Chapter 166： Hit the field

Zhou Wenhua is a well-known contributor to the domestic authoritative auto magazine Che You, as well as a senior auto reviewer, and an auto professional who has more than one million fans on Weibo.

When he heard that Aston Martin will bring three new concept cars to the Haitian Feast, his first reaction was that I must go to the scene to see it, because this can almost be said to be Aston Martin's last stand.

A few months ago, the car smashing incident in South Korea, after Aston Martin’s excellent public relations, did help Aston Martin stop the brand’s decline, but everyone knows that this was only temporary. .

If you fail to find a good path to self-salvation, then you will retreat if you do not advance, and Aston Martin will continue to sink.

Therefore, he appeared in the Aston Martin booth.

When he saw Marek Lekman, Aston Martin's sports car design director, show everyone the design language and philosophy of the successor, he was shocked.

This car is a succession and development of Aston Martin ONE-77.

ONE-77 undoubtedly represents the highest level of today's super sports car, but it is limited to 77 cars worldwide, which is not representative.

But this successor inherits the advantages of ONE-77 to the utmost extent. Whether it is power, control or overall design, it is quite outstanding. More importantly, the price of RMB 4 million to RMB 5 million makes it even more Close to high-end consumers in China.

Obviously, this is Aston Martin's preparations when designing ONE-77, and after being acquired by a Chinese consortium and further accelerated, it finally released a big killer move against the Chinese market at this time.

From the name of the successor, it is not difficult to see its strong traditional charm.

If the successor to this supercar is Aston Martin's consistent mastery, then the two blockbuster models under the new brand of Lagonda are amazing.

Aston Martin wants to completely bid farewell to the limitations and ties of the past, and use the concept of making sports cars to create a revolutionary luxury car with a strong British luxury and nobility style.

"Everyone has a different understanding of cars. For many people, Chris Bangor’s Conqueror is a luxury car, but in my eyes, he is a top sports car, an elegant and sporty car. , Comfortable and luxurious four-door sports car."

Zhou Wenhua refreshed his feelings in the Aston Martin booth on his Weibo.

"The Scotsman Watt improved the steam engine, Baird invented the television, Bell invented the telephone, and now, Ian Karum, the Scot, has redefined the crossover and has also subverted everyone’s understanding of the crossover. And impression."

"This is not a car show, but a feast of imagination and creativity."

"Close your eyes and think about what you can. In your understanding, what a perfect sports car, a perfect top luxury car, and a perfect crossover should look like."

"Open your eyes and look at the masterpieces of these three design masters. You will definitely feel that they are beyond your imagination and understanding, as well as your expectations."

"We can clearly feel the Aston Martin genes and blood flowing in the bones of these three new cars, but they are also designed for a new generation of consumers, and they are the inheritance and subversion of their past traditions."

"Inherited, conquered and subverted, Aston Martin successfully demonstrated its brave and fearless attitude with three models."

"What's even more commendable is that, compared with other manufacturers' beautiful concept cars and far beyond the actual industrial design, these three Aston Martin cars are very close to the current top car manufacturing technology."

"I believe that the actual model will be very close to the concept car!"

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When Zhou Wenhua brushed Weibo on the sidelines, the live event was over.

Many onlookers walked into the exhibition areas of Aston Martin and Sunseeker.

The exhibition area is very large and spacious to ensure that every car can accommodate more visitors.

Around every corner of each car, Aston Martin has arranged sales staff, very patiently to introduce the detailed parameters and gameplay of the model to each questioner, and they will even encourage you to sit in and give it a try.

Zhou Wenhua was dumbfounded on the sidelines. Is this still a top luxury car that can only be viewed from a distance and not played?

Everyone can get close, touch it, sit in it, experience and enjoy it, instead of being as high as the past, even sales and service staff will treat everyone even if they know they can’t buy it. Starting from the car, they still treat him as a high-potential customer and promote him.

