Chapter 215： block

"Dear Mr. Patrick Bernard, this is Laurent Duff, the new general manager of the Kairon family."

"I am very sorry to inform you that after the decision of the company's core management, all the wines under the Kailong Family will withdraw from the en primeur trade system from now on!"

"But we will still provide bottled wines that are suitable for drinking to all traders."

"If necessary, please go to Kailong Shijia Winery to discuss the specific cooperation details!"

In the office of the chairman of the largest wine trading company in Bordeaux, Patrick Bernard received a letter of notice signed as Laurent Duff, which surprised and angered him.

With a bang, the letter was slapped on the desk with his right hand.

It also shocked Oliver Bernard, who was sitting across from him.

"Father, Laurent? What did Duff say in the letter?"

Patrick Bernard turned around, "See for yourself!"

Oliver Bernard immediately took the letter on the table and was taken aback when he saw it.

"Are they crazy? Want to exit the en primeur trading system?"

You must know that the wines of the Kailong Family Winery are basically sold on the enumerated wine sales market.

Isn't this the way to go after nothing?

Patrick Bernard didn't speak, he was thinking about the ins and outs of the whole thing and the causes and consequences.

Was this a sudden decision?

Still deliberate?

The so-called entitlement trade is actually a trading transaction that treats wine as futures.

Enemy wine, also called hops, means that after the wine has been fermented and just put into oak barrels for aging, it begins to sell its ownership to enlightenment traders, and then it is bottled after one and a half or two years. Leave the wine cellar.

Because of this, the price of en primeur is generally very cheap.

Just like the Kailong family, the price of en primeur is generally around 35-40 euros.

But on the market, the price of a bottle of Kairon's authentic wine is at least three or four times higher.

The huge price difference in the middle is the profits that are superimposed on the level by level by entitlement traders, agents, and wholesalers.

The main reason why there is a wine trade is that after World War II, Bordeaux wineries are seriously short of money.

But up to now, the entitlement trade has changed.

There are even many wineries that were simply kidnapped by the wine traders.

Even the world's top wine brands such as Lafite and Latour dare not say that they will completely withdraw from the ensuite wine trading system.

The Kailong family dared to quit?

"Dad, do you want me to talk to Laurent Duff?" Oliver Bernard asked.

Laurent Duff previously held a key position in a well-known enumerated wine trading company in Bordeaux.

They are all people in this circle, and Oliver Bernard is very familiar with him and speaks better.

"No need!" Patrick Bernard raised his right hand to stop his son's move.

"No need?" Oliver Bernard was a little strange.

"Father, the Kairon family is one of the most popular en primeurs in Bordeaux. It won't even lose to Lafite and Latour. It's a cash cow. Just throw it away?"

In terms of fame, the Kailong family is only a third-level village, not a famous brand, but in the circle of many good wine lovers, the Kailong family is far more popular than Lafite and Latour.

Moreover, the wine label of the Kailong family is a red heart, which is unique among wines in the world.

This also makes Kailong Family the most popular wine for wedding banquets in the upper class, and the sales volume is very large.

Otherwise, why does the Kailong family have a grape plantation and annual output of the same area as Lafite and Latour at the level of three-level vineyards?

Patrick Bernard sneered coldly, "If I'm not mistaken, this idea must have been proposed by the new boss of the Kairon family, they won't listen to us!"

"Why?" Oliver Bernard still didn't understand.

Patrick Bernard looked at his son with some regrets. He has been involved in wine for so many years, but he still doesn't know what to do.

"The ensuite wine trading system divides the entire industrial chain. Under this system, the winery does not engage in the sales link, but is only responsible for production. All sales and marketing are given to the enumerated wine traders."

Oliver Bernard still knows this very well.

“For those powerful wineries, they certainly don’t want to be kidnapped by entrusted wine traders, but if they want them to leave the system rashly, they can’t do it and they can’t afford such a big risk. After all, they don’t have their own sales channel."

"But over the years, they have been planning their own sales channels and have been thinking about getting rid of the ensuite wine trade, because only in this way can they better manage their own brand."

At this point, Oliver Bernard suddenly realized.

"Father, do you mean that Kailong Family wants to build its own brand?"

Patrick Bernard still smiled coldly, dismissively.

"Is it so easy? What can Lafite and Latour do not dare to act rashly, can they do it? Think they can dig a Laurent Duff who is familiar with the wine sales trade?"

"Then what should we do?" Oliver Bernard asked.

Patrick Bernard made a fist with his right hand and thumped it heavily on the desk with a muffled noise.

"Since they want to quit, then fulfill them!"

Having said this, Patrick Bernard turned around and said, "Go, call several other large en-suite wine traders, we must reach a consensus, we must completely block the Kairon family!"

This is a game of killing chickens and monkeys.

Only by pressing down the Karon family can those wineries, including Lafite and Latour, who want to get rid of the wine traders, converge.

Don't think that entitlement traders have nothing to do with them!

It's really irritating, the big deal is to shoot two pieces, see who can get the benefit!

…………

…………

In the Kailong family manor in the north of Bordeaux, Yang Huan did not know that the large en-suite wine trading companies in Bordeaux were in a meeting, plotting to block the defected Kailong family.

He is having the first high-level meeting with several old teams of the Kailong Family Winery.

