Chapter 715： Why?

"In the past, the government invested a lot of public funds in sports every year, but according to a latest survey, the population participating in sports is gradually declining. Although it is not obvious, it is worthwhile to show this trend. We are alert!"

"We should take strong measures and policies to make more people like sports, devote themselves to sports, and feel the fun of sports. This is the purpose of our government to vigorously develop the sports industry!"

"I am very happy to see the emergence of a team like Southampton. This is a magical team. They have a unique charm. They are outstanding in attracting more and more fans and investing in sports. The youth academy is cultivating more and more future stars for us. That is our hope!"

"I believe that Southampton will get better and better, getting better and better results in the domestic arena and in the European arena!"

"This new stadium will be a brand new starting point for this glorious history!"

"Thank you!"

Following Maria Miller’s words, there was a burst of enthusiastic applause.

This important member of the British government not only emphasized the government’s importance and investment in sports through a speech, but also put forward her own political views and ambitions. It can be seen that she should have a bill in this area. Is building momentum.

But so what?

This has nothing to do with Yang Huan or Southampton, does it?

"Thank you very much for Ms. Maria Miller's wonderful speech. Next, we have to invite our chairman of Southampton, Mr. Huan Yang, to come on stage to introduce our new stadium and the next development plan of the Southampton Club!"

There was once again a burst of extremely warm applause.

Obviously, although Terry Matthews, Boris Johnson, Maria Miller and others have received much attention, all the reporters came to the scene with only one purpose, and that is to understand how the new stadium in Southampton really is going. Operation.

Because everyone who came to the scene has seen it, the guests invited by Southampton this time are all heavyweights.

If you use a popular sentence on the Internet, that is, Master Huan is playing a big game.

But what kind of chess it is, it should be revealed!

I saw Yang Huan in a neat suit and calmly stepped onto the podium with a smile, walked to the microphone, and smiled at everyone present, "This time you can take pictures to your heart's content!"

There was a burst of laughter below, followed by thunderous applause.

Everyone knows that Young Master Huan doesn't like to be photographed on weekdays, he always avoids the camera intentionally or unintentionally.

And now, he himself made a joke about this, which naturally aroused the laughter of many people present.

After hearing the laughter, Yang Huan coughed slightly and started to get into the topic.

"As you can see, behind me is our new stadium in Southampton. It took nearly four years and invested over 500 million pounds, which can accommodate more than 65,000 fans."

"It has two hundred executive boxes and sixty high-level executive boxes, food and beverage outlets, three hundred, toilets, one thousand, in addition to cameras, media seats, etc..."

Speaking of this, Yang Huan turned slightly and stretched his left hand to the stadium behind him, "I can say that this is the top, most advanced and most luxurious seven-star football stadium in Europe!"

They are five-star, but Yang Huan used seven-star this time, obviously trying to overwhelm others.

Is it ridiculous?

No, everyone on the field, everyone will have a booklet about the stadium in their hands, which will introduce the various facilities of the new Southampton stadium in great detail, as well as the various high-tech technologies used.

For example, it was the first to launch an intelligent parking lot management system, a brand-new multimedia management system, etc., which are all the most advanced.

Under the stadium, there is a parking lot that can accommodate more than 10,000 parking spaces, which is specially provided for season ticket holders in Southampton. There are three floors above the ground. Fans can enter the stadium through stairs and elevators.

Even if necessary, the stadium can continue to be expanded, with a maximum capacity of 100,000.

But for the time being, Southampton will definitely not expand, after all, attendance and home atmosphere are more important than anything else.

Yang Huan then asked people to play a trailer on the big screen to show everyone this new stadium.

Looking down on this stadium from a height, it is designed like a nine-clawed golden dragon, very mighty and domineering, but it also looks full of soft lines, which can be described as a combination of rigidity and softness, beautifully beautiful.

Not only that, the internal facilities of this stadium are also very complete. Almost fans who walk in here can find all kinds of services and various leisure and entertainment facilities that they need inside or around the stadium.

The entire artificial island, including the double-deck bridge connecting the mainland, has been carefully designed.

On the dock, the club and the city government plan to jointly build a parking building and open up a bus parking lot.

It is not only to serve all the fans who come to the artificial island, but also the guests of the cruise terminal and the marina.

After Yang Huan's introduction and the display of the trailer, everyone present had to marvel at Southampton's great work.

"Here, we are very honored to announce that Southampton Football Club has officially reached a cooperation agreement with London Harrods. In the next ten years, Harrods will become Southampton's only partner in this field!"

"They will plan to build a shopping mall with an area of ​​90,000 square meters and gather more than 300 high-end brands from all over the world. This is not only the largest in Southampton, but also the largest shopping mall south of London. center!"

This piece of news was disclosed yesterday, and many people in the industry have already known it, so they are not surprised at all.

According to the introduction in the stadium brochure, the Harrods department store will be located on the upper level of the double bridge.

Because the lower level is the vehicle passage, all fans who walk into the artificial island from the Royal Cruise Terminal must pass through the Harrods Mall. It can be said that the location is unique.

Of course, given Southampton’s consistent negotiation capabilities, the rent paid by Harrods must be quite high.

However, considering that Yang Huan’s Undersea Hotel has formally reached a comprehensive cooperation agreement with a number of travel companies from China not long ago, it will attract more and more Chinese tourists. Therefore, it is not unreasonable for Harrods to choose to settle in.

Now the whole world knows that the spending power of Chinese tourists is quite amazing, and the Harrods Mall is known for its mid-to-high-end and luxury goods, and its sales targets are very consistent with Chinese tourists.

Therefore, it is not difficult to see that the two sides definitely hit it off.

