Chapter 737： Get the tide

Mark Parker sits behind the desk in the corner with his hands folded on the table

This is not so much an office as it is an exhibition hall.

Inside, there are a variety of weird dolls and wax figures produced by Nike. The exhibition wall lists almost all the classic shoes launched by Nike, which are colorful and dazzling.

Even the desk in front of him is more like a glass display window, with a variety of large or small display products under it, including shoes, basketballs, wrist guards, and even sports water glasses.

On the right side of the corner desk is a laptop with an open but black screen. If you look at the back, you will find that this is an Apple laptop, and behind the computer is a tennis ball endorsing Nike. Wax figure of sports superstar Roger Federer.

I believe that everyone who walks into this office will not doubt the taste of the owner of this office.

Only a tasteful person can arrange such a tasteful office environment.

But at this moment, sitting in this artistic office, Mark Parker is worrying about a very real thing, even full of benefits.

At this time, the door of the office was knocked.

Mark Parker sighed heavily, cleaned up, and raised his head, "Please come in!"

Seeing that the global vice president who specializes in football affairs came in, Bert Hoyet, Mark Parker immediately put a smile on his face, this is his hand-picked general.

Moreover, his principle is that no matter how harsh the environment, no matter how much pressure, you must maintain a confident and calm attitude in front of others.

"Belt, come, sit down!" Mark Parker pointed to a chair in front of him.

"Thank you, Mark!" Belt Hoyet came over.

As soon as I sat down, I saw a black and white English bulldog with a leather chain tied to the leg of the desk next to the chair. It looked very lifelike English bulldog. I immediately smiled and leaned my hand over it. The left ear fiddled lightly.

"Hey, kid, bark twice to listen!"

This action immediately caused Mark Parker behind the desk to laugh.

He sews this bulldog himself.

"Bert, I have seen your plan!"

Belt Hoyet stopped immediately, looked at the president of the company, and listened solemnly.

"The plan is well done, but I still want to personally hear your deeper thoughts, so that I can decide whether to support you!" Mark Parker said seriously.

Belt Hoyet is no exception. He must pass the president first before he can convince the company's top executives.

"Mark, did you watch the Champions League match yesterday?"

"Yes!" Mark Parker nodded.

Strictly speaking, he is not an avid football fan, but he attaches great importance to football, so he will take time to watch European football matches, the Champions League quarterfinals knockout, which is not to be missed.

"The semi-finals have been released, Southampton and Atletico Madrid have reached the Champions League semi-finals."

"I know!"

Belt Hoyer went on to say: "Then you should know that I am very optimistic about Atletico Madrid reaching the Champions League final, because Dortmund's recent situation is not ideal, and Southampton, even if it is against Bayern Munich, but I still feel that the possibility of promotion is half!"

Mark Parker understood what Belt Hoyet meant.

"I want to say that it is not that their results will always be so good, but that Yang Huan and the team behind him are far beyond our expectations in terms of their ability to run the club. Southampton's success is not By chance, Atletico Madrid is the proof."

Mark Parker nodded, "But what about Inter Milan?"

"That was an accident!" Belt Hoyet shook his head and smiled bitterly: "I can only say that the winter break spent more than 100 million euros, but in the end I couldn't even make it into the top three in the league. I can't do more. What did you say."

After a pause, Belt Hoyet said with confidence: "However, I can guarantee that Inter Milan's failure is only temporary. With Yang Huan as a person, he will never allow his team to do this. Depression and depression continue."

Mark Parker looked at Belt Hoyt and asked again: "But you have to know that Serie A is very sluggish now. Inter Milan has been so chaotic in the past few decades. It has always been a black hole for stars and famous coaches. ."

But after speaking, Mark Parker changed the conversation, "Of course, I also agree with your judgment very much, we need Inter Milan, but I really don't like Inter Milan!"

Belt Hoyet shook his head and laughed. "Mark, do you know? If you ask me who is most likely to challenge Juventus in Italy now, then I will tell you without hesitation. With high hopes for Rome, it is Inter Milan!"

When he said this, Belt Hoyet was very confident.

"Monaco is currently ranked second in the French Ligue 1 and is only two points away from Paris Saint-Germain at the top of the list. The championship battle has completely heated up, so I think there is no reason to doubt Yang Huan's ability to operate."

Mark Parker shook his head and explained: "Bert, you have misunderstood. I have never doubted the operational ability of him and the team behind him. On the contrary, they are very successful, but you should know that this is a big For the project, we must conduct a comprehensive evaluation."

"I understand!" Belt Hoyet sighed.

Nike’s development in recent years has encountered problems, making the company’s investment in sponsorship, although it will not shrink, but it has also become very cautious, especially on such large projects.

"Mark!" Belt Hoyet felt that something should be said.

