Chapter 855： The strongest nails

From Madrid Airport, heading south along the M14 ring road, immediately ushered in the overpass road network connecting Madrid city and eastern suburbs.

In the southeast, northwest, four directions of highways are intertwined into a spectacular scenery like a spider web.

Under the overpass, a green leather light rail train coming from the southeast, whizzed past.

Next to the overpass, you can see a large area of ​​construction sites to the west. The roaring sound is endless. From a distance, it is a flourishing grand occasion. This is quite rare in the economically depressed Madrid.

Just get off the overpass, enter E5 Road, and go west at the first intersection and enter M201 Road.

This road had an official official name before, Olympic Stadium Road.

On the north side of the road, construction is in full swing, is it the new stadium of Atletico Madrid and the surrounding commercial centers?

On both sides of the intersection that enters the construction site of the new stadium is the Stadio Olimpico station on Madrid Metro Line 7.

The surrounding area is a residential area with dense population and convenient transportation.

In addition to the bus, the stop of Metro Line 7 is here in the new stadium, and Line 2 Line 5 and Line 9 also pass from the surrounding area. Fans can easily come to this stadium from any corner of Madrid. .

After two years, the framework and outer wall of this new stadium of Atletico Madrid have been basically completed, and only the interior decoration and a series of other supporting facilities are left. It is expected to be officially put into use in a year.

After completion, this new stadium will have a capacity of up to 70,000 people.

If the attendance rate is satisfactory at that time, it is not even ruled out that the third floor will be expanded in the future. The capacity can reach up to 90,000 or even 100,000, which will catch up to the Nou Camp and Bernabéu Stadium.

As soon as Yang Huan got out of the car, he raised his head and looked at this magnificent new stadium.

The stadium was designed by Norman Foster and Huang Ying. After the latter has played several consecutive starts, in the past two years, it has gradually gained fame and has become a rising star in the international architectural design industry.

What makes Yang Huan most satisfied is that her designs always carry a strong Chinese flavor.

Moreover, it is not the kind that is very Chinese and traditional, because it is difficult to satisfy people in Europe, America and the world.

Huang Ying's Chinese style is a very international style, very energetic.

Therefore, not only the Chinese are satisfied, but even people in European and American countries like her design.

"That decision was right"

Young Master Huan stood outside the gate of the stadium. After watching for a long time, he uttered such a sentence.

Accompanied by Young Master Huan, Atletico Madrid CEO Ferran Soriano, and the new CEO of Miracle Football Group, Peter Kenyon, they all understand what Young Master Huan means, and they nod their heads constantly.

At the beginning, there were two plans to renovate this stadium. One was carried out according to the original plan. This could reduce a lot of investment and save a lot of time. Even if you followed that set of plans, you should move in now.

Another plan is to overthrow it and start over.

Previously, Atletico Madrid was a sling and didn't have any money, so you can do whatever you save, which is not satisfactory in many aspects.

Young Master Huan finally chose the second set of plans, to overthrow everything and rebuild, even if it would require a considerable investment, but now it seems that it is worth it.

According to the original plan, the capacity of Atletico Madrid's new stadium will be at most 70,000.

But now, at least 70,000, and at most, the third layer is added, and it can even exceed 100,000.

Don't worry about Atletico Madrid's attendance. As the most popular team in Madrid, Atletico Madrid's attendance has always been quite ideal, not losing to its rivals Real Madrid.

In the past, the attendance rate was basically able to remain at around 85%, but now the team has won the La Liga championships and reached the Champions League final, the results have risen, and the attendance rate has also steadily increased.

Last season, Atletico Madrid averaged 92% attendance per game, second only to Athletic Bilbao in La Liga.

However, in the new season, the team’s season ticket sales are very satisfactory. The second round of the league played against Evar at home. The Calderon Stadium was packed with 98% attendance.

The team’s high attendance is largely due to the fact that Simeone’s coaching style is getting better and better.

"The club initially estimated that this year's league attendance should be able to exceed 95%. Our current tickets are hard to find. Therefore, we are even wondering whether the 70,000 capacity of the new stadium is enough."

Yang Huan laughed loudly, "Don't be too greedy. You can't be fat with one bite. If you can't rush this kind of thing, you should work steadily and serve the 70,000 talents well."

Soriano quickly nodded and said yes, he also knew that this should not be anxious.

If the third floor of the grandstand is built at once, the capacity is too large, but the sitting is not satisfied, resulting in a terrible home atmosphere, but will affect the fans' viewing experience, and then affect the team's attendance.

Of course, sometimes, the attendance data cannot be taken too seriously.

For example, Athletic Bilbao, the attendance rate is high, right? La Liga

But their San Mames stadium has a total capacity of only 35,000. No matter how high your attendance rate is, how many people can you sit?

In La Liga, there is this kind of courage to build a team with a capacity of 70,000 people. Apart from the Western Super League duo, only Atletico Madrid is qualified. Other teams, including Valencia and Sevilla It is impossible to wait for other teams.

"Go, go inside and look inside."

