Chapter 364： Have a good heart

"What and why?" Yang Huan was puzzled.

Charlene Laheri reorganized, and she found that she was also particularly interested in what Yang Huan said.

The 　　 show has been recorded until now, without saying anything, the host of my own was turned away by Yang Huan.

But it doesn't matter, because she is really interested in Yang Huan's remarks.

"I mean, why does the Premier League, which has the most potential to become a star league, fail to have star teams like Barcelona and Real Madrid?"

After Yang Huan listened, he hehe smiled, "I may not have said this question well, and maybe, when I look back, Skudmoore will find me to settle accounts, and even think I was bombarding him!"

Skudmore, CEO of the Premier League.

"I heard that you and him are very good friends." Charlene Laheri broke another story.

Yang Huan shook his head and laughed.

“I think, first of all, Spain’s local talent has blown out in recent years. The World Cup and the European Cup have a very strong star base, so they have their own advantages, and they admire offensive football. There is a huge gap in strength in La Liga. The more balls, the more fans are attracted, and the more it caters to media hype."

"The media is creating entertaining football stars. Barcelona and Real Madrid have natural advantages. They are membership systems, complicated backgrounds, and strong financial resources, so they have a better foundation for making football stars than other teams."

"Florentino is a great football operator. Since the first phase of the Galaxy Battleship, he has been playing football superstar entertainment. I believe he is still groping for the first phase of the Galaxy. After all, he was just exposed to professional football at that time. But when he arrived at the second phase of the Galaxy Battleship, he figured out the way, and resolutely walked up."

"The same is true for Barcelona. From Laporta and Roselle, they are unswervingly following this path because they know that this is a new era of business model."

"In fact, star entertainment has brought unprecedented influence to Barcelona and Real Madrid, and even the substitutes in their team can become the headlines of newspapers all over the world!"

Charlene Laherit has to admit that the media all over the world are frantically digging up news about Barcelona and Real Madrid.

Not let go of even the slightest news.

"Let’s look at it the other way around. Manchester United was once the most promising. It was during Cristiano Ronaldo’s period that the Portuguese developed from an ordinary star to a football superstar. This stage was completed at Manchester United, but from a football superstar to a football star. This section was transformed in Real Madrid."

"Why?"

Facing Yang Huan’s rhetorical question, Charlene Laheri vaguely figured out the problem.

"Ferguson!"

"Yes!" Yang Huan nodded.

"The Premier League is known as the head coach’s paradise because it gives the head coach great power and even allows them to intervene in the team’s management. This has also created star coaches like Ferguson, Wenger and Mourinho."

"But it is precisely because of this that caused Manchester United to sell Cristiano Ronaldo, because the first thing the coach considers must be football itself. His existence is to win the game. Every decision he makes is For this goal, this limits the entertainment management of Premier League teams!"

No wonder Yang Huan would say that the biggest cancer of Manchester United is Ferguson.

is not completely aimless!

When 　　 Charlene Laheri heard this, a doubt arose involuntarily.

"Is there no way to complete the business transformation while taking into account the results of the competition?"

Aren't Real Madrid and Barcelona doing well in both aspects?

"This is a good question. Barcelona and Real Madrid have done it, and they have done a good job, but don't forget that in these two teams, the head coach has little power, let alone team management. Even if it is a team transfer, the head coach often only has the right to make suggestions, not the right to choose!"

"What about Bundesliga and Serie A?" Charlene Laherit asked.

Yang Huan still shook his head, "These two leagues are not good, the healthy development of the Bundesliga is tied up, so Bayern Munich is a unique player in the Bundesliga, but they can't become Barcelona and Real Madrid, even if they sit on Ribery. Superstars like Robben."

"Serie A is even worse. I don't even have the ability to operate the stadium. I even worry that with the influx of capital, unless there is a change, Serie A will decline more and more. On the contrary, it is Ligue 1. I think it has great potential. Because it is relatively looser!"

Charlene Laheri did not comment on Yang Huan's remarks, but turned to another question.

"I am very interested. After listening to what you said, I found that you seem to be operating Southampton according to your own thinking, and you are not like many media and fans say that you don’t understand football at all. On the contrary Yes, I think you are looking at the development of professional football from the perspective of a young man."

"Then, how will you run Southampton?"

Yang Huan smiled slightly, and did not respond modestly to Charlene Laheri’s appreciation.

"Embrace this trend and change. For example, when we launched the Saints Fan Club, we had to accept 1,000 members. Everyone found it impossible, but in fact, we did, and there are still many people waiting for us to expand. ."

"I dare to say that Manchester United will recruit now, and they will definitely not be able to recruit. Barcelona and Real Madrid may not recruit a thousand people.”

"Each of our new players will be required to open WeChat, Facebook and Weibo. We will encourage and even train players to interact and communicate with teammates and fans on social networks. Our team will organize some Activities to promote communication and contact between fans and the team."

"Ibrahimović’s WeChat membership exceeded 10 million and he is known as the first person on the social network. It has also been reported by the media before that we opened a WeChat store for Ibrahimovic. Before Christmas last year, We cooperated with Adidas and launched a customized Ibrahimovic scarf. In less than 48 hours, 10,000 scarves were sold out!"

"We launched a cute doll with the same micro-confidence stamp in the WeChat store in Neymar. Ten thousand pieces were sold out in less than a day, and the fans were crazy!"

