Chapter 452： Extra cash

James Murdoch last appeared in the conference room of the Ritz Carlton Hotel on Miami’s South Coast. It was two months ago. He was sitting there and waiting, with a stack of newspapers in front of him.

At that time, the International Champions Cup had just completed a huge group drawing ceremony, which attracted the attention of the entire United States and the world, and it became the title of the International Champions Cup in one fell swoop.

Even if this is the case, there are still many people who are full of doubts about this event.

After all, everyone knows in their hearts that the United States has always had the title of football desert.

Even in the past few years, batches of European giants have come to the United States one after another to play commercial games, but they still have not been able to arouse American football enthusiasm. Is it just a so-called International Champions Cup? Can it be done?

Today, two months later, sitting in this conference room, on the stack of newspapers in front of him, almost every one puts the International Champions Cup game on the most important page. This event is booming. It has already attracted the attention of the whole people in the United States.

In the past half month, many European giants including Real Madrid, Barcelona, ​​Manchester United and Southampton have played more than a dozen games in the United States, covering the entire east and west coast cities.

After 　　, the semifinals even went straight to the middle.

In the end, Southampton defeated Juventus in the semi-finals, while Barcelona defeated Manchester United. The two teams will finally meet in the final tonight at Sun Life Stadium in Miami.

This is a highly anticipated final!

After half a month of competition, the duel between Southampton and Barcelona has attracted the attention of everyone in North America, and Southampton has won countless American fans with its outstanding performance in the past half month. sure.

There is no reason, this team is thinking about offense at all times!

This aggressive team is always the most charming team!

Fox, as the live broadcaster of the International Champions Cup in North America, also made a lot of money on the broadcast of this event.

To talk about the broadcast fee, the broadcast fee of the International Champions Cup is not expensive, and Miracle Media only considers the cost of recovery.

What they value more is the promotion and publicity of the event!

Therefore, Fox almost didn't pay much cost, so he won the broadcasting rights and invested a lot of resources to operate.

As a result, the ratings of this event in the United States are quite high, which directly makes countless major league football matches unmatched.

The viewership rate is high, and the advertising revenue also increases. Fox really makes a lot of money.

No, the game is not over yet, and the finals are not played, Fox is already considering the broadcast rights for next year, or even the next three years, and Sky TV is also considering winning the broadcast rights for the next three years in Europe.

But don’t think that Miracle Media has suffered a big loss. As everyone knows, people value long-term benefits.

It is very important that they use the broadcast of the TV station to expand the influence of the event in a short time.

This makes the International Champions Cup more attractive when attracting investment, and it can attract the interest of big-name sponsors including Coca-Cola and Adidas.

At first glance, the broadcast rights have been lost, but in the field of sponsors, they have made a lot of money.

And from another point of view, TV broadcasting is tantamount to indirectly helping the event organizer cultivate the market and promote the brand.

It’s not good to say that the game is owned by Miracle Media. The TV station is now making wedding dresses for them. When the game is stable in the future, it will become famous. At that time, some TV stations will grab it.

The broadcasting rights of Sky TV and the Premier League were quite cheap in the past few years, but after the success of the Premier League, everything changed. Sky TV had to buy the broadcasting rights at a higher price each time.

Whenever he thinks of this, James Murdoch can't help but admire from the heart.

"It's really a group of shrewd Zhongli people!"

Just as he exclaimed, the door of the conference room was opened, and Yang Huan stood outside the door, just about to come in, but was stopped by Sun Yue who was catching up from behind.

"Master Huan!"

"What's the matter?" Yang Huan stopped.

"Mr. Cook from Apple called. I hope you can meet you before returning to the UK. He also invites you to the Apple headquarters."

Yang Huan thought for a while and nodded: "Well, you tell Cook that I will go to Silicon Valley before returning to the UK."

It’s good to see Cook, after all, the biggest revenue from WeChat game platform and WeChat games comes from the Apple Store.

Seeing Master Huan turn around to walk into the meeting room, Sun Yue hurriedly stopped him.

"Early this morning, the president of Intel also called, hoping to sponsor Southampton and meet you!"

Yang Huan frowned slightly, meet again? What's good to see?

"Go and see my schedule. If you can get in, go ahead!"

"More!" Sun Yue stopped Young Master Huan again.

"Metropolitan Life Insurance also wants to sponsor our team."

"Insurance company?" Yang Huan was a little surprised, "How is the strength?"

You know, since the subprime mortgage crisis in the United States, the insurance industry has been hit hard.

It's like the insurance company sponsored by Manchester United almost suffered in the subprime mortgage crisis.

Yang Huan attaches great importance to the two brands of Southampton and Saints, and the selection of sponsors is also very strict.

"Metropolitan Life Insurance is the only insurance company that has not been affected by the subprime mortgage crisis in the United States, but has bucked the trend. The stadium of the first match of our International Champions Cup was named by them. Enter the Asia-Pacific and Latin America and other regions."

Yang Huan listened and nodded, "That's OK, you can figure it out!"

"Okay!" Sun Yue nodded, "In addition, we plan to discuss sponsorship and software development cooperation with Microsoft. The famous American casual wear brand is also very interested in sponsorship. Before, there was also British snack food giant Cadbury who had contacted us. There is KFC..."

