Chapter 78： Double top

Silicon Valley, USA, Facebook headquarters.

The newly appointed game department head Sean Ryan stood outside the office door of Dan Rose, vice president of cooperation and platform marketing. After hesitating for a few seconds, he took a deep breath and knocked on the office door.

"Please come in!" Dan Rose's voice came from inside.

Sean Ryan took a deep breath again, opened the door and walked in.

"Good morning, Mr. Rose!" Sean Ryan tried to make the smile on his face more relaxed and natural.

"Good morning, Sean." Dan Rose raised his head, glanced at the department head he had just hired, and stopped his work with a smile, "I hope you bring me good news today."

Sean Ryan smiled bitterly, and he didn't know if this was good news.

But he still walked over to Dan Rose's desk and sat down.

"Mr. Ross, colleagues in my department have been tracking a game software these days."

"Oh, isn't it?" Dan Rose is a bit weird, is there anything to report?

Sean Ryan took another deep breath and decided to speak out in one breath.

"This software is called Cut the Rope. It is a new game launched by a start-up company from Southampton, UK. It has been listed on our platform for half a month, and it is winning the recognition and support of more and more platform users. It is in the rankings. The ranking is also rising."

"Cut the rope?" Dan Rose is familiar. After thinking about it, I remembered that it seemed to have been reported in the newspaper before, but he just took a look at it. I heard that it was associated with a European football team. Know what?

"You pay attention to it, is it because they violated the rules when competing for the ranking? If yes, just deal with it seriously."

Maintaining the fairness and justice of platform competition, Dan Rose feels that this is unnecessary to say.

"No, Mr. Rose, they didn't break the rules." Sean Ryan shook his head.

Dan Rose laughed as soon as he heard it, "So, you all think this game has great potential, and you want to promote and explore further to make up for the recent tense relationship with game developers. Traffic loss?"

If so, this is definitely good news.

"Nor, Mr. Ross, I personally think that not only should it not be promoted, but it should be removed."

When Dan Rose heard this, he immediately raised his head, his eyes revealed dissatisfaction, staring at the newly appointed head of the game department in front of him, his tone was also a bit unkind, "I don't quite understand, Sheehan, what do you want to say to me? What to report?"

Sean Ryan thought for a while and sighed, "Mr. Rose, the company that developed this game called Cut the Rope is the startup that developed the WeChat app before, and we have been tracking this game several times. God, we discovered that players have bound their social circle of friends on our platform through this game."

Dan Rose was silent, just listening.

"We have absolutely reason to suspect that WeChat is using this game to guide users of our platform into their social platforms. We have no choice but to remove this game." Sean Ryan thinks this The matter is serious.

Of course, this is just the beginning, but if it is not prevented, what will happen in the future, who knows?

Dan Rose listened to Sheen Ryan in time, and didn't say anything for a long time.

There was a dead silence in the office, which lasted for nearly ten seconds.

"Sean, do you still remember, when you first joined the company, I told you, what was your mission?"

Sean Ryan was a little in awe of the boss, and nodded: "Remember, open up and maintain the relationship between internal and external partners in the game industry and major operators in the industry."

"Well, the game occupies a very important position on our platform. Before, we tried to integrate game developers to make them more firmly around us, so we changed the game development rules of the platform, but the result?"

As a result, the largest game developer announced that it had switched to Google, and at least half of the Internet users were using this developer’s farm game, which directly led to the painful loss of Facebook.

After learning from the pain, they changed their domineering approach and began to learn to listen to the voices of game developers.

"You said WeChat, I know, how many users do they have now?"

"Just over 20 million."

"What about us?" Dan Rose asked again.

"More than 500 million."

Dan Rose nodded, "Then tell me again, who is our biggest competitor now?"

"Google, no doubt." Sean Ryan knew this very well.

"Very well, you haven't forgotten it!" Dan Rose nodded again, "Then you should be very clear that the most important thing for your game department now is to make up for the impact of several major game manufacturers switching to Google as soon as possible, rather than further. Exacerbate the tension between us and the game developers, do you know what I mean?"

"Understood." Sean Ryan was a little helpless.

Dan Rose said that he felt awake, "I hope you can still understand that the task on your shoulders is very heavy. The company attaches great importance to social games. It has been listed as an important part of the business. You should find ways to attract More outstanding game developers enter and stay on Facebook."

Sean? Ryan understood what Dan Rose meant, and knew what he should do.

That is, don't cause trouble for cutting the rope, and even promote it appropriately.

Perhaps, in the eyes of Dan Rose, Internet users are not an either-or zero-sum choice for Facebook and WeChat.

I chose WeChat, do I have to abandon Facebook?

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is also Silicon Valley, Apple's headquarters.

Apple App Store Supervisor Eddie Ku is seriously looking at the report in front of him.

The content of this report revolves around a newly launched mobile game that has already attracted considerable attention.

"I have played this game personally, and it feels very good to me. The graphics are beautiful and smooth, and the design is also very pleasing. The retention rate of players is very high. More importantly, they use the method of free and charged items. Undoubtedly very pleasing."

