Chapter 506： Crazy money burning

All the guests who participated in the WeChat video promotion conference have been mentally prepared for a long time, and they all know that WeChat company will increase its investment in WeChat video. phone-reading

But when Zhang Ning, president of WeChat Company, stood on the stage and announced a series of WeChat Video plans for 2013 to everyone present, everyone, including partners, including advertisers, was stunned. .

Zhang Ning’s speech first proposed the internal power of WeChat video.

For example, how to provide users with the best viewing experience, and WeChat video's large investment in servers and other aspects.

Even if these are compared with industry competitors such as Youdou and Du Niang, they are all worse.

In particular, WeChat, which has more than 300 million users in China, has made everyone realize that WeChat video will provide a social interaction advantage that other video sites and platforms cannot match.

This advantage alone is enough to make everyone stunned.

But if only this is the case, it would be too much to underestimate the ambition and strategic pattern of WeChat video!

Immediately afterwards, Zhang Ning announced that WeChat Video had entered into a strategic partnership with Warner Bros. and Fox of the United States. It will become the exclusive platform for the two Hollywood companies to play movies and TV series in China and provide it to all WeChat video users.

This heavy move immediately shocked everyone present.

Oh my god, this is super big!

Needless to say, the works of Warner Bros. in the field of film, the famous Harry Potter, Superman, Lord of the Rings and Batman series are all their works, it is the most powerful film company in Hollywood.

For the two TV stations under Warner Bros., one is a TV station and the other is CW TV.

The American TV series has countless fans in China. The previous Spartacus, Brothers Company, Pacific War, and the current True Blood and Game of Thrones have caused a huge audience sensation in China.

Relatively speaking, the popularity of CW TV station is not that big, but as long as you mention the company's drama series, I believe that many American drama fans will be as precious as many.

Evil forces, the vampire diaries, crush detective and Nikita, etc.

This is also a very powerful TV station, and the audience is aimed at young audiences aged 18 to 34.

In addition, the Big Bang Theory also belongs to Warner Bros.

As for Fox, although it is not as good, it is also not simple.

For example, famous dramas such as Prison Break, Doctor House, and Bones are all produced by this family.

This WeChat video won the exclusive broadcast rights of the two major American drama companies in one go. How much would it cost?

Yang Huan sat down, leaning Erlang's legs, listening to the exclamation and uproar of the audience, not to mention how proud he was.

Winning the exclusive broadcasting rights of Warner Bros. and Fox was the most painful blow to all competitors.

Don't look at American TV dramas that seem to be a minority in China, but in fact, the overall trend is rising.

More importantly, the groups that American dramas face are white-collar workers with higher education and upper income level, or college students.

And this group is precisely the group of people that online advertisers value most.

A large number of high-end brands, including Mercedes-Benz, BMW, Cadillac, Chanel, Dior, etc., are all willing to vote for American TV ads.

Therefore, even if the cost of introducing American dramas is not low, there is still a profit.

This is the same reason that Sky TV broadcasts the Premier League. As long as it is an exclusive broadcast right, there is a profit!

More importantly, as a traverser, Yang Huan knows better than anyone else that signing this contract now is absolutely super cost-effective.

Let’s talk about Game of Thrones. This drama is very popular in China, but compared with the past two years, it’s a trifle now. After all, the development momentum of American TV dramas in the country will be leaps and bounds in the next two years. of.

With this time difference, WeChat video has made a lot of money in introducing fees.

There is also the CW TV station. Needless to say, the Vampire Diaries. The Arrow and Flash launched by this company in the next two years have attracted a lot of fans of American dramas in China.

And CW TV’s National Supermodel Contest is also a very popular entertainment program in the United States.

This time WeChat video investment falls in love with supermodels and will be supported by CW TV.

Fox will vigorously support the production of WeChat video in the event broadcast and supporting programs. These are Fox's strengths. It was also the reason James Murdoch used to convince Yang Huan.

Now, it happened to be borrowed by Master Huan for use.

What's more, the relationship between Yang Huan and James Murdoch, as well as the many cooperation projects between the two parties, the cooperation on American dramas and entertainment shows, seems a bit unremarkable.

In addition to Warner Bros. and Fox, WeChat Video will also cooperate with the introduction of dramas and documentaries, which is another very attractive piece.

For example, the most popular TV series, Detective Sherlock!

In addition to announcing these exclusive copyrights, Zhang Ning also announced that WeChat Video will invest more funds to participate in the copyright introduction of other outstanding European and American drama series and movies.

But just when everyone was amazed by WeChat video's massive introduction of European and American copyrights, Zhang Ning once again announced a blockbuster news.

That is, WeChat Video has reached a strategic partnership with South Korean SBS TV station, and will become the exclusive broadcast platform of SBS TV station's drama series on the Internet in China.

This is undoubtedly another blockbuster, directly causing an uproar in the conference hall.

SBS TV station is the most appealing TV station in South Korea. This time, WeChat Video and SBS will cooperate with SBS. In addition to introducing dramas, they will also cooperate with variety shows. The latter is also SBS's strength, such as the running brothers.

This is another decision made by Yang Huan himself, because the price offered by SBS is very cheap.

After contact and negotiation, the two parties finally decided that WeChat Video would buy out the exclusive online copyright of SBS TV series for the next five years at a price of US$5,000 for a single episode.

As a bargaining chip, Yang Huan, after obtaining Lin Yoona’s consent, agreed to let Lin Yoona shoot a drama for SBS.

Of course, although the discount is not small, the salary still has to be paid!

At present, the price of a single episode of Korean dramas in China is about one thousand to three thousand dollars.

