Chapter 218： God logic

"What? Thirty million pounds?"

In the office of the Adidas branch in London, England, Marcus Bowman shook his hand and frightened him to his feet.

My dear, that's thirty million pounds.

You know, when Adidas sponsored Liverpool earlier, it was only £12 million a year.

Crazy, just mad!

"Jack, come in to my office!" Marcus Bowman pressed the internal phone code.

Within a minute, a middle-aged German man in his thirties knocked on the door and came in.

"Have you read this morning's newspaper?" Marcus Bowman asked at the start.

Jack nodded, "I read it. Almost all the newspapers are reporting. Among them, I also specially read the report of the Southern Echo. It is said that this sponsor is the Château de Château de Calron in Bordeaux."

"Karon family? Is it that caring house?" Marcus Bowman asked.

The wine label of Kailong Family Winery is a love, so there is a nickname called Xinzhuang.

"it's him."

Marcus Bowman was surprised, "This winery is not small in the wine circle, but do they have such strong financial resources to sponsor Southampton? And they gave out 30 million yuan a year GBP!"

"I don't know." Jack was also upset.

"But I also noticed that there was a big news in the wine circle yesterday."

Marcus Bowman did not speak, motioning for him to continue.

"The Kailong family, which has always been mainly engaged in the trading of futures wine, suddenly announced yesterday that it would permanently withdraw from the futures trading system. Then there was a high-profile sponsorship of 30 million pounds in Southampton. Will there be any here? contact?"

Marcus Bowman feels very distressed, who can explain business matters clearly?

Besides, who knows what happens in the wine circle, every other line is like a mountain?

But this time, the Kairon family sponsored Southampton with such a high profile, I am afraid it will be a fire.

Everyone in the wine circle knows that they don't have this ability, but the question is, who knows the field outside the wine circle?

People who don’t know, just look at this news and absolutely think this is the world’s top luxury brand.

Even Lafite and Latour couldn't do things, but they did it.

"Early there have been rumors that the former owner of the Kailong family wanted to pass on the winery to his descendants, but the estate tax was astonishingly high, nearly 200 million euros, so he finally decided to sell it."

When Marcus Bowman heard this, he raised his head, "You mean, a big local tyrant bought the Kairon family, and then high-profile money to sponsor Southampton?"

"It should be right!" Jack was also guessing.

"The £30 million sponsorship of Southampton has produced an unexpected and amazing effect. Now the whole of Europe, and even in China, the media are hyping this thing wildly, because it is too shocking, which is bound to make the brand value of Kailong Family. Soaring."

Yang Huan has never personally appeared in the acquisition of the Kailong family. Who knows the twists and turns inside?

"Anyway, now we are in trouble!" Marcus Bowman felt embarrassed.

"Who said no?" Jack smiled bitterly, too.

"Southampton received a sponsorship of 30 million pounds, and its reputation has skyrocketed. Who wants to sponsor this team in the future has to weigh up their own weight? Every cuff advertisement sold for 30 million, you Where's the chest? Where's the shirt?"

Marcus Bowman shook his head and sighed, "If it weren't for the Kairon family in France, I would really doubt that all of this is Southampton's self-edited drama, that is, the venture capital set and moved to the club sponsorship."

Such a method of slaughtering sheep is popular in the field of venture capital.

If a company wants to increase investment, it first finds an acquaintance, invests several million or more than ten million, and takes a pitiful share to increase the company's valuation as much as possible.

When the real investors come in, the negotiation will be much more beneficial. What is the valuation of a certain company and how much money you have invested? At least, your valuation should not be too low, right?

Okay, let you make a 20% discount.

But the problem is, the 20% discount is still quite ridiculous!

Jack smiled bitterly when he heard it. Who can do it?

"Did Liverpool sign with Warriors Sports?" Marcus Bowman asked concerned.

"Signed!" Jack replied.

"How many?"

"Twenty-five million pounds a year!"

Marcus Bowman really has an urge to scold his mother, don’t these Americans think about input and output?

After the Istanbul miracle, Adidas snatched Liverpool's jersey sponsorship from Reebok, the annual price is 12 million pounds, will expire next year.

But in the past few years, Liverpool's record has been unsatisfactory, but the appetite for sponsorship negotiations.

Adidas originally wanted to deal with it coldly for a while, but he did not expect that the Warriors sports a diagonal assassination and abruptly took Liverpool at twice the price. This hand caught Adidas by surprise.

"The headquarters has clearly asked us to complete the new round of the layout as soon as possible, otherwise, we will only have Chelsea left by next summer!" Jack reminded.

Marcus Bowman himself knew this very well.

Nike and Adidas have always been tit-for-tat.

But now, with the strong intervention of several brands in the United States, including Warriors Sports, this balance of power is gradually being broken.

"I heard that Nike is currently using Umbro's relationship to start negotiations with Manchester City." Jack reminded again.

If this matter is not handled well, Adidas is likely to return to the passive situation at the beginning of the new century.

In those few years, Adidas almost disappeared in the Premier League. It was all Nike, Reebok and Umbro.

This has also led to Adidas's influence and share in the UK market have been greatly compressed.

If it weren't for Chelsea, the situation would be unthinkable.

But if one year later, Adidas is only left with Chelsea, it will become a dominant situation, too passive.

"Southampton, it must be won!"

This new team is so dazzling, it is likely to be a weapon to break the Premier League situation next year.

Take it down, even if Manchester City can't be dealt with, as long as Southampton is upgraded, at least there will be Chelsea and Southampton in the Premier League next year, and Adidas can still stand firm.

"Price increase!" Marcus Bowman made a decisive decision.

"Price increase?" Jack was surprised.

"Start talking with thirteen million pounds!"