"I have some words, but you have to make sure not to leak them out."

"OK!" Mark Parker nodded.

"Based on the information I got in Europe, I have every reason to believe that Yang Huan is supporting Platini to challenge Blatter!"

"What?" Mark Parker was taken aback.

Seeing that the president wanted to ask himself, Belt Hoyet immediately shook his head, “Don’t ask me if I have any evidence, because I don’t have it, but I want to say that if there is no one to support it, Platini has been Isn't it too outrageous?"

Mark Parker was a little surprised, but when you think about it, it really makes sense.

"But isn't Blatter's FIFA always cooperating with Yang Huan's Miracle Media?"

"Yes, the cooperation between Infront, FIFA and the International Olympic Committee continued after being acquired by Miracle Media, but this does not prevent Yang Huan from betting on both sides, even if Platini picks Blatter. Dismount, do you think the interests of Miracle Media will be damaged?"

Mark Parker was really speechless.

If we continue to follow the words of Belt Hoyt, once Blatt steps down, can we use the relationship with Yang Huan to cooperate with FIFA and UEFA?

You know, this one has always been the stronghold of Adidas!

"Also, I have recently received news that there is a company registered in Monaco that is very active in European football recently."

"What do you mean?" Mark Parker didn't quite understand.

"They first acquired 51% of the shares in Basel, a famous Swiss Premier League team. This share originally belonged to a consortium and later sold to other investors. But now this Monaco company has successfully passed the company. The specific amount of shares bought back is ominous."

"It's the same company that has been secretly buying Belgian Anderlecht shares in the stock market at a low price. This team has been in a bad situation recently. So it is said that their management intends to Bring in investors."

"In addition, I have also received clear news that the old Czech powerhouse Sparta Prague has changed hands privately, and the purchase price is very cheap. As soon as the purchaser completed the acquisition, it immediately launched a stadium renovation plan to target Sparta Prague. The Lightner Stadium was transformed into a shopping center, fitness club, cinema and hotel."

"It is said that this renovation plan has been submitted to the Prague City Government for environmental impact assessment, and the location of the Leitner Stadium is right in Prague's most popular Old Town!"

Mark Parker was really shocked when he heard this, "Is it also this Monaco company?"

"Yes!" Belt Hoyer headed out.

"Whether it is Anderlecht, Basel or Sparta Prague, the price is quite cheap. The key is to maintain the cost of operation, but if you can find a sustainable management way for these teams, it is quite cost-effective to start."

When Mark Parker heard this, he finally understood, "You mean, the boss behind this Monaco company..."

"Yes, I have absolutely reason to believe that it is Yang Huan!"

Even though Mark Parker had been mentally prepared, he couldn't help but breathe in air.

This Yang Huan's ambition is too big, right?

In the five major European leagues, in addition to the Bundesliga, he already has a team, but now he is still buying Belgium, Switzerland and the Czech Republic. This is really wayward!

"Besides, I also heard that they are negotiating with Ajax, or maybe it is the acquisition of some shares, or the two sides have deep-level cooperation. In short, Ajax is very interested in them."

Hearing this, Mark Parker kept shaking his head, "I don't understand why he wants to do this? Now that the economic environment is so bad, these teams are willing to be acquired, and 80% of them are financial problems. Yang Huan starts now. , Isn't it stuck?"

"That's right, but it's not!" Belt Hoyet laughed.

Mark Parker frowned, obviously not understanding.

"I once talked to Sun Yue, CEO of Miracle Media, and he told me that the scale of global sports events is developing at an alarming rate, and has already entered every corner of the world, and even everyone's daily life."

"At that time, he told me that the annual scale of the global film and television industry is about 90 billion US dollars, but the scale of global sports events is expected to reach an astonishing 150 billion US dollars in 2015! "

"Fifteen billion dollars?" Mark Parker was a little stunned.

Nike is exhausted. It is only more than 20 billion a year, and its revenue of less than 30 billion US dollars is less than one-fifth of sports events. My goodness, is there such a big market? ?

"Yes, when Sun Yue of UU Read talked about this number, he was very sure, and in global sports events, the proportion of football matches is increasing at an alarming rate, so Ligue 1, Serie A, and even now In La Liga and Bundesliga, their people of insight are also proposing reforms to package the image of the entire league and develop the global market!"

"This is a wave of globalization of sports events, and no one can stop it!"

Mark Parker is a smart man, and he understands this thoroughly.

If this is an unstoppable wave, then what Yang Huan wants to do now is to take advantage of this wave before it arrives, before everyone can see it clearly, and put the best quality and most competitive All resources are in their own hands.

When this wave really comes, the resources he holds in his hands is an inexhaustible golden mountain!

There is no doubt that he is a trendsetter at the forefront of the times!

But, should Nike keep up with him?

...()