Chapter 231： That's so awesome!

In an Audi returning to London from Southampton, Marcus Bowman frowned and looked at the side window in a daze.

He had just visited the Staplewood Training Base in Southampton, but left with shock.

There, he saw a product that made him very surprised.

Virtual reality helmet!

This is not a very novel technology, it has been around for quite a while.

Even many companies and products are already applying this technology.

But that is only a very basic use.

In the past few years, venture capital did not know how much money has been invested in this field, but there is still no progress.

It can make people see the opportunity to make mass production products, and see such a skillful use of this technology, so far, there is only this one in the world.

But what really amazes Marcus Bowman is the amazing vision mentioned by Sun Yue, the director of Southampton's marketing department, that is to build a virtual training center.

This is definitely a genius and great idea.

Once successful, it will completely change the world of football!

Why is Barcelona's dream team great? Why is it outstanding?

Timesi, Harvey, Iniesta, and others, all only talked about the surface.

The core of the bone is that every player on this team has extremely solid basic skills.

In other words, every player on this team has a higher technical skill than other teams.

The virtual training center proposed by Southampton will transform the training of technical geniuses into a product that can be operated on an assembly line and produced in batches.

If achieved, this will undoubtedly make a greater contribution than the Barcelona Dream Team III!

This will completely change football, and even the entire sports world!

Because it can be used in football, it can also be used in basketball, rugby, volleyball, F1...

For sports equipment providers like Adidas, this system is not what they want.

What Marcus Bowman values ​​is the big data and analysis results behind this system.

In order to collect data and analysis results in this respect, Adidas even assisted in the construction of a brand new training center in Ajax, which was officially opened in May of this year.

Compared with the prospect outlined by Southampton, Ajax is pediatric.

At the same time, the virtual reality helmet has greatly shortened the development and design cycle of Adidas products.

Today's sports equipment is updated too quickly. The life cycle of a product is three months. For giants like Adidas and Nike, more is the investment in R&D and design.

If the R&D and design cycle can be greatly shortened, then for Adidas, the benefits are amazing.

"Jack, what do you think?"

Marcus Bowman exhaled heavily and asked Jack who was driving in the front row.

"We shouldn't miss such an opportunity." Jack's tone was very positive.

"Oh?" Marcus Bowman was a little confused, but nodded.

This scene was seen by Jack in the rearview mirror.

"I heard that Nike's Belt Hoyet also visited the Staplewood training base yesterday, but he rushed back to the United States overnight. It seems that he was also very tempted."

Marcus Bowman felt a threat, "How can you be unmoved?"

Southampton is now able to provide more than just UK market share and influence.

More importantly, the technology and capabilities they now have are of great help to Nike and Adidas.

For such a giant, a one percent improvement represents hundreds of millions of dollars in revenue.

Not to mention, this is not just a matter of a few percent.

"Actually, Southampton's approach is quite unkind." Jack in the front row suddenly said with a wry smile.

"They first went to Nike to visit, and then they looked to us. Maybe tomorrow they will look for other brands such as Puma, Warriors Sports, etc. It is clear that they want us to fight for a bloodshed, and then they will sit down to maximize the benefits."

Marcus Bowman also gave a wry smile, "So what can I do?"

Commercial competition has always been so realistic and cruel.

Southampton does have such a bargaining chip now, so they can do it.

Conversely, if there is a chance in the future, will Adidas do the same?

Not to mention that Southampton now has such a set of attractive ideas, even if not, now, Nike or Adidas who is willing to let go and miss the Great Saint for nothing?

"Yes, even if you know it, what can you do?" Jack smiled helplessly.

People are so bullish, so horrible, you just take him out of the way!

Sometimes it is not easy to think about it.

A team in the English Champions League, but playing big names is more bullish than Barcelona and Real Madrid.

However, even giants like Nike and Adidas have to be convinced.

No wonder the players and fans of the Saints are also tyrannical!

…………

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Nike headquarters in Portland, USA.

Belt Hoyet did not expect that a piece of news he brought back from Europe not only surprised Phil McCartney, the vice president of Nike Athletic Division, but also directly shocked Nike CEO Mark Parker.

"Southampton?" Mark Parker is a middle-aged man with a fat body and a scumbag face.

"I know this team, recently this time, it has begun to gain fame in the United States."

Suddenly, Mark Parker smiled and asked, "What is the relationship between Uncle Bird and Yoona Lin and Southampton?"

This is also the doubt of many Americans.

Uncle Bird is too hot in the United States, the fire is a mess.

Some people even say that he is the most famous Chinese in the world. In the past year, almost no one would not know Uncle Bird.

Belt Hoyet smiled bitterly and explained the relationship between Uncle Bird and Yoona Lin and Southampton.