This is completely different from luxury cars such as Ferrari, Porsche, Rolls Royce and Bentley.

Believe it or not, please go out and turn left to experience it for yourself.

"Hello, sir." A middle-aged British man of thirty years in a suit and leather shoes greeted Zhou Wenhua in fluent Chinese and pointed to the subversive in front of him.

From the design language, concept, to the performance of this car, and the unique technologies it will be equipped with, etc., the introduction is very detailed, and it feels like even if you really will buy it.

But Zhou Wenhua knew very well that he couldn't afford it at all.

But from the mouth, eyes, and manners of this senior salesperson, he felt sincere respect, and he has learned about this concept car from beginning to end, especially its series of selling points and unique technologies. Knowing it well, there is no problem going back and writing a professional review article.

"Our car will be officially launched in the first half of next year. Perhaps you can leave your address and phone number, Mr. Zhou, and we will invite you to take part in the test drive and watch the car on site."

His enthusiastic attitude gave Zhou Wenhua an urge to buy it.

In fact, he really left his contact information and career.

From beginning to end, the salesperson didn't even ask him if he was willing to buy a car, let alone know whether he could afford a car.

The same situation is happening in every corner of the live exhibition area.

Some people even ordered the car on the spot.

"I want to book a limited edition ONE-77!" a local tyrant from Longhai City shouted very loudly.

The audience was suddenly surprised, and they all looked over, full of envy and even jealous eyes.

This greatly satisfied the vanity of a certain local tyrant, and he grinned over there with a big grin.

Someone started, immediately stimulating those who have car purchases.

After all, this is a global limited edition, and there are only ten vehicles nationwide.

"I have a ONE-77, too!" Someone immediately followed to order the car.

If you sell this thing, you will lose one, so hurry up and enjoy it first.

"I have a ONE-77, and the Conqueror will come out next year, and I will order it!" Another local tyrant appeared.

"I have one too!"

The audience was suddenly surprised.

I really don't know, there are too many local tyrants in the crowd.

In a blink of an eye, six ONE-77s, which were limited to ten units, were sold at once. The remaining four were also snapped away in less than 20 minutes. Ten ONE-77s were in short supply. In less than half an hour, the transaction was made on the spot.

For a while, the audience was in an uproar.

Is this crazy?

Knowing that there are so many rich people in China, I didn't expect that there are so many rich people that they would just go everywhere.

But when I thought about it, I was relieved.

After all, this kind of Haitian feast itself is a gathering place for the rich and second generations of the country.

For silk, more than 20 million is an astronomical figure, but for some wealthy people, that is the price of a toy.

While ONE-77 was sold out in less than half an hour, Aston Martin's sports car models on sale also received general attention and enthusiasm among visitors, and many people expressed strong purchase intentions and interest.

Many people even placed orders on the spot.

Not only the Aston Martin booth, but also the Sunseeker yacht booth.

According to the standard given by the organizing committee, the tickets are divided into four classes. The lowest two-class ticket is only for visits. Only the holders of the upper two-class tickets have the opportunity to board the ship, while the highest-class holders can participate. Test ride.

However, Sunseeker Yachts is completely open. Not only is the sales and service very enthusiastic and responsible, but also the introduction of the yacht is also very hard, and even allows any ticket holder, no matter what, if they want, they can sign up for a boat tour, even Take a test ride.

This also makes the Sunseeker yacht exhibition area overcrowded.

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"I don't quite understand." Zhuang Ziqing asked Yang Huan inexplicably.

Looking at their location, we can see that the exhibition areas of Aston Martin and Sunseeker Yacht are overcrowded.

Almost all have reached the point of impermeability.

Of course, with so many visitors and so many senior sales staff, it is strange that people are dissatisfied.

"What don't you understand?" Yang Huan asked with a grin.

Seeing such a grand occasion, he was very satisfied with the effect.

