as giants is the narcissism they give to fans.

Once this narcissism is lost, their wealthy status will also decline.

It seems that when a luxury brand loses the narcissistic qualifications that users can show off, who will buy it?

This is a very realistic business logic, and football, now called professional football, must follow this set of business logic.

"Regardless of our future results in Southampton, no matter whether we are in the League or the Premier League, we must continue, firmly and as always, insist on the smooth and gorgeous offensive football."

Yang Huan's words have solved Raiola's doubts, that is why Southampton invited Bielsa.

If Southampton cannot provide fans with this narcissistic superiority through long-term smashing of superstars like Real Madrid, then he has to attract fans through his dedication to offensive football.

At the very least, fans in Southampton can proudly say that even if we lose, we are still thinking about attacking, can you?

Raiola thought of this and couldn't help but praise him, he had to admit that he had really underestimated Yang Huan before.

The more he comes into contact with Yang Huan, the more he can dig out something unique.

"Mino." Yang Huan looked at the fat man Raiola more and more pleasing to the eye.

"Actually, have you ever thought about expanding the scope of broker business?"

Raiola was taken aback, "I don't quite understand."

"Ibrahimović has hundreds of thousands of followers on WeChat now, and there will be more in the future, or even more than 10 million. This is a huge potential consumer group. If you can make good use of this group, the future The benefits will be immeasurable."

Raiola understood that what Yang Huan said did make sense.

Cristiano Ronaldo was the first to actively use Twitter. He is currently the professional football player with the most Twitter fans, followed by Kaka, but they mostly use Twitter to attract More fans and fans.

But now, Yang Huan wants him to use WeChat to turn these fans into potential user groups.

"Perhaps, you don’t understand it yet, but I can guarantee that WeChat will continue to make efforts in the next period of time. After Neymar and Vidal join, we will focus on developing Brazil, Chile and the entire South America. Market, and we will continue to launch a variety of new versions and add new features."

"Our users will be more and more, and even in the near future, we will join the game and actively develop some commercial development services for star accounts and official accounts."

"As I told you before, in this society, whoever controls the most users is the king!"

Facebook and Twitter are both true.

Raiola understood what Yang Huan said, and he also felt what Yang Huan had conveyed. This was to call him.

"I see, don't worry, I know how to do it." He also decided to try in this direction.

If he had promised Yang Huan's help before, it was somewhat perfunctory, then now, he really wants to try.

With Ibrahimovic’s successful precedent, who said it’s impossible?

…………

…………

After Yang Huan had talked with Holzhauser and others, the two parties called in a lawyer, signed the agreement on the spot, and had lunch together.

After 　　, Yang Huan didn't take a break and asked the driver to take him to Staplewood.

Bielsa has never had the habit of taking a lunch break. When others are resting, he is either watching the video of the game or sitting in the office to study the problems the team is currently encountering.

When Yang Huan knocked on the door, he was staring at a graph in a daze.

"What is it?" Yang Huan sat opposite Bielsa and glanced at the graph, which seemed to be coordinates or something.

Bielsa is only interested in football, Yang Huan asked, he immediately explained.

"The horizontal axis is the team's possession rate, and the vertical axis is the team's pass success rate. This is the data of the past three games."

Seeing Yang Huan taking aim, Bielsa pointed to the leftmost point on the graph, "Although our possession rate in this game is as high as sixty, our pass success rate is only 78."

Yang Huan listened and kept watching. In the second game, although it was a little bit lower than the first game, it was still more than 60%, and the pass success rate rose to 79%, close to 8%. 10. The ball possession rate in the third game was close to that in the second game, but the pass success rate exceeded 80%.

"Isn't the ball possession rate the same as the pass success rate?" Yang Huan was a little puzzled.

According to the conventional principle, a team with a high pass success rate must have a high ball possession rate, just like Barcelona, ​​but a low pass success rate proves that there are more mistakes and more time holding the ball. Certainly low.

Why does Southampton have the problem of low pass success rate but high ball possession rate?

"It's not the same, there is a situation where this result will occur." Bielsa looked serious.

Without waiting for Yang Huan to ask, he asked and answered, "That is the speed at which the ball can be regained. The faster this speed, the shorter the time to hold the ball, and the longer we hold the ball."

