Accompanied by the enthusiastic President Luis Filipe Vieira and Rui Costa, Yang Huan visited the Stadium of Light in Benfica and the supermarkets and other sports venues surrounding the stadium.
Through the introduction of the two, Yang Huan learned to some extent that Benfica has also received a considerable amount of income through the lease of these venues, which has kept Benfica’s annual income at around 100 million euros.
This is achieved without counting player transfer transactions. In the Portuguese Super League, it ranks first, even surpassing the Portuguese Super League Banba Porto.
Under the introduction of Chairman Vieira, Yang Huan also learned that Benfica’s membership number was as high as two hundred thousand, ranking first in Europe, and the annual membership fee alone is also a lot of money. Income.
This is a little surprising.
Due to the influence of the entire Portuguese league, Benfica's income from sponsors should be very small, but it is really not easy for the income to reach this level.
However, this may also have a lot to do with Benfica being a listed company [holographic] the latest chapter of the game.
Not only Benfica, but Porto and Sporting Lisbon are also listed companies, and even the latter two are relatively early. Porto was listed as early as the 1990s, while Benfica only went public in recent years due to heavy debt.
However, just like most football clubs’ stocks were sluggish after they went public, Benfica’s current market value has not reached half of its listing time, and its single share price has even fallen to less than one euro, which is a junk stock.
But they are good. Look at Porto. The stock price per share is only 0.6 euros. Even at the end of 2012, the stock price of this Portuguese super class even plummeted to 0.18 euros. It's incredible.
What's even more frightening is that, whether it is Benfica, Porto or Sporting Lisbon, their stocks are not bought at all, and there is almost no liquidity. It can be seen that investors are not optimistic about them at all.
No wonder, because the football club listing itself is a very deformed product.
From Manchester United and other Premier League teams, to Ajax, to Dortmund, and then to teams such as Porto and Benfica, almost all went public because of debts. As a result, the stock price plummeted immediately after listing.
Even a professional team like Manchester United is inevitable.
Not long ago, a Wall Street hedge fund shorted Manchester United's stock for 5 million U.S. dollars. As a result, the Red Devils' stock price fell by 10%, which made investors see the wonder of the football club's listing.
Imagine that Manchester United are like this, and other clubs are even more unbearable.
Accompanied by Chairman Vieira and Rui Costa, after walking around the Stadium of Light, Yang Huan returned to one of the meeting rooms of Benfica's office.
"Mr. Huan Yang, we admire the brilliant achievements you have made in Southampton in the past few years, especially in the globalization strategy. Many of the measures taken by the Saints are very worthy of our study."
Luis Filipe Vieira said very sincerely.
"I have communicated with Mr. Peter Kenyon before. You have set up branch offices in the United States, China and the Middle East, and have achieved quite successful experience, so we hope to have the opportunity to cooperate more."
"In addition, we are also very interested and hope to participate in your Miracle Media International Champions Cup at the right time. I believe Mr. Yang Huan is also aware that our Benfica is the second European team to win the Champions League and has a long history. Historical tradition, and our performance in the past few years has been very stable."
Yang Huan listened and nodded, "Chairman Vieira, now the outside world is calling for further expansion of the International Champions Cup. We have been studying this plan very seriously. If we decide to expand, we must give priority to Benfica. !"
"As for the cooperation between Southampton and Benfica, we also welcome it!"
Vieira also knew that this kind of thing could not be negotiated in a few words, but he didn't mind either.
Just kidding, the current European team, who doesn't want to participate in the International Champions Cup of Miracle Media?
Look at the participating teams. Every summer, they can earn at least one to two million euros in net income. If they can sign sponsorship contracts in North America and Asia, the income will be even greater.
Just like Benfica, deducting player transfer income, the annual income is only 100 million, playing a few games in a summer, net income of 10 to 20 million euros, the temptation for them is too great.
But on the one hand, Miracle Media has very high requirements for participating teams, almost all of which require European first-line teams.
Although there are also controversial teams like Monaco participating, considering the influence of Ligue 1 and Monaco's performance this season is quite eye-catching, so everyone is relieved. Instead, they think Miracle Media is very good. vision.
However, after the expansion of the International Champions Cup, there are only 16 places in total. It is difficult to meet the needs of many European giants. Therefore, many mid-upstream teams in the four major leagues, as well as upstream teams in other leagues, are calling for further progress. Read the full text of the military expansion plan.
There are even many people who have drawn up a plan, that is, to hold a qualifying match before the race.
Teams with outstanding results in the qualifying rounds will advance to the main tournament and participate in the championship competition with the top teams.
This set of plans has also received a lot of attention, after all, it will make more teams participating in the tournament, but also make the tournament more intense.
As for the schedule, it will be advanced from the end of July and the beginning of August to mid-July, or even early July.
Although it may affect the team's preparations, in order to generate income, the European teams are also fighting!
Yang Huan, Sun Yue and others are cautious about the International Champions Cup. After all, they have just expanded their army. They have taken too much strides and are easy to pull eggs. However, the market's response is so hot, they must also give attention and positive feedback. .