"I think the chateau's castles should be restored. In those top famous chateaus, there are rooms dedicated to customers for overnight stays, but we don't have them here. I think this should be improved."

It was the chief architect of the winery, Alain de Laville, who worked in the winery for more than ten years and has been engaged in various renovations of the winery.

"I agree, the living conditions here are too bad, change it!" Yang Huan waved his hand and agreed.

Zhao Yuanfang on the side immediately recorded Young Master Huan's instructions.

It must be funded for renovation, and it must be recorded.

Liu Mingwei is thinking about it. I'm afraid it takes seven-figure euros to transform it well, right?

"Vincent, what's your opinion?" Yang Huan looked at the technical director Vincent Millet.

Yang Huan has a characteristic, he values ​​professional talents, especially the kind of technical talent.

Vincent Millett is the kind of typical arrogant technical man.

Before that, he was in charge of technology and research at Chateau Margaux, one of the five famous French estates, and came to the Calon family in 2006.

Over the years, the wines of the Kailong family have been very stable, and Vincent Millet’s contribution behind this is obvious.

He is now the Bordeaux region and even the world's most famous winemaker in the wine industry.

Vincent Millet did not expect that all the old employees would stay on when the new boss from China arrived.

Not only that, after spending nearly 200 million euros to acquire the Kailong Family, it even plans to continue to invest more.

No matter how you look at it, they are the kind of big people with big money, big things, and great courage.

This also made his whole person become excited.

"Master Huan, I have always wanted to set up a research and development department."

"Oh? Let's listen!" Yang Huan became a little interested.

His favorite thing to do is to do research.

To do research is to burn money, but the problem is that the results achieved are real.

This is where Cente Millett is coming.

Finally able to show their ambitions!

"In the past few years, our vine density has increased from 7,000 to 10,000 per hectare, but this is far from enough, and there is room for further improvement."

Yang Huan was a little confused, he didn't understand the truth in it.

Zhao Yuanfang immediately explained with a smile, "Master Huan, the greater the density of the vines, the less the yield per plant, and the smaller the grapes, but relatively speaking, the quality will be higher, and the wine produced will be thicker, and Keep it natural and elegant."

"Oh!" Yang Huan suddenly realized.

It turns out that there is such a reason.

The grapes in the dareqing winery should be as small as possible.

"Mr. Zhao is right, but to do this, we need to further improve water source conditions and drainage channels."

"By the way, what is the density of the vines in Lafite and Latour?"

Cente Millett is a little proud of this.

"The density of Lafite is 8,500 plants per hectare, and the vine density of Latour and Margaux is about 10,000. In this respect, we are not at all lost to the five famous vineyards."

Yang Huan couldn't help nodding, "Go on."

Encouraged, Vincent Millett was even more energetic.

"I plan to set up a research team to conduct DNA research on each vine, preserve the genetic diversity of all cloned plants, and develop a way to reduce the use of chemicals, so that the vines have stronger resistance to pests and diseases. "

Liu Mingwei was dumbfounded when he heard.

Dare to love these grapes are not raised freely, they are simply raised as pets.

No, even more cherished than pets.

What DNA research, what cloning and genetic technology.

My goodness, treat these grapes more kindly than others!

"Yes, you give a budget, I agree!" Yang Huan said with a smile.

"Really?" Vincent Millet was a little unbelievable.

This will cost at least ten million euros.

"Yes, really, you can buy the equipment that should be bought, and you should dig for the talents who should be digging corners. I fully support it!"

Just kidding, how much does it cost to do this?

This young master is 3 million pounds a day, a few thousand pounds a minute, and still care about this?

Vincent Millett immediately clenched his fists and cheered with excitement, and his long-cherished wish for many years was finally fulfilled.

"Don't worry, Master Huan, I won't let you down!"

Even if Yang Huan smiled, he looked at General Manager Laurent Duff.

The latter also put forward some opinions. For example, if you want to exit the en primeur wine market, you need to expand the wine cellar on a large scale, as well as a brand new winery and tasting room. These are all infrastructure investments.

Yang Huan also agreed on the spot.

It was his decision to withdraw from the ensuite wine market, because he didn't like to put his neck under the knife of others.

So he has to control his lifeline.

Since we are going to take this step, we have to do a good job of other supporting facilities.

Yang Huan also put forward some of his opinions.

Because he discovered that the Kailong family did not even have its own official website, which is too OUT!

No wonder they could only be dragged by the nose by the enlightened wine traders in the past.

Therefore, the official website must be launched as soon as possible. WeChat, Twitter, and Facebook must also be opened as soon as possible.

"Further integration and reorganization of our sales channels, especially the sales channels to the Chinese market, is the top priority!"

Laurent Duff understood.

This is why Yang Huan came to the Kailong family through a headhunting company and he paid a lot of money.

"Master Huan, when it comes to the Chinese market, I remembered one thing." Vincent Millett suddenly said What's the matter? "

"Before the winery was facing acquisitions, many things have stopped, so there are some things we can't handle."

Yang Huan almost gave him a kick, "Say the point!"

Are these technical experts so incapable of talking?

Can you stop talking?

"Yes, Master Huan, we received a call from China before and they want us to sponsor their movie!"

Yang Huan was silly when he heard it.

Looking for a French winery to invest in a Chinese movie?

This person is really awesome!

Not only a cow, but also a great creative!

interesting! ()