"Then what?" Yang Huan felt a headache. What did this explain?

"Then, that is to say, our team currently has no problems."

Yang Huan has an urge to kill this Argentine lunatic. After so much research, just to prove that the team is okay? Is there something wrong with this guy's brain?

Oh, yes, there is indeed a problem with his brain, at least he can't think of it with ordinary people.

"By the way, what are you looking for?" Bielsa then remembered to ask Yang Huan the reason.

"I came to tell you that Vidal signed it for 20 million euros."

Bielsa nodded and said, "It's cheap."

Yang Huan chuckled, "When do you plan to arrange Ibrahimovic to play?"

"Wait, I still need to coordinate some of the team's problems, and he should also be more familiar with the team's overall tactics. I am currently organizing the team's offensive tactics according to his characteristics, wait a minute."

Yang Huan didn't take this matter to heart, after all, Bielsa had more say in who was scheduled to play and when to play.

He firmly believes that things he doesn't understand are left to those who understand.

"Well, you decide, I will go first."

Yang Huan is not willing to stay with Bielsardo. This guy is full of football. He always talks about some boring football terms and theories, which makes Yang Huan a headache.

What he likes most is to do bubble girls, eat and drink, and feel at ease.

is too much brainstorming, not suitable for him.

"Oh, yes, I forgot to tell you." Bielsa called Yang Huan to stop before he was going out.

"what?"

"That Courtois is very good."

Yang Huan smiled and shook his head, nodded again, and walked out of Bielsa's office.

When 　　 walked out, there was a big sun on his head, a little dazzling, a little hot.

Yang Huan is having a headache, what do you want to do next?

This person shouldn't be too idle. When he is idle, he feels like living like a waste, so he has to find something for himself.

"Go, go to the studio."

Yang Huan waved a big hand, and Long Wu and the driver immediately followed.

Bentley quickly ran into Southampton, and it didn't take long to get to the studio near the University of Southampton.

"Young Master Huan is early."

"Good Master Huan."

"Master Huan is so handsome today."

Yang Huan can't stand others to praise himself the most. People in the whole studio know that he is in a good mood and benefits.

Sure enough, Yang Huan waved his hand and called the driver, "Go to Wangjiang Pavilion for a special Cantonese afternoon tea, one for each person."

"Thank you, Master Huan!"

"Great, Master Huan, you better come every day."

Yang Huan wants to build Wangjiang Pavilion into a top Chinese restaurant. Through the relationship of the Yang Group, he invited two Chinese chefs from China, and they worked with Huang Tianshun and others to study the special Chinese cuisine of Wangjiang Pavilion.

Therefore, the Chinese food at Wangjiang Pavilion is not only delicious, but also very expensive.

A special Cantonese-style afternoon tea costs more than 30 pounds. Now there are more than 20 people in the entire studio, which is equivalent to nearly 1,000 pounds, which is close to 10,000 yuan in RMB, which is a big deal.

"Don't you guys flatter me, do things with your heart You will definitely not suffer!"

Yang Huan smiled and said a few words about this group of flatterers. In fact, he was very helpful in his heart.

"Old pig." Yang Huan dispersed the crowd and asked them to do whatever they wanted, but Zhu Liangcheng was left behind.

"Andres Ihaen, have you seen it?"

"Well, I have seen it."

"How do you feel?" Yang Huan was very concerned about Zhu Liangcheng's evaluation of the Swede.

"Very capable, especially in software. I believe his joining will help us a lot."

"That's good." Yang Huan was relieved, if Zhu Liangcheng had said so, at least it would not be bad.

"He is now returning to Sweden to resign. I also asked him to help us recruit some professional technical personnel in Sweden, especially talents in game and mobile application development. This is our current weakness."

Zhu Liangcheng nodded repeatedly, "Sweden has very good talents in this area."

"But we need a bigger office, don't you think it is crowded now?"

Having said that, Zhu Liangcheng looked around again, except that the second floor was occupied by Yang Huan and Huang Ying, the first floor was really crowded.

More than twenty people, plus computers, plus a lot of things, squeezed in a space less than 300 square meters, can they not be crowded?

"If you don't say it, we don't even feel it."

Yang Huan felt that it was time to change places.

"Are there any iconic office buildings here?"