Chapter 106： Promise

There are rules everywhere in this world, flooding every place, every industry, and even everyone.

But behind the rules, there are often many hidden rules that outsiders can't see.

For the Michelin Travel Guide, Richard Parker is undoubtedly the person most familiar with their unspoken rules.

"Let me tell you this, Michelin has 500 independent food spies like me in the world. These 500 people have to look for and inspect gourmet restaurants all over the world, especially all over Europe, and they must be anonymous. , Cannot show Michelin ID."

"According to the most standard, a credit card and a car, they have to go back and forth in more than 80 three-star restaurants, hundreds of two-star restaurants, and thousands of one-star restaurants within a year. What do you think is the cost? How much?"

Listening to what he said, Yang Huan understood a little bit.

The most unrestrained thing in the world is public expenditure.

Michelin hired these food spy agents, each of whom is a food lover. Even if they do not spend anything other than official business, they just eat. This is an amazing expense.

Didn’t Elvie De Quinn just say it?

The average consumption level of a Michelin three-star restaurant is 300 Euros. What about the highest consumption level?

"Michelin does not accept gifts and advertisements of any kind. The only income is the publication of the Michelin Guidebook. It can be calculated according to various editions. The average annual circulation is 1.5 million copies and the maximum price is only 24 Euros. In other words, no fees are calculated, and Michelin has only earned 36 million euros from the issuance a year."

Having said that, what Richard Parker wants to say is already clear.

"Do you think that income like Michelin can support such a huge expenditure?"

"Moreover, in recent years, with the emergence of other food appraisal agencies in the United States and Europe, the lofty status of Michelin is constantly being challenged, and the appraisal mechanism is also being questioned. The past few years have been turbulent. "

Yang Huan understands what Richard Parker meant, and he also understands why Elvey Dekun wants to avoid suspicion.

After all, there is no selection in this world that can truly be fair, just, objective and independent.

Even the Michelin travel guide.

Since cost pressure is too great and income is not high, Michelin must find ways to increase revenue and reduce expenditure.

To open source is to increase some income other than issuance. To reduce expenditure, it is to reduce the investment in evaluation. For example, you can't go to random inspection every year. Some restaurants go to once every few years, or even once from start to finish.

Or for some restaurants with certain qualifications, after a certain activity, after establishing a good relationship, allowing them to be listed, etc., these are all feasible methods.

In fact, Michelin has done this more than once.

In the past, a Michelin food spy wrote a book that exposed the inside story. Later, a Belgian restaurant was on the list first, and only opened after the travel guide was published for a while.

These cases all illustrate one thing without exception, there is something tricky in it!

"Whether it is from the standpoint of the company or from the standpoint of a friend, I hope you can accept the honor of Michelin three-star, because I will often come to meet you for dinner in the future!"

Richard Parker said this, haha ​​laughed, "You know, I like Chinese food culture."

Yang Huan wanted to withdraw this honor for various reasons before, but now it seems unnecessary.

After listening to Richard Parker's words, he felt that it would be good for him to keep this honor.

"Okay, I will consider it carefully!"

Of course Yang Huan couldn't agree on the spot, at least he had to pretend.

Richard Parker is also an old fritters, and he doesn't say much after listening.

"After you open your branch in London, remember to call me and I will find another opportunity to patronize!"

Yang Huan understood what he meant, hehe smiled and nodded in agreement.

At exactly this time, Elvie Dekun came back and saw the two talking and laughing, knowing that things were going well, but pretending not to know, "What are you talking about, so happy?"

Yang Huan smiled and said: "We are discussing a way to resolve the embarrassment and doubts Michelin is facing now."

When he said so, Elvis Dekun was immediately interested.

"Quickly speak and listen."

"It's very simple, cooperate with us!" This is what Yang Huan just thought of suddenly.

"The problem you are encountering now is nothing more than someone questioning you for being unfair and fair, and you are completely operating in a dark box. The outside world does not know your specific selection criteria, as well as the speed and efficiency of the selection."

Elvie Dekun nodded, "Yes, that's right."

Even Richard Parker paid attention to it. If it can be solved, it would be a big favor to Michelin.

"It's actually very simple. You have established several public service accounts on our WeChat platform. When your spy goes to a restaurant to review, you can tell users directly through WeChat, what they have eaten and what they have seen. You can even complain and praise, etc."

Yang Huan’s idea is quite special. The number of WeChat users is rising rapidly, and it is very convenient. As long as you have a smart phone, you can get it, almost without any additional cost.

"People nowadays attach great importance to the right to know and a sense of participation. You have to let them know everything they are interested in, let them comment, participate in this kind of evaluation, and become a part of it. Then you can maximize Resolve this distrust."

"Wonderful! Wonderful!!!" Elvie Dekun praised, patting his thigh.

"This idea is great and wonderful!"

Richard Parker heard it and thought it was a good idea.

"I'll get someone to prepare immediately when I go back!" Elvi Dekun was very excited now.

Because he really felt that Yang Huan's proposal was like a divine enlightenment, which resolved an imminent problem for him.

Think about it seriously, this Young Master Huan is really a genius.

The ideas that come up with any brainstorming are so wonderful, awesome!

"Yes, I will also send technicians to France to provide you with help and advice."

Yang Huan actually has his own careful thinking.

First of all, cooperating with this kind of authoritative appraisal agency has also greatly improved the image of WeChat.

