Chapter 717： Success can be replicated

~ko~ko

"Come in!"

With an old response inside, Real Madrid general manager Sanchez pushed open the door of the chairman's office and walked in.

"Mr. Perez, are you looking for me?"

Florentino, who was sitting behind the desk, raised his head slightly. He seemed to be writing something. With his pen-holding hand, he pointed to the chair in front of the desk, "Sit!" Then he went down again. wrote.

Sanchez hummed, walked over, gently pulled the chair away, and sat down.

On the desk in front of him, there was a freshly published newspaper this morning, Real Madrid's mouthpiece, Aspen.

But the headlines reported on the front page have nothing to do with Real Madrid, but in Southampton, England.

As a subordinate, Sanchez was able to go through the two dynasties of Calderon and Florentino, and the official was getting bigger and bigger. A large part of the reason was that he could not only do things, but also know how to observe words and colors.

At least, he had already noticed that Calderon was unable to take charge of Real Madrid at all, so he also bet on Florentino early, and even set up for the latter to return to the throne of Real Madrid chairman. The power of Conglong.

Now, he can naturally see that Mr. Chairman wants him to read the newspaper first.

It's okay not to look at it, but when he saw it, he was taken aback.

Southampton has to adopt a free ticket policy?

How is this possible?

Is it possible that Yang Huan is crazy?

According to the attendance rate of Southampton, the degree of fanaticism of the Saints fans, and the capacity of the new stadium, the income of a game of at least three to five million pounds will be tens of millions in a year, or even more than 100 million.

Free tickets?

A fool would do this!

But Sanchez soon realized that the problem was the point system.

"How? Did you see anything?" Florentino raised his head, gently closed the pen cap in his hand, gently placed it on the table in front of him, clasped his hands, and looked at Sanchez. .

Sanchez was a commercial developer from Real Madrid when Florentino was in the first phase of the Galaxy Battleship, and he was reused by Florentino. In 2006, after Florentino stepped down, Calderon When he came to power, Sanchez continued to be reused because of his achievements in business.

No way, Calderon is a pustule, and his subordinates don't have the talents at all, so they can only continue to reuse Sanchez.

This also gave Sanchez the opportunity to help Florentino return to the Bernabéu Stadium after three years.

So, just a little thought, Sanchez understood what Florentino meant.

"This is a very brilliant idea. Fans usually want to eat, shop, and entertain, but they may not be willing to go to shops such as Harrods, Pizza Hut, KFC, Wangjiang Pavilion, etc., so Southampton uses this method. , To attract these potential customers, and then achieve a win-win situation among fans, clubs and businesses."

Florentino nodded inaudibly, "Well, keep talking."

"But this is only at the design level. At first glance, the feasibility is very large, but in actual operation, there will still be quite a lot of difficulties and problems in the specific situation. After all, this involves too extensive."

Florentino nodded again.

"However, Yang Huan is indeed great, and there are also a lot of talents under his hands. He can even rectify such an idea. If it is done, it is simply to build Southampton into a network of various resources in society. Large platform."

When Florentino heard this, he nodded again, "Since he put forward this idea and worked out such a system, the plan itself has been more than half successful. As for what you said, small issue!"

"Yeah!" Sanchez also understood, "As long as Southampton firmly promotes, as long as the business does not lose confidence in Southampton, as long as there are fans who want to watch Southampton's ball, then this plan cannot be unsuccessful!"

Florentino sighed long and got up from his seat, a little bit sad.

"Yang Huan is indeed a talent. He asked for free tickets back then. Everyone regarded him as a fool. But now, you can see that he has already done it, and it will be put into practice soon. I am really worried. Now!"

"Worried?" Sanchez was a little confused.

Southampton is far away in the UK and has nothing to do with Real Madrid. What does the chairman worry about?

"Professional football has always been a very deformed existence. You say it is closed, but its every move has drawn the minds of countless fans around the world. But if you say it is open, it is still stubborn on many levels. Guard your own traditional circle, such as the so-called tradition, the so-called loyalty, and the so-called emotional use!"

In the eyes of Florentino as a businessman, these are stumbling blocks that seriously hinder the development of professional clubs.

Just like a family-managed company, a group of laymen is leading a group of insiders to do things, completely irregular!

"In my opinion, the rapid development of professional football in the past decade or so has seemed more like a passive process of accepting the scouring and repeated transformation of various resources from the society, rather than a proactive process. Self-improvement!"

"But the appearance of Yang Huan and Southampton broke this situation from the very beginning. He took the initiative to change again and again, and made drastic reforms again and again, which made people amazed and brightened. And every change he makes is enough for professional football to think deeply and think again!"

Sanchez knows that Florentino has always admired Yang Huan for a long time.

After the two had their first one-on-one conversation, Florentino came back and praised Yang Huan, thinking that from Yang Huan, he saw the characteristics of many young people and saw many new ideas.

