Chapter 918： Messi, you must buy it!

Teacher Ma’s Capital says that the economic foundation determines the superstructure. see

This wise saying applies not only to society, but also to individuals, but also to professional football.

In almost every aspect of professional football, traces of its existence can be seen.

In the past, the old coaches, like Ferguson and Van Gaal, were in a simple football environment. There was no capital predator, and there was no huge gap between the rich and handsome and the short and poor. Therefore, the decision was made. The strength of the team is construction.

Ferguson's Manchester United and Van Gaal's Ajax are destined to be a dream that has passed away and is difficult to reappear.

Today's professional football depends not on construction, but on management.

Running a football club is like running a company. You have to understand what you want to sell, to whom, and how.

The same is sold out, some are in and out of five-star hotels, there is a bba shuttle bus, and some even have to pick up, pick the pleasing to the eye, and the unpleasant, the old lady will not be accompanied.

But some people can only stand on the street, no matter whether they are beautiful or ugly, they just pull one when they see one, licking their face, wishing others to eat her tofu, taking advantage of her, finally recruited an uncle, and had to do everything possible. Go to please wait and wait, looking forward to turning back next time.

The same is true for football clubs.

Since it sells things, there must be distinctions between high and low.

In a market economy, scarcity determines value.

In professional football, the top football superstars are undoubtedly the scarce commodity.

They are not manufactured goods. You can make as many as you want.

Especially those born out of geniuses who can meet but cannot be sought, are even more scarce.

In today's football, Messi and Cristiano Ronaldo are undoubtedly such unborn geniuses.

Almost since their debut, they were compared by countless people. As a result, by comparison, these two players have become the most dazzling superstars in the world.

Once an organization specializing in football conducted a survey, combined a series of data such as players' transfer fees, market prices, annual salary, and stadium performance to make an evaluation.

Among all professional players in the world, Messi has the highest value, reaching 160 million pounds.

Cristiano Ronaldo's worth is only about half of Messi's, 85 million pounds.

But this is based on factors on the competitive level, but if you add commercial elements to consider, then the situation is reversed. Cristiano Ronaldo's commercial value is much higher than Messi.

The reason is that Messi is too low-key.

Low-key, he even turned off Twitter, WeChat is rarely used, the number of fans is surprisingly small, but Cristiano Ronaldo is a master of social networks, whether it is WeChat or TwitterHe They are all used with ease.

Compared to Messi’s emphasis on protecting his own family, Cristiano Ronaldo is happy that the media and fans pay attention to his private life, from the love story to the sudden illegitimate child, to the breakup incident, everything, he They are willing to share with the outside world, or even hype.

If it is said that Cristiano Ronaldo should lag behind Messi at the competitive level, then the Portuguese superstar has successfully transformed himself from a football superstar to an idol star, and then in terms of commercial value and media attention, and Social influence and other aspects, once again caught up with Messi, even over Messi.

It's hard to say who is better between these two players, and it's not clear whether they are more brilliant. It can only be said that they are both the most successful superstars.

And behind the dazzling light of the two superstars, there is no doubt that there is an amazing chain of interests hidden.

They are all endorsing the most high-end top brands in the world.

Nike, Adidas, Armani, d

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