In addition, the data accumulated by Michelin’s food reviews can help WeChat provide travel assistance and food guides to the maximum in the future, which is also very attractive to WeChat users.

…………

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After sending away Richard Parker and Elvey Dekun, Yang Huan called Huang Tianshun over and told him about it.

"It turned out to be such a thing!"

After listening to Yang Huan's words, Huang Tianshun agreed to Yang Huan's change of mind and the three-star Michelin sign.

This is a great honor.

And maybe even the London branch will have a chance to make the list.

"Lao Huang, how we should cook and use the ingredients in the future, we still do it, regardless of whether they have three Michelin stars or not, it has nothing to do with us!" Yang Huan said with pride.

"Understood!" Huang Tianshun also thought about it clearly, and felt relieved.

"But Master Huan, it's best not to let too many people know about this matter, after all..."

"Well, you can do it yourself!"

Yang Huan was not interested in this kind of thing, so he let Huang Tianshun handle it by himself.

After seeing Huang Tianshun off, Yang Huan sat in the open-air restaurant, facing the River Teste, looking at the sailing boats and yachts on the bank, thinking about some things.

"Master Huan." Huang Ying walked to Yang Huan's side, and sat down across a table.

"Is there anything to do with me?" It's rare to take the initiative to send it to the door.

Huang Ying doesn't know why, she blushes when she sees him, especially when she thinks of his eyes, as if she can see through her clothes outside and directly see the underwear inside.

She was also wearing the underwear that Yang Huan gave her today, it felt strange.

"This is the key to your house. I have cleaned it for you." She pushed a key over.

After returning, Yang Huan hadn't even been to his house.

"Oh, all right!" Yang Huan took it over.

He is considering whether to open more Wangjiang Pavilion branches in major cities?

But in this way, will the pace be too great?

Also, do you want to use Michelin's relationship to let more Chinese restaurants be on the list to enhance the status of Chinese cuisine?

At the very least, I have to let that vote look down on Chinese food. I always think that there are many Michelin three-star restaurants in Japan, which means that the guys who have good Japanese food will look at it. It is not entirely because of the food and attitude.

Huang Ying sat aside and saw him staring at the river in a daze. Knowing that he was thinking about something, she couldn't say much.

She originally wanted to help Du Ziteng thank Yang Huan, but now...

She is really curious, what is the structure of Young Master Huan's head?

How can it be possible to do so many incredible things?

She really wants to get a better understanding.

"Right, Huang Ying."

"Huh?" Huang Ying was suddenly taken aback.

"What's the matter with you?" Yang Huan wondered, why was this girl surprised?

"It's okay, it's okay!" Huang Yingfen's face flushed and she looked very handsome.

Yang Huan chuckled, "You helped me design the house and clean it up. You will be my part-time worker in the future. To be honest, how do you want me to thank you?"

Looking at Yang Huan's ambiguous eyes and smile, Huang Ying was confused.

Is it possible that he wants to agree with him?

She had forgotten to ask, when did she promise him to be a part-time worker?

"No, you don't need to thank me."

"I want it, I want it!" Yang Huan chuckled, turned his head and looked behind him, making sure that no one was there, and leaning over.

"Or, I will take you to the mall again?"

When it comes to shopping in the mall, Huang Yingfen's face turns red, and she can't sit still.

"Master Huan, if you talk nonsense again, I will ignore you in the future!"

Yang Huan laughed more loudly, "Why did I say nonsense? I am serious and serious and want to go to the mall to buy a gift for you. Isn't that serious?"

"In short, don't mention the mall." Huang Ying stomped lightly and stood up.

"It's okay if you don't mention shopping malls. It just so happens that we just launched a gift giving app. I will go there to see if there is Damorris."

Damoris, isn't it the shop where Yang Huan took Huang Ying to choose underwear?

Huang Ying bit her lower lip and stared at Yang Huan fiercely for a while, then dropped a sentence, "Ignore you!" and then left.

Yang Huan shrugged, learning her tone, and said, "Ignore you, dead ghost!"

Just a few steps, Huang Ying kept laughing.

This guy is too sloppy, not serious for a moment, but it just makes people hate it.

After Huang Ying left, Yang Huan waved at Long Wu, "Bring me my phone."

After taking the phone, Yang Huan quickly logged into Apple's official app store, and found this social gift app called WRAPP. He directly logged in with his WeChat account and entered the main page, which felt very simple and comfortable.

"Wow, there really is Damris, Andres Ihaen did a good job!"

Yang Huan really found Damerys' gift card and gifts.

"You have to choose the sexiest one." He was amused, thinking about Huang Ying's expression when receiving the gift. It must be very funny.

The Internet has such advantages and benefits.

"Huang Ying has others should have it too." Yang Huan decided to do it.

Zhang Ning is still in the country and cannot enjoy this treatment for the time being, so Yang Huan decided to give it to Huang Ying, Xia Lin Laheri and Lin Yoon.

But when he was searching for Lin Yoona, he found that a fan wanted to give her a gift card and allowed more people to increase the amount.

When Yang Huan thought about it, he clicked in and found that the fan gave him a pound.

"Damn, too stingy, right?"

Yang Huan shook his head and entered one hundred in the amount, but felt that it was too small.

"It's the first time for me to give a gift card to a beautiful girl. It's too little to give one hundred and one thousand, at least ten thousand!"

So he entered four zeros, but who knows, he shook his hand and accidentally lost too much.

What's terrible is that the order was directly generated and sent out. ()