Chapter 550： Europe's No. 1 Black Shop

Today's professional football, to put it bluntly, is commercial football and capital football.

Without capital, no one can play professional football, especially football in the top European leagues.

Business, capital and football have been completely integrated.

It is difficult for laymen to imagine how deep the water is.

To give a simple example, the official sponsor of Barcelona is Nike, but as the number one star in the team, Messi’s sponsor is Adidas, and the official sponsor of Real Madrid is Adidas, but the number one star in the team, Cristiano · Ronaldo's official sponsor is Nike.

Is this really just an ordinary business practice?

Stop teasing, this is a war!

A battle between Nike and Adidas for the industry leader!

This war is related to billions or even tens of billions of euros. The transfer fee of superstars, which is tens of millions, and at most over 100 million euros, is simply a drop in the bucket for them and industry giants.

Just operating such a global sensational super transfer, the global effect created by them is much better than their investment in advertising, and the benefits are even more amazing.

This is how the new era capital football is played!

"It seems that Roselle is really burning his eyebrows this time!"

Yang Huan shook his head and laughed.

Others present also sighed for a while.

To say that Roselle is more familiar with the game of modern capital football than Laporta.

At the very least, in the past few years when he was in charge of Barcelona, ​​Barcelona was better than Laporta in terms of business influence, and business income was also rising.

Of course, the price paid is that a group of old stubborns who can't keep up with the times will accuse Roselle's administration of causing Barcelona to become full of commercial copper.

As everyone knows, these years professional teams have no commercial operations and can't survive at all.

Those who accuse Russell are all standing and talking without backache, and they don't know the master of Mi Gui if they are not in the head!

"Not long ago, Marcus Bowman from Adidas called me."

Yang Huan glanced at the crowd, "Guess what did he say?"

Without waiting for everyone to answer, Yang Huan took the initiative to solve the puzzle.

"If we can introduce Messi, Adidas will pay us a transfer fee of 125 million euros, while also increasing the team sponsorship fee by 40%!"

"What?" Sun Yue was stunned.

125 million euros?

The money is used to dig Messi, maybe not enough, but the difference is not very big!

Although there are rumors that Messi’s transfer fee is as high as 200 million, everyone knows that it is nonsense, not so outrageous.

As for the increase in sponsorship costs by 40%, for Southampton, that is more than 10 million euros, which is also very high.

Calculated in this way, if Southampton hired Messi, the team would not need to pay much, at most it would have to bear Messi’s high annual salary. After all, the sponsorship fee of more than 10 million euros from Adidas was simply enough. Not Messi.

Needless to say, the Premier League also pays 50% more personal taxes.

Peter Kenyon nodded and smiled: "As far as I know, in addition to contacting us, Adidas also includes Real Madrid, Chelsea and Bayern Munich. The three of them are obviously tempted, and Bayern Munich will change coaches this summer. It's Guardiola!"

Looking at the whole of Europe, it is only these teams that can attract Messi.

Southampton is still due to the outstanding performance this season, if the performance is not strong, I am afraid it is not qualified.

As for Milan, let's not talk about the decline of Serie A, even if it declines, the Nerazzurri can not afford Messi's high annual salary, and they will lose them!

Sun Yue also smiled, "The main reason why Adidas did this is that the sales of the Nike jerseys worn by Messi are dozens of times more than the Adidas boots worn on his feet, and everyone When it comes to Messi’s first impression, it is often Nike."

"From the perspective of Adidas, the huge amount of money sponsored by Messi every year is like supporting Nike in vain. It hasn't gained the slightest benefit at all. It's not enough if you don't sponsor. Nike is eager to win Messi's sponsorship contract, so they Will do everything possible to encourage the Adidas team to dig Messi!"

Peter Kenyon also agreed with Sun Yue's remarks.

"There is no progress yet, but I can be sure that Real Madrid and Bayern Munich are both tempted!"

"Real Madrid is going to repeat the Figo incident!" Sun Yue laughed.

From the standpoint of the fans, Figo's transition from Barcelona to Real Madrid seems to be just a successful superstar transfer.

As everyone knows, this transfer has brought amazing off-market benefits and commercial influence to Real Madrid.

That is, from this transfer, Florentino clearly saw the football model of big capital, big consortium and big business.

Perhaps, many, many years later, when someone writes football history, the Figo transfer event will become a key node of professional football!

"What about Messi's attitude?" Yang Huan asked with interest.

"I don't know, there is no statement, and Real Madrid and Bayern Munich are just planning, and there is no substantial contact, but even so, they have already put a lot of pressure on Roselle!"

Who said no?

Barcelona scores well, that's one thing!

For top giants like the Western Super League duo, the fans are not only looking at your results, but more importantly, how many superstars you have in your team!

As Yang Huan said in Charlene Laheri’s off-field show, fans in the new era prefer to entertain the stars, and the entertaining stars are often Messi, Cristiano Ronaldo, Ibrahimovic Such a superstar.