Sitting across from Eddie Ku is one of his employees and the submitter of this report.

"At present, this game has topped the free list in several countries including Australia, Italy, the Netherlands, Sweden, New Zealand, Canada and Finland. It has also entered the top 20 in the United States and has attracted a lot of media attention."

"I talked to their employees. They currently only plan to release on Facebook and IOS. They have no idea of ​​entering the Android market for the time being, and they are intensively developing a new game that will introduce 3D gyroscope technology. "

Eddie Kuo immediately raised his head, "Are you sure?"

"Well, they showed me a video. I can only say that it is very good, but they still need to improve some details such as the screen, gameplay, and paid props. The preliminary estimate is that it will not be released until the end of the year at the earliest."

3D gyroscope is the main feature of IPHONE4, but there are very few games on the market that support this technology.

A very important principle of the Apple App Store is to select some apps that can show the unique experience of IOS and promote them in this way to maximize retention of Apple users.

"You go to contact them again, do your best to arrange for their new game to be exclusively released on our IOS platform, and at the same time arrange a strong recommendation for their game."

There are not many games that support 3D gyroscopes, and there are even fewer boutiques. You have to fight for it.

"How old is it?"

"Includes the homepage of the week of app stores in the most downloaded countries and regions, such as the United Kingdom, the United States, Japan, and Germany!"

Eddie? Library has shown a very sincere sincerity, because this recommendation is the best and most effective recommendation in the Apple App Store, and countless app developers are hopeless.

"By the way, be more sincere, show our sincerity." Eddie Ku solemnly reminded him before he went out.

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"Exclusive release?"

At the Southampton Tourist Terminal in the UK, looking out of the office of the WeChat company, it happened to be the Yichen River.

The glass curtain wall design around makes the whole office building ideal for daylighting and has a very transparent view.

Yang Huan heard Zhu Liangcheng's cooperation intention from the Apple headquarters in the United States, and he was also moved.

Although the number of downloads of the game "Cut the Rope" is not small, there is still considerable potential to be tapped, but this requires the recommendation and cooperation of the Apple App Store.

The smell of wine is also afraid of deep lanes. Apple's recommendation can make a game complete a huge transformation.

"Yes, Master Huan, I can see that they are very sincere, especially for our new game."

The new game that Yang Huan personally created and provided creativity is Temple Escape, which is different from the Temple Escape that has been played in the previous life. This time it is free to add in-app purchases, and the screen should be made more exquisite and smooth.

At the same time, Yang Huan also asked the development team to make a competition mode between players.

As the so-called fighting between people, there is endless fun, and the competition between players and players can stimulate players' strongest desire to consume.

"Since they are so sincere and the conditions are good, then promise them!" Yang Huan thought for a while and said.

"Understand!" Zhu Liangcheng immediately laughed and asked to reply.

"Wait!" Yang Huan suddenly thought of a question and shouted to him, "It said that our promise is only for half a year. After half a year, we will release it on other platforms such as Android and Facebook."

"Roger that."

Android platform is also a very large market. It is a pity to give up such a large market just for the recommendation of Apple.

As for Facebook, Yang Huan values ​​users and social networks on this platform.

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With Yang Huan’s decision to exchange terms with the Apple App Store, several people in the Cut the Rope development team have also begun to prepare for the upcoming promotion in full swing.

They specially prepared an updated version for this week-long recommendation, adding two game level boxes, and some special paid props. At that time, they will also carry out a limited time discount on the paid props.

The 　　 game team also prepared advertisements and promotional words for recommendations. At the same time, it actively promoted and promoted on major game websites and forums, and even specially produced a game promotional animation and put it on YOUTUBE.

Entering October, after a series of promotion and publicity, the Apple App Store at the same time put the game of Cut the Rope in the United Kingdom, the United States, Japan, Germany, France and other countries and regions with the highest downloads. The store’s home page of the week.

This move aroused the surprise of countless media and Apple users overnight. They were all surprised at UU Reading , what is the game worth recommending?

Curiosity, coupled with the previous series of publicity and promotion, as well as a good reputation on the Internet, made rope cutting overnight become the most concerned topic of global mobile game players.

In this case, free of charge has undoubtedly achieved amazing results.

Since it's free, curious mobile phone users don't mind downloading it to the phone and try it out. If you don't like it, delete it.

This game of cutting the rope almost reached the top of the free list in several countries and regions with the most downloads on the Apple App Store in the United States, Britain, Japan, France and Germany in less than a week.

The reputation of cutting the rope was suddenly detonated and won the praise and affirmation of countless players. The good reputation once again promoted the promotion, and the reputation completely overwhelmed the most vigorous plant war in the first half of 2010. Zombies and Angry Birds have become one of the most popular mobile games of the year.

The green cute cartoon dragon also crowded out the Angry Birds and became the favorite cartoon image of countless players.

The popularity of 　　 games has once again stimulated a surge in the number of WeChat users.

At the same time, throughout September and early October, Southampton also won successively in the League of Legends. With the six consecutive victories in September, Southampton rushed to the top of the league standings in one breath.

The team and the game both topped the list, and Yang Huan was in a very good mood.