Otherwise, it is hard to guarantee that no one will build another hill!
Of course, the International Champions Cup has now become famous. In addition, the giants have been beaten by a single net. It is very difficult for others to reorganize an event. Coupled with high appearance fees, the threshold is very high.
Even if the rs company can't continue to operate, it may be difficult for others to gain a foothold.
Vieira is not a stupid person, of course, knowing that it is impossible to use a word of her own, or Benfica to borrow a training base to Southampton, can exchange any promise, it is absolutely impossible.
But he was still getting closer to Yang Huan intentionally or unintentionally.
When talking about the operation of the club, he vaguely mentioned the issue of third-party ownership of the Portuguese Super League.
And Yang Huan wanted to pay him back a favor, so he told him thoroughly.
"I can guarantee that FIFA and UEFA will soon rectify third-party ownership. Therefore, the transformation of the Portuguese Super League team is imminent!"
"Really?" Vieira frowned.
To him, this piece of news is simply earthquake-magnitude.
Of course, it’s not too surprising. After all, in the past few years, UEFA and FIFA have been unceasing news of suppressing third-party ownership, but it has always been thunder and rain. Is it true this time? ?
"Absolutely, I promise!" Yang Huan was very affirmative, "and it is very likely that it will be officially implemented starting next year!"
Vieira and Rui Costa glanced at each other, both visibly panicked.
There are still several players in the Benfica team that are held by third-party organizations. If they cannot be sold quickly before the ban takes effect, they will definitely be punished by UEFA and FIFA even if they violate the rules.
Not afraid?
Do not make jokes!
A single ban on Benfica from participating in the UEFA Champions League is enough to put Benfica on the brink of financial collapse!
Yang Huan looked at Vieira's face and knew what was going on.
The chaos of the Portuguese Super League team is incomprehensible to outsiders.
Among other things, even if they are both teams in the Portuguese Super League, a team like Porto can directly influence or even directly interfere with the transfers and head coach appointments of other Portuguese Super League teams, which is not possible in other leagues. imagination.
Are you kidding?
Take a look at Mourinho’s resume. Wasn’t he just after being laid off and couldn’t find a job. Finally, he ran to Porto and asked to see the chairman of Porto Da Costa. Finally Da Costa arranged for Mourinho to go to Leiria. As the head coach, then later took over Porto?
It's just that Mourinho is really tough and strong enough. After Porto's eye-catching performance, he immediately fled the Portuguese Super League and ran to Chelsea. He successfully whitewashed and turned into a world-famous coach. But even so, he is still a little involved. Read the full text of the witch **** among the scandals in Porto and Da Costa.
All in all, this pond is very deep!
"Master Huan, thank you for telling me such an important piece of news!"
After thinking for a while, Vieira sighed heavily. He felt that the winter of Portuguese football is coming.
If the third-party ownership is really restricted, where does the Portuguese Super League team have the financial resources to introduce high-level stars?
Yang Huan felt a little strange in his heart when he saw his stern expression that looked like Taishan would fall.
"Louis, I have always had a doubt, I wonder if you can help me answer it?"
Vieira heard it and nodded immediately: "Young Master Huan told me such important news, then there is nothing I can't say."
Yang Huan nodded in satisfaction and asked: "I'm very surprised. It stands to reason that you sell players every year and you also sell a lot of money. Why do you still rely on third parties so much? Haven't you thought about getting rid of third parties? , Do you alone?"
After listening to Yang Huan's question, Vieira and Rui Costa looked at each other and shook their heads helplessly.
"Master Huan, you don't understand our situation." Rui Costa sighed rather sadly.
"Then tell me about it!" Yang Huan asked with interest.
Because he is really interested in knowing why there is such a weird league model in the Portuguese Super League?
Rui Costa immediately looked at Vieira, his eyes seemed to be asking, can you tell me, Chairman?
Vieira was also thinking about it in his heart. Perhaps he felt that Master Huan was a trustworthy person, or he really wanted to get closer to Master Huan, so he nodded and said that he could speak.
After Rui Costa was authorized, he thought for a while and organized his rhetoric.
"Master Huan, what you said about the high transfer fee is that you only hear reports from the outside media and the official statement of the other party's club. But if you look at our company's financial statements, you will find the problem. "
As a listed company Benfica will publish its financial statements every once in a while.
However, this is for fans, usually do not pay attention to these.
The most important thing for fans is the team. They don't care how much you earn and how much you spend.
"You mean, the player transfer fee should be shared with a third party?"
Yang Huan thinks this is not surprising, okay?
In this model, the player is like a commodity. A third party holds a certain amount of shares. If you sell this commodity, it will naturally be shared by others. Isn't this reasonable?
But Rui Costa shook his head and smiled, "It's not that simple, Master Huan, the specific operation is much more complicated than this."
At this moment, Yang Huan really couldn't figure it out.
However, he is very interested in understanding it!
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