Chapter 515： Create another miracle

It is not completely unreasonable that Tai Ji dared to play the slogan of the only real New Year film in 2012.

As early as the media and film critics ordered the screening, the audience's response to the film was quite good.

To say that the level of art is not much, but it is definitely a very sincere comedy.

To use the words of a film critic with over one million fans on the Internet, almost every five minutes can make the audience burst into laughter.

It is precisely because of the hot response from the media and film critics, coupled with the fact that the feast of 1942 and Wang's reputation and box office are really not good, the juvenile school has also appeared in decline, and the market has shown a vacuum.

Therefore, after the publishing department negotiated with the theaters, on the one hand, it was released on December 12 in advance. At the same time, it also added a screening event on Saturday, and arranged a screening event at the Yang Family Theater and several other theaters. .

At the same time, the issuing department also launched an event on the WeChat gift card application, and many lucky users even got experience tickets to the spot for free.

Coupled with the imminent release, large-scale publicity activities have begun to gain momentum, and the entire online movie watching boom has also been driven.

From Saturday afternoon to evening, the 300 movie theaters that participated in the screenings have collected more than 31 million box offices.

When the data was released, everyone was surprised!

You know, the total investment of this movie is only 30 million. It has not been released yet, but it has already recovered more than 30 million at the box office?

What is even more exciting to all the domestic theaters is that from the feedback from more than 300 movie theaters, after watching the movie, the fans are full of praise for the film, and every show is shown. The rate is also quite high, the field is full.

On the second day, including Time, Douban, and other forums and mobile apps where fans gather, you can see that fans highly appraise the quality of the film. They think this is not a film with artistic depth, but the most At least it is a hilarious comedy that makes people laugh from beginning to end.

Many plots and settings in the film have also become the talk of fans.

"The moment Goddess Yoona appeared on the stage made my heart beat. It was so beautiful!"

"The upstairs is right, but the only line in the film by Fairy Lin directly made me laugh!"

"Haha, me too!"

"I've been laughing and waiting for Uncle Bird. As a result..."

"Did Uncle Bird not appear?"

"No, Uncle Bird has appeared, but..."

"Anyway, it's very funny, you'll know when you look at it, it's definitely ruining three views!"

"That's right, people like me who laugh at this high point almost didn't laugh to death. How funny do you think this film is?"

"Uncle Bird is getting more and more subversive now, and there are scenes all over him. When he comes out, he doesn't need to say anything, he laughs at every gesture!"

"Destroy the Three Views? That's great. What I've seen these days is the Destroy Three Views. I must go to see it!"

...

On the second day after the screening, as a series of publicity activities were rolled out, and with the word-of-mouth of movie fans, there were more and more topics and discussions on the Internet about Thai joke.

In less than three days, the number of tickets booked through the Internet and third parties exceeded one million!

This piece of data once again shocked the entire industry, believing that this film has already been made without having to be released!

Various domestic theaters have also noticed this, and have raised the schedule for the first day of theaters in Thailand.

Anyway, the feast of 1942 and the king couldn't be sold, so it's better to give it to Tai Ji!

Even Feng Xiaogang, the director of 1942, stated on WeChat that Tai Yu's box office was at least 500 million.

"Domestic movie fans haven't watched a hilarious comedy for months, and it's too time for Tai Jiu to come!"

Because December 12th is Wednesday, only 2,400 shows were arranged for the midnight show in Tai Chi.

But even so, Tai Yu still cut 15 million box office in the midnight show, successfully surpassing the 33 days of broken love a year ago, becoming the highest-grossing movie in the midnight show in China.

The popularity of the midnight show and the surprising attendance rate have made the theaters once again increase the number of films in Tai囧.

On the first day of the screening, a total of 22,300 films were lined up in various theaters across the country, which accounted for 52% of the total number of films lined up in China.

This also shocked all filmmakers in the industry.

Because it means that on this day, in the two movies released in Shenzhou Dadi, one of the two movies is Thai!

And Tai Yu did not disappoint. After a long period of brewing and overwhelming publicity, the movie-watching frenzy was immediately set off on the first day of the show, and it cut an amazing box office of 125 million.