After all, it's just one sentence.

"They are the same boss, and Uncle Bird and Yoona Lin were made popular by the Southampton boss."

Mark Parker laughed immediately, "Recently their new single, that fox call defeated Justin Bieber in the United States, and is very popular among young people."

Perhaps seeing Belt Hoyt was a little confused, Phil McCartney explained.

"Adidas has always been interested in cooperating with Uncle Bird and Yoona Lin, and hopes to invite them to speak for them. We are also observing Uncle Bird and Yoona Lin. Their influence in the youth community is unparalleled!"

Now Belt Hoyett understood.

Didn't you see the data of Youtu Turtle?

In the age group of ten to thirty, it is the home of Uncle Bird and Yoona Lin!

"What do you think of the Southampton team?" Mark Parker asked.

Belt Hoyt thought for a while, "I have mentioned this question several times to the famous investment expert Kesh Harris in the City of London. The answer he gave me and my own observations all feel that this The prospect of the team is beyond doubt."

Neither Mark Parker nor Phil McCartney interrupted, let him continue.

"This is a very different team, they are completely different from those traditional teams."

Mark Parker suddenly became interested, "What's the difference?"

"The simplest, you see, whether it is football, basketball or rugby, clubs in these fields must do their best to hold a huge press conference when introducing star players. I want to invite media from all over the world to participate. "

"What's the problem with this?" Phil McCartney was a little confused.

This is his professional category.

"In addition to attending the press conference required by the FA, almost all of their press conferences were completed on WeChat and the Internet, including the introduction of stars such as Ibrahimovic and Neymar before. Hold a press conference on WeChat."

Mark Parker smiled slightly, "It's really interesting, but holding a press conference on the Internet does not mean anything."

Can it be said that this football club has Internet awareness by holding a press conference on the Internet?

The term Internet is indeed very new, but who can say that he fully understands the meaning of this term?

Who can give an accurate definition of the so-called Internet thinking?

"Also, this team believes in the three non-principles. Players who don't want to play for them will not be brought in. Players who want to leave will never be retained. They will not do their best for the Southampton game and will not be killed."

Mark Parker was taken aback for a moment, then he laughed, "Wonderful, freak!"

"They are not just talking about it. On the first day when Yang Huan took over Southampton, he fired head coach Alan Padu, and then he said on the spot. Anyone who wants to leave can transfer freely, and they leave at once. Several players have lost millions of pounds, which is also unique in football."

Mark Parker and Phil McCartney looked at each other and both felt that this team was indeed unique.

"At the time Barcelona decided to sell Ibrahimovic, we had nothing to do. The Swedes even almost went to Milan of Adidas. Fortunately, Southampton, who was in the League at the time, made a shot. This was an indirect help for us. busy."

If you look at Ibrahimović’s resume, Ajax belongs to the Adidas camp, and that’s where he made his debut.

Since he became famous, from Juventus to Inter Milan to Barcelona, ​​the sponsors of these three teams are Nike.

Behind these three transfers, Nike has also exerted a certain influence.

"This time, Sun Yue, Southampton's marketing director, personally promised me that Southampton will once again introduce a superstar player this summer."

"Who?" Mark Parker suddenly became curious.

Ibrahimovic can be recruited when in League One, and who should be recruited when he is promoted to the Championship?

"Drogba!"

"Drogba?" Mark Parker was a little shocked.

The Nike chief executive was the vice president of the athletics division before he became the top leader, and he was very familiar with matters in the athletic field, especially football.

This habit and interest continued until he became CEO.

Nike has always attached great importance to the development of the football field, which is Nike's weakness.

"It's impossible!" Phil McCartney felt incredible.

Unless Chelsea is stupid, how can it be possible to sell the main center forward to a Champions League team?

"I didn't think it was possible at first, but I received news that Chelsea's senior management had notified Drogba's agent and asked them to report to Southampton for the new season but they were Drogba's agent. People refused on the spot."

Mark Parker and Phil McCartney were a little dumbfounded.

What this means is self-evident.

With Ibrahimović and Neymar, if there is another Drogba, plus Neuer, Vidal and other powerful players, this set of Southampton's lineup will not be said to be in the British championship, even if it is In the Premier League, it is also very competitive.

At this point, Nike can never ignore it.

What's more, Nike's development in the football field, especially in technology research and development, has always been at a disadvantage, losing to Adidas.

If the virtual training system and analysis center in Southampton can really play a role, as long as the data and analysis results are shared, it will greatly make up for Nike's shortcomings in this area.

For Nike, this sponsorship is undoubtedly a good thing to kill two birds with one stone.

Suddenly, Belt Hoyet and Phil ()