"According to my understanding, other yacht companies will not easily let people board the yacht unless they have the intention to buy, and other brands will not arrange so many sales staff, let alone some customers who have no purchasing power at all. Putting so many resources in, it's not worthwhile!"

She felt that Yang Huan's approach was pure nonsense.

For this Haitian feast, he invested so much money and expended so much energy, is it worth it?

Yang Huan shook his head and smiled, "Those luxury brands you mentioned are all hanging up and selling themselves. They pretend that the higher they hang, the more expensive they really are, but it also leads to differences between them and their customers. The distance is lengthened."

"How many people are there now?"

Zhuang Ziqing frowned and thought for a while, "I'm afraid there are more than 10,000 people."

"Okay, just be ten thousand. Then think about it again. How many of these ten thousand people play Weibo and WeChat? Or how many relatives and friends do they have? Do you think they will take their own experience today? After I go back, I will share with my relatives and friends, in social circles, or online with my netizens, will I be particularly enthusiastic about talking about everything I have learned."

When Zhuang Ziqing heard it, she immediately understood.

Everyone, whether he admits it or not, has a willingness to share with others.

From the leaders of the country to the most ordinary civilians, they all have this willingness.

In the simplest example, we used to gather together for a meal, just chat for a while, and feast on it when we come up.

But now?

With the popularity of Weibo and WeChat, everyone shouted in unison as soon as the food was served. Slowly, take pictures first.

and then?

Post on Weibo and WeChat.

Regardless of whether you are accustomed to this approach, whether you want to accept it or not, this is a trend and a fact!

What Yang Huan is doing now is to inspire them and give them the capital to share and show off.

At the same time, these people are regarded as free communication media, and the effect is more convincing to spread from their mouths than from the sales staff.

After all, everyone believes in word of mouth.

Not most of the things you buy on Taobao are first selected according to the sales ranking, and then go in to see the evaluation?

"I'm telling you, there are still many reporters here!" Yang Huan smiled again.

When reporters come to inquire about the news, they will report after they go back, and they will write commentary articles, which can easily become a topic of public discussion.

"Tell you one more thing, and personally experiencing the cold words and numbers you see on the Internet are two completely different feelings. The former can tell you, I sit in, what I can touch with my left hand, and touch with my right hand. What was there, what was seen before, but the latter is completely impossible!"

"Furthermore, a person who has personally experienced it in an Aston Martin sports car, and a person who only learned about Ferrari and Bugatti Veyron from the Internet, you said that if the two are arguing about the advantages and disadvantages, who can win?"

Speaking of this, Yang Huan chuckled, "If there is anyone else this year, if there is a brand, and really take himself seriously, hang up and sell, then this brand is not far from bankruptcy!"

"In this era, what is important is user experience. Whoever is closer to the user has an advantage!"

Therefore, it is not just about playing like this now, but when the flagship store or yacht club will be opened in the future, Yang Huan plans to continue playing like this.

It doesn't matter if you invest more and the cost is higher.

The most important thing is to open up the zero distance between the brand and the customer!

What's more, this type of luxury brand has a very big profit point, and that is after-sales service.

In fact, Yang Huan did not expect to be able to sell at such an exhibition.

Coming to Haitian Feast, the most important thing is to play the three brands of Sunseeker, Aston Martin and Lagonda.

The real development of the market still depends on a series of actions that follow.

For example, it will open Aston Martin's first overseas car-building factory in Longhai City, and Sunseeker's first overseas shipbuilding center. In terms of sales, it will also cooperate with the Yang Group.

Zhuang Ziqing doesn't understand business matters. Basically, their dealers are all official and no business.

But Yang Huan said so, and she felt that there was such a little truth.

But these principles, as well as these ideas in the exhibition hall, are he really invented?

Zhuang Ziqing was a little skeptical.

Because it's not like.

At this moment, there was a sudden riot in the exhibition area below.

Someone has come to hit the place! ()