This achievement not only surpassed all Hollywood movies released this year, but also surpassed the 33 days of lost love that created a miracle a year ago, and became the highest-grossing movie on the first day in Chinese film history!

In an instant, the entire Chinese market went crazy!

It was also on that day that there were countless discussions and topics about Taiji on Weibo and WeChat.

On Weibo, there are more than 15 million topics about Thai囧, and in WeChat Moments and celebrity accounts, there are more than 20 million topics about Thai囧, which is an incredible number.

Even the number of users cooperating with Taijio for activities has skyrocketed by more than three million in just one day.

But what even shocked the entire industry was the news report from the next day.

On the first day of the show, in the more than 20,000 film series across the country, the average attendance rate was as high as 75%, and the attendance rate of the Yang family, which contributed the most to the box office, reached an astonishing 9%. ten.

This is simply a data that shocked everyone's jaw!

It is precisely with the amazing attendance rate, excellent reputation, and the inability of other competitors that the cinema continues to support Taiyu and has given quite a high ranking for several days.

Tai Ji's box office is still strong.

The day after the release, although the box office had declined, it also won a box office of 118 million.

On the third day, it once again cut a box office of 108 million yuan.

In these three days, the box office of Tai Yu has reached more than 360 million.

All of a sudden, every city in the country has set off a Thai 囧 movie-watching frenzy.

The distribution department of Miracle Pictures also continued to increase publicity during the three days of release.

Because from the beginning, the Saturday and Sunday of the first week of the show was the top priority of the release plan!

Therefore, just as many people were worried that Thailand's box office would drop below 100 million for three consecutive days, and on the first Saturday of the first week, that is, the fourth day of the show, various theaters added to Thailand's 囧. The lineup of films has contributed to the staggering box office of 143 million in one go.

The box office on Sunday only fluctuated slightly, with a box office of 141 million.

In just these two days, Tai Yu's box office reached 284 million, with a cumulative total of 650 million.

With a box office of 50 billion yuan on the first Saturday, Taiji surpassed the Titanic, surpassed the 33 days of broken love, surpassed Transformers III, and became the highest-grossing movie in the first week of Chinese film history.

Of course, to get this transcript, it is very important that the Thai 囧 is released on Wednesday, up to five days in the first week.

But in any case, Tai Yu is on fire, completely on fire!

Since then, the Chinese film circle, major domestic forums, and social networks are almost all discussing Tai Ji. Why can such a movie create such an amazing box office?

Everyone can find out some of their own opinions, but without exception, everyone believes that this is a well-made work, at the same time fully targeted, without other ambitions, just to amuse the audience.

Just this one is enough!

In the second week, the box office of Thailand saw a sharp decline. From Monday to Wednesday, it only got 170 million in the box office in three days, but the total box office had accumulated to 820 million.

Major movie websites and film critics have also stated that it is estimated that Tai Ji’s box office is unlikely to exceed the one billion mark, and it is difficult to create a dark horse miracle of 33 days of broken love again.

The reason is simple. With the release of blockbuster films such as the Zodiac and Blood Drops on Thursday and the Big Shanghai on Friday, the schedule of Thai 囧 will definitely be greatly affected, especially the Zodiac of Cheng Long, which is definitely Thai.囧's number one rival.

Facts have proved that Taijio's film schedule has indeed been greatly reduced, but the box office of this movie is still quite satisfactory.

In these days from December 20th to 31st, Taiyu still relied on its good reputation, excellent attendance, coupled with the coordination of the distribution department of Miracle Pictures, and the various theaters remained stable. About 30/day of the lineup of films per day has allowed Taiyu to steadily increase in box office.

In the past ten days, Tai Ji won a box office of 530 million yuan, not losing to Cheng Long's zodiac sign.

As for the blood droplets and Shanghai, the box office results are not satisfactory and cannot threaten Thailand.

Before New Year's Day, the box office statistics of Tai Yu were freshly released, and the total box office totaled 1.35 billion.

The country suddenly exclaimed, no one would believe that such a popcorn movie would create such an amazing box office miracle, and this also made everyone have to look back and admire Yang Huan's judgment and predictions at the time.

At the same time, there was a voice on the Internet.

That is, let Tai囧 surpass Avatar!

