Chapter 877： To treat his body in his own way

No matter who it is, as long as he appears in front of the media camera, he must be cautious.

Because, any irresponsible, even extremely subtle behavior, which appears in front of the fans after being magnified by the media, will definitely cause serious damage to the club's image.

This sentence was when Yang Huan met Christian Falk, the most famous reporter in Germany told Shao-Ye Huan, and he believed that the most important thing in football today is the image of the club. Professional and run the most successful team.

For example, Real Madrid, Southampton, Manchester United, and Bayern Munich.

The German journalist even joked that he was very certain on the first day Mourinho took over Real Madrid, and the Portuguese madman would not stay in Real Madrid for too long.

"Florentino will discover sooner or later that the most controversial coach in the world, no matter how successful he is at the athletic level, but at the commercial level, what he brings to Real Madrid's brand image, Not a benefit, but a harm!"

Yang Huan also had to say that Christian Falk’s remarks were really good.

Today's business age has long passed the age when the aroma of wine is not afraid of the deep alleys.

What is important now is that even if your wine is very fragrant, you have to take the initiative to go out and let everyone smell it.

Even as the core of the football world, teams in the top European professional football leagues must do this.

Unless, you never thought about making money.

But I would like to ask, if there is no money, where can the funds go to sign in?

In fact, Christian Falk did indeed make his first press conference since he became the news director of the Hamburg team. It was very impressive, the rhythm was very good, and the atmosphere was just right.

If you use one sentence when watching a movie, there is no peeing point during the whole process!

In this press conference, the Hamburg team mainly announced several major events.

The first is that after the Hamburg board of directors after negotiation, they unanimously agreed to remove the positions of several board members such as Kerhof and Kruze. The specific board positions will be temporarily held by the club’s CEO Thomas Lake, who is known as the club’s legend and technical Director Dietmar Beiersdorf served.

In addition, the club announced the termination of the work contract with Cruze, the position of football director will be held by Bernhard Pieters, he will be specifically responsible for the reform of the team's youth training system and scouting system.

What has not been announced is that after Hamburg introduced a data analysis system from Southampton, Bernhard Pieters will be the person in charge of this system, because the Germans have attached great importance to data analysis in the past.

As for the position of the chairman of the board of directors, Kkhoff, the chairman of the fan congress, Alexander Otto, will be concurrently held temporarily until the board of directors elects a new chairman at an appropriate time.

The reporters present were not surprised by this personnel change of the Hamburg team.

Although there are various rumors, many people know it well.

The big earthquake that just happened in Hamburg, to put it bluntly, was a power panic.

Now that Yang Huan has won, it is natural to appoint his own person to the top.

Therefore, it is only natural that Thomas Lake and Beiersdorf have the power of the club.

In the past period of time, these two people have accumulated enough prestige.

Although Bernhard Pieters is a newcomer, his work performance in Hoffenheim is obvious to everyone who is familiar with the Bundesliga. He will be responsible for the youth training. Just around the corner.

As for Alexander Otto, this is the famous local rich fans of the Hamburg team in the past few years. Among the fans in Hamburg, except for Claude Michael Kuhn, he is the most famous and the most financially strong.

So, who would doubt if he is the chairman of the board of directors?

At the very least, with his billions of wealth, fans don’t have to worry about corruption at all, do they?

With that time of corruption, he might as well concentrate on running his own company, maybe he could earn more.

After Christian Falk’s solemn introduction, Thomas Reck, Beiersdorf and Alexander Otto all said a few words individually.

Both of them introduced the development goals of the club on the commercial and competitive level, which also showed the division of labor and cooperation between the two.

Alexander Otto said in his speech that, as a representative of the fans, he was saddened by the behavior of Khoff and others. At the same time, he also hopes that the board of directors will seriously consider whether the Hamburg club's management model should be adjusted.

"We all know that it was the previous shareholding system reform that brought in foreign investors and a professional management team, which caused this storm to happen. This is a good thing for Hamburg's long-term development. Therefore, the board of directors will take seriously Considering the development direction of the team, I hope Hamburg can return to the peak of glory."

The reporter also actively asked questions about what Alexander Otto said in his speech, hoping that he could elaborate on his views in more detail.

But Alexander Otto had discussed with Christian Falk, Yang Huan and others before, and felt that temporarily letting out the wind and exploring the way should not be too hasty.

Therefore, when answering inquiries, he always played Tai Chi.

Coupled with the help of Christian Falk, the reporters can only catch clues, but cannot go further, which also makes many people feel depressed.

Fortunately, after announcing the appointment and removal of personnel, Christian Falk once again threw out a spree.