Among them, three thousand dollars corresponds to the most popular Korean drama copyright, so WeChat Video will buy the exclusive copyright of the Internet for the next five years at a price of five thousand dollars, which still feels quite a loss.

But Yang Huan knows better than anyone that the Korean dramas in 2012 were still quite sluggish, but in 2013, with the hot broadcast of a series of outstanding Korean dramas such as You from the Stars and successors, the copyright of Korean dramas was introduced. The cost has also risen.

From the single episode of 10,000 at the beginning of the year, to 30,000 later, to your record-setting $40,000 episode from the stars.

But is that it?

No, in 2014, he who participated in the show, who was lovely to me, directly set a single episode of 200,000 US dollars.

But this is not the highest!

The real single-episode record is 280,000 U.S. dollars, still Pinocchio of SBS TV.

It is precisely because Yang Huan knows that in the next two to three years, the copyright fees for Korean dramas will skyrocket to a jaw-dropping level, that is why he made the decision to pay five thousand US dollars for a single episode, which now seems to be a very high price. Download TV series of SBS TV station in the next five years.

Because it's so cheap!

Also cheap and cost-effective is the exclusive cooperation agreement signed by WeChat Video with Capital TV, Mango TV, Litchi TV and Blueberry TV and other domestic TV stations.

Among them, WeChat Video has covered all Mango TV's variety shows. The exclusive copyright fee for the network is 200 million yuan per year!

In addition, WeChat Video has also reached a cooperative relationship with a number of domestic film and television drama companies, in advance of the current market price, but in the next year or two, it seems that the price is quite low, and signed the exclusive online copyright.

In Zhang Ning's words, we must have WeChat video to be owned by others, with 100% coverage of popular resources, and then use the advantage of exclusive copyright to establish WeChat video's competitiveness and market share in one fell swoop.

This pile of cooperation, one by one, is put on the table, all calculated in billions!

Everyone sitting in the audience was stunned and couldn't believe it.

Especially the bald head called a beast, he kept patting his face and muttering a word to himself.

"Am I dreaming?"

How much money does it have to invest, and how capricious it has to be, to be able to invest so much money to run such a huge project?

Not much else, just for copyright fees, how much do you have to pay each year?

This is simply burning money, and it is crazy money burning!

Everyone was stunned!

Compared with the huge investment in copyright fees, the budget invested in supporting original videos is nothing at all.

At this moment, all the talents clearly realized that the WeChat video is going to be real this time!

They are not like Yang Huan. They are not traversers. Naturally, they don’t know. Now the price is really generous, or even high. But in the next one or two years, when Internet video companies start to scramble for copyright, the price is quite low. Up.

Just kidding, you have a single episode of 10,000 hot American TV dramas, and a single episode of 5,000 hot Korean dramas. Go buy it and try it?

There are also variety shows on Capital TV and Mango TV. If you don’t give a sky-high price, they will sell it to you?

But there are also smart people, although they are not traversers, but their eyesight is quite precise and sharp, and they can grasp another level at once.

For example, sitting next to Yang Huan is a young man wearing glasses in his thirties.

He realized that Master Huan was setting up a copyright barrier.

The mobility of online video users is considerable. Whoever has a good video program and who has a better experience, go to watch it.

If it’s the kind of show that you have, I have everyone’s, it will not be very competitive.

But now, WeChat Video has spent huge sums of money to sign, but all of them are exclusive rights to the Internet, including set-top boxes.

In other words, in these fields, these programs will only be available on WeChat videos. If you want to watch them, you have to come to WeChat videos.

This will be a painful blow to other video platforms.

For WeChat video, it will be a godsend.

If after spending such a huge sum of money and introducing so many programs and resources, WeChat Video can't catch up, break into the forefront of online video, or even become the market leader, then it would be really hard to support Adou.

It is estimated that this is also the reason why WeChat video will go through the headhunting company and do everything possible to poach itself.

Thinking of this, the young man in glasses couldn't help but turn his head and glanced at Young Master Huan who was sitting beside him, with admiration in his eyes.

This plan is too advanced!

Will cause a painful blow to competitors!

Even directly burst into slag!

He can even predict that tomorrow, as soon as the media announces it, the entire Internet will definitely go crazy!

just……

"Master Huan, is your plan too haste? After all, with such a large investment, now the market environment is..."

After Yang Huan listened, he couldn't help laughing, "Lao Ma, you are right. The current market environment is not good enough. Netizens' payment habits have not been cultivated. Piracy is everywhere, but what about it? "

The old horse frowned and smiled bitterly in his heart. I am only in my early thirties, and I am an old horse!

Please call me pony!

"I tell you, this market will not take the initiative to change for the better, we need to manage it!"

These words made Lao Ma nodded and agreed.

"If someone pirates, I sue him for bankruptcy. The user has no habit of paying. It doesn't matter. I gradually cultivate it step by step. I have enough patience and sufficient financial resources to support it. I believe everything will be fine in the future."

Lao Ma nodded convincingly with all his eyes full of admiration.

"Also, my dad often said that in business, the biggest advantage is the time difference. You can't wait until all the conditions are ripe and all the resources are ready before you go. It's too late! "

"Therefore, I always do everything, I see which line is right, regardless of whether he makes a profit or loses, I will talk about it first!"

Lao Ma nodded heavily, this is indeed the truth.

It's just simple to say, but it's difficult to achieve it!

I am afraid that only people with rich wealth like Young Master Huan have this ability and this courage to do it.

"From now on, the WeChat video will be handed over to you!" Yang Huan smiled and patted Lao Ma on the shoulder encouragingly.

It is directly entrusted with the important task!

Lao Ma was moved and excited and nodded. ()