It is conceivable that if Messi leaves Barcelona, ​​it will be a disaster for Russell!

And Yang Huan now understands that the reason Real Madrid and Barcelona grab Neymar is for insurance.

Since Adidas will encourage Southampton, Real Madrid and Bayern Munich to dig Messi, will Nike urge their sponsored team to dig Cristiano Ronaldo?

Barcelona lost Messi, and Real Madrid lost Cristiano Ronaldo.

Therefore, the best way is to plan ahead and introduce a player who has the ability to fill the vacancies of Messi and Cristiano Ronaldo on the competitive and commercial levels, and that is Neymar!

To put it bluntly, Southampton’s ability to operate social media and commercial marketing has made people including Ibrahimovic, Drogba, Neymar and Gareth Bale shine. Out of outstanding influence, attracted the attention of countless fans.

In the WeChat star account, Ibrahimovic has an amazing number of fans, followed by Kaka, and then Neymar, Gareth Bale and others. Cristiano Ronaldo is not even in the top ten.

But on Twitter, Cristiano Ronaldo ranked first, but Ibrahimović, Neymar, Gareth Bale and others all reached the top ten, letting people see that Southampton is socializing Operational capabilities in the media.

It also allowed Roselle and Florentino to see the potential and qualifications of a group of young players such as Neymar and Gareth Bale to replace Cristiano Ronaldo and Messi.

When Yang Huan thought of this, he couldn't help but laughed.

The laughter was very cheerful, as if finally clarifying the mist that had been hidden in front of him for a period of time, and seeing the road ahead clearly.

"Since this is the case, things are much simpler!"

Peter Kenyon, Ron Gurley, Sun Yue and others all nodded and smiled in unison.

"There is only one Neymar, whoever wants, can, buy it with money, whoever pays more, I will give it to whoever pays more, anyway, the player can't keep it!" Yang Huan has obviously made up his mind.

Anyway, it is to sell, it is better to sell to the higher price.

Unlike the previous generation of Neymar in Brazil, where part of the ownership was held by himself and third-party agencies, when Southampton introduced Neymar, because the Premier League prohibited third parties from owning players, Southampton was directly bought out.

In other words, Southampton now holds 100% ownership of Nell.

With a long contract, anyone who wants to get Neymar has to come to Southampton to talk about it!

"Then, Master Huan, can you tell me something?" Ron Gurley asked with a smile.

Yang Huan suddenly laughed again, "When Manchester United wanted to buy Cristiano Ronaldo, Ferguson told David Gill that even if you offered 150 million pounds, Real Madrid would still buy it!"

After listening, everyone was shocked.

I'll take it, Master Huan, your appetite is getting bigger, right?

This is to sell Neymar as Cristiano Ronaldo!

is it possible?

But from a business perspective, scarcity determines value.

There is only one Neymar, two teams to grab, and Cristiano Ronaldo had only one buyer from Real Madrid, the situation is obviously completely different.

In this case, if Southampton doesn't know how to take the opportunity to start the land price, isn't it a fool?

"Hei, Hei, Master Huan, you are too dark!" Sun Yue laughed so hard that his stomach hurts.

Yang Huan pretentiously slapped it over with a smile, and the kid reacted quickly, and he passed away.

"Of course it has to be black. What do you think we are in Southampton? The number one black shop in Europe, let me tell you!"

Everyone heard a roar of laughter.

Young Master Huan has a thick face. This black shop is really upright and confident, with his head straight up!

However, if you think about it again, that's right. If you dislike me and have the ability, don't come to me to buy it. My players are not willing to sell you!

"But ah, this incident also brought us a wake-up call. Now the gameplay of the top giants has changed. We are now a group of sweet and pastry, and countless greedy and drooling guys are staring. If there are more sponsors Adding to the flames, I can't stop them!"

With Yang Huan's words, everyone present suddenly nodded.

"Ibrahimović is getting old. Although he is old and strong, we have to guard against it!"

Peter Kenyon nodded and said: "Once Neymar transfers I think that the most promising player in the team is Gareth Bale, a native British player, and the Southampton youth training team. After the transfer, his performance is also quite impressive, his looks are also quite distinctive, and he has the potential to top it."

Sometimes, from the perspective of marketing, you either look particularly handsome, or you simply look distinctive, or you simply look ugly. On the contrary, it's the ordinary ones who are unpleasant and unpopular.

Ronaldo's pan-men teeth and Ronaldinho's big teeth are ugly, but they are all ugly!

The image of Gareth Bale is also very distinctive and has great potential for cultivation.

"After Neymar leaves the team, Hazard can top it out. With the addition of two local players, Ravel Morrison and Sturridge, I don't think the impact on the team will be much."

Yang Huan nodded, "Then let's talk about this matter first, and talk to Bielsa first afterwards."

"Well, well, I remembered!" Peter Kenyon agreed.