Chapter 85： Feng Ruo Ming

Free and in-app purchase games often have a certain lag in revenue generation.

is like Angry Birds. This game is paid for downloading, and occasionally it is free for a limited time or a free version, so their biggest revenue comes from the player's payment and advertising revenue when downloading.

Although Yang Huan had high hopes for the game 　　 Cut the Rope, he never thought about making a big profit from this game.

The reason is very simple, this is not like a game that can make a lot of money.

And Yang Huan doesn't like to add advertisements in the game, so the revenue of the whole game in the first two months of its release can be said to have been bleak, even inconsistent with the reputation.

If calculated according to the current number of downloads, 10 million downloads, according to the minimum consumption of 99 cents, that is 9.9 million U.S. dollars in income, which is also funny to say, cutting the rope to now bring the WeChat company Come tens of thousands of dollars in income.

But Yang Huan still didn't take it to heart. The reason is simple. The free and in-app purchase game itself is a way of catching up from behind.

If you make a lot of money from the beginning, it may not be a good thing.

Same as the performance on the list, apart from the initial publicity and promotion, the official WeChat company has hardly made any momentum anymore. At best, it invites some evaluation websites to conduct evaluations, and more depends on the reputation of players to develop.

The reason is very simple. Most of the users attracted by the momentum are to join in the fun, not to play the game.

So in September and October, cutting the rope looks very hot, but the income is actually not high.

"Our revenue in October was a big improvement compared to before. It exceeded our previous estimate of 500,000 pounds, and basically reached 700,000 pounds. If we deduct Apple's share, we can get 500,000 pounds. "

Zhu Liangcheng still admires this very much.

Because of this game from start to finish, all the ideas are provided by Yang Huan, and even the details and testing of the game are personally checked by Yang Huan, and they only follow Yang Huan’s requirements.

As a result, this game is really popular!

Now everyone in the WeChat company mentions Yang Huan as if they were gods.

At the beginning, Yang Huan said to do WeChat. Everyone, including Zhu Liangcheng and Wang Lin, thought it was not cost-effective, but Yang Huan decided to do it. Now the total users of WeChat are developing at an extremely fast speed.

Later, Yang Huan said he wanted to make a game. Zhu Liangcheng, Wang Lin and others didn’t know how to do it. Yang Huan decided to cut the rope himself. As a result, the game became very popular all over the world, and the limelight was even overwhelmed. The angry bird.

"The outside world has evaluated us very well, thinking that our development is very stable and may enter the top ten in the revenue list in December, so we plan to release a new version on Halloween this month and a Christmas version on Christmas Day. , Do some activities by the way to raise the momentum."

Yang Huan nodded, "It's better to be steady, and finally rise to the top of the free list, so you can't easily fall off."

This kind of ranking is itself the strongest and most powerful advertising promotion.

"In terms of revenue, you don't need to consider it for the time being. You increase your efforts to develop and retain users."

Zhu Liangcheng thought so too, "We are now around 5 million daily active users, which is amazing."

This is the reason why authoritative media and websites are so optimistic about this game. The retention rate is amazing.

For a free and in-app purchase game, the retention rate often represents a huge income.

"By the way, how are you preparing for the new version of WeChat for Christmas?" Yang Huan asked concerned.

In this new version, Yang Huan decided to add an innovative feature to WeChat, which is to check people nearby.

In Yang Huan’s view, this is undoubtedly a very interesting feature, because everyone has a desire to snoop, even when you understand that when you are spying on others, others are also spying on you. The feeling is Very wonderful.

Therefore, he has high hopes for this feature, hoping to increase the number of users again.

"Basically, it's almost the same, and I just contacted Miss Zhang. It may be updated in Asia at that time."

Speaking of it, WeChat updates are very diligent. In less than three months, multiple versions have been updated.

What’s even more rare is that every update is always able to introduce some fresh features.

There is no doubt that these functions are from Yang Huan's head.

"Okay, you can take care of these things."

Yang Huan doesn’t like to intervene in this kind of thing. It’s like that Andres Ihaen who used to sell and make gift cards before. Yang Huan gave him money, gave him office space, and then ignored him. Up.

I don’t know how it is going.

"I'll go to the game team to check, don't bother me if nothing is wrong, especially Sun Yue, just say I'm in retreat!"

Yang Huan knows that Aston Martin will definitely come to the door. They will undoubtedly lose in this lawsuit. If you don't want to lose face, it is best to come to the door to apologize and seek reconciliation.

There are also Sunseeker Yachts, and they may also come here.

But, before Kesh Harris' information came out, he didn't plan to meet them.

…………

…………

Urich Bates is very respected in the automotive field, because he has held important positions in Ferrari, Ford and other companies. He was also the first technical director of BMW and designed many classic models for BMW.