"Thirteen million?" Jack was shocked.

This is even higher than Liverpool's offer.

Is there a bit of revenge in it?

"I will go to the head office and say that this time, no matter what, Southampton will be taken. This step is very important!"

What Marcus Bowman saw was not money, but market share!

…………

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"Adidas has raised prices?"

One day later, it was also in London.

Belt Hoyet received such a message from his assistant.

"Not only has Adidas increased the price, but Heineken beer has also increased. You look at today's newspaper. Southampton's official website announced that it has signed a five million pounds sponsorship contract with Heineken. The details were not disclosed."

"Five million pounds?" Belt Hoyet was really surprised.

"The contract between Manchester United and Budweiser is only six million pounds, right?"

"Ok."

"Crazy, the world is crazy!" It is difficult for Belt Hoyet to understand this market.

Isn't the money of these people money?

"I heard that Marcus Bowman of Adidas rushed back to the German headquarters early this morning. In addition, after the Warriors Sports won Liverpool, they are also gearing up to sponsor Southampton. The price is said to be good. "

Compared to Adidas's bad situation, Nike's situation is not very good, but not too bad.

In the past few days, they have had a very harmonious talk with Manchester City. As long as they win Manchester City, even if one of Manchester United and Arsenal rebels, they will have enough support.

"Mr. Hoyet, what shall we do now?"

Belt Hoyet thought for a while and hesitated for a long time.

"We also raised the offer, 15 million pounds!"

This stuff for football clubs is a scarce product, especially for the top giants, it is a luxury.

It's like Real Madrid and Barcelona. Once they want to renew their contract, they must do everything possible to increase their requirements.

That's something you can't find.

If Barcelona asks for 50 million, Nike will not refuse as long as it feels acceptable.

The reason is simple, there is only one Barcelona in the world!

Southampton is the same now.

Although this is only a British championship team, but more important is the future.

…………

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As Southampton officials announced the completion of two blockbuster sponsorship contracts for two consecutive days, it immediately caused an uproar in the entire English football scene, and even aroused strong attention in European football and the world.

Kailong Family Winery sponsored Southampton for £30 million!

Heineken sponsors the Saints at £5 million!

Both news are shocking.

If the Kailong family is not very famous, and it may be a bit tricky, what about Heineken?

Heineken Beer announced the event at an official press conference and gave Southampton a high evaluation.

Therefore, the whole world has come to a conclusion that Heineken is very optimistic about Southampton.

This immediately made Southampton's market soar.

Many fans and the media even believe that Southampton will sign a record-breaking jersey sponsorship.

"All indications from the past indicate that sponsors are optimistic about the saints. One of the important reasons is the advertising effect and influence. When Kailong Family Winery sponsored Southampton and became popular all over the world overnight, those who wanted to promote Brand sponsors, who doesn’t want to achieve such an advertising effect?"

But many people think that this is purely a kind of propaganda, a kind of bubble.

"Manchester United and Budweiser’s sponsorship contract is only 6 million pounds, but Southampton is as high as 5 million pounds. I can hardly imagine that Southampton can bring Heineken to the kind of advertising effect close to Manchester United."

"The brand effect is far inferior to the Red Devils Manchester United, even on the court. At least Manchester United can appear in the Premier League live broadcasts all over the world every week and in the highly anticipated Champions League. Can Southampton?"

This is the judgment of professionals or media reporters.

But for ordinary fans, who cares about your messy things.

Especially for fans in Southampton, do these have anything to do with them?

On the contrary, Southampton signed a blockbuster sponsorship fee, which is all their arrogant talks.

Whoever dismantles their station will have trouble with them!

"No matter how much those reporters and media talk about, it's all nonsense. In a word, Southampton is a bull, how about it?"

"That is, if I have the ability, I will bring another team out and kill Manchester United in the FA Cup final. I will take it!"

"Yes, as a third-level league team, it has created more than 100 years of English football history, won the FA Cup, and represented English football in the UEFA Cup as a second-level league team. Who Say that Southampton is not good?"

"Those who say that Southampton is not good are sour grapes."

"Manchester United, Manchester United, they're a shit, haven't we beaten them down?"

"Yes, what is there to say about the defeated general?"

"On weekdays, these reporters say that the strength of the football field is true, but we beat Manchester United on the football field. Shouldn't we also catch up with or even surpass Manchester United in sponsorship?"

But soon someone came out to object.

"The above support Southampton, do you know what a giant is?"

"They are upstarts who have never been rich in their lives. How can they know what a rich family is?"

"Do you know how much influence Manchester United have in the world?"

The fans in Southampton quit.

"We don't know how influential you are, we know, we kill you!"

"What about the Triple Crown?"

"Ferguson is so good at making excuses. We lost to Southampton in the FA Cup final. He said that he lost to the referee. He lost to Barcelona in the Champions League final. He said it was because he fought so hard with Southampton. logic!"

"Understand, Manchester United fans are just like Ferguson, they are old and stubborn."

"This is the age of young people, and UU reading is also the age of Southampton!"

"Man Utd fans, continue to sleep on your honor book, we are going to move on!"

At a time when everyone had mixed praise for Southampton, the Saints official website announced again.

Aston Martin, a local British luxury car brand that just shines in China, will sponsor Southampton. The annual sponsorship fee will exceed eight figures, which once again shocked the entire English football scene.

Soon, Sunseeker Yachts officially announced that it had reached a sponsorship agreement with Southampton, and the specific sponsorship details would not be made public.

These pieces of news are undoubtedly pushing Southampton to the forefront of public opinion.

Media all over the world have shown unprecedented enthusiasm for Southampton.

And this trend is also rapidly fermenting.

It not only affects professional football, but also affects companies and brands that have a relationship with Southampton. ()