Let the Chinese movies become the box office champion of Chinese movies!

This call quickly formed a wave, coupled with the use of this wave of miracle film to launch propaganda to fuel the flames, so that the original box office has been weak, Tai Ji, even completed a counterattack.

During the three-day holiday on New Year’s Day, Tai Yu scored a staggering box office of 180 million, surpassing the Chinese zodiac, and became the box office champion on the third day of New Year’s Day. The total box office also successfully accumulated to 1.53 billion, surpassing Avatar. , Became a veritable Chinese box office champion!

This immediately made everyone in the entire Chinese film circle excited.

A movie with a total investment of 30 million yuan has set a box office record of 1.53 billion yuan. How amazing is this?

Coupled with the 33-day-lost love story last year with the same box office of 1.1 billion, Miracle Pictures is simply creating a miracle.

This company has released three movies in just one year, and has cut a gross box office of more than 3 billion, which is incredible.

What is even more rare is that these three films are quite satisfactory in terms of word-of-mouth and film quality.

This makes Miracle Pictures immediately become extraordinary in the industry, and every move has attracted attention.

Ever since, a piece of news appeared in the media soon.

Xingye's new film, which is scheduled to be released on the New Year's Day, Journey to the West, is about to be released, but copyright disputes have spread.

Several investment companies had disputes over the issue of division, and even broke up unhappy.

In the end, Miracle Pictures, which previously bought the film rights from Huayi Pictures, made another move and directly took back all the copyrights of the film, and paid a high price for this.

When the reporter asked Zhang Qiang, CEO of Miracle Pictures, why he would buy this movie and whether he was worried that Journey to the West would become the Waterloo of the Star Lord, Zhang Qiang smiled and expressed his strong confidence.

"I watched the film with Master Huan. The quality is very high, and it is still the familiar star master."

"In the words of Master Huan, this is also a movie with a box office of one billion. We are full of confidence!"

But many filmmakers in the industry are amused by Zhang Qiang's remarks.

Not to mention that Master Xing hasn't made a film for five years. The results of the last Yangtze River No. 7 were very unsatisfactory. Many people suspect that Master Xing is already a Jiang Lang talent.

After a lapse of five years, Journey to the West is pushed again, and it is more like a Hong Kong director's Grape, who is gnawing old and fried rice.

May I ask, can such a movie have a high box office?

Are domestic movie fans really stupid and quick to come?

And unlike Thirty-Three Days of Broken Relationship and Tai Ji, Journey to the West is scheduled for the Spring Festival this time, but it will encounter a new cloud picture of the Matrix director Wachowski’s sister and brother, starring Tom Cruise. Detective Jack, and the hobbit that fans have been waiting for.

Under the attack of three major Hollywood commercial productions, can you still have a high box office?

Who can have this confidence?

But the fact once again surprised everyone.

Westward Journey Fumo was released on the first day of the new year. Although the box office on the first day was not satisfactory, it also won more than 80 million, becoming the box office champion of the day, which surprised everyone.

The next day, the box office bucked the trend and it cut a box office of $123 million.

On the third day, the box office rose again to 132 million.

On the fourth day, it reached 135 million, setting a new box office record for the Spring Festival.

This also surprised all domestic movie fans.

What made them even more unexpected was that whether it was Cloud Atlas, Xia Detective Jack, or the Hobbit released later, the box office of these three Hollywood blockbusters was not ideal.

Either it's poor reputation or it's not enough to make the three Hollywood blockbusters unattractive.

In this way, the well-known Journey to the West Fumo became the most appealing family movie during the Spring Festival.

After all, it's the Spring Festival, everyone is happy to celebrate.

Ever since, the Westward Journey Fumo broke 100 million yuan every day throughout the Spring Festival stalls, and the box office was rising.

Until March, the final box office of Journey to the West stopped at 1.4 billion, surpassing Avatar again, second only to Thai 囧, and became the second highest box office in Chinese film history.

Among the top four in the film history box office, they even occupied three movies in one go. This suddenly made Miracle Pictures' position in the domestic film circle become important. If it has a firm foothold, there are signs of becoming a leading Chinese film company.

Even in the eyes of domestic movie fans, a monument has been erected.

That is a miracle product, it must be a boutique!

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