That is, the Hamburg team will sign sponsorship contracts with a number of local companies including Kuhn’s Dexun Group and Alexander Otto’s group. Among them, Dexun Group will sign the naming rights for the Hamburg training base, and the group will sign Naming rights for the youth training base and the youth team's home stadium.

If you add the court naming rights of Kuhn's private sponsorship of the club before, then the sponsorship contract signed by the Hamburg team in the past year has increased the team's revenue by at least 30 million euros each year.

The club’s chief executive Thomas Lake also gave the club’s plan for the first time, introducing in detail the expansion plan of the team’s training base and the renovation plan of the youth training camp. It is expected that these two projects will be implemented in the next three years. Invest more than 100 million euros in capital.

This immediately surprised all the reporters present, because the Hamburg team still has a lot of debts that have not been paid off, and does Hamburg have enough financial resources to support this ambitious plan?

Alexander Otto gave an explanation.

"The expansion of the training base and the renovation of the youth academy are all important things that have contributed to the present and will benefit the future. I believe that no Hamburg fan will oppose this matter."

"The team does have debt problems, and it is very serious, but we should see that in the past few years, Hamburg's bad youth training has seriously dragged down the team's development. The fans should know which one is more important. "

"As for funding, we intend to follow the financing practices of Bayern Munich and Dortmund, attract capital injections from outside investors, and use this capital to repay the team's debts and start this project."

The reporters below listened, and they all cried out inwardly.

After all, in fact, it is actually to sell the club's shares in disguise.

However, the reason for expanding the training base and transforming the youth academy is really justified.

It is estimated that no Hamburg fans will object.

Because of the problems of the training base and the terrible youth training camp, Hamburg fans have been reacting for many years. The board of directors has also chanted slogans for many years, but there has been no progress in the field.

Now that there are investors willing to invest, the fans are too late to be happy, why would they oppose it?

All reporters knew in their hearts that Yang Huan was going to erode Hamburg's shares step by step, and finally, the only declining giant in the Bundesliga that had not been relegated, was completely included under his command.

But even if you know, so what?

Now, inside and outside the Hamburg team, up and down, they are all Yang Huan's people. The Chinese people's heart of Sima Zhao is well known to passersby.

But how many people will really stand up against?

After all, the original management of the Hamburg team was too cheating.

It was so cheating that the fans chose to accept Yang Huan, whichever is less.

Moreover, it must be said that Yang Huan's ability to manage the team is indeed very strong.

In just one summer, Hamburg has transformed from a relegation team to the current Bundesliga leader.

At this point, the Hamburg fans are not expected to resist.

But the fans are attached, but the media reporters have not.

Therefore, after the club solemnly introduced several plans, reporters immediately pointed the finger at Yang Huan and asked Christian Falk, Thomas Lake and Alexander Otto to answer. Whether the investor is Yang Huan, and whether Yang Huan’s actions violated the sharp questions of UEFA and German Football Association regulations.

But everyone in Hamburg is obviously mentally prepared for these problems, and they have done enough to prepare.

When playing Tai Chi, it really made the reporters at the scene have a toothache, but they were helpless.

When it comes to the media’s tricks, Christian Falk knows better than anyone else and uses them more skillfully.

Therefore, he can cope with ease, advancing and retreating well.

This Tai Chi pushing hand made the reporters at the scene feel dizzy, and it also made Yang Huan happy to watch behind.

I don’t know if this is considered to be the way of the person, but is it still treating the person?

This press conference finally ended in a fairly harmonious atmosphere.

All the reporters on the scene have gained a lot and made a lot of hard work. Especially for Hamburg's great development in the next few years, they are surprised and admired. However, for the sensitive insider that many media and fans care about, they have nothing to do. To.

There are some things that you would rather be known than others.

As for the media's chasing reports, who can control it?

In official business, the harvest is rich enough to make a deal, and in private business, the Hamburg team is also fully prepared.

An inexpensive but practical souvenir ~ www.novelhall.com~ gave all the reporters a lot of face, and then the hospitality in the five-star Hamburg hotel made the reporters feel the Hamburg The sincerity of the team.

Such generous hospitality made those reporters who were planning to write some unfavorable Hamburg news feel embarrassed in their hearts, thinking about how to avoid the heavy and light, and how to praise Hamburg around the corner.

After all, this is also the tacit understanding between the rich team and the media reporters over the years, isn't it?

Besides, eat people with soft mouths, short hands, and they eat and take. If they turn around and say bad things about others, it would be too unkind, right?

Just as the Hamburg team was dealing with the media, Young Master Huan was temporarily relieved of the current situation in Hamburg. As far away as Milan, Italy, a siege against Yang Huan and Inter Milan was secretly brewing.

What is even more disturbing is that on the football field, Klopp's Inter Milan is not as optimistic as people generally expected at the beginning of the season.

Especially, the opponent that Inter Milan will meet next is...

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