"In addition to jerseys and scarves, we have many, many peripherals, such as socks, gloves, coats, hats, etc., and even dolls, pencils, glasses and other daily necessities, we have them!"

"We launched these not to make money, but to promote the connection between the team, the players and the fans!"

"It seems that we are planning to launch the ib brand for Ibrahimovic. Many fans of Ibrahimovic are passionately involved in designing things, such as clothes, shoes, and daily necessities. The fans first make an order, and then we will be responsible for contacting our partners, making it, and then selling it on the Swedes’ WeChat store. The designer can also make money."

Charlene Laheri knew these things before, but didn't take it too seriously, thinking it was just a marketing.

It seems that Southampton is premeditated and engaged in this marketing model in a planned way.

It can even be said that at first glance, these are not profitable.

How much can 10,000 scarves make?

After 　　 is distributed to partners, and then distributed to players and agent teams, how much can the team have?

But, there is a saying that is right, accumulate little to make more, gather sand to build a tower!

Besides, Southampton may not make much from it, but it has gained a lot.

The topicality created by the media hype is enough to greatly increase the influence and brand value of the Saints, and greatly shorten the relationship with sponsors and partners.

These are all potential benefits.

And for Yang Huan, he doesn't care about making money. He can use media hype to help his WeChat company create greater influence and attract more users.

Today's WeChat has caught up with Facebook and Twitter and has become an important part of the global social network.

And with the launch of WeChat third-party game platforms and the testing of WeChat stores, there will definitely be more profitable means in the future.

Some people even speculate that the current valuation of WeChat is between 20 billion and 30 billion US dollars.

So, from the perspective of the team, Yang Huan did not make much money by doing this.

But if you look at it from the perspective of WeChat, it is a big profit.

In particular, considering the huge follow-up effect brought about by Southampton’s move, WeChat stores have become popular in one fell swoop, and more and more celebrity accounts have begun to plan to open WeChat stores to create a fan economy.

Sometimes think about it, Charlene Laheri has to admire Yang Huan!

……

……

"Wow, you two can talk too much!"

When the shooting was over, Paul Yarrow admired him with a thumbs up, and walked toward Yang Huan and Charlene Laheri.

"How long?" Yang Huan said with a smile.

After the chat, he had enjoyed the chat, he only noticed that he was facing the camera and microphone.

"Thirty-five minutes, let's revise it a little bit, about thirty minutes!"

"Isn't it?" Charlene Laheri smiled bitterly.

According to the plan, the length of time was fifteen minutes.

Paul Yarrow also smiled bitterly, "I don’t think you two can talk vigorously and cooperate so tacitly, so I don’t want to interrupt you? Besides, Master Huan’s fierce news is a paragraph after paragraph. Surely interested!"

"That's right, we both have a good heart!" Yang Huan laughed cheeky.

Charlene Laheri gave him a charming look, her shy eyes seemed to be talking, don’t look, there are outsiders!

It’s fun to chat, but the time is over.

"Or, let's make two episodes?" She looked at Yang Huan and asked.

Yang Huan thought for a while, "No need, we pay attention to nature, 30 minutes for 30 minutes, broadcast as much as you want, what are you afraid of? Besides, if you talk for 20 minutes, how would you divide it?"

As a self-media enthusiast in his previous life, Yang Huan hates the practice of dividing into two episodes the most.

Can we just order it?

Can you let it out all at once?

I had to hold back like this for a long time to get the next episode, and I was so angry.

Charlene Laheri pouted, not very willing, but after thinking about it carefully, Yang Huan also made some sense.

"The chat is fun, but if it is sent out, I don't know how many people should call me!" Yang Huan patted his forehead with a wry smile.

Under Charlene Laheri’s abduction, she said little by little what she was thinking.

Paul? Yarrow is smiling, "No, Master Huan, I think you make a lot of sense, really."

Yang Huan smiled, noncommittal.

looked at Charlene Laheri, "You have a good atmosphere for chatting with friends. Keep going, it should work!"

"Master Huan is right. I heard it from the beginning and the end. It's really good. I haven't seen a show of this type. It must be popular!" Paul Yarrow was also very excited.

Although he is not the leading role this time, at least he also participated in the production.

Yang Huan has a look again There seems to be nothing wrong with me, so I want to leave.

"Well, that's it. You are responsible for the aftermath. I have to go back to St. Mary's Stadium."

Just now we have negotiated with Bielsa, so people have to go to London quickly, and Tottenham Hotspur will finalize the transfer of Gareth Bale and Modric, and then we have to negotiate with the players personally. protocol.

To talk about a transfer, the most troublesome thing is the personal treatment of the players.

Yang Huan has a hunch, I'm afraid it's not so easy to talk about this time.

Whether it is Gareth Bale or Modric, these two players are too popular.

How can such a player not go to Southampton without the rich team?

Of course, Southampton is not without advantages.

Whether it is Modric or Gareth Bale, they have not yet reached the height of a top star. If you go to the rich, you may not be able to play the main force.

In a way, Southampton is now a first-tier team.

From the point of view of attention and influence, it can even be said to be a quasi-rich.

Coming to Southampton, with a high salary, many opportunities, and promising prospects, is not a bad choice!

*

*

*

[To be continued "This text is provided by the Qihang Update Team@情知道所起hj". If you like this work, welcome to Chuangshi to support the author. 】