Furthermore, there were rumors before that after the Harrods Mall was acquired by the Qatar Consortium, the young owner was Tottenham Hotspur’s Chairman Harold. He is also a member of the Saints Fan Club and has a very good relationship with Yang Huan.

Therefore, the cooperation between Southampton and Harrods is not surprising.

On the stage, Yang Huan's speech continued.

"We announce a full range of cooperation with Pepsi, KFC, Starbucks, Heineken, Karon Family, Cadbury and other brands!"

This is no surprise, because so many fans enter the stadium, and there is demand for everything to eat, drink, and play.

And many of the brands announced by Yang Huan have already been Southampton sponsors before.

This time entering the new stadium can only be said to continue and expand the scope of previous cooperation.

It can be seen that the sponsors must have also asked for a lot of money.

Of course, the reason why these brands are sponsored is definitely because they think they can make money.

For example, Yang Huan just introduced that there are more than 300 food and beverage outlets in the new stadium, most of which are provided to brands such as Pepsi, KFC and Starbucks.

Think about it, more than 60,000 people gather in a stadium for a few hours. How amazing is the consumption?

There are also restaurants. In addition to the Chinese food, pastries and snacks of Wangjiang Pavilion, and Tingyuxuan tea, the new stadium has also introduced Western restaurants, Italian restaurants, French restaurants, etc., including high, middle and low grades.

Excluding Wangjiang Pavilion and Tingyuxuan, the rental fee Southampton collects from these restaurants is nearly 20 million pounds a year.

The nine buildings outside have all been leased. In addition to three Yang Huan’s own companies, Wangjiang Pavilion, Tingyuxuan, and the official fan store, there are also Apple’s official flagship store, Tommy Hilfiger, Nike KFC, and Pizza Hut. The contract was signed early, and the remaining one was leased to Saint Harry, preparing to build an official fan bar.

The annual rent of these nine buildings is also a very generous amount of income, and all the reporters present are amazed.

According to what Yang Huan said, then Southampton's annual financial revenue will increase by leaps and bounds, and it may even catch up with the super predators such as Manchester United and Real Madrid.

But when everyone was surprised, Yang Huan announced another blockbuster deal.

"Here, I am very honored to solemnly announce that after long-term negotiations, we have reached an agreement with Huawei Company from China to sell the naming rights of the stadium to Huawei Company for a ten-year sponsorship fee of 250 million pounds. !"

Hearing this, everyone in the room was stunned.

250 million pounds in ten years?

Wasn't it 25 million pounds that year?

Oh my god, this is a huge sum of money!

Huawei, this name is not unfamiliar to everyone, because it sponsored Southampton before, and also sponsored Atletico Madrid and Inter Milan, but they were all small sponsors, unlike this time, it directly hit a sky-high price!

But Yang Huan quickly gave an explanation.

Through this sponsorship, Huawei will become a global strategic partner of Southampton, not only in Europe, but also Huawei’s home base in Asia, especially China.

Southampton’s influence in China began after Yang Huan took over, and now it has become the most powerful European giants team in China, and Yang Huan also launched the Southampton youth training camp in China not long ago. plan of.

Therefore, Huawei sponsoring Southampton is not only for the naming of the stadium, but also a full range of cooperation.

"I am very happy to invite the president of Huawei Company to unveil our new stadium together!"

Following Yang Huan’s introduction, Huawei’s person in charge walked up to the stage with a smile, followed Yang Huan’s left and right, and stood on both sides of a table next to the podium with a crystal football in the middle of the table.

Under the witness of everyone on the scene, both of them pressed their hands on the crystal ball at the same time.

Suddenly, the crystal ball burst out with a red and white light, and the Southampton team emblem was faintly visible. On the outer wall of the third floor of the stadium, the red curtain that originally covered the stadium logo slowly fell, revealing The name of the stadium.

Suddenly, there was thunderous applause at the scene, and countless reporters raised their cameras high and shot the name of the stadium in mid-air. At the same time, many people were shouting the name of the stadium.

Glory Stadium!

This is a global mobile phone brand under Huawei, and Cong Huawei is willing to use this name for the stadium, which shows their ambition for this brand.

After the unveiling, Yang Huan also left part of the time to the person in charge of Huawei. He will introduce the specific situation of Huawei’s sponsorship of Southampton and the development strategy of Huawei in Europe and the world. He also mentioned them. Cooperation with Southampton.

But for all the football players present, it was Southampton who was even more shocked.

The naming fee for the stadium alone is 25 million pounds a year. With the rent and the operation of the stadium, Southampton’s annual revenue from this glory stadium will be a very staggering figure.

Suddenly, everyone had a foreboding. I am afraid that Southampton will become the strongest contender for the Premier League title from now on, because with the new stadium, they will be more confident than any team.

But why are so many sponsors optimistic about Southampton?

Could it be said that this team has just returned to the Premier League for two seasons. Although it has been promoted to win the championship, it is not a giant team at all. Why can it get so many sponsors' favor?

When many people were curious, Yang Huan returned to the podium and finally solved the mystery to everyone.

"I think many of them should still be remembered. Four years ago, when I just came to the UK and bought Southampton, I said that I hope that one day, Southampton tickets can be given away for free. All fans who like and support Southampton!"

Everyone present here was very surprised to hear this .

Yes, he did say that back then, but everyone regarded that as a joke.

And in the past four years, Yang Huan has never mentioned this.

Why is it suddenly mentioned now?

"Yes, I am here today. I can proudly tell everyone that I think the time is ripe!"

In an instant, everyone present, except for some guests and partners who already knew the inside story, was almost all stunned.

Is the time ripe?

Is it... free of charge?

how can that be?

Why?

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