It now appears that the chairman's vision was really accurate!

"What I am worried about is that if Southampton is unsuccessful, that's fine, but if it succeeds, the new Atletico Madrid stadium in eastern Madrid and the surrounding commercial city will become the second artificial island in Southampton. ?"

When Sanchez heard this, he almost lost his voice.

Yes, in theory, this success can be replicated.

If Atlético Madrid had done the same, if you come to this one, your income will definitely skyrocket.

According to the preliminary estimate of the Aspen newspaper, according to this set of points plan of Southampton and the information that reporters have obtained from some businesses, although tickets for the new Southampton stadium will be free, the team will be owned by the artificial island every year. From the business, at least 200 million pounds of rental income.

If you take into account the other series of service charges provided by the team to the merchants, it is estimated that it will reach 300 million pounds.

In other words, Southampton tickets are free, but you earn more than ticket fees.

If you add the sponsorship fee and the broadcast fee income, Southampton's income will catch up with European giants such as Real Madrid, Barcelona and Bayern Munich.

And this is just the beginning. With the operation and accumulation of the entire model, the future development potential is quite amazing.

Imagine that Southampton can do it. What about Atletico Madrid?

If the Bedsheets Corps also come to this hand, their income will skyrocket, not much, as long as the current more than 100 million on the basis of more than doubled, more than 300 million, then Atletico Madrid will steadily become the third pole of La Liga.

"The plan to transform the Bernabéu stadium must start immediately!" Florentino also attached great importance to this.

Sanchez nodded and said: "I have already asked someone to estimate. If the new stadium is completed, it is expected to increase our financial revenue by about 200 million euros on the existing basis!"

Florentino nodded, he was also quite optimistic.

"Mr. Perez!" Sanchez suddenly had a doubt, "Southampton's approach is actually to imitate the practice of New York's Madison Square Garden, and to develop the commercial resources around the stadium to the extreme. Through supporting facilities such as hotels and restaurants, Turn the stadium into a commercial center with various commercial forms surrounding it, providing huge convenience for fans."

"The passage through which the fans walk into the stadium creates a huge commercial corridor, so that even if the fans come to the stadium earlier or leave the stadium later, even if it is a non-match day, it has nothing to do with it, not like in Europe. At present, the stadium is a ubiquitous business model of a traditional stadium that comes before the game and leaves after the game."

Florentino listened and nodded with a smile, "Well said, Sanchez, you are right."

Sanchez nodded politely, "Then can we do the same? The Bernabéu Commercial Corner's contract is about to expire. With that extra piece of land, although it is not as good as Southampton, we can also play the Bernabéu Stadium like them. To be a commercial center, because our geographical location is the most unique advantage!"

The Bernabéu Stadium is in the center of Madrid. If the Bernabéu Stadium is turned into a commercial center, it will be a money-making machine!

Florentino listened and shook his head with a wry smile, "I know what you think, it is indeed quite tempting, but you should know how big the benefits are involved, it is not easy."

When Sanchez listened, his expression was a little languid, because he understood.

As the richest of the rich, Real Madrid is by no means as monolithic as seen by the outside world, or Florentino’s eloquent words, on the contrary, Real Madrid has many factions within it, full of intrigue and exchange of interests.

For example, Real Madrid has suffered a lot of injuries recently. Many people say that there is a problem with the medical department. Some players even don't trust this group of team doctors. Why can't the club fire the team doctors and only play it down?

Because this medical team was recommended by a member of the board of directors, and Florentino, as the chairman, needs to be responsible for the eighteen board members. Any decision-making needs to be approved by them, so it involves Exchange of benefits.

The board of directors has 18 members. You recommended the team doctor, I recommended the lawyer, and he recommended the public relations staff.

Even many people will participate in and intervene in player transfer operations.

It can almost be said that factions have already grown within the management.

When Calderon was in charge of Real Madrid, why was it so messy?

Even if he is a bastard, Mijatović is a bastard, but these two **** can make Real Madrid like this?

This is too much to overestimate them both.

The most important and core reason is that Calderon and Mijatovic can't live with the vote of the board of directors!

Are there no examples like Calderon?

The former president of Barcelona, ​​Gasparte, as the best vice president in the history of the club, turned out to be the worst president in the history of the club, giving Barcelona the darkest years. Why not?

Even if it is as strong as Florentino, it can only barely hold on to the scene, and it has to compromise everywhere and exchange interests in exchange for a relatively stable management situation.

"You should be fully prepared for this matter, and I will mention it on the board of directors when the time is right."

Sanchez listened and nodded, "Okay, I know how to do it."

"It's February now, one thing is very important, you should hurry up and do it!"

When Sanchez heard this, his face suddenly became solemn, "Mr. Perez, if you have anything, just tell me, I will do my best!"

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