Yang Huan became impatient when he heard it, "Okay, okay, you can talk to Peter and Ron about these things!"

Now Southampton is not only on fire in North America, but also on fire all over the world.

As Yang Huan said before, Southampton has created a brand that caters to young consumers, which can easily attract the interest of more like-minded sponsors.

Actually, it's not just Southampton.

"By the way, how are Manchester United and Chevrolet talking?" Yang Huan asked concerned.

Although Manchester United failed to qualify in the group stage of the first International Champions Cup, they shined in the first game and won the praise of countless fans.

GM Chevrolet saw the upsurge of the International Champions Cup in North America and was also interested in sponsoring football. First, it contacted Southampton, but the car sponsor of the Saints was Aston Martin Lagonda, which is Huan's own brand. change.

So Miracle Media went through the needle and moved Chevrolet to Manchester United. The two sides hit it off.

"It's almost there. It is estimated that the average annual sponsorship fee will be as high as 50 million pounds!" Sun Yue said with a smile.

The higher the sponsorship fee, the higher the commission of Miracle Media.

Besides, Manchester United's signing of such a big sponsorship order is actually helping to promote the International Champions Cup, telling all the giants to participate in the International Champions Cup, not only to play Feifeng hòu, but also to win The jackpot!

"Wow, fifty million pounds?" Yang Huan got goose bumps on her back.

After the team was upgraded, Southampton’s current sponsor, Qatar Airways, only gave 30 million pounds a year, which is too far away from Manchester United.

But that is also Manchester United.

For Southampton, the other party is definitely not willing to give such a high price.

The reason is very simple. It must be a long contract. And who knows what will happen to you in a few years for a newly emerging team like Southampton?

"Okay, I get it!" Yang Huan nodded.

"Oh, yes, grandson, hurry up and talk about it. It's best to try to negotiate a few contracts after the finals and get a boost!"

Of course Sun Yue understands, "I see, Master!"

After speaking, he turned around and left.

Yang Huan walked into the meeting room with a smile and looked at James Murdoch, who had already stood up and waited.

"Sorry, James, I have kept you waiting!"

He was talking outside with Sun Yue just now, and he was not afraid of being heard by James Murdoch.

"It doesn't matter, Mr. Yang Huan!" James Murdoch smiled and shook hands with him.

He had expected that Yang Huan would be busy.

No, it should be said that the money is rolling!

"Come, sit down!"

Yang Huan was the host, greeted James Murdoch to sit down.

"How about? I heard that Fox and Sky TV have very good ratings."

James Murdoch nodded, "Yes, in addition, two or three football talk shows we specially produced have very good ratings, thanks to the people who Sun helped find!"

At that time, Fox was going to do a talk show and wanted to find a few superstars to be interviewed. Southampton dispatched Ibrahimovic, Drogba, Neymar, Gareth Bell, Tony Cross and Neuer and other players.

In addition, Rooney and Van Persie of Manchester United, Cristiano Ronaldo and Mourinho of Real Madrid, Messi, Xavi and Iniesta of Barcelona, ​​etc., are actively cooperating with their program recording.

"You are polite, let's all work together!" Yang Huan said with a smile.

"James, come this time, don’t know what’s going on?"

James Murdoch nodded slightly, “In view of the success of the first cooperation, our group is very satisfied and hopes to continue to cooperate with Miracle Media and continue to broadcast the International Champions Cup in the next few years.”

"Of course, we will show our sincerity in terms of price!"

After listening, Yang Huan shook his head, "James, you underestimated me!"

James Murdoch was taken aback, could it be that the other party was so ambitious that he held a successful session, like wanting a lion to open his mouth?

"I am very satisfied with the cooperation with Fox and Sky TV. Even if you do not come, I will find someone to talk to!"

This sentence directly reassures James Murdoch.

It can be seen that although this Young Master Huan is young, his eyes are very poisonous, and his mind is very clear, and he is not blinded by the results in front of him.

"I still said that. I don't care about broadcasting fees. What I want is promotion and publicity. You should understand what I mean."

After a pause, Yang Huan nodded again and said, "If Fox and Sky TV can meet our requirements, I will be happy to renew the three-year contract with you!"

Everyone has tasted the sweetness, of course I want to continue.

Yang Huan knows very well in his heart that the event has just started and it has succeeded for a season, but it is nothing remarkable. If the next few years cannot continue steadily, it will not take long for this event to continue.

Because the International Champions Cup is different from major events such as the European League, the World Cup and the European Cup, the schedule is too short, and it has the nature of warm-up matches, there must be no way to run too hastily.

James Murdoch understood what Yang Huan meant, "Well, I will arrange someone to come over to talk later, I wish we have a happy cooperation!"

"Of course, happy cooperation!" Yang Huan smiled and agreed.

Just then, the dragon five outside knocked on the door and came in.

"Master Huan, it's almost time, it's time to go to the stadium!"

(to be continued) []. If you like this work, you are welcome to come to Chuangshi to vote for recommendation and monthly pass. Your support is my biggest motivation. )