Chapter 434： Just eat this set!

If Yang Huan knew, Sun Yue's mind at this moment would definitely growl with anger, and let Long Wu throw the **** from the top floor directly into the Atlantic Ocean to feed the fish.

Ya, this young master has a world full of beautiful women, don’t want to see you?

I don’t take a **** and take pictures of my virtue!

Sun Yue was embarrassed by Yang Huan’s smile, and immediately accompanied his smile, “Master Huan, you can see that they are quite sincere.”

"I know!" Yang Huan said calmly.

"Then what do you mean..." Sun Yue always obeyed Young Master Huan.

Yang Huan tutted twice, "Fox is still very capable of broadcasting and promoting events in the United States, but it is impossible for us to give them all the broadcasting rights."

Sun Yue understands what Yang Huan means. The event has just been established, and the most important thing is to rely on promotion.

What kind of lottery ceremonies, opening ceremonies, or a lot of lace gimmicks are you doing, it’s useless!

The key to football matches is to rely on high-level matches to exert their appeal, and these must be operated and reflected on the live broadcast platform.

Therefore, even if other companies such as BT unite and pay more, the Premier League will still consider selling it to Sky TV, at least in the next few years.

There is no other reason. The broadcasting strength of Sky TV and the ability to promote the event are just cows!

This is a win-win business!

"We can relax the broadcasting fee a bit, and even as long as we don’t owe it, we can accept it, but we must try to sell the broadcasting rights of the event in every region, such as North America, the Middle East, Asia, Europe, and Africa. !"

It's only the first edition, and it's in the most critical promotion period of the event. It doesn't make sense to say you want to make a big profit now.

Why don't you put down your body to cultivate the market, and wait until the competition has a firm foothold and established a brand, afraid of not making money?

Besides, the International Champions Cup has also attracted the attention of many sponsors. If it can be broadcast on the largest scale in the world, it will be more attractive to sponsors.

In this way, the broadcasting rights can't be sold for money, but the sponsorship fee can be paid more, which is not bad.

"Speaking of North America, the competition must be fierce. ESPN has an advantage in the Spanish region, and Al Jazeera is in the Middle East..."

Yang Huan waved his hand, did not continue to let Sun Yue continue, he felt annoying listening to these things.

"Make up your mind about these things, don't ask me about everything."

Sun Yue nodded immediately, "Understand, I know how to do it!"

"Right, there is one more point!" Yang Huan suddenly thought of another question.

"I have talked with Peter Kenyon and Ron Gurley. Recently, several companies have been contacting us and want to sponsor Southampton. My view on this matter is, it is better to not abuse!"

Sun Yue nodded his head, but he remembered the words of Master Huan in his heart.

"Manchester United has stagnated in commercial development in the past few years. In addition to the lack of entertainment superstars, there is also a very important reason for the chaotic image of the club."

Don’t look at Manchester United’s sponsors are very systematic, divided into main sponsors, first-level sponsors and second-level sponsors, it seems to be very standardized.

As everyone knows, Manchester United has a hungry attitude towards sponsors.

It can even be said that as long as you have the money, you can afford it, and do not conflict with Manchester United's existing sponsors, then you can sponsor Manchester United.

What kind of consequences will this evolve into?

That is, both cats and dogs can come to sponsor, and both can hook up with the team.

What kind of image does your team look like?

What kind of brand do you want to establish in the hearts of your fans and your sponsor partners?

It can be seen that Manchester United is very confused in this regard.

"In the past few years, the commercial development of professional football can be said to have been rapid, and it has developed very rapidly. The income of wealthy teams is also rising, but the image chaos is not a long-term solution."

Sun Yue didn't expect that Young Master Huan had thought of this level?

But in my heart, I have to agree, even admire!

Apple will never make that kind of low-end cheap mobile phone, because the brand image does not allow it!

No matter what type of car Aston Martin makes, it will only be the most high-end, because this is determined by the brand image!

I still remember that in the first phase of the Galaxy Battleship, after Florentino stepped down, Calderon took over.

In that short period of three years, Calderon and Mijatović made the golden light of Real Madrid, known as the world's most valuable football brand, so terrible that no one even cares about it.

what is the reason?

The brand image is too confusing. Anyone who gives money can obtain brand authorization and become a team sponsor.

After Florentino returned to the seat of Real Madrid, he only said a word at the general meeting to get all Real Madrid members to agree that he bought Cristiano Ronaldo at an amazing price in 2009. Kaka.

He said that without the introduction of these two players, the image of Real Madrid would go bankrupt, and the entire Real Madrid would be over!

After 　　, he cleaned up the entire sponsorship and authorization system and rebuilt the glory of the second phase of the Galaxy Battleship.

After all, the business world is too big and vast, and you can't let everything revolve around you.

then what should we do?

is to show my value and image in this vast ocean, so that all like-minded people can see me, notice me, and cooperate with me!

"The fan base of our club with the largest number of clubs is young people. Therefore, our sponsors must make a fuss around this point and build up our brand image and value. It is better not to abuse!"

This is the second time Yang Huan mentioned Ning Que not abuse.

Sun Yue knows very well that Young Master Huan is very determined. He would rather make less money than to destroy the image that Southampton has built in the minds of young fans after two years of hard work.

"Apple contacted us in Southampton before, and I think it’s good to cooperate with Apple, which is very beneficial to us."

Apple is now the world's leading consumer electronics company and the most popular brand among young people.

Companies like 　　 have come to sponsor Southampton, which has greatly improved the brand image of Saints.

Of course, Apple’s sponsorship fee is not high, only 20 million euros in five years and only 4 million a year.

Every time Apple launches a new product in the future, a free batch will be given to Southampton.

This is also a bonus!

The two parties have already negotiated. The specific contract will be signed when Southampton comes to participate in the International Champions Cup.

Yang Huan did this, another reason is to promote the International Champions Cup.

He just wants all the big teams to see clearly, don't always stare at the appearance fees and bonuses, those are just small heads.

The greatest benefit and benefit of participating in the International Champions Cup is to allow sponsors in the United States, Asia, and the Middle East to see your influence and value, thereby helping the team increase its commercial revenue.

It's really that time, when the big team has tasted the sweetness of this vote, even if they ask, they all ask to participate.

Isn’t that the case in the current Champions League?

…………

…………

When Yang Huan and Sun Yue were discussing how to select team sponsors in Miami, they were as silent as death in the office of RSE Venture Capital in Manhattan, New York.

On the round desk, there are a stack of newspapers that were just printed today, three mobile phones, an IPAD and an ultrabook computer, which obviously belonged to the three people sitting around the round table.

"They must have come prepared, and even Tagoriyabu has invited to be a consultant!"

It was Charlie Stilitano with a shrewd face.

As a veteran in American sports, he certainly knows the capabilities and resources of Tagoriyab.

"The show last night must have been suggested by Tagoryab!"

The other two people listened, but they didn't know how to answer.

Maybe it was the show last night, which impressed them too much.

Fatty Matt? Higgins smiled wryly, reached out and pressed the middle button of Apple 4S to light up the screen, and a series of WeChat, Twitter and Facebook messages appeared in the notification bar.

"Early this morning, I was woken up by news on social networks. Everyone was talking about this, and we were one step behind!" Speaking of this, Matt Higgins was helpless. .

is really a slow step, slow step by step!

"Who would have thought that they would invite Lin Yuna and Uncle Bird? And that theme song is too popular, the MV has reached the homepage of Uto Turtle, and the song has also occupied the top position in the Apple store, which is amazing!"

Charlie? Stilitano was also very helpless.

He has never seen a person who can play so many tricks on the basis of football!

By the way, young people in the United States and all over the world eat this set!

"Then let's have a show too!" Stephen Rose said suddenly, who had not spoken.

"We?"

"just now?"

Both of his subordinates were taken aback.

"The strength of the teams we invited this time is not bad, Chelsea, Everton, Milan and Inter Milan, there are also rich teams, why they can, we can not?"

Stephen? Rose asked almost immediately.

So far, almost all the strong teams in Europe have confirmed the schedule of the summer warm-up match.

Therefore, on the basis of the original four teams, the RS North America Invitational invited top teams like Chelsea and Milan to participate. These three teams also have considerable influence in the United States.

The only thing that is a bit silly is Everton.

There is no other way. There are eight teams, so we have to make up eight teams, right?

Otherwise, how do you fight the match?

Charlie Stilitano was a little moved, but after thinking about it, he shook his head again.

"No way."

"Why?" Stephen Rose was depressed.

"We are now starting to prepare. It's not difficult to find a performing star, but it takes at least a week to prepare, or even to be fully prepared. It will take two weeks. By that time, the European Cup has started and no one will pay attention to us!"

Charlie Stilitano was depressed thinking of this.

The opponent must have been carefully selected or I wouldn't choose the time so well.

"Then don't we do anything?" Stephen Rose was directly angry.

Charlie Stilitano was also in awe of him, shook his head and said, "That's not okay. I think we still focus on the preparation of the event. We have rented the New York Red Bull Stadium in New Jersey. The Metropolitan Stadium is very close."

Stephen Roston's eyes lit up when he heard this.

"You mean, do we fight them for fans?"

"That's right!" Charlie Stilitano smiled, "Playing against the table, of course, it is for you to fight for me. They rent a stadium, and the investment is high. If no one buys a ticket to enter, The rental fee and the team appearance fee alone are enough for them to drink a pot!"

"Okay, well said!" Stephen Rose praised loudly.

Matt Higgins beside 　　 also chuckled, "Charlie, what can you do?"

Charlie Stilitano smiled confidently, "The online ticketing company they contacted has worked closely with our company for many years, as long as I tell them..."

Stephen Rose and Matt Higgins laughed suddenly.

In the laughter, there seemed to be a strong confidence to counterattack!

(to be continued) []. If you like this work, you are welcome to come to Chuangshi to vote for recommendation and monthly pass. Your support is my biggest motivation. )