Like most Chinese, Yang Huan has a very special feeling for real estate in his heart.

It's not that he wants to invest in real estate, but he really enjoys it. On a large area of ​​barren land, building landmarks in Madrid, attracting tourists from all over the world, the sense of accomplishment is very great Out of the ordinary.

Building a new stadium is actually a very complicated matter. It is not only the exterior and interior decoration of the stadium, but also a lot of factors to consider.

For example, the simplest one, the seat, the difference and slickness are quite obvious.

In addition, multimedia systems and intelligent management systems, which are also the standard configuration that a modern ball field must have.

Atletico Madrid has contracted these supporting facilities to professional companies to be responsible, but it is still quite troublesome to operate.

Yang Huan was afraid of trouble, so he just went around and didn't interfere.

After visiting the new stadium, Yang Huan went to the commercial plaza to the north.

"By the way, Peter, how are you talking to the group?" Yang Huan asked Peter Kenyon.

The commercial center supporting the stadium is now handed over to the group for unified operation, so Peter Kenyon is naturally in charge of the negotiations with the partners.

"The negotiations are going well, but there are still some issues that need to be resolved."

"what is the problem?"

"There is a big gap between their rent and our psychological price."

Yang Huan nodded, "Are there other options to consider?"

"Yes, several large chain shopping centers in Europe and the world are interested in cooperating with us, and some even offer more attractive prices than the group, but..."

Peter Kenyon said cautiously.

Negotiating is Yang Huan’s suggestion to him, and Peter Kenyon also knows very well that the owner of the group is the most famous rich fan of the Hamburg team, Alexander Otto.

Therefore, when he was negotiating, he was somewhat distracted, but he couldn't figure out what Master Huan meant.

"Since there are more attractive choices, then our attitude should be stronger. We are in business, not for friendship. Don't have other concerns. If Alexander Otto really wants to cooperate with us, he Will know what to do"

"Understand" Peter Kenyon knew it.

In Yang Huan's view, if we can cooperate with Alexander Otto, it is naturally good.

But if you have to sacrifice your own interests because of this, it may not be too contrived.

After all, he took the burger, he didn't owe anything, and he didn't need them to help him, he could do it himself.

Therefore, he didn't need to accommodate Alexander Otto in such matters.

Of course, he also believes that people under the Otto family should be responsible for such things, and it has nothing to do with Alexander Otto.

Just like Yang Huan, Peter Kenyon was responsible for the whole thing, and he didn't interfere at all.

"How are your preparations for investment attraction?" Yang Huan asked again.

Peter Kenyon nodded, "It's almost there. We plan to hold two investment conferences in Madrid and Milan in October. At present, many businesses and companies have expressed interest in us. Therefore, we believe that this aspect is not a problem. Big."

With Southampton's previous popularity, coupled with the United States' very mature operating precedent in this regard, it is not surprising that many companies and businesses are optimistic about this set of models.

"By the way, Ferran, what's the answer from the Madrid municipal government?" Yang Huan turned to look at Soriano.

Soriano replied immediately: "They have agreed, but some preparation time is needed. After all, there are a lot of residents in the surrounding area. Recently, the project has been rushed, and many residents have reacted greatly, even before. The fans of Real Madrid and Getafe collectively accused us of harassing the people, and finally suppressed it."

Yang Huan laughed.

Real Madrid and Getafe are both Madrid teams, and one is Vallecano.

So, no matter from which point of view, the supporters of these teams can't fail to give Atletico Madrid eye drops, especially when the project is really annoying.

No, didn’t Manchester City build a new training base before?

As a result, in the process of land expropriation, one of the strongest nails was encountered.

Oh, it turned out to be Manchester United's diehard.

According to Mubarak, the **** does not eat hard and hard, and does not entertain the fire or water. Anyway, no matter if you break your mouth, he will not accept it.

So, Atletico Madrid's situation is pretty good now.

"As soon as possible, the naming rights of these two roads are also very valuable" Yang Huan laughed.

When he decided to build this new stadium and commercial plaza, the Madrid municipal government promised that the road to the Olympic Stadium and the road to the west could be named by Atletico Madrid.

The consideration of Yang Huan and the commercial team is that both roads are named in the name of the stadium's naming dealer, which can greatly enhance the commercial value of the stadium's naming rights and is also quite attractive.

"Okay I will continue to follow up" Soriano agreed.

Yang Huan didn't say much.

He still trusts Soriano and Begiristan, and their abilities are also very good. They are both well-known professional managers in European football. One is responsible for management and the other is responsible for competition. They are also the best partners. Up.

Before, Mubarak of Manchester City also took the initiative to find Yang Huan and begged for a long time, hoping that Yang Huan could let them go to Manchester City.

As a result, Young Master Huan did not agree, and almost blasted Mubarak out.

The group continued to walk in the commercial square until Yang Huan's phone rang.

Caller ID, Florentino

"Haha, this old boy can't wait"

Yang Huan smiled and shook his head, "Let's go, go to Bernabeu"

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