More importantly, he is not only the CEO of Aston Martin, he is also a scholar with high academic attainments, and a writer and subject researcher for more than forty authoritative scientific publications.

But such a respected automobile expert now has to face the mess of Aston Martin.

Even, in order to avoid a lawsuit that was enough to make Aston Martin lose face, he had to come to the door to apologize in a low voice.

The problem is, people don’t even show you face to face.

"Mr. Bates."

When Sun Yue walked into the hospitality room, Urich Bates, a gray-haired Mediterranean old man, was looking forward blankly, wondering what was thinking in his mind.

After hearing Sun Yue's cry, Urich Bates suddenly became sober and stood up, "Mr. Sun, is there any news?"

"Sorry, Mr. Bates, I just called, and Mr. Yang's assistant said that after Mr. Yang rushed back to Southampton from Poole the day before yesterday, he went to our network company to deal with some emergencies. He has been busy for the past two days. "

Having said that, Sun Yue looked apologetic and explained: “We, Mr. Yang, are not just the boss. In fact, he is also a very creative and thoughtful engineer. You should have known us. WeChat and that game are both Mr. Yang. Thoughts."

He is a good car guy, and he respects Urich Bates, and he can't say cold words to him.

Urich? Bates is also mentally prepared, "Then I don't know when I can see him?"

"I can't guarantee this." Sun Yue said apologetically.

Seeing Urich Bates a little disappointed, Sun Yue remembered Yang Huan’s previous explanation and added, “Maybe tomorrow.”

"Tomorrow?"

"Yes, we Mr. Yang is a **** fan. At this St. Mary’s Stadium tomorrow, we Southampton will face the strongest opponent Brighton of the season. Mr. Yang will definitely be there. He will never miss it. Any game in Southampton."

It turned out that he was still such a enthusiastic football fan!

Urich Bates was born in Germany, a country that almost regards football as a belief, so he himself is also a football fan. Knowing this interest of Yang Huan, he can be regarded as gaining something.

"I heard that Manuel Neuer, the national goal of our German national team, is in your team." Ulrich Bates was relieved a lot. Since he can see him tomorrow, he is not in a hurry.

"Yes, Mr. Bates, maybe we can arrange for you to meet him tomorrow."

"Well, I will definitely come!" Urich Bates showed his first smiling face in the past few days.

It’s just that my heart is still full of anxiety. I don’t know if I will meet the Chinese young master who is a rich and enemy country tomorrow. Can I make a deal?

…………

…………

Poole, South Coast, England.

Robert Bryce White finally persuaded the bank in the City of London to agree to postpone the repayment period again.

But only give him three days.

He must make the final decision within three days, otherwise...

After hanging up, Bryce White sighed deeply.

His thirty years of hard work, I really didn't expect to come to this day.

He once thought that, as the world's top yacht brand, they could stand on the ocean of this blue planet for a long time, but a financial tsunami hit, and all his beautiful illusions disappeared.

He can see all this clearly now.

In the end, what world famous brand and what Rolls Royce on the sea are, in the final analysis, are all capital operations.

"How is it?" Steward McEntire asked quickly.

He has also worked in this company for 30 years. He has feelings and doesn't want to see this company fail.

Unlike Bryce White, he is more about the interests of the company, and Bryce White also considers his own interests.

"Three days, we only have three days left." Bryce White looked helpless.

McEntire can't help it. He has tens of thousands of pounds, but millions of tens of millions, or even hundreds of millions, he has nothing.

"Maybe we should talk to the Irish again." McEntyre suggested.

That was the longest and most sincere buyer who had talked with Shengxi.

But they are private equity. After the acquisition, they must do everything possible to improve the performance of this company, and then sell them to earn the intermediate price difference.

"Steward, do you really think it is appropriate to sell to those Irish people?" Bryce White asked concerned.

McEntire smiled wryly, "We have no choice, do we?"

"That Chinese..."

"Of course he is better than private equity, but we don't know how strong his willingness to buy, and in terms of price, we must make a big concession."

This will definitely harm the interests of the Bryce White family, after all, this yacht company is their family business.

Bryce White stood up and walked to the office window. Looking out from the window, it was opposite to the backwater channel of Upton Inner Lake. A row of buildings on the shore were the shipbuilding workshops of Sunseeker Yacht Company. Every bit is filled with the feelings and hard work of their brothers over the past 30 years.

"The times are different, we are all old, too old to keep up with the times!"

Bryce White's sorrowful words resonated with McEntyre.

They are about the same age and have been fighting together for more than 30 years.

"Tomorrow you will accompany me to Southampton!" Bryce